Strategic Uses of Alternative Media

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Author :
Publisher : M.E. Sharpe
ISBN 13 : 0765631008
Total Pages : 274 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Strategic Uses of Alternative Media by : Robyn Blakeman

Download or read book Strategic Uses of Alternative Media written by Robyn Blakeman and published by M.E. Sharpe. This book was released on 2011-07-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-depth, yet simply stated, this guide focuses exclusively on alternative media as a strategic and often economical way to deliver a product's or service's message. The author examines how media planners and advertising agencies are finding more inexpensive and targeted ways to work within a tight economy. She shows how the use of alternative media affects the budget, strategy, and development of the creative message, and she strategically dissects choices and uses for alternative media one topic at a time. The book is organized around three distinctive themes: (1) how and why marketers and advertisers employ alternative media; (2) how to integrate alternative media into the promotional mix, including budget, strategy, and creative message; (3) characteristic and pros and cons of individual media options.

Strategic Uses of Alternative Media: Just the Essentials

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Author :
Publisher : Routledge
ISBN 13 : 1317459326
Total Pages : 192 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Strategic Uses of Alternative Media: Just the Essentials by : Robyn Blakemen

Download or read book Strategic Uses of Alternative Media: Just the Essentials written by Robyn Blakemen and published by Routledge. This book was released on 2014-12-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.

Nontraditional Media in Marketing and Advertising

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Author :
Publisher : SAGE
ISBN 13 : 1412997615
Total Pages : 265 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Nontraditional Media in Marketing and Advertising by : Robyn Blakeman

Download or read book Nontraditional Media in Marketing and Advertising written by Robyn Blakeman and published by SAGE. This book was released on 2014 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.

Integrated Marketing Communication

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1442221232
Total Pages : 339 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Integrated Marketing Communication by : Robyn Blakeman

Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2014-07-10 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. Several new chapters address the latest additions to the mix: Internet, social, mobile, and alternative media, plus guerrilla marketing. The text builds students’ skills in developing a creative idea, employing the correct message, and placing it appropriately—and will continue to serve as a handy reference to using the most effective communications approaches throughout their careers.

Advertising Campaign Design

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Author :
Publisher : Routledge
ISBN 13 : 1317477685
Total Pages : 257 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Advertising Campaign Design by : Robyn Blakeman

Download or read book Advertising Campaign Design written by Robyn Blakeman and published by Routledge. This book was released on 2011-08-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

Marketing for Cultural Organizations

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Author :
Publisher : Routledge
ISBN 13 : 1136239529
Total Pages : 197 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Marketing for Cultural Organizations by : Bonita M. Kolb

Download or read book Marketing for Cultural Organizations written by Bonita M. Kolb and published by Routledge. This book was released on 2013-07-18 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.

Advertising Design by Medium

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Author :
Publisher : Routledge
ISBN 13 : 1000551393
Total Pages : 493 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Advertising Design by Medium by : Robyn Blakeman

Download or read book Advertising Design by Medium written by Robyn Blakeman and published by Routledge. This book was released on 2022-03-28 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596

The Copywriter's Toolkit

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1444360817
Total Pages : 400 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis The Copywriter's Toolkit by : Margo Berman

Download or read book The Copywriter's Toolkit written by Margo Berman and published by John Wiley & Sons. This book was released on 2012-07-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

THE IMPACT OF TELEVISION ADVERTISING ON CHILDREN

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Author :
Publisher : Lulu.com
ISBN 13 : 1365469034
Total Pages : 367 pages
Book Rating : 4.3/5 (654 download)

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Book Synopsis THE IMPACT OF TELEVISION ADVERTISING ON CHILDREN by : Dr. Anjali Y. Chaudhari

Download or read book THE IMPACT OF TELEVISION ADVERTISING ON CHILDREN written by Dr. Anjali Y. Chaudhari and published by Lulu.com. This book was released on with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Annual Proceedings of Selected Research and Development Presentations at the ... Convention of the Association for Educational Communications and Technology

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Author :
Publisher :
ISBN 13 :
Total Pages : 588 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Annual Proceedings of Selected Research and Development Presentations at the ... Convention of the Association for Educational Communications and Technology by : Association for Educational Communications and Technology. Convention

