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Traditions And Innovations In Contemporary Tourism
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Book Synopsis Traditions and Innovations in Contemporary Tourism by : Mariana Assenova
Download or read book Traditions and Innovations in Contemporary Tourism written by Mariana Assenova and published by Cambridge Scholars Publishing. This book was released on 2018-12-17 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents significant theoretical and empirical studies of various aspects of hospitality and tourism from the perspectives of both tradition and innovation. With thirty-nine contributors from Bulgaria, Croatia, Indonesia, Italy, Portugal, Slovenia, Switzerland, Turkey, and the USA, it offers a collection of recent regional and marketing studies. The first part is dedicated to traditional tourism and hospitality issues ranging from tourism policy and planning and management practices, through cultural event marketing to the need for more intercultural communication. Special attention is paid to new developments in specialised types of tourism and specific tourist destinations. The second part of the book deals with new developments in the tourism industry offering a range of chapters on new technologies and techniques, the modern concept of urban and city tourism development and specific new and innovative tourism types and products.
Book Synopsis Tourism and Culture in the Age of Innovation by : Vicky Katsoni
Download or read book Tourism and Culture in the Age of Innovation written by Vicky Katsoni and published by Springer. This book was released on 2016-03-03 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and quasi-government officials, and other key industry practitioners. It discusses the latest tourism industry trends and identifies gaps in the research from a pragmatic and applied perspective. It includes specific chapters on innovation in tourism, the virtual visitor, cross-cultural visions of digital collections, heritage and museum management in the digital era, cultural and digital tourism policy, marketing and governance, social media, emerging technologies and e-tourism and many other topics of contemporary significance in global hospitality and tourism. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Second International Conference on Cultural and Digital Tourism.
Book Synopsis Tourism and Intercultural Communication and Innovations by : Stoyan Marinov
Download or read book Tourism and Intercultural Communication and Innovations written by Stoyan Marinov and published by Cambridge Scholars Publishing. This book was released on 2019-04-25 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the results of Bulgarian and international tourism research, and brings together selected papers from the international conference “Tourism and Innovations” held in Varna, Bulgaria, in 2018. It contains theoretical and empirical approaches towards various aspects of tourism concerning both innovations in tourism development and in foreign languages education. As a whole, the book presents innovative solutions and processes in tourism, including management and staff training, provoked by today’s opportunities and challenges for future tourism development. The first part is dedicated to issues in tourism innovation, ranging from those provoked from the changing global environment and tourism demand, through to social innovations concerning tourism products and human resources management. The second section of the book deals with traditions and innovations in foreign language education oriented to managers, operational staff and decision-makers in tourism.
Book Synopsis Balancing Automation and Human Interaction in Modern Marketing by : Nair, Arjun J.
Download or read book Balancing Automation and Human Interaction in Modern Marketing written by Nair, Arjun J. and published by IGI Global. This book was released on 2024-04-05 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.
Book Synopsis Insights, Innovation, and Analytics for Optimal Customer Engagement by : Nagaraj, Samala
Download or read book Insights, Innovation, and Analytics for Optimal Customer Engagement written by Nagaraj, Samala and published by IGI Global. This book was released on 2021-02-12 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.
Download or read book Real Tourism written by Claudio Minca and published by Routledge. This book was released on 2012 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past decade tourism studies has broken out of its traditional institutional affiliation with business and management programs to take its legitimate place as an interdisciplinary social science field of cutting edge scholarship. There is a need for the field to come to terms theoretically with the contemporary and future realities of tourism as a truly global phenomenon. This significant volume seeks to set the theoretical agenda, engaging directly with what tourism does in practice and in place and demonstrate the need for a theoretical intervention that moves tourism scholarship beyond the province of Anglophone thinking. The volume achieves this by explicitly bridging 'western' and 'non-western' scholarship on tourism; reframing theoretical discussions around 'real practices' instead of abstract typologies; and radically delinking tourism theory from the grand narratives of modernity and assumptions about authenticity, identity, tradition, and development.
Book Synopsis Advances in Tourism, Technology and Systems by : António Abreu
Download or read book Advances in Tourism, Technology and Systems written by António Abreu and published by Springer Nature. This book was released on 2022-06-23 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2021), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 4 to 6 November 2021. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Book Synopsis Contemporary Tourism by : Chris Cooper
Download or read book Contemporary Tourism written by Chris Cooper and published by Routledge. This book was released on 2007-11-20 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of tourism and indeed the tourism industry is changing constantly. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism. In particular, it highlights the ongoing threats from terrorism and health scares faced by the tourism industry today, and discusses the related security and risk management strategies, illustrating the potential implications for the patterns and flow of tourism in the future. Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self review questions, checklists and case studies. Cases will be both thematic and destination-based and always international. They will be used to emphasise the relationship between general principles and the practice of tourism looking at areas such as business and special interest tourism and the role of technology.The five sections will cover: Contemporary Tourism Systems; The Contemporary Tourist; The Contemporary Tourist Destination; Tourism Futures; Teaching and Studying Contemporary Tourism. The text will also provide an annotated, authoritative and thorough set of resources to guide the reader through the topic area including online resource sites for both students and lecturers.
