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"Success by Design: Mastering Leadership, Strategy, Teamwork, and Marketing"

Author : Shameem Anas
Publisher : Shameem Anas
ISBN 13 :
Total Pages : 43 pages
Book Rating : 4./5 ( download)

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Book Synopsis "Success by Design: Mastering Leadership, Strategy, Teamwork, and Marketing" by : Shameem Anas

Download or read book "Success by Design: Mastering Leadership, Strategy, Teamwork, and Marketing" written by Shameem Anas and published by Shameem Anas. This book was released on 2023-09-10 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of the endless struggle to achieve success in your personal and professional life? Do you often find yourself plagued by the pain of unfulfilled dreams, the agitation of missed opportunities, and the constant search for a solution to your challenges? If so, "Success by Design: Mastering Leadership, Strategy, Teamwork, and Marketing" is the eBook you've been waiting for. The Pain of Unfulfilled Dreams Every day, countless individuals dream of achieving greatness. They envision themselves as leaders, successful entrepreneurs, or experts in their fields. Yet, for many, these dreams remain painfully out of reach. The pain of unfulfilled dreams can be overwhelming, leaving you feeling stuck and frustrated. The Agitation of Missed Opportunities Opportunities come and go, and it's easy to feel agitated when you realize you've let valuable chances slip through your fingers. Perhaps you've hesitated when you should have acted, or you've been unsure about the right path to take. This agitation can be paralyzing, preventing you from reaching your full potential. The Constant Search for a Solution In your quest for success, you've likely tried various strategies, read numerous books, and attended countless seminars. Yet, you still find yourself searching for that elusive solution that will lead you to the success you desire. This constant search can be exhausting and disheartening. The Solution: "Success by Design" "Success by Design" is not just another self-help eBook. It's a comprehensive guide that addresses the pain of unfulfilled dreams, the agitation of missed opportunities, and the constant search for a solution. This eBook is your roadmap to mastering leadership, strategy, teamwork, and marketing to achieve the success you've always dreamed of. Benefits of "Success by Design": Unlock Your Leadership Potential: Learn how to become a confident and effective leader in your personal and professional life. Strategize for Success: Discover proven strategies for setting and achieving your goals, no matter how ambitious they may be. Harness the Power of Teamwork: Understand the dynamics of effective teamwork and how to build high-performing teams. Master Marketing for Success: Gain insights into marketing tactics that will elevate your brand and increase your influence. With "Success by Design," you will gain: Clarity: Clear direction and purpose for your personal and professional life. Confidence: The confidence to pursue your dreams and seize opportunities. Skills: Practical skills that will set you apart in your industry. Results: Tangible results and achievements that define success on your terms. Your Call to Action Don't let the pain of unfulfilled dreams, the agitation of missed opportunities, and the constant search for a solution hold you back any longer. "Success by Design" is your ticket to a brighter future. Take action now and invest in your success by clicking the "Buy Now" button. Your journey towards mastery in leadership, strategy, teamwork, and marketing begins here.

Strategic Synergy: Mastering the Art of Leadership in the Modern Business World

Author : Joel Klemmer
Publisher : Independently published
ISBN 13 :
Total Pages : 369 pages
Book Rating : 4.8/5 (836 download)

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Book Synopsis Strategic Synergy: Mastering the Art of Leadership in the Modern Business World by : Joel Klemmer

Download or read book Strategic Synergy: Mastering the Art of Leadership in the Modern Business World written by Joel Klemmer and published by Independently published. This book was released on 2024-03-03 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if I told you that everything you know about leadership is about to be challenged? The majority of leadership strategies taught today are outdated by at least a decade. In a world where business evolves at the speed of light, yesterday's strategies are tomorrow's relics. I'm Joel R. Klemmer, and I've spent over 20 years in the trenches of leadership, learning, failing, and succeeding. Along the way, I discovered something crucial – the need for a leadership approach that evolves as rapidly as the business landscape itself. The pain points are real. Leaders at all levels are grappling with unprecedented challenges: navigating cultural shifts, managing remote teams, fostering innovation in hyper-competitive environments, and maintaining a work-life balance in a 24/7 connected world. You're not alone in feeling that traditional leadership models fall short in addressing these issues. That's where "Strategic Synergy" comes into play. Here, I share the insights and strategies that have propelled me forward – not just as a leader in business but as a devoted husband and father. Because leadership isn't just about managing teams; it's about managing life. Inside, you'll discover: The secret to aligning personal, team, and organizational goals to create a culture of innovation and collaboration. How to harness emotional intelligence to lead with empathy, build resilient teams, and navigate the complexities of human dynamics. Real-world applications of leadership theories across various industries, providing actionable insights that you can apply immediately. The importance of understanding and embracing cultural diversity in leading global teams. Sustainable leadership practices that prioritize long-term success, ethical considerations, and societal impact. Interactive tools and assessments to help you identify your strengths and areas for improvement, turning insight into action. If you're ready to challenge the status quo, to lead with purpose and passion, and to create a legacy of success and impact, then this book is for you. It's time to transform not just how you lead in business, but how you live your life. Because at the end of the day, leadership is about making a positive impact on the world around us – one decision, one action, and one person at a time. Are you ready to be the leader the future needs? Join me, and let's redefine leadership for the modern era.

Mastering Marketing Agility

Author : Andrea Fryrear
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523089164
Total Pages : 207 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Mastering Marketing Agility by : Andrea Fryrear

Download or read book Mastering Marketing Agility written by Andrea Fryrear and published by Berrett-Koehler Publishers. This book was released on 2020-07-07 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture. You will learn what it takes for marketing agility to thrive—customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage—along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.

Mastering the Complex Sale

Author : Jeff Thull
Publisher : John Wiley and Sons
ISBN 13 : 0470632593
Total Pages : 311 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Mastering the Complex Sale by : Jeff Thull

Download or read book Mastering the Complex Sale written by Jeff Thull and published by John Wiley and Sons. This book was released on 2010-03-10 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives." —Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin "This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a 'selling process'—it is a survival guide—a truly outstanding approach to bringing all the pieces of the puzzle together." —Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc. "Mastering the Complex Sale brilliantly sets up value from the customer's perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment." —Samik Mukherjee, Vice President, Onshore Business, Technip "Customers need to know the value they will receive and how they will receive it. Thull's insights into the complex sale and how to clarify and quantify this value are remarkable—Mastering the Complex Sale will be required reading for years to come!" —Lee Tschanz, Vice President, North American Sales, Rockwell Automation "Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn't a given, it's a choice. This is a proven alternative to the price-driven sale. We've spoken to his clients. This stuff really works, folks." —Dave Stein, CEO and Founder, ES Research Group, Inc. "Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels." —Sven Kroneberg, President, Seminarium Internacional "Jeff's main thesis—that professional customer guidance is the key to success—rings true in every global market today. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth." —Jon T. Lindekugel, President, 3M Health Information Systems, Inc. "Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today's competitive marketplace. It's no longer about selling; it's about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference." —Carol Pudnos, Executive director, Healthcare Industry, Dow Corning Corporation

Mastering Management 2.0

Author : James Pickford
Publisher : Pearson Education
ISBN 13 : 9780273654919
Total Pages : 506 pages
Book Rating : 4.6/5 (549 download)

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Book Synopsis Mastering Management 2.0 by : James Pickford

Download or read book Mastering Management 2.0 written by James Pickford and published by Pearson Education. This book was released on 2001 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Management 2.0 is a collection of the best writing from leading business thinkers at the world's top businesses and business schools in one stimulating and manageable collection.

Business English for Students: A Practical Guide to Success in the Professional World

Author : Lely Novia
Publisher : Ananta Vidya
ISBN 13 : 6238453389
Total Pages : 133 pages
Book Rating : 4.2/5 (384 download)

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Book Synopsis Business English for Students: A Practical Guide to Success in the Professional World by : Lely Novia

Download or read book Business English for Students: A Practical Guide to Success in the Professional World written by Lely Novia and published by Ananta Vidya. This book was released on with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Business English for Students: A Practical Guide to Success in the Professional World” is a book that helps students develop the essential language skills and strategies they need to excel in the competitive business world. It covers the gap between academic knowledge and real-world business communication, with essential vocabulary, grammar, conversational skills, and diverse business scenarios. The book provides engaging exercises, practical examples, and industry-specific vocabulary, to help learners succeed in a global and fast-paced environment. The book also encourages students to embrace challenges and continuous growth, building confidence, clarity, and professionalism in their communication. Whether they want to pursue careers in finance, marketing, technology, or any other field, “Business English for Students: A Practical Guide to Success in the Professional World” is the ultimate resource for students to master the complexities of the professional world and start a rewarding career journey. Let this practical guide be your key to success and unlock the door to a prosperous future.

Leadership in the Digital Enterprise: Issues and Challenges

Author : Yoong, Pak
Publisher : IGI Global
ISBN 13 : 1605669598
Total Pages : 340 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Leadership in the Digital Enterprise: Issues and Challenges by : Yoong, Pak

Download or read book Leadership in the Digital Enterprise: Issues and Challenges written by Yoong, Pak and published by IGI Global. This book was released on 2009-08-31 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents a comprehensive collection of the most current research on various aspects, roles, and functions of digital enterprises"--Provided by publisher.

Mastering Product Innovation

Author : Walter B. Herbst
Publisher : Archway Publishing
ISBN 13 : 166575785X
Total Pages : 213 pages
Book Rating : 4.6/5 (657 download)

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Book Synopsis Mastering Product Innovation by : Walter B. Herbst

Download or read book Mastering Product Innovation written by Walter B. Herbst and published by Archway Publishing. This book was released on 2024-03-28 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is written for, and from, practitioners of design and development, and reveals a proven methodology for success. All of the case histories were recognized as both award-winning products, to include the prestigious Edison Awards, as well as successfully winning in the marketplace. Irrespective of your professional background or fit within an organizational structure, and whether you are a team member or an entrepreneur, this proven methodology will convert “hopes and dreams” to a formulation for commercial success.

Creating High Performance Teams

Author : Ray Aldag
Publisher : Routledge
ISBN 13 : 1136269630
Total Pages : 390 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Creating High Performance Teams by : Ray Aldag

Download or read book Creating High Performance Teams written by Ray Aldag and published by Routledge. This book was released on 2015-02-11 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating High Performance Teams is an accessible and thorough new introduction to this key area of business education. Written by teams experts Ray Aldag and Loren Kuzuhara, this book provides students with both a firm grounding in the key concepts of the field and the practical tools to become successful team managers and members. Built on a solid foundation of the most up to date research and theory, chapters are packed with case studies, real-world examples, tasks and discussion questions, while a companion website supports the book with a wealth of useful resources for students, team members, and instructors. Centered around an original model for high performance teams, topics covered include: Building and developing effective teams Managing diversity Effective communication Team processes – meetings, performance management Dealing with change and team problems Current issues – virtual teams, globalization With its combined emphasis on principles and application, interwoven with the tools, topics, and teams most relevant today, Creating High Performance Teams is perfectly placed to equip upper-level undergraduate and MBA students with the knowledge and skills necessary to take on teams in any situation.

Culture Champions – Design a Positive Work Environment as a Boss

Author : Simone Janson
Publisher : Best of HR - Berufebilder.de®
ISBN 13 : 3965966421
Total Pages : 143 pages
Book Rating : 4.9/5 (659 download)

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Book Synopsis Culture Champions – Design a Positive Work Environment as a Boss by : Simone Janson

Download or read book Culture Champions – Design a Positive Work Environment as a Boss written by Simone Janson and published by Best of HR - Berufebilder.de®. This book was released on 2024-04-11 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mastering Disruption and Innovation in Product Management

Author : Christoph Fuchs
Publisher : Springer
ISBN 13 : 3319935127
Total Pages : 298 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Mastering Disruption and Innovation in Product Management by : Christoph Fuchs

