Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Transcultural Marketing For Incremental And Radical Innovation
Download Transcultural Marketing For Incremental And Radical Innovation full books in PDF, epub, and Kindle. Read online Transcultural Marketing For Incremental And Radical Innovation ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Transcultural Marketing for Incremental and Radical Innovation by : Christiansen, Bryan
Download or read book Transcultural Marketing for Incremental and Radical Innovation written by Christiansen, Bryan and published by IGI Global. This book was released on 2013-11-30 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.
Book Synopsis Transcultural Marketing for Incremental and Radical Innovation by :
Download or read book Transcultural Marketing for Incremental and Radical Innovation written by and published by . This book was released on 2014 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages
Book Synopsis Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices by : Kaufmann, Hans-Ruediger
Download or read book Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-03-31 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Book Synopsis Handbook of Research on Race, Gender, and the Fight for Equality by : Prescott, Julie
Download or read book Handbook of Research on Race, Gender, and the Fight for Equality written by Prescott, Julie and published by IGI Global. This book was released on 2016-03-31 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity in the workforce can be attributed to both a popular, cultural shift and legislative intervention. Despite these forces, discrimination endures in all aspects of Western society from education to employment. Unequal pay and opportunities for promotion are symptoms of a systematic discrimination of individuals based on race and gender. The Handbook of Research on Race, Gender, and the Fight for Equality provides a critical look at race, gender, and modern day discrimination. Focusing on workplace and educational dynamics, the research found within this book addresses equal opportunity and diversity requirements from a myriad of perspectives. This book is an essential reference source for professionals and researchers working in equality as well as managers and those in leadership roles.
Book Synopsis Handbook of Research on Effective Marketing in Contemporary Globalism by : Christiansen, Bryan
Download or read book Handbook of Research on Effective Marketing in Contemporary Globalism written by Christiansen, Bryan and published by IGI Global. This book was released on 2014-06-30 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.
Book Synopsis Technological Solutions for Sustainable Business Practice in Asia by : Ordóñez de Pablos, Patricia
Download or read book Technological Solutions for Sustainable Business Practice in Asia written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2015-05-31 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Central Asian countries play a geostrategic role in world economy and politics. As a result, efforts are being made to establish an effective channel of communication between academic and research institutions, policymakers, government agencies, and individuals concerned with the complexities of Asian business, information technologies, sustainable development, and globalization. Technological Solutions for Sustainable Business Practice in Asia provides an in-depth analysis on Asian economy, business, and management with a clear international and interdisciplinary approach. This comprehensive resource is beneficial for academics, PhD students, policymakers, and government officials.
Book Synopsis Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy by : Zakaria, Norhayati
Download or read book Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy written by Zakaria, Norhayati and published by IGI Global. This book was released on 2016-01-19 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of global commerce depends on many different factors and strategies in order for multinational corporations to efficiently compete and thrive in the international marketplace. In addition to business strategies, corporations must also be aware of political affairs that may impact their global economic status. The Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy features dual perspectives on the business and political viewpoints for nations striving to maintain their economic standing in the era of globalization. Providing insight into various economic factors impacting global businesses and international affairs, this publication is a critical reference source for students, policymakers, international diplomats, researchers, scholars, and practitioners interested in financial challenges in the era of globalization.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466684690 Total Pages :1803 pages Book Rating :4.4/5 (666 download)
Book Synopsis Economics: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Economics: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-06-30 with total page 1803 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations, governments, and corporations are all concerned with distributing their goods and services to those who need them most, consequently benefiting in the process. Only by carefully considering the interrelated nature of social systems can organizations achieve the success they strive for. Economics: Concepts, Methodolgies, Tools, and Applications explores the interactions between market agents and their impact on global prosperity. Incorporating both theoretical background and advanced concepts in the discipline, this multi-volume reference is intended for policymakers, economists, business leaders, governmental and non-governmental organizations, and students of economic theory.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522569138 Total Pages :2006 pages Book Rating :4.5/5 (225 download)
Book Synopsis Gender and Diversity: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Gender and Diversity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-08-03 with total page 2006 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, gender inequality and diversity are at the forefront of discussion, as the issue has become an international concern for politicians, government agencies, social activists, and the general public. Consequently, the need to foster and sustain diversity and inclusiveness in the interactions among various groups of people is relevant today more than ever. Gender and Diversity: Concepts, Methodologies, Tools, and Applications provides a critical look at gender and modern-day discrimination and solutions to creating sustainable diversity across numerous contexts and fields. Highlighting a range of topics such as anti-discrimination measures, workforce diversity, and gender inequality, this multi-volume book is designed for legislators and policy makers, practitioners, academicians, gender studies researchers, and graduate-level students interested in all aspects of gender and diversity studies.