Book Synopsis Tourism, Creativity and Development by : Greg Richards
Download or read book Tourism, Creativity and Development written by Greg Richards and published by Routledge. This book was released on 2007-11-07 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destinations across the world are beginning to replace or supplement culture-led development strategies with creative development. This book critically analyzes the impact and effectiveness of creative strategies in tourism development and charts the emergence of 'creative tourism'. Why has ‘creativity’ become such an important aspect of development strategies and of tourism development in particular? Why is this happening now, apparently simultaneously, in so many destinations across the globe? What is the difference between cultural tourism and creative tourism? These are among the important questions this book answers. It critically examines the developing relationship between tourism and creativity, the articulation of the ‘creative turn’ in tourism, and the impact this has on theoretical perspectives and practical approaches to tourism development. A wide range of examples from Europe, North America, Asia, Australia and Africa explore the interface between tourism and creativity including: creative spaces and places such as cultural and creative clusters and ethnic precincts; the role of the creative industries and entrepreneurs in the creation of experiences; creativity and rural areas; the 'creative class' and tourism; lifestyle, creativity and tourism and marketing creative tourism destinations. The relationship between individual and collective forms of creativity and the widely differing forms of modern tourism are also discussed. In the concluding section of the book the contribution of creativity to tourism and to development strategies in general is assessed, and areas for future research are outlined. The diverse multidisciplinary contributions link theory and practice, and demonstrate the strengths and weaknesses of creativity as a tourism development strategy and marketing tool. It is the first exploration of the relationship between tourism and creativity and its consequences for tourism development in different parts of the world.
Book Synopsis Asian Cultures and Contemporary Tourism by : Elaine Chiao Ling Yang
Download or read book Asian Cultures and Contemporary Tourism written by Elaine Chiao Ling Yang and published by Springer. This book was released on 2018-02-26 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on cultures that shape contemporary Asian tourist experiences. The book consists of 10 chapters, which are organised into two themes: Collectivist Culture and Wellbeing. The chapters cover emerging forms of tourism (e.g., wedding and bridal photography tourism, roots/affinity tourism and shamanic tourism), investigate a wide range of topics (e.g., tourist motivation, tourist anxiety and decision making) and consider Asian perspectives from diverse backgrounds (e.g., China, Hong Kong, Singapore, Taiwan, South Korea, Japan, Philippines, Malaysia, Indonesia, India, Bangladesh, and Nepal). The book provides tourism researchers, students and practitioners a consolidated, comprehensive and updated reference for the understanding of Asian tourists.
Book Synopsis The Global Politics of Contemporary Travel Writing by : Debbie Lisle
Download or read book The Global Politics of Contemporary Travel Writing written by Debbie Lisle and published by Cambridge University Press. This book was released on 2006-11-02 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: To what extent do best-selling travel books, such as those by Paul Theroux, Bill Bryson, Bruce Chatwin and Michael Palin, tell us as much about world politics as newspaper articles, policy documents and press releases? Debbie Lisle argues that the formulations of genre, identity, geopolitics and history at work in contemporary travel writing are increasingly at odds with a cosmopolitan and multicultural world in which 'everybody travels'. Despite the forces of globalization, common stereotypes about 'foreignness' continue to shape the experience of modern travel. The Global Politics of Contemporary Travel Writing is concerned with the way contemporary travelogues engage with, and try to resolve, familiar struggles about global politics such as the protection of human rights, the promotion of democracy, the management of equality within multiculturalism and the reduction of inequality. This is a thoroughly interdisciplinary book that draws from international relations, literary theory, political theory, geography, anthropology and history.
Book Synopsis Atmospheric Turn in Culture and Tourism by : Michael Volgger
Download or read book Atmospheric Turn in Culture and Tourism written by Michael Volgger and published by Emerald Group Publishing. This book was released on 2019-11-29 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.
Book Synopsis Contemporary Travel Writing of Latin America by : Claire Lindsay
Download or read book Contemporary Travel Writing of Latin America written by Claire Lindsay and published by Routledge. This book was released on 2010-02-15 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a fresh approach to travel writing about Latin America, this book explores how Latin American travelers have conceived and constructed narratives about travel at home and considers how such texts (many of them available in English translation or with subtitles) function to counter or corroborate long-standing myths about the continent.
