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Effective Leadership And Organizations Market Success
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Book Synopsis Effective Leadership and Organization’s Market Success by : Ila Sharma
Download or read book Effective Leadership and Organization’s Market Success written by Ila Sharma and published by Taylor & Francis. This book was released on 2023-07-31 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective leadership and organizational performance are concepts that continue to receive widespread attention in the business world. This book explores the importance of strategic leadership and the value it adds to organizations. It focuses on strategies to achieve market success and organizational performance as well as the challenges of leading in a fluctuating market. The book looks at recent trends in leadership development and the different styles of leadership. It dispels existing myths about leadership and offers an understanding of principles which will allow leaders to be more adaptable and effective and steer businesses and organizations into a more stable future. This book will be of interest to researchers and students working in the field of business, organizational communication, business management, human resource management and business studies.
Book Synopsis Effective Leadership and Organization's Market Success by : Ila Sharma
Download or read book Effective Leadership and Organization's Market Success written by Ila Sharma and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by : Thomas Barta
Download or read book The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value written by Thomas Barta and published by McGraw-Hill Education. This book was released on 2016-09-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Book Synopsis Effective Leadership by : Malcolm Bird
Download or read book Effective Leadership written by Malcolm Bird and published by . This book was released on 1992 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are leaders made or born? Malcolm Bird, management consultant and trainer with more than 30 years' management experience, argues that all successful leaders have to learn their skills, and sets out to demonstrate how effective leadership can improve staff morale, revitalize business and help improve profitability. With the use of checklists, diagrams and case studies, the author explains steps which can be taken towards improving leadership techniques.
Book Synopsis "Success by Design: Mastering Leadership, Strategy, Teamwork, and Marketing" by : Shameem Anas
Download or read book "Success by Design: Mastering Leadership, Strategy, Teamwork, and Marketing" written by Shameem Anas and published by Shameem Anas. This book was released on 2023-09-10 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of the endless struggle to achieve success in your personal and professional life? Do you often find yourself plagued by the pain of unfulfilled dreams, the agitation of missed opportunities, and the constant search for a solution to your challenges? If so, "Success by Design: Mastering Leadership, Strategy, Teamwork, and Marketing" is the eBook you've been waiting for. The Pain of Unfulfilled Dreams Every day, countless individuals dream of achieving greatness. They envision themselves as leaders, successful entrepreneurs, or experts in their fields. Yet, for many, these dreams remain painfully out of reach. The pain of unfulfilled dreams can be overwhelming, leaving you feeling stuck and frustrated. The Agitation of Missed Opportunities Opportunities come and go, and it's easy to feel agitated when you realize you've let valuable chances slip through your fingers. Perhaps you've hesitated when you should have acted, or you've been unsure about the right path to take. This agitation can be paralyzing, preventing you from reaching your full potential. The Constant Search for a Solution In your quest for success, you've likely tried various strategies, read numerous books, and attended countless seminars. Yet, you still find yourself searching for that elusive solution that will lead you to the success you desire. This constant search can be exhausting and disheartening. The Solution: "Success by Design" "Success by Design" is not just another self-help eBook. It's a comprehensive guide that addresses the pain of unfulfilled dreams, the agitation of missed opportunities, and the constant search for a solution. This eBook is your roadmap to mastering leadership, strategy, teamwork, and marketing to achieve the success you've always dreamed of. Benefits of "Success by Design": Unlock Your Leadership Potential: Learn how to become a confident and effective leader in your personal and professional life. Strategize for Success: Discover proven strategies for setting and achieving your goals, no matter how ambitious they may be. Harness the Power of Teamwork: Understand the dynamics of effective teamwork and how to build high-performing teams. Master Marketing for Success: Gain insights into marketing tactics that will elevate your brand and increase your influence. With "Success by Design," you will gain: Clarity: Clear direction and purpose for your personal and professional life. Confidence: The confidence to pursue your dreams and seize opportunities. Skills: Practical skills that will set you apart in your industry. Results: Tangible results and achievements that define success on your terms. Your Call to Action Don't let the pain of unfulfilled dreams, the agitation of missed opportunities, and the constant search for a solution hold you back any longer. "Success by Design" is your ticket to a brighter future. Take action now and invest in your success by clicking the "Buy Now" button. Your journey towards mastery in leadership, strategy, teamwork, and marketing begins here.
Book Synopsis Finding a Solution to Leadership by : Niels Brabandt
Download or read book Finding a Solution to Leadership written by Niels Brabandt and published by BoD – Books on Demand. This book was released on 2019-10-17 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business and employee management are key subjects in business administration. For decades, actually for centuries, there has been a discussion about how effective leadership of people or employees can be realized. It has always been a major concern within market-based economic systems to learn how its products and services should be designed in order to generate consumer demand. That the discussion about business and employee management is more relevant than ever is linked to the fact that leadership situations are influenced by a variety of external factors. They include, in particular, political, cultural, social, demographic, economic, and technological developments. It is therefore required for business and employee management to be adapted to those external framework conditions on a permanent basis. In former times, the assumption in mainstream leadership research was that leadership success relied on specific personal characteristics. Later on, the prevailing view was that the decisive factors in employee management lied in specific leadership behavior or leadership styles. Today's research on leadership is dominated by situation-oriented approaches, providing for specific leadership concepts for specific organizational and employee-related structures. The present thesis is an attempt to bundle a variety of approaches to leadership with the aim of providing an overarching framework for concepts of a similar nature. Therefore, the leadership concept to be developed in what follows is to be characterized by the principles of holism and sustainability. The first step is to present the fundamentals of leadership and management in order to introduce key terms and concepts and provide an overview of the research on leadership. Chapter 3 deals with separately displaying the business and employee management approaches of various management pioneers, distinguishing between early and con-temporary pioneers. Each approach is presented in consideration of its key elements, its strengths and opportunities, as well as its weaknesses and limitations. The fourth chapter, finally, is devoted to developing a holistic and sustainable leader-ship concept.
Book Synopsis Summary: The Discipline of Market Leaders by : BusinessNews Publishing
Download or read book Summary: The Discipline of Market Leaders written by BusinessNews Publishing and published by Primento. This book was released on 2014-11-12 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Michael Treacy and Fred Wiersema’s book: “The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market”. This complete summary of the ideas from Michael Treacy and Fred Wiersema’s book “The Discipline of Market Leaders” shows how it is important for companies to select a unique value to deliver to customers in order to be truly successful. The authors explains the three key value disciplines that the current market leaders have applied and how you can apply them in your own company. By following these principles, you will be able to deliver ongoing value to your customers to set you apart from the competitors. Added-value of this summary: • Save time • Understand key principles • Expand your business knowledge To learn more, read “The Discipline of Market Leaders” and learn from the most successful companies to start thinking about business differently.
Book Synopsis Marketing Management For Non-Marketing Managers by : Heather Fitzpatrick
Download or read book Marketing Management For Non-Marketing Managers written by Heather Fitzpatrick and published by John Wiley & Sons. This book was released on 2017-05-15 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although marketing-related expenses are a significant portion of most organizations’ budgets, it is often frustrating for those with budget oversight to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns. You’ll learn: Why market leaders achieve significantly greater returns on their marketing than others within their market. The 3 main reasons most marketing plans fail to live up to their potential, and the steps you must take to avoid these pitfalls. How to evaluate your marketing investment’s likely ROI before you invest the money. When and how to assess the financial returns of your marketing efforts. How well your own organization is performing in the management of its marketing investments. The book includes: Case studies from companies of various sizes and in a cross-section of industries, including not-for-profits 4 tests to use prior to the approval of a marketing budget A marketing performance evaluation tool to assess and improve your organization’s marketing management
Book Synopsis The Oxford Handbook of Leadership and Organizations by : David Day
Download or read book The Oxford Handbook of Leadership and Organizations written by David Day and published by Oxford University Press. This book was released on 2014-05-20 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the leadership field continues to evolve, there are many reasons to be optimistic about the various theoretical and empirical contributions in better understanding leadership from a scholarly and scientific perspective. The Oxford Handbook of Leadership and Organizations brings together a collection of comprehensive, state-of-the-science reviews and perspectives on the most pressing historical and contemporary leadership issues - with a particular focus on theory and research - and looks to the future of the field. It provides a broad picture of the leadership field as well as detailed reviews and perspectives within the respective areas. Each chapter, authored by leading international authorities in the various leadership sub-disciplines, explores the history and background of leadership in organizations, examines important research issues in leadership from both quantitative and qualitative perspectives, and forges new directions in leadership research, practice, and education.
