The Routledge Companion To Strategic Marketing

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The Routledge Companion to Strategic Marketing

Author : Bodo B. Schlegelmilch
Publisher : Routledge
ISBN 13 : 1351038648
Total Pages : 501 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Routledge Companion to Strategic Marketing by : Bodo B. Schlegelmilch

Download or read book The Routledge Companion to Strategic Marketing written by Bodo B. Schlegelmilch and published by Routledge. This book was released on 2020-11-24 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.

The Routledge Companion to the Future of Marketing

Author : Luiz Moutinho
Publisher : Routledge
ISBN 13 : 1136242856
Total Pages : 698 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Routledge Companion to the Future of Marketing by : Luiz Moutinho

Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

The Routledge Companion to Marketing History

Author : D.G. Brian Jones
Publisher : Routledge
ISBN 13 : 113468875X
Total Pages : 740 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis The Routledge Companion to Marketing History by : D.G. Brian Jones

Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

The Routledge Companion to Marketing and Society

Author : Krzysztof Kubacki
Publisher : Taylor & Francis
ISBN 13 : 1000640930
Total Pages : 560 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis The Routledge Companion to Marketing and Society by : Krzysztof Kubacki

Download or read book The Routledge Companion to Marketing and Society written by Krzysztof Kubacki and published by Taylor & Francis. This book was released on 2022-08-25 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.

The Routledge Companion to Corporate Branding

Author : Oriol Iglesias
Publisher : Routledge
ISBN 13 : 9781003035749
Total Pages : 512 pages
Book Rating : 4.0/5 (357 download)

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Book Synopsis The Routledge Companion to Corporate Branding by : Oriol Iglesias

Download or read book The Routledge Companion to Corporate Branding written by Oriol Iglesias and published by Routledge. This book was released on 2022 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars and researchers in management, marketing and brand management, offering a single repository on the current state of knowledge, current debates and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management"--

Strategic Marketing Management (RLE Marketing)

Author : Gordon Foxall
Publisher : Routledge
ISBN 13 : 1317647009
Total Pages : 286 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Strategic Marketing Management (RLE Marketing) by : Gordon Foxall

Download or read book Strategic Marketing Management (RLE Marketing) written by Gordon Foxall and published by Routledge. This book was released on 2014-09-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.

Routledge Companion to Coopetition Strategies

Author : Anne-Sophie Fernandez
Publisher : Routledge
ISBN 13 : 1351734717
Total Pages : 456 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Routledge Companion to Coopetition Strategies by : Anne-Sophie Fernandez

Download or read book Routledge Companion to Coopetition Strategies written by Anne-Sophie Fernandez and published by Routledge. This book was released on 2018-08-30 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference volume is the first to provide a comprehensive international survey of co-opetition research. Organised thematically and written by the world's most cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, marketing and operations management. This reference book is the definitive resource for researchers looking to understand the field of co-opetition throughout business and management

Strategic Marketing Management

Author : G. R. Foxall
Publisher :
ISBN 13 : 9781317646983
Total Pages : pages
Book Rating : 4.6/5 (469 download)

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Book Synopsis Strategic Marketing Management by : G. R. Foxall

Download or read book Strategic Marketing Management written by G. R. Foxall and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Marketing Management

Author : Richard Malcolm Sano Wilson
Publisher : Routledge
ISBN 13 : 0750659386
Total Pages : 884 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Strategic Marketing Management by : Richard Malcolm Sano Wilson

Download or read book Strategic Marketing Management written by Richard Malcolm Sano Wilson and published by Routledge. This book was released on 2005 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new, revised and updated third edition includes completely new chapters and extensive new material covering issues such as the changing role of marketing, approaches to analyzing marketing capability, e-marketing, branding, customer relationship management myopia and the decline of loyalty.

The Routledge Companion to Contemporary Brand Management

Author : Francesca Dall'Olmo Riley
Publisher : Routledge
ISBN 13 : 1317751574
Total Pages : 818 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis The Routledge Companion to Contemporary Brand Management by : Francesca Dall'Olmo Riley

Download or read book The Routledge Companion to Contemporary Brand Management written by Francesca Dall'Olmo Riley and published by Routledge. This book was released on 2016-07-15 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

Strategic Marketing

Author : Graeme Drummond
Publisher : Routledge
ISBN 13 : 075068271X
Total Pages : 350 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Strategic Marketing by : Graeme Drummond

Download or read book Strategic Marketing written by Graeme Drummond and published by Routledge. This book was released on 2008 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions.