Book Synopsis Legacy and Innovation: Integrating Cultural Heritage Conservation with Contemporary Tourism Management by : Rui Alexandre Castanho
Download or read book Legacy and Innovation: Integrating Cultural Heritage Conservation with Contemporary Tourism Management written by Rui Alexandre Castanho and published by Springer. This book was released on 2024-06-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the intersection of culture, sustainability, and tourism. Also, it explores the importance of integrating cultural heritage preservation, environmental sustainability, and economic considerations in the development of tourism destinations. It provides a deep understanding of how cultural tourism can be harnessed to create positive and responsible tourism experiences that benefit local communities, protect natural resources, and promote cultural diversity. Drawing upon real-world examples and case studies, this book offers practical strategies and approaches for fostering sustainable tourism practices. It examines the role of technology in enhancing cultural tourism experiences, the impact of tourism on local economies, and the preservation of cultural vitality in peripheral areas. The book also analyzes the implications of the Covid-19 pandemic on the tourism industry and explores sustainable development models for the post-pandemic era. With a multidisciplinary approach, this book is a valuable resource for tourism professionals, policymakers, researchers, and students interested in the field of sustainable tourism. It emphasizes the need for a balanced and holistic approach that considers the social, environmental, and economic dimensions of cultural tourism. By promoting cultural understanding, environmental stewardship, and inclusive community engagement, "Cultural Sustainable Tourism" paves the way for a more sustainable and responsible future in the tourism industry. This book provides a diverse range of case studies and research insights into various aspects of sustainable tourism. It offers valuable perspectives on community-based approaches, cultural preservation, the impact of the Covid-19 pandemic, destination modeling, heritage restoration, and the interconnections between tourism, media, and culture. Throughout the book, readers will find a wealth of case studies, research insights, and practical examples from around the world. These real-world examples offer valuable lessons and best practices for implementing sustainable cultural tourism initiatives. The book also encourages critical thinking and reflection, inviting readers to consider the ethical dimensions of cultural tourism, the importance of local empowerment, and the long-term sustainability of tourism practices.
Author :Michael C. Hall Publisher :Contemporary Geographies of Leisure, Tourism and Mobility ISBN 13 :9781138060760 Total Pages :490 pages Book Rating :4.0/5 (67 download)
Book Synopsis Tourism and Innovation by : Michael C. Hall
Download or read book Tourism and Innovation written by Michael C. Hall and published by Contemporary Geographies of Leisure, Tourism and Mobility. This book was released on 2019-09-08 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking volume on the relationships between tourism and innovation provides an overview of relevant innovation theories and related literatures on entrepreneurship, productivity, regional development and competitiveness, and their significance to contemporary tourism practices. Innovation is a key concept in business and entrepreneurial studies and the broader social sciences. Yet, despite its policy and academic importance, historically little attention has been given to the role of innovation in tourism and the corresponding contribution of tourism-related human mobility to regional, firm, and product innovation. This book emphasises that innovation in tourism is much more than a series of technological innovations, as important as they are, and instead needs to be understood in an economic, social, and political context, with particular stress being placed on the extent to which innovations are shaped by the framework of governance and regulation, as well as by institutional factors and activities of individual actors and entrepreneurs. It is structured so as to introduce the reader to the overall significance of innovation at various levels and the role that innovation plays in firm and place competition. Supported with case studies throughout, this book is essential reading for all tourism students.
Book Synopsis Mimesis and Pacific Transcultural Encounters by : Jeannette Mageo
Download or read book Mimesis and Pacific Transcultural Encounters written by Jeannette Mageo and published by Berghahn Books. This book was released on 2017-10-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do images circulating in Pacific cultures and exchanged between them and their many visitors transform meanings for all involved? This fascinating collection explores how through mimesis, wayfarers and locales alike borrow images from one another to expand their cultural repertoire of meanings or borrow images from their own past to validate their identities.
Book Synopsis Contemporary Challenges of Climate Change, Sustainable Tourism Consumption, and Destination Competitiveness by : Timo Ohnmacht
Download or read book Contemporary Challenges of Climate Change, Sustainable Tourism Consumption, and Destination Competitiveness written by Timo Ohnmacht and published by Emerald Group Publishing. This book was released on 2018-09-12 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents twenty updated and new theories of travelers’ decisions and behaviors. The volume describes the advances in theory construction and practical applications of theory in the disciplines of tourism, hospitality, leisure, and entertainment (THLE) research.
