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Marketing Todays Academic Library
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Book Synopsis Marketing Today's Academic Library by : Brian Mathews
Download or read book Marketing Today's Academic Library written by Brian Mathews and published by American Library Association. This book was released on 2009 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Book Synopsis Practical Marketing for the Academic Library by : Stephanie Espinoza Villamor
Download or read book Practical Marketing for the Academic Library written by Stephanie Espinoza Villamor and published by Bloomsbury Publishing USA. This book was released on 2022-05-24 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.
Book Synopsis Marketing for Special and Academic Libraries by : Valerie S. Gordon
Download or read book Marketing for Special and Academic Libraries written by Valerie S. Gordon and published by Rowman & Littlefield. This book was released on 2016-03-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
Book Synopsis Strategic Marketing in Library and Information Science by : Irene Owens
Download or read book Strategic Marketing in Library and Information Science written by Irene Owens and published by Routledge. This book was released on 2002 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Book Synopsis Academic Libraries in the US and China by : Hanrong Wang
Download or read book Academic Libraries in the US and China written by Hanrong Wang and published by Elsevier. This book was released on 2013-06-30 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic libraries have a long history both in the USA and China, with institutions developing along different trajectories, and responding to the rapidly changing library environment globally. Academic Libraries in the US and China compares current practices within Library and Information Science (LIS) in the USA and China, giving an historical overview of instruction, government documents, and outreach in academic libraries, as well as discussion and comparative analysis. An introduction leads to chapters on instruction, government publications, and outreach. Each topic is covered both for American and Chinese academic libraries. A conclusion then gives comparative analysis of US and Chinese academic libraries. Provides a clear examination of the historical foundations of three key areas within the academic library Includes examples of easy-to-implement current practices Anticipates future trends
Book Synopsis Student Engagement and the Academic Library by : Loanne Snavely
Download or read book Student Engagement and the Academic Library written by Loanne Snavely and published by Bloomsbury Publishing USA. This book was released on 2012-07-19 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore exciting programs and initiatives that can both engage undergraduate students with academic libraries and assist academic librarians in creating a vibrant library atmosphere. In spite of the doom and gloom predicted in the press for the future of libraries, these institutions aren't at the top of the endangered species list just yet. Librarians who are focusing significant attention and staffing resources on undergraduates—and are thinking creatively about what engages this specific group of students—are forging the future for academic libraries. Student Engagement and the Academic Library explores how initiatives that involve high impact educational practices and other creative programs can effectively engage undergraduate students with academic libraries. The methodologies described in this work serve to draw students in and make their learning meaningful, both through curricular initiatives as well as through co-curricular and self-initiated activities, disciplinary initiatives, and partnerships across the university. This book will benefit any librarian seeking to further engage their college-age student populations, and will be especially helpful to libraries that are struggling to establish their programs and initiatives with today's students.
Book Synopsis Legal Education in the Digital Age by : Edward L. Rubin
Download or read book Legal Education in the Digital Age written by Edward L. Rubin and published by Cambridge University Press. This book was released on 2012-04-16 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays by legal scholars explores the digital revolution that has transformed legal education. It discusses the way digital materials will be created and how they will change concepts of authorship as well as methods of production and distribution. The book also explores the impact of digital materials on law school classrooms and law libraries, and the potential transformation of the curriculum that these materials are likely to produce.
Book Synopsis The Savvy Academic Librarian's Guide to Technological Innovation by : Cinthya Ippoliti
Download or read book The Savvy Academic Librarian's Guide to Technological Innovation written by Cinthya Ippoliti and published by Rowman & Littlefield. This book was released on 2018-06-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides detailed plans for purposefully integrating technology into the academic environment by utilizing examples from a variety of institutions. Included case studies and further readings provide everything needed to create, grow, and sustain a holistic plan for integrating technology within the academic library setting.
Book Synopsis Marketing Of Information and Its Impact On Library Services In College Libraries In Uttar Pradesh by : Dr. Pankaj Kumar
Download or read book Marketing Of Information and Its Impact On Library Services In College Libraries In Uttar Pradesh written by Dr. Pankaj Kumar and published by Lulu.com. This book was released on with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Stay Afloat in the Academic Library Job Pool by : Teresa Y. Neely
Download or read book How to Stay Afloat in the Academic Library Job Pool written by Teresa Y. Neely and published by American Library Association. This book was released on 2011 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: But whether job-hunters are jumping into the job pool for the very first time, or back in the water after a dry spell, Neely and her crack team of expert contributors have the information needed to stay afloat.
Book Synopsis Marketing the 21st Century Library by : Debra Lucas-Alfieri
Download or read book Marketing the 21st Century Library written by Debra Lucas-Alfieri and published by Chandos Publishing. This book was released on 2015-05-14 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans
Book Synopsis Managing Academic Libraries by : Susan Higgins
Download or read book Managing Academic Libraries written by Susan Higgins and published by Elsevier. This book was released on 2016-10-11 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Academic Libraries: Principles and Practice is aimed at professionals within the Library and Information Services (LIS) who are interested in learning more about the management of academic libraries. Written against a backdrop made up of the changes that digital technology has brought to academic libraries, this book uncovers how the library has changed its meaning from a physical to virtual icon and its effect on culture. The book aims to provide managers and students of LIS at all levels with the necessary management principles and practices needed to respond proactively to diverse audiences, while also keeping a focus on the purposes of higher education. In addition, readers will find an examination of various aspects of library management and reviews on key management techniques that can be used for successful interpretation and implementation of academic library mission statements. Provides tactics on how to manage the centrality of learning and reading in academic libraries Includes best practices on managing a learning organization Covers proactive management principles and practices that are needed to respond to diverse audiences
Book Synopsis Planning and Implementing Resource Discovery Tools in Academic Libraries by : Popp, Mary Pagliero
Download or read book Planning and Implementing Resource Discovery Tools in Academic Libraries written by Popp, Mary Pagliero and published by IGI Global. This book was released on 2012-06-30 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses the many new resource discovery tools and products in existence as well as their potential uses and applications"--Provided by publisher.
Book Synopsis Academic Library Makerspaces by : Katy B. Mathuews
Download or read book Academic Library Makerspaces written by Katy B. Mathuews and published by Bloomsbury Publishing USA. This book was released on 2020-06-29 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moving beyond simplistic equipment lists, this book provides contextual and practical information to help academic library personnel learn how to plan, collaborate, and sustain relevant makerspaces positioned within the broader ecology of campus innovation. The makerspace movement within academic libraries has largely focused on providing space and equipment for making. Academic libraries, however, have a unique opportunity to push beyond the 3D printer to create makerspaces that complement the broader ecology of innovation happening on campus. Intended for academic library personnel, this book is for those seeking guidance on how to establish a makerspace that is more than an equipment room. Katy Mathuews and Daniel Harper provide important context for the maker movement, a review of the process of making, and an overview of the various types of makerspaces, including the hub-and-spoke model, the centralized model, and the mobile makerspace. Additionally, the book provides practical steps to consider, including situating the academic library makerspace within the campus environment, creating valuable collaborations on campus, finding innovative ways to support the entire making process, programming, curriculum planning, and sustaining daily operations such as staffing, funding, and public service.
Book Synopsis Digital Library Programs for Libraries and Archives by : Aaron D. Purcell
Download or read book Digital Library Programs for Libraries and Archives written by Aaron D. Purcell and published by American Library Association. This book was released on 2016-06-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equally valuable for LIS students just learning about the digital landscape, information professionals taking their first steps to create digital content, and organizations who already have well-established digital credentials, Purcell’s book outlines methods applicable and scalable to many different types and sizes of libraries and archives.
Book Synopsis Marketing with Social Media by : Beth C. Thomsett-Scott
Download or read book Marketing with Social Media written by Beth C. Thomsett-Scott and published by American Library Association. This book was released on 2013-12 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get up to speed quickly on using social media to promote your library. This basic guide will get you ready to set up your account and explore such tools as Facebook, wikis, YouTube, Pinterest Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the tools, chapters cover maintaining accounts, coordinating with colleagues, planning for sustainablility, best practices, evaluation with built-in analytics, and references for additional information.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522539158 Total Pages :1735 pages Book Rating :4.5/5 (225 download)
Book Synopsis Library Science and Administration: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Library Science and Administration: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-11-30 with total page 1735 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective administration of libraries is a crucial part of delivering library services to the public. To develop and implement best practices, librarians must be aware and informed of the recent advances in library administration. Library Science and Administration: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on trends, techniques, and management of libraries and examines the benefits and challenges of library administration. Highlighting a range of pertinent topics such as digital libraries, information sciences, and academic libraries, this multi-volume book is ideally designed for academicians, researchers, practitioners, and librarians seeking current research on library science and administration.