Download or read book Mastering Disruption and Innovation in Product Management written by Christoph Fuchs and published by Springer. This book was released on 2018-09-07 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or service. Based on how to surf on the waves of innovation and the principle of “form follows function” (System Architecture), it introduces and connects concepts like Market Understanding, Design Thinking, Design to Value, Modularization and Agility. It introduces readers to the essence of these main frameworks and provides a toolkit that explains both theoretically and practically when and how to utilize which one. The methods and processes described in this book have all been successfully tested in many industries. They apply in today’s market context of high uncertainty, complexity and turbulence, where innovation and disruption are essential. Readers will find answers to two fundamental questions: How can we implement an innovation process and environment that are conducive to successful product design? And, if our products fail to appeal to customers, how can we achieve a major turn-around with regard to product development? A wealth of examples and case studies help readers to benefit from the authors’ broad professional experience. Further, lessons learned and conceptual summaries provide valuable shortcuts to the methods and tools discussed. For today’s CEOs, enabling innovation is one of THE most complex leadership tasks. But innovation is not about theory and nice buzzwords. It’s about succeeding in the real world. This ‘hands-on’ book connects the dots and introduces the reader to some of the most relevant ideas and pragmatic concepts fitting today’s business reality. Dr. Robert Neuhauser, Executive VP and Global Head People and Leadership Development, Siemens At the most fundamental level this book brings order to chaos. It sets different and highly relevant design approaches into a complementary picture, rather than presenting them as competing ways of solving the same problem. Product designers, managers, consultants, scholars and students will surely have this valuable book within reach on a daily basis. Olivier L. de Weck, Ph.D – MIT Professor of Aeronautics and Astronautics and Engineering Systems, Editor-in-Chief Systems Engineering

The Designer’s Field Guide to Collaboration

Author : Caryn Brause
Publisher : Taylor & Francis
ISBN 13 : 1317621557
Total Pages : 314 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Designer’s Field Guide to Collaboration by : Caryn Brause

Download or read book The Designer’s Field Guide to Collaboration written by Caryn Brause and published by Taylor & Francis. This book was released on 2016-11-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Designer’s Field Guide to Collaboration provides practitioners and students with the tools necessary to collaborate effectively with a wide variety of partners in an increasingly socially complex and technology-driven design environment. Beautifully illustrated with color images, the book draws on the expertise of top professionals in the allied fields of architecture, landscape architecture, engineering and construction management, and brings to bear research from diverse disciplines such as software development, organizational behavior, and outdoor leadership training. Chapters examine emerging and best practices for effective team building, structuring workflows, enhancing communication, managing conflict, and developing collective vision––all to ensure the highest standards of design excellence. Case studies detail and reflect on the collaborative processes used to create award-winning projects by Studio Gang, Perkins+Will, Tod Williams Billie Tsien Architects | Partners, Gensler, CDR Studio, Mahlum Architects, In.Site:Architecture, and Thornton Tomasetti’s Core Studio. The book also provides pragmatic ideas and formal exercises for brainstorming productively, evaluating ideas, communicating effectively, and offering feedback. By emphasizing the productive influence and creative possibilities of collaboration within the changing landscape of architectural production, the book proposes how these practices can be taught in architecture school and expanded in practice. In a changing world that presents increasingly complex challenges, optimizing these collaborative skills will prove not only necessary, but crucial to the process of creating advanced architecture.

Mastering the Science of Organizational Change

Author : Martin Reeves
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110697831
Total Pages : 216 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Mastering the Science of Organizational Change by : Martin Reeves

Download or read book Mastering the Science of Organizational Change written by Martin Reeves and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-22 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the business context evolves more rapidly, driven by accelerating technological, political, and social change, an increasing strategic priority for business leaders is how to enact large-scale organizational change. Even companies that are current industry leaders are vulnerable to disruption. Company leaders need to watch over their shoulder for—and transform the company in anticipation of—the next disruption. Mastering the Science of Organizational Change summarizes the work of the BCG Henderson Institute and its fellows and ambassadors over several years to develop a more scientific approach to change. Hundreds of companies are analyzed in the book’s discussion on how to beat the odds in large-scale change management using an evidence-based approach—a large-scale analysis of what approaches actually work in which circumstances. Part 1 of the book reviews the imperatives for self-disruption. The second part elaborates on how to manage the process of change. Finally, Part 3 discusses how organizations can take change to the next level.

