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Author : Tapan K. Panda
Publisher : Excel Books India
ISBN 13 : 9788174465481
Total Pages : 780 pages
Book Rating : 4.4/5 (654 download)
Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tapan K. Panda
Publisher :
ISBN 13 : 9788174465115
Total Pages : 757 pages
Book Rating : 4.4/5 (651 download)
Download or read book Marketing Management written by Tapan K. Panda and published by . This book was released on 2009-09 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ashok K. Bagrial
Publisher :
ISBN 13 : 9788125907732
Total Pages : 596 pages
Book Rating : 4.9/5 (77 download)
Download or read book Company Law written by Ashok K. Bagrial and published by . This book was released on 2005 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ramaswamy
Publisher : Macmillan
ISBN 13 : 9780230637290
Total Pages : 916 pages
Book Rating : 4.6/5 (372 download)
Download or read book Marketing Management:Global Perspective Indian Context written by Ramaswamy and published by Macmillan. This book was released on 2009-02 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt: FONT COLOR= FF0000 Winner of the First Prize of the FIP Awards for Excellence in Book Production 2009/FONT COLOR A Transformational Text on Marketing. . . Presents Marketing in an Altogether New Perspective Today, Marketing needs a
Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9788131761397
Total Pages : 392 pages
Book Rating : 4.7/5 (613 download)
Download or read book Case Studies in Marketing Management written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2012 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr Tapan K Panda
Publisher : Taxmann Publications Private Limited
ISBN 13 : 9356222215
Total Pages : 47 pages
Book Rating : 4.3/5 (562 download)
Download or read book Taxmann's Marketing Management | Text & Cases – Exhaustive treatise to understand Indian Marketing through simplistic and lucid language with examples, exercises, and projects written by Dr Tapan K Panda and published by Taxmann Publications Private Limited. This book was released on 2022-09-15 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an attempt to capture and illustrate the trends and shifts in the marketing environment in India, which are driven by the following factors: • Opening up of the Indian economy in the 90s • Entry of multinational companies across industries • Indian information technology space, leading the global change in the digital revolution The Present Publication is the 3rd Edition, authored by Dr. Tapan K Panda, with the following noteworthy features: • [Simple, Systematic & Comprehensive Explanation] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing. The book tries to explain the subject matter through realistic and practical examples. • [Student-Oriented Book] This book has been developed keeping in mind the following factors: o Interaction of the author/teacher with thousands of students from different students of business schools across the globe o Shaped by the author/teacher's experience of teaching the subject matter to varying levels for more than three decades o Reactions and responses of students have also been incorporated at different places in the book • [Vivid Examples of Marketing Practice in India] The author blends marketing concepts with Indian examples so that the students can find immediate relevance to the Indian marketing environment • [Practical Application & On-field Projects] including internet-based project exercises and case studies to supplement conceptual inputs • [Unique Conceptual & Application Questions] on Indian Marketing The Book has 30 chapters divided into 8 Divisions. • Almost all the chapters end with Conclusion, Key Terms, Conceptual Questions, Application Questions, Projects, Web Assignments, Chapter End Cases etc. • Division 1 is about Introduction to Marketing. This division is divided into two chapters which are: o Introduction to Marketing o Creating & Delivering Customer Values • Division 2 describes Marketing Planning Process. This division is divided into four Chapters which are: o Marketing Planning o Demand Measurement & Forecasting o Managing Information System & Marketing Research o The Environment for Marketing Decision • Division 3 covers Consumer Behaviour & STP. This division consists of three chapters, which are: o Consumer Behaviour o Organizational Buyer Behaviour o Market Segmentation, Targeting & Positioning • Division 4 dealt with Marketing Mix-product & Services. This division is divided into six chapters which are: o Managing the Product o The Marketing of Services o Management of New Product Development Process o Managing the