Strategic Marketing Management

Author :
Publisher :
ISBN 13 : 9781315761992
Total Pages : 273 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Strategic Marketing Management by :

Download or read book Strategic Marketing Management written by and published by . This book was released on 2015 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Marketing

Author : Tony Proctor
Publisher : Routledge
ISBN 13 : 1317834224
Total Pages : 451 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Strategic Marketing by : Tony Proctor

Download or read book Strategic Marketing written by Tony Proctor and published by Routledge. This book was released on 2014-02-25 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415458160/

The Routledge Companion to Non-market Strategy

Author : Thomas C. Lawton
Publisher :
ISBN 13 : 9781317819691
Total Pages : pages
Book Rating : 4.8/5 (196 download)

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Book Synopsis The Routledge Companion to Non-market Strategy by : Thomas C. Lawton

Download or read book The Routledge Companion to Non-market Strategy written by Thomas C. Lawton and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional economics-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm's performance and legitimacy. The international team of contributors includes Jorge E. Rivera, Carl Kock and Jonathan P. Doh who combine to create a book which is vital reading for students and researchers in business, management and politics, including those interested in political regulation and business, environmental policy and corporate social responsibility"--

The Routledge Companion to Public Relations

Author : Donnalyn Pompper
Publisher : Taylor & Francis
ISBN 13 : 100072896X
Total Pages : 625 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis The Routledge Companion to Public Relations by : Donnalyn Pompper

Download or read book The Routledge Companion to Public Relations written by Donnalyn Pompper and published by Taylor & Francis. This book was released on 2022-11-01 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.

The Routledge Companion to Talent Management

Author : Ibraiz Tarique
Publisher : Routledge
ISBN 13 : 1315474697
Total Pages : 584 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis The Routledge Companion to Talent Management by : Ibraiz Tarique

Download or read book The Routledge Companion to Talent Management written by Ibraiz Tarique and published by Routledge. This book was released on 2021-08-18 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of Talent Management has grown and advanced exponentially over the past several years as organizations, large and small, public and private, global and domestic, have realized that to gain and sustain a global competitive advantage, they must manage their talents effectively. Talent Management has become a major theoretical and empirical topic of intellectual curiosity from various disciplinary perspectives, such as human resource management, arts and entertainment management, international management, etc. This Companion is an indispensable source that provides an authoritative, in-depth, and comprehensive examination of emerging Talent Management topics. Divided into five thematic sections that provide a unique overarching structure to organize forty-one chapters written by leading and renowned international scholars, this Companion assesses essential knowledge, trends, debates, and avenues for future research in a single volume: Evolution and Conceptualization of Talent Management; The External Context of Talent Management; The Internal Context of Talent Management; Individuals, Workforce, and Processes of Talent Management; and Outcomes of Talent Management. In this way, the Companion is essential reading for anyone involved in the scholarly study of Talent Management, including academic researchers, advanced postgraduate and graduate students, and management consultants. For further debate on Talent Management, readers might be interested in the supplementary volume Contemporary Talent Management: A Research Companion, sold separately.

The Routledge Companion to Corporate Social Responsibility

Author : Thomas Maak
Publisher : Routledge
ISBN 13 : 1000419029
Total Pages : 366 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Routledge Companion to Corporate Social Responsibility by : Thomas Maak

Download or read book The Routledge Companion to Corporate Social Responsibility written by Thomas Maak and published by Routledge. This book was released on 2021-08-25 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the concept and domain of Corporate Social Responsibility (CSR) are not new—its beginnings can be tracked back to the 1960s—its scope, urgency, and relevance have shifted dramatically in recent years. CEO responses show that the majority of business leaders understand that they operate in an environment of contested values and that stakeholders expect companies to do better and more. However, many corporate incentive systems are not in sync with societal norms and expectations. Moreover, "grand challenges" such as climate change and global pandemics and growing interconnectedness shed light on the fault lines of value creation through complex supply chain systems, exposing unacceptable working conditions, modern slavery, and the environmental consequences of highly distributed production at any cost. As a consequence, corporate social responsibility has become a widely accepted common denominator of the role and responsibilities of business in society, ranging from core functions such as health, safety, and environment standards, to governance and recognition of stakeholders, supply chain design, and corporations’ stand on climate change and its responsibility to future generations. This volume assembles state-of-the-art scholarship from leading scholars in the field and enables a "full range view" of CSR, from its roots, normative foundations, and institutional perspectives to matters of stakeholding, the global value chain, social innovation, and future directions. The Routledge Companion to Corporate Social Responsibility represents a prestige reference work providing an overview of the subject area of CSR for academics, researchers, postgraduate students, as well as reflective practitioners.