International Retail Marketing

Author : Christopher Moore
Publisher : Routledge
ISBN 13 : 1136393811
Total Pages : 280 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis International Retail Marketing by : Christopher Moore

Download or read book International Retail Marketing written by Christopher Moore and published by Routledge. This book was released on 2007-03-30 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Design Thinking Research

Author : Christoph Meinel
Publisher : Springer Nature
ISBN 13 : 303109297X
Total Pages : 349 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Design Thinking Research by : Christoph Meinel

Download or read book Design Thinking Research written by Christoph Meinel and published by Springer Nature. This book was released on 2022-09-07 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works. The participating researchers have identified metrics, developed models, and conducted studies, which are featured in this book, and in the previous volumes of this series. This volume provides readers with tools to bridge the gap between research and practice in design thinking with varied real world examples. Several different approaches to design thinking are presented in this volume. Acquired frameworks are leveraged to understand design thinking team dynamics. The contributing authors lead the reader through new approaches and application fields and show that design thinking can tap the potential of digital technologies in a human-centered way. It also presents new ideas in neurodesign from Stanford University and the Hasso Plattner Institute in Potsdam, inviting the reader to consider newly developed methods and how these insights can be applied to different domains. Design thinking can be learned. It has a methodology that can be observed across multiple settings and accordingly, the reader can adopt new frameworks to modify and update existing practice. The research outcomes compiled in this book are intended to inform and provide inspiration for all those seeking to drive innovation – be they experienced design thinkers or newcomers.

Mastering Alliance Strategy

Author : James D. Bamford
Publisher : John Wiley & Sons
ISBN 13 : 0787965111
Total Pages : 428 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Mastering Alliance Strategy by : James D. Bamford

Download or read book Mastering Alliance Strategy written by James D. Bamford and published by John Wiley & Sons. This book was released on 2003-02-03 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Erfolgreiche Unternehmensallianzen sind heute für viele Unternehmen absolut wichtig, wenn es darum geht, sich einen Wettbewerbsvorteil zu sichern. "Mastering Alliance Strategy" ist ein umfassender Leitfaden zum Thema Allianzstrategie. Er entwirrt die haarigsten Themen rund um das Allianzmanagement und erläutert die aktuellsten Gedanken, Ideen und Praktiken für eine effektive Nutzung von Partnerschaften. Ob absoluter Anfänger oder erfahrener Allianzexperte, ob Fachmann im Bereich Unternehmensentwicklung, Linienmanager oder Führungskraft - hier lernen Sie, Allianzen besser zu verstehen und auszunutzen. Die Autoren zeigen, dass das Erfolgsgeheimnis nicht nur in den Feinheiten einer Vereinbarung liegt, sondern auch in der Strategie und Organisation hinter dieser Vereinbarung. Aus ihrer langjährigen Forschungsarbeit und Berichterstattung präsentieren sie hier Ideen und Tools zu den vier Kernelementen einer effektiven Allianzstrategie: Planen der Allianz und Entwerfen der Vereinbarung, Managen der Allianz, sobald sie gegründet ist, Vorteile ziehen aus einer Konstellation von Allianzen, Aufbau einer internen Allianzfähigkeit Verständlich geschrieben. Mit anschaulichem Beispielmaterial. "Mastering Alliance Strategy" - die ultimative Pflichtlektüre für alle Unternehmensstrategen und Führungskräfte.

MASTERING STRATEGY

Author : Jeffrey Rigsby
Publisher : McGraw Hill Professional
ISBN 13 : 9780071415644
Total Pages : 376 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis MASTERING STRATEGY by : Jeffrey Rigsby

Download or read book MASTERING STRATEGY written by Jeffrey Rigsby and published by McGraw Hill Professional. This book was released on 2003-01-08 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Up-to-the-minute examples of market-leading companies--and strategists--in action Strategy that is both creative and pragmatic is today's number one competitive edge. It has been the driving force behind the success of firms, such as McDonald's and Microsoft, and executives like Sam Walton and Jack Welch. Mastering Strategy examines best practices and examples from these and other companies, CEOs, and academics, and details how executives can benchmark them to overcome new questions and problems in today's harder-faster-smarter world. From achieving market leadership to managing change, today's business leaders must not only stay atop the latest trends, but also understand and improve the core issues that drive their organizations. By distilling scores of resources into one powerful volume, authors Jeffrey Rigsby and Guy Greco have produced a guidebook for creating new and exciting corporate strategy. Examples include: Strategies of corporations such as Nike and Proctor & Gamble Insights of CEOs from Bill Hewlett to Ray Kroc Wisdom of thought leaders from Warren Bennis to Robert Kaplan