Product Life Cycles o Managing Brands o Managing Packaging & Support Services • Division 5 describes Marketing Mix-Pricing. This division is divided into two chapters which are: o Developing Pricing Strategies & Programs o Pricing Applications • Division 6 dealt with Marketing Mix-Place. This division is divided into three chapters which are: o Managing Marketing Channels o Management of Logistics & Physical Distribution o Retail Management • Division 7 describes Marketing Mix-Promotion. This division is divided into six chapters which are: o Integrated Marketing Communication (IMC) o Advertising Management o Sales Promotion Management o Publicity & Public Relations o Sales Management o Direct Marketing • Division 8 is mainly devoted to Contemporary Issues in Marketing. This division is divided into four chapters which are: o Marketing Organizations o Rural Marketing o High Technology Product Marketing o Digital Marketing
Author : Chandrasekar
Publisher : Tata McGraw-Hill Education
ISBN 13 : 9780071067737
Total Pages : 0 pages
Book Rating : 4.0/5 (677 download)
Download or read book Marketing Management: Text & Cases written by Chandrasekar and published by Tata McGraw-Hill Education. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ramaswamy,
Publisher : SAGE Publications Pvt. Limited
ISBN 13 : 9789352807383
Total Pages : 0 pages
Book Rating : 4.8/5 (73 download)
Download or read book Marketing Management written by Ramaswamy, and published by SAGE Publications Pvt. Limited. This book was released on 2018-07-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Isn't it time we addressed the elephant in the room? Are the existing texts on marketing management contextually sufficient for Indian students? Here is the pioneer. A book that is India-centric, comprehensive and apt for the times. Staying relevant to contemporary times, the sixth edition of the transformational text Marketing Management: Indian Context, Global Perspective comes with an even mightier foundation with its practical, research-based content. Why this particular text? Because it is not an ‘adaptation of a foreign book’ or one ‘with few Indian examples’. It has remained, since its first edition, published 35 years ago, the unparalleled text presenting an India-centric approach to the discipline of marketing. The compelling logic for an Indian text Since marketing is an environment-driven subject, it requires an environment-specific treatment. This text meets this need and equips students to comprehend marketing in a manner relevant to the Indian setting. Tracks every transition and change Marketing is changing. India is changing. Technology, digitisation and overall disruption drive this change. This text captures this change and interprets its import. Comprehensive coverage, engaging presentation The text re-visits the basics and explores the contemporary concepts of marketing. It contains a fine blend of mini cases on experiences of companies, both Indian and global. It comes with a brand-new feature: Marketing Insight Exhibit; as many as 140 exhibits explain how high-performing Indian and global companies keep excelling. With this book, students will start loving the study of marketing User-friendliness, excellent readability, exciting presentation and innovative design are its hallmarks.
Author : Lal
Publisher : Tata McGraw-Hill Education
ISBN 13 : 9780070603950
Total Pages : 0 pages
Book Rating : 4.6/5 (39 download)
Download or read book Mktg Mgmt (Sie) written by Lal and published by Tata McGraw-Hill Education. This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. SRINIVASAN
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9788120346062
Total Pages : 384 pages
Book Rating : 4.3/5 (46 download)
Download or read book CASE STUDIES IN MARKETING written by R. SRINIVASAN and published by PHI Learning Pvt. Ltd.. This book was released on 2012-06-02 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, now in its fifth edition, has been well-received and appreciated by the students of business schools across the country. Ten case studies in the book have been revised and updated to reflect the changes that have taken place in the intervening period. The fifth edition continues to provide cases that have been culled from the real business world and drawn from authentic sources. These cases highlight the business environment of different companies, specifically focussing on competitiveness, product development, market strategies and international business. This book is meant as an adjunct text for postgraduate students of management. Besides, executives attending various management and development programmes would also greatly benefit by reading the book.