Book Synopsis Marketing Management: Text and Cases Indian Context by : Tapan K. Panda
Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management and Strategy by : Peter Doyle
Download or read book Marketing Management and Strategy written by Peter Doyle and published by Pearson Education. This book was released on 2006 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Book Synopsis Molecular Marketing. Market Leadership Creative Modeling by : Iveta Merlinova
Download or read book Molecular Marketing. Market Leadership Creative Modeling written by Iveta Merlinova and published by CINNAM. This book was released on 2015 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Basics of Marketing Management by : Pooja Deshmukh
Download or read book Basics of Marketing Management written by Pooja Deshmukh and published by Blue Rose Publishers. This book was released on 2023-01-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of exponential advancement in technology and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a completive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense completive environment. However, only a few marketing management books truly capture and explain the concepts of marketing in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included for illustrating the application of the concepts of marketing.
Book Synopsis CIM Coursebook 07/08 Marketing Management in Practice by : John Williams
Download or read book CIM Coursebook 07/08 Marketing Management in Practice written by John Williams and published by Routledge. This book was released on 2012-05-23 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Book Synopsis Data-Driven Decision Making for Long-Term Business Success by : Singh, Sonia
Download or read book Data-Driven Decision Making for Long-Term Business Success written by Singh, Sonia and published by IGI Global. This book was released on 2023-12-21 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's academic environment, the challenge of ensuring lasting commercial and economic success for organizations has become more daunting than ever before. The relentless surge in data-driven decision-making, based on innovative technologies such as blockchain, IoT, and AI, has created a digital frontier filled with complexity. Maintaining a healthy firm that can continually provide innovative products and services to the public while fueling economic growth has become a formidable puzzle. Moreover, this digital transformation has ushered in new risks, from pervasive cybersecurity threats to the ethical challenges surrounding artificial intelligence. In this evolving landscape, academic scholars face the pressing challenge of deciphering the path to long-term organizational prosperity in an era dominated by data. Data-Driven Decision Making for Long-Term Business Success serves as guidance and insights amidst this academic challenge. It is the definitive solution for scholars seeking to uncover the complexities of data-driven decision-making and its profound impact on organizational success. Each meticulously curated chapter delves into a specific facet of this transformative journey, from the implications of modern technologies and pricing optimization to the ethics underpinning data-driven strategies and the metaverse's influence on decision-making.
Book Synopsis Reframing Organizations by : Lee G. Bolman
Download or read book Reframing Organizations written by Lee G. Bolman and published by John Wiley & Sons. This book was released on 2021-08-25 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN ELEGANT FRAMEWORK FOR MORE EFFECTIVE LEADERSHIP Bolman and Deal’s four-frame model has been transforming business leadership for over 40 years. Using a multidisciplinary approach to management, this deceptively simple model offers a powerful set of tools for navigating complexity and turbulence; as the political and economic climate continues to evolve, this model has never been more relevant than today. The Structural Frame explores the convergence of organizational structure and function, and shows why social architecture must take environment into account. Case studies illustrate successful alignment in diverse organizations, and guidelines provide strategic insight for avoiding common pathologies and achieving the right fit. The Human Resource Frame dissects the complex dynamics at the intersection of people and organizations and charts the leadership and human resource practices that build motivation and high performance. The Political Frame shows how competition, conflict, and the struggle for power and resources can be either a tool for growth or a toxic landmine for an individual or organization. Case studies show how both constructive and destructive practices influence social, political, and economic trends both within and beyond organizational boundaries. The Symbolic Frame defines organizational culture, and delves into the emotional and existential underbelly of social life. It underscores the power of symbolic forms such as heroes, myths, and rituals in providing the glue that bonds social collectives together. The Seventh Edition has been updated with new information on cross-sector collaboration, generational differences, virtual environments, globalization, cross-cultural communication, and more, with an expanded Instructor’s Guide that includes summaries, mini-assessments, videos, and extra resources.