Download or read book Annual Proceedings of Selected Research and Development Presentations at the ... Convention of the Association for Educational Communications and Technology written by Association for Educational Communications and Technology. Convention and published by . This book was released on 1999 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Essential Handbook of Treatment and Prevention of Alcohol Problems

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Essential Handbook of Treatment and Prevention of Alcohol Problems by : Nick Heather

Download or read book The Essential Handbook of Treatment and Prevention of Alcohol Problems written by Nick Heather and published by John Wiley & Sons. This book was released on 2004 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last three decades have seen an explosion of social, psychological and clinical research to identify effective strategies to prevent and treat alcohol-related problems. This “Essential Handbook” contains an updated selection of reviews of “what works”, drawn from the critically acclaimed International Handbook of Alcohol Dependence and Problems. Selected specifically for health and other professionals, who need to provide effective responses in their work, these authoritative, science-based reviews are a distillation of the more practical elements, designed to save time for the busy practitioner. Contributors Jeff Allison, UK Britt K. Anderson, USA Kevin Boots, Australia Janice M. Brown, USA Russell Carvolth, Australia Sally Casswell, NZ Jonathan Chick, UK Chad Emrick, USA Paul Gruenewald, USA Nick Heather, UK Linda Hill, NZ Harold, D. Holder , USA Ross Homel, Australia David Kavanagh, Australia Harald K.-H. Klingemann, Switzerland. G. Alan Marlatt, USA Nyanda McBride, Australia Gillian McIlwain, Australia James A. McKnight, USA Richard Midford, Australia Kim T. Mueser, USA Esa Österberg, Finland George A.Parks, USA Duncan Raistrick, UK Stephen Rollnick, UK Harvey Skinner, Canada Tim Stockwell, Australia Andrew J. Treno, USA Robert B. Voas, USA Malissa Yang, Canada

Secondary School Teaching

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Author :
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Secondary School Teaching by : Richard D. Kellough

Download or read book Secondary School Teaching written by Richard D. Kellough and published by Prentice Hall. This book was released on 2006-02 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to instructional methods and contains many practical exercises for active learning.

Guidance--strategies & Techniques

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Author :
Publisher :
ISBN 13 :
Total Pages : 556 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Guidance--strategies & Techniques by : Herman Jacob Peters

Download or read book Guidance--strategies & Techniques written by Herman Jacob Peters and published by . This book was released on 1975 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Essentials of American Government 2006

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Publisher : Longman Publishing Group
ISBN 13 : 9780321434333
Total Pages : 644 pages
Book Rating : 4.4/5 (343 download)

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Book Synopsis The Essentials of American Government 2006 by : Karen O'Connor

Download or read book The Essentials of American Government 2006 written by Karen O'Connor and published by Longman Publishing Group. This book was released on 2006-12 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The brief edition of the number one book in American government continues to provide the most current and engaging introduction available for the course. Like the comprehensive edition, this nuts-and-bolts version was written with the belief that knowledge of the development of American government is integral to fully understand our current political system. Essentials of American Government: Continuity and Change is a student-friendly text offering a strong historical perspective that highlights the evolution of government and engages students with examples relevant to their lives today.

Global Strategic Management

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Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Global Strategic Management by : Heidi Vernon-Wortzel

Download or read book Global Strategic Management written by Heidi Vernon-Wortzel and published by . This book was released on 1990-12-04 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses central issues in the management of multinational and global corporations, an area of growing importance in the current age of restructuring, feverish competition, and political upheaval. Focuses on the dramatically different environment in which managers now function. Further, it examines the new and more sophisticated tools that will be needed in marketing, production, finance and control, and research and development in order to remain competitive. With 31 new readings written by a wide range of leading authors in the field, it contains indispensable advice for managers in the global setting.

United States Code Congressional and Administrative News

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Publisher :
ISBN 13 :
Total Pages : 1288 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis United States Code Congressional and Administrative News by : United States

Download or read book United States Code Congressional and Administrative News written by United States and published by . This book was released on 2005 with total page 1288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains laws, legislative history, administrative regulations, lists of committees, proclamations, executive messages and orders

Chicago Journalism Review

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Author :
Publisher :
ISBN 13 :
Total Pages : 302 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Chicago Journalism Review by :

Download or read book Chicago Journalism Review written by and published by . This book was released on 1972 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: