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By Word Of Mouth
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Author :George Silverman Publisher :AMACOM/American Management Association ISBN 13 :9780814470725 Total Pages :278 pages Book Rating :4.4/5 (77 download)
Book Synopsis The Secrets of Word-of-mouth Marketing by : George Silverman
Download or read book The Secrets of Word-of-mouth Marketing written by George Silverman and published by AMACOM/American Management Association. This book was released on 2001 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to harness the awesome power of "word of mouth."
Book Synopsis Word of Mouth Advertising by : Johan Arndt
Download or read book Word of Mouth Advertising written by Johan Arndt and published by . This book was released on 1967 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book By Word of Mouth written by and published by John Benjamins Publishing. This book was released on 1995-01-01 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains seven synchronic and diachronic empirical investigations into the expression and conceptualization of linguistic action in English, focusing on figurative extensions. The following issues are explored: Source domains, and their relation to the complexities of linguistic action as a target domain. The role of axiological parameter, the experiential grounding of metaphors expressing value judgements and the part played by image-schemata, how value judgements come about and their socio-cultural embedding. The graded character of metaphoricity and its correlation with degrees of recoverability/salience. The interaction of metonymy and metaphor, e.g. the question what factors motivate the conventionalization of metonymies, which includes the perspective that conventionalized metaphors frequently have a metonymic origin. The role of image-schemata in the organization and development of a lexical subfield, which raises new questions on the nature of metaphor, the identification of source and target domains and the Invariance Hypothesis.
Book Synopsis Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace by : Rathore, Sumangla
Download or read book Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace written by Rathore, Sumangla and published by IGI Global. This book was released on 2015-08-28 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.
Book Synopsis The Oxford Handbook of Recruitment by : Kang Yang Trevor Yu, PhD
Download or read book The Oxford Handbook of Recruitment written by Kang Yang Trevor Yu, PhD and published by Oxford University Press. This book was released on 2013-11 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook includes the most up to date, evidence-based, and comprehensive coverage of recruitment and retention, as written by the top leaders of recruitment research in the world.
Book Synopsis Summa Theologiae Supplementum 69-99 by : St. Thomas Aquinas
Download or read book Summa Theologiae Supplementum 69-99 written by St. Thomas Aquinas and published by Emmaus Academic. This book was released on 2012-12-01 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important work of the towering intellectual of the Middle Ages, Thomas Aquinas’s Summa Theologiae remains one of the great seminal works of philosophy and theology, while extending to subjects as diverse as law and government, sacraments and liturgy, and psychology and ethics. In his third and final part of the Summa Theologiae, Thomas Aquinas begins to address the life of Christ, lived out both in Jesus himself, and in each of the baptized through the sacraments.
Book Synopsis Traditions and Innovations in Contemporary Tourism by : Mariana Assenova
Download or read book Traditions and Innovations in Contemporary Tourism written by Mariana Assenova and published by Cambridge Scholars Publishing. This book was released on 2018-12-17 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents significant theoretical and empirical studies of various aspects of hospitality and tourism from the perspectives of both tradition and innovation. With thirty-nine contributors from Bulgaria, Croatia, Indonesia, Italy, Portugal, Slovenia, Switzerland, Turkey, and the USA, it offers a collection of recent regional and marketing studies. The first part is dedicated to traditional tourism and hospitality issues ranging from tourism policy and planning and management practices, through cultural event marketing to the need for more intercultural communication. Special attention is paid to new developments in specialised types of tourism and specific tourist destinations. The second part of the book deals with new developments in the tourism industry offering a range of chapters on new technologies and techniques, the modern concept of urban and city tourism development and specific new and innovative tourism types and products.
Book Synopsis The Power of Words by : James Kapaló
Download or read book The Power of Words written by James Kapaló and published by Central European University Press. This book was released on 2013-04-20 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: n medieval and early modern Europe, the use of charms was a living practice in all strata of society. The essays in this latest CEU Press publication explore the rich textual tradition of archives, monasteries, and literary sources. The author also discusses texts amassed in folklore archives and ones that are still accessible through field work in many rural areas of Europe.
Book Synopsis A Practical Dictionary of the English and German Languages: German and English by : Felix Flügel
Download or read book A Practical Dictionary of the English and German Languages: German and English written by Felix Flügel and published by . This book was released on 1858 with total page 1226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Practical Dictionary of the English and German Languages: Deutsch-Englisch by : Felix Flügel
Download or read book A Practical Dictionary of the English and German Languages: Deutsch-Englisch written by Felix Flügel and published by . This book was released on 1891 with total page 1230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Dictionary of the German and English Language by : George J. Adler
Download or read book A Dictionary of the German and English Language written by George J. Adler and published by . This book was released on 1856 with total page 1400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Suffolk Words and Phrases by : Edward Moor
Download or read book Suffolk Words and Phrases written by Edward Moor and published by . This book was released on 1823 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Thesaurus of English Words and Phrases, Classified and Arranged So as to Facilitate the Expression of Ideas and Assist in Literary Composition by : Roget
Download or read book Thesaurus of English Words and Phrases, Classified and Arranged So as to Facilitate the Expression of Ideas and Assist in Literary Composition written by Roget and published by . This book was released on 1870 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Landlords, Tenants, and Lodgers by : Charles Edmund Baker
Download or read book Landlords, Tenants, and Lodgers written by Charles Edmund Baker and published by . This book was released on 1879 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Oxford Handbook of the Word by : John R. Taylor
Download or read book The Oxford Handbook of the Word written by John R. Taylor and published by Oxford Handbooks. This book was released on 2015 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: The word is central to both naive and expert theories of language. Yet the definition of 'word' remains problematic. The 42 chapters of this Handbook offer a variety of perspectives on this most basic and elusive of linguistic units.
Book Synopsis Adoption and Diffusion of EDI in Multilateral Networks: A Study of Adoption and Diffusion of EDI in the Dutch Insurance Industry by : A. H. Brummans
Download or read book Adoption and Diffusion of EDI in Multilateral Networks: A Study of Adoption and Diffusion of EDI in the Dutch Insurance Industry written by A. H. Brummans and published by Rozenberg Publishers. This book was released on 2006-02 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a study on adoption and diffusion of EDI in the Dutch insurance industry
Book Synopsis The Decades of Henry Bullinger, Minister of the Church of Zurich by : Heinrich Bullinger
Download or read book The Decades of Henry Bullinger, Minister of the Church of Zurich written by Heinrich Bullinger and published by . This book was released on 1849 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