Book Synopsis Handbook of Research on Global Business Opportunities by : Christiansen, Bryan
Download or read book Handbook of Research on Global Business Opportunities written by Christiansen, Bryan and published by IGI Global. This book was released on 2014-10-31 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern globalized economy, it is important for businesses of all sizes to take advantage of the opportunity to enter diverse markets around the world. Through an international presence, organizations can remain competitive. The Handbook of Research on Global Business Opportunities combines comprehensive viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economic impacts. This handbook is an essential reference source for business executives from both large and small firms, business scholars, researchers, academics, students, and professionals.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522539182 Total Pages :986 pages Book Rating :4.5/5 (225 download)
Book Synopsis Social Issues in the Workplace: Breakthroughs in Research and Practice by : Management Association, Information Resources
Download or read book Social Issues in the Workplace: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-11-30 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations have a social responsibility to assist in the overall well-being of their employees through the compliance of moral business standards and practices. However, many societies still face serious issues related to unethical business practices. Social Issues in the Workplace: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the components and impacts of social issues on the workplace. Highlighting a range of pertinent topics such as business communication, psychological health, and work-life balance, this multi-volume book is ideally designed for managers, professionals, researchers, students, and academics interested in social issues in the workplace.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466698152 Total Pages :2393 pages Book Rating :4.4/5 (666 download)
Book Synopsis International Business: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book International Business: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2016-03-17 with total page 2393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business transactions and partnerships across borders have become easier than ever due to globalization and global digital connectivity. As part of this shift in the business sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business globally. International Business: Concepts, Methodologies, Tools, and Applications presents the latest research innovations focusing on cross-cultural communications and training, international relations, multinational enterprises, outsourcing, international business strategies, and competitive advantage in the global marketplace. This publication is an exhaustive multi-volume work essential to academic and corporate libraries who serve researchers, scholars, business executives and professionals, and graduate-level business students.
Book Synopsis Cultural Influences on Architecture by : Koç, Gül?ah
Download or read book Cultural Influences on Architecture written by Koç, Gül?ah and published by IGI Global. This book was released on 2016-10-19 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A society’s culture is a contributing factor to the structure and design of its architecture. As contemporary globalism brings about the evolution of the world, architectural style evolves along with it, which can be observed on an international scale. Cultural Influences on Architecture is a pivotal reference source for the latest research on the impact of culture on architecture through the aspects of planning and production, and highlights the importance of communicative dimension in design. Featuring exhaustive coverage on a variety of relevant perspectives and topics, such as the evolution of construction systems, benefits of nature-based architecture, and fundamentals of social capital, this publication is ideally designed for researchers, scholars, and students seeking current research on the connection between culture and architecture on a global level.
Book Synopsis Handbook of Research on Effective Communication, Leadership, and Conflict Resolution by : Normore, Anthony H.
Download or read book Handbook of Research on Effective Communication, Leadership, and Conflict Resolution written by Normore, Anthony H. and published by IGI Global. This book was released on 2016-02-26 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order for an organization to thrive, it is essential to develop key strategies for interaction, leadership, and management within diverse settings. Refining these skills ultimately aids in the arbitration of any potential conflicts that may arise during intra-organizational interactions. The Handbook of Research on Effective Communication, Leadership, and Conflict Resolution evaluates operational strategies and interpersonal skill development for the successful leadership and management of modern organizations. Highlighting various governance and interaction techniques that assist in mediating organizational controversies, this handbook of research is a vital source for professionals, leaders, managers, and human resource specialists interested in developing skills needed to efficiently communicate, collaborate, and negotiate across differences within an organization.
Book Synopsis Educational Strategies for the Next Generation Leaders in Hotel Management by : Feng, Jiuguang
Download or read book Educational Strategies for the Next Generation Leaders in Hotel Management written by Feng, Jiuguang and published by IGI Global. This book was released on 2015-04-30 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next Generation Leaders in Hotel Management combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally. Highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge necessary for career success in the hospitality industry, this publication is an essential reference source for hospitality managers, educators, and students interested in the future of the industry and the best practices for hospitality education. This publication features timely, research-based chapters and analysis relevant to topics in the hospitality industry including, but not limited to, craft-based learning, e-learning, higher education, hospitality management, human resources, opening delays, professional development, six sigma, women in global leadership, and work integrated learning.
Book Synopsis Post-Keynesian Empirical Research and the Debate on Financial Market Development by : Chaiechi, Taha
Download or read book Post-Keynesian Empirical Research and the Debate on Financial Market Development written by Chaiechi, Taha and published by IGI Global. This book was released on 2014-04-30 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current research often highlights the importance of financial markets as well as financial system development. However, the current literature in this field still fails to adequately explain the relationship between financial market and macroeconomic development. Post-Keynesian Empirical Research and the Debate on Financial Market Development integrates the concept of financial intermediaries with Post-Keynesian macroeconomic modeling to discuss the relationship between financial markets and systems and macroeconomic development. Discussing key macroeconomic variables such as investment, savings, and productivity growth, this timely resource is essential for students, academicians, as well as finance and economics professionals interested in uncovering the latest research in this field.
Book Synopsis Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics by : Saiz-Alvarez, Jose Manuel
Download or read book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics written by Saiz-Alvarez, Jose Manuel and published by IGI Global. This book was released on 2019-04-26 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.
