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Author : Susanne M. Skubal
Publisher : Routledge
ISBN 13 : 1136713298
Total Pages : 182 pages
Book Rating : 4.1/5 (367 download)
Download or read book Word of Mouth written by Susanne M. Skubal and published by Routledge. This book was released on 2013-12-16 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Rathore, Sumangla
Publisher : IGI Global
ISBN 13 : 1466694505
Total Pages : 309 pages
Book Rating : 4.4/5 (666 download)
Download or read book Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace written by Rathore, Sumangla and published by IGI Global. This book was released on 2015-08-28 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.
Author : Louis Goossens
Publisher : John Benjamins Publishing
ISBN 13 : 9027282714
Total Pages : 254 pages
Book Rating : 4.0/5 (272 download)
Download or read book By Word of Mouth written by Louis Goossens and published by John Benjamins Publishing. This book was released on 1995-12-08 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains seven synchronic and diachronic empirical investigations into the expression and conceptualization of linguistic action in English, focusing on figurative extensions. The following issues are explored: • Source domains, and their relation to the complexities of linguistic action as a target domain. • The role of axiological parameter, the experiential grounding of metaphors expressing value judgements and the part played by image-schemata, how value judgements come about and their socio-cultural embedding. • The graded character of metaphoricity and its correlation with degrees of recoverability/salience. • The interaction of metonymy and metaphor, e.g. the question what factors motivate the conventionalization of metonymies, which includes the perspective that conventionalized metaphors frequently have a metonymic origin. • The role of image-schemata in the organization and development of a lexical subfield, which raises new questions on the nature of metaphor, the identification of source and target domains and the Invariance Hypothesis.
Author : Godfrey Harris
Publisher : The Americas Group
ISBN 13 : 9780935047509
Total Pages : 264 pages
Book Rating : 4.0/5 (475 download)
Download or read book The Hottest Ideas in Word of Mouth Advertising written by Godfrey Harris and published by The Americas Group. This book was released on 2004 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kang Yang Trevor Yu, PhD
Publisher : Oxford University Press
ISBN 13 : 0199756090
Total Pages : 558 pages
Book Rating : 4.1/5 (997 download)
Download or read book The Oxford Handbook of Recruitment written by Kang Yang Trevor Yu, PhD and published by Oxford University Press. This book was released on 2013-11 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook includes the most up to date, evidence-based, and comprehensive coverage of recruitment and retention, as written by the top leaders of recruitment research in the world.
Author : Bodo B. Schlegelmilch
Publisher : Routledge
ISBN 13 : 1351038656
Total Pages : 480 pages
Book Rating : 4.3/5 (51 download)
Download or read book The Routledge Companion to Strategic Marketing written by Bodo B. Schlegelmilch and published by Routledge. This book was released on 2020-11-24 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Author : Brian Mathews
Publisher : American Library Association
ISBN 13 : 0838991548
Total Pages : 191 pages
Book Rating : 4.8/5 (389 download)
Download or read book Marketing Today's Academic Library written by Brian Mathews and published by American Library Association. This book was released on 2009-01-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Author : Michel Millot
Publisher : John Wiley & Sons
ISBN 13 : 1119557054
Total Pages : 210 pages
Book Rating : 4.1/5 (195 download)
Download or read book Embarrassment of Product Choices 1 written by Michel Millot and published by John Wiley & Sons. This book was released on 2018-10-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.
Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1466647507
Total Pages : 588 pages
Book Rating : 4.4/5 (666 download)
Download or read book Transcultural Marketing for Incremental and Radical Innovation written by Christiansen, Bryan and published by IGI Global. This book was released on 2013-11-30 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.
Author : George Silverman
Publisher : AMACOM/American Management Association
ISBN 13 : 9780814470725
Total Pages : 278 pages
Book Rating : 4.4/5 (77 download)
Download or read book The Secrets of Word-of-mouth Marketing written by George Silverman and published by AMACOM/American Management Association. This book was released on 2001 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to harness the awesome power of "word of mouth."
Author : Jeff Doles
Publisher : Walking Barefoot Ministries
ISBN 13 : 0974474886
Total Pages : 152 pages
Book Rating : 4.9/5 (744 download)
Download or read book God's Word in Your Mouth written by Jeff Doles and published by Walking Barefoot Ministries. This book was released on 2006-05-01 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: GOD'S WORD IN YOUR MOUTH IS JUST AS POWERFUL AS IT IS IN HIS ~ WHEN YOU SPEAK IT IN FAITH! Bold, expectant faith changes the world. It is how Joshua and Caleb succeeded where so many others failed, and ended up in the Promised Land. It is how Shadrach, Meshach and Abed-Nego “quenched the violence of fire” and caused the king of Babylon to honor God. It is how Paul learned to overcome the challenges set before him and finish his race with joy. In this book, you will learn about the dynamics of faith that accomplished all these things, and more ... • How the Word of God created the world • How the Word of God changes the world • The nature and order of reality • The divine mandate of dominion and how to exercise it • Things working together for the redemption of all creation • The all-sufficiency of God’s grace to deal with hindrances and difficulties • The shadow of glory and how to walk in it • The abundance and prosperity of God that changes the world • The treasure of the heart that changes the world • Fathers and the inheritance of world-changing destiny
Author : Robyn Blakemen
Publisher : Routledge
ISBN 13 : 1317459326
Total Pages : 192 pages
Book Rating : 4.3/5 (174 download)
Download or read book Strategic Uses of Alternative Media: Just the Essentials written by Robyn Blakemen and published by Routledge. This book was released on 2014-12-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Author : St. Thomas Aquinas
Publisher : Emmaus Academic
ISBN 13 : 1623401216
Total Pages : 1012 pages
Book Rating : 4.6/5 (234 download)
Download or read book Summa Theologiae Supplementum 69-99 written by St. Thomas Aquinas and published by Emmaus Academic. This book was released on 2012-12-01 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important work of the towering intellectual of the Middle Ages, Thomas Aquinas’s Summa Theologiae remains one of the great seminal works of philosophy and theology, while extending to subjects as diverse as law and government, sacraments and liturgy, and psychology and ethics. In his third and final part of the Summa Theologiae, Thomas Aquinas begins to address the life of Christ, lived out both in Jesus himself, and in each of the baptized through the sacraments.
Author : Ute-Christine Klehe PhD
Publisher : Oxford University Press
ISBN 13 : 0190903503
Total Pages : 608 pages
Book Rating : 4.1/5 (99 download)
Download or read book The Oxford Handbook of Job Loss and Job Search written by Ute-Christine Klehe PhD and published by Oxford University Press. This book was released on 2018-05-08 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Job search is and always has been an integral part of people's working lives. Whether one is brand new to the labor market or considered a mature, experienced worker, job seekers are regularly met with new challenges in a variety of organizational settings. Edited by Ute-Christine Klehe and Edwin A.J. van Hooft, The Oxford Handbook of Job Loss and Job Search provides readers with one of the first comprehensive overviews of the latest research and empirical knowledge in the areas of job loss and job search. Multidisciplinary in nature, Klehe, van Hooft, and their contributing authors offer fascinating insight into the diverse theoretical and methodological perspectives from which job loss and job search have been studied, such as psychology, sociology, labor studies, and economics. Discussing the antecedents and consequences of job loss, as well as outside circumstances that may necessitate a more rigorous job hunt, this Handbook presents in-depth and up-to-date knowledge on the methods and processes of this important time in one's life. Further, it examines the unique circumstances faced by different populations during their job search, such as those working job-to-job, the unemployed, mature job seekers, international job seekers, and temporary employed workers. Job loss and unemployment are among the worst stressors individuals can encounter during their lifetimes. As a result, this Handbook concludes with a discussion of the various types of interventions developed to aid the unemployed. Further, it offers readers important insights and identifies best practices for both scholars and practitioners working in the areas of job loss, unemployment, career transitions, outplacement, and job search.
Author : Nagaraj, Samala
Publisher : IGI Global
ISBN 13 : 1799839206
Total Pages : 334 pages
Book Rating : 4.7/5 (998 download)
Download or read book Insights, Innovation, and Analytics for Optimal Customer Engagement written by Nagaraj, Samala and published by IGI Global. This book was released on 2021-02-12 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Author : Mariana Assenova
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527523608
Total Pages : 376 pages
Book Rating : 4.5/5 (275 download)
Download or read book Traditions and Innovations in Contemporary Tourism written by Mariana Assenova and published by Cambridge Scholars Publishing. This book was released on 2018-12-17 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents significant theoretical and empirical studies of various aspects of hospitality and tourism from the perspectives of both tradition and innovation. With thirty-nine contributors from Bulgaria, Croatia, Indonesia, Italy, Portugal, Slovenia, Switzerland, Turkey, and the USA, it offers a collection of recent regional and marketing studies. The first part is dedicated to traditional tourism and hospitality issues ranging from tourism policy and planning and management practices, through cultural event marketing to the need for more intercultural communication. Special attention is paid to new developments in specialised types of tourism and specific tourist destinations. The second part of the book deals with new developments in the tourism industry offering a range of chapters on new technologies and techniques, the modern concept of urban and city tourism development and specific new and innovative tourism types and products.
Author : Lawrence Ang
Publisher : Cambridge University Press
ISBN 13 : 1108571514
Total Pages : 529 pages
Book Rating : 4.1/5 (85 download)
Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang and published by Cambridge University Press. This book was released on 2021-02-23 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.