Author : S. Jayachandran
Publisher : Excel Books India
ISBN 13 : 9788174463623
Total Pages : 528 pages
Book Rating : 4.4/5 (636 download)
Download or read book Marketing Management written by S. Jayachandran and published by Excel Books India. This book was released on 2004-05 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Author : Rajagopal
Publisher : New Age International
ISBN 13 : 9788122411546
Total Pages : 204 pages
Book Rating : 4.4/5 (115 download)
Download or read book Marketing Concepts And Cases written by Rajagopal and published by New Age International. This book was released on 2000 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Present Environment Of Increasing Global Competition, Marketing Has Emerged As The Key Factor In Any Commercial Enterprise. This Book Explains The Basic Principles, Strategies And Activities Involved In Marketing Management.Starting With The Fundamental Marketing Concepts, The Book Explains The Various Dimensions Of The Entire Marketing Management Process. It Then Discusses The Important Element Of Advertising With Reference To The Relevant Legal Provisions. Marketing Research Is Explained In Detail Along With Research Design And Mis. Analysis And Forecasting Of Consumer Behaviour Is Discussed Next, Followed By An Analysis Of Sales Management.Relevant Case Studies Drawn From The Indian Context Have Been Presented Throughout The Book To Illustrate The Basic Concepts And Strategies. Flow Charts And Diagrams Have Also Been Included For An Easier Grasp Of The Discussion.All These Features Make This Book An Excellent Text For Marketing Management Students. Professionals And Consultants Would Also Find It Very Useful.
Author :
Publisher :
ISBN 13 : 9788172400835
Total Pages : 257 pages
Book Rating : 4.4/5 (8 download)
Download or read book Strategic Marketing Management written by and published by . This book was released on 1995 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M.L. Bhasin
Publisher :
ISBN 13 : 9788174889218
Total Pages : 328 pages
Book Rating : 4.8/5 (892 download)
Download or read book Cases in Marketing Management written by M.L. Bhasin and published by . This book was released on 1998-01-01 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Is An Exciting And Dynamic Discipline. Unfortunately Much Of The Excitement Is Hidden Among The Definitions And Descriptions Of Concepts That Are A Necessary Part Of Basic Marketing Textbooks. We Believe That One Way To Make The Study Of Marketing Exciting And Dynamic Is To Use Cases. Cases Allow The Student To Work On Real Marketing Problems, To Develop An Appreciation For The Types Of Problems That Exist In The Real-World Of Marketing, And To Develop The Skills Of Analysis And Decision-Making So Necessary For Success In Marketing And Other Areas Of Business. Cases Represent As Close An Approximation Of The Realities Of Actually Working In Marketing As Is Possible Without Taking A Job In The Field.Your Task As A User Of This Case Book Is To Work Hard To Develop Well Reasoned Solutions To The Problems Confronting The Decision Maker In Each Of The Cases. A Framework To Assist You In Developing Solution Is Presented In Part One Of This Book. By Applying This Framework To Each Case That You Are Assigned, You Will Develop Your Analytic Skills.This Book Contains 51 Cases In Marketing With Indian Background. The Cases In The Book Portray Marketing Situations Which Are Real-Life, Contextually Rich, And Analytically Challenging. The Book Covers A Broad Range Of Marketing Problems. Students Of Business Administration, Management As Also Marketing Practitioners And Trainers, For In-Company Programmes, Will Find Book Very Useful.
Author : Mukesh Dhunna
Publisher :
ISBN 13 : 9788189547103
Total Pages : 342 pages
Book Rating : 4.5/5 (471 download)
Download or read book Marketing Management: Text And Cases written by Mukesh Dhunna and published by . This book was released on 2005 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vinnie Jauhari
Publisher : Oxford University Press, USA
ISBN 13 : 9780199456161
Total Pages : 604 pages
Book Rating : 4.4/5 (561 download)
Download or read book Services Marketing written by Vinnie Jauhari and published by Oxford University Press, USA. This book was released on 2017-05-17 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.
Author : Syed Saad Andaleeb
Publisher : Emerald Group Publishing
ISBN 13 : 1786357453
Total Pages : 592 pages
Book Rating : 4.7/5 (863 download)
Download or read book Strategic Marketing Management in Asia written by Syed Saad Andaleeb and published by Emerald Group Publishing. This book was released on 2016-12-22 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
