Marketing Principles With Student Resource Access 12 Months

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Marketing Principles with Student Resource Access 12 Months

Author : William M. Pride
Publisher : Cengage AU
ISBN 13 : 017038618X
Total Pages : 632 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Marketing Principles with Student Resource Access 12 Months by : William M. Pride

Download or read book Marketing Principles with Student Resource Access 12 Months written by William M. Pride and published by Cengage AU. This book was released on 2017-09 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.

Marketing Principles

Author : O. C Ferrell
Publisher :
ISBN 13 : 9780170254793
Total Pages : 600 pages
Book Rating : 4.2/5 (547 download)

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Book Synopsis Marketing Principles by : O. C Ferrell

Download or read book Marketing Principles written by O. C Ferrell and published by . This book was released on 2014 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Marketing Principles is designed to teach relevant, contemporary concepts and best practices in undergraduate marketing by demonstrating: o the importance of being market-oriented, with a focus on expanding the "marketers' toolbox", i.e. considering the expanded marketing mix through all areas of marketing o the need for a dynamic outlook on marketing, which responds to the continually changing world (e.g. where lines between traditional marketing concepts and strategies are blurred) o a continued focus on a key differentiating content coverage of the text, namely branding, the expanded marketing mix and customer-focus. EMM in particular will also be more strongly integrated throughout the text o the increasing interdependence of goods and services to the extent that goods and services are increasingly bundled together o the centrality of positioning to marketing o a focus on 'Digital Marketing and Social Networking' through the addition of a new chapter o a stronger Asia-Pacific focus through examples and pedagogical features.

Marketing

Author : G. Tomas M. Hult
Publisher : Thomson South-Western
ISBN 13 : 9780538480567
Total Pages : 736 pages
Book Rating : 4.4/5 (85 download)

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Book Synopsis Marketing by : G. Tomas M. Hult

Download or read book Marketing written by G. Tomas M. Hult and published by Thomson South-Western. This book was released on 2012 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for students of all backgrounds and interest levels, Hult, Pride and Ferrell's MARKETING 2012, International Edition combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2012, International Edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

Information and Communication Technologies

Author : Juan Pablo Salgado Guerrero
Publisher : Springer Nature
ISBN 13 : 3030899411
Total Pages : 370 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Information and Communication Technologies by : Juan Pablo Salgado Guerrero

Download or read book Information and Communication Technologies written by Juan Pablo Salgado Guerrero and published by Springer Nature. This book was released on 2021-11-23 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes refereed proceedings of the 9th Conference on Information and Communication Technologies of Ecuador, TICEC 2021, held at the Universidad Politécnica Salesiana (UPS) campus in November 2021. The conference was organized in hybrid mode. The 24 full papers were carefully reviewed and selected from 126 qualified submissions. The papers cover a great variety of topics, such as data mining, neural networks, cyberphysical systems, telemedicine, traffic simulation, geospatial information, human–machine interaction, cloud computing, and others. The contributions are divided into the following thematic blocks: Data Science, ICT ́s Applications, Industry 4.0, Technology and Environment, Biomedical Sensors and Wearables Systems.

Principles of Marketing for a Digital Age

Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1526485354
Total Pages : 552 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Principles of Marketing for a Digital Age by : Tracy L. Tuten

Download or read book Principles of Marketing for a Digital Age written by Tracy L. Tuten and published by SAGE. This book was released on 2019-12-28 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.

Marketing 2018

Author : William M. Pride
Publisher :
ISBN 13 : 9780357033753
Total Pages : pages
Book Rating : 4.0/5 (337 download)

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Book Synopsis Marketing 2018 by : William M. Pride

Download or read book Marketing 2018 written by William M. Pride and published by . This book was released on 2018-08-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing

Author : William M. Pride
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 738 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Marketing by : William M. Pride

Download or read book Marketing written by William M. Pride and published by South Western Educational Publishing. This book was released on 2010 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt: To maximise this publications core strengths, the authors have included revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies.

Marketing 2016

Author : William M. Pride
Publisher : Cengage Learning
ISBN 13 : 1305445821
Total Pages : 723 pages
Book Rating : 4.3/5 (54 download)

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Book Synopsis Marketing 2016 by : William M. Pride

Download or read book Marketing 2016 written by William M. Pride and published by Cengage Learning. This book was released on 2015-01-12 with total page 723 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text helps students develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, and updated learning objectives. Perfect for students of all backgrounds and interest levels, MARKETING 2016 is an essential resource for classroom and career success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Strategic Marketing Analysis with Student Resource Access for 6 Months

Author : Genevieve Healy
Publisher :
ISBN 13 : 9780170350365
Total Pages : pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Strategic Marketing Analysis with Student Resource Access for 6 Months by : Genevieve Healy

Download or read book Strategic Marketing Analysis with Student Resource Access for 6 Months written by Genevieve Healy and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of 'Strategic Marketing Analysis' offers students an in-depth understanding of a variety of strategic marketing planning tools that can be applied to either a small business or a multinational organisation.

Essentials of Marketing Communications

Author : Jim Blythe
Publisher : Pearson Education
ISBN 13 : 9780273702054
Total Pages : 354 pages
Book Rating : 4.7/5 (2 download)

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Book Synopsis Essentials of Marketing Communications by : Jim Blythe

Download or read book Essentials of Marketing Communications written by Jim Blythe and published by Pearson Education. This book was released on 2006 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

Principles of Marketing

Author : John F. Tanner, Jr.
Publisher : Ingram
ISBN 13 : 9781936126293
Total Pages : pages
Book Rating : 4.1/5 (262 download)

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Book Synopsis Principles of Marketing by : John F. Tanner, Jr.

Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Principles of Marketing Value Package (includes OneKey CourseCompass, Student Access Kit, Principles of Marketing)

Author : Phil Kotler
Publisher : Pearson College Division
ISBN 13 : 9780136158264
Total Pages : pages
Book Rating : 4.1/5 (582 download)

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Book Synopsis Principles of Marketing Value Package (includes OneKey CourseCompass, Student Access Kit, Principles of Marketing) by : Phil Kotler

Download or read book Principles of Marketing Value Package (includes OneKey CourseCompass, Student Access Kit, Principles of Marketing) written by Phil Kotler and published by Pearson College Division. This book was released on 2007-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pharmacology in Nursing

Author : Gayle McKenzie
Publisher : Cengage AU
ISBN 13 : 0170362035
Total Pages : 832 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Pharmacology in Nursing by : Gayle McKenzie

Download or read book Pharmacology in Nursing written by Gayle McKenzie and published by Cengage AU. This book was released on 2016-10-05 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: "...Focuses on the use of drugs as medications within the healthcare environment in Australia and New Zealand. ... We use the term 'medication', rather than 'drug', throughout this book to refer to any drug that is used in the healthcare context, although the terms are generally interchangeable ... and it is the generic name of a medication that does not change and is the essential name for the nurse to know. ... we also introduce some abbreviations that are commonly used by healthcare providers and pharmacists in writing and preparing medication prescriptions. ...Two new chapters have been included in the second edition. One chapter covers pharmacogenetics and pharmacogenomics, an area of growing interest in personalised medicine, and the other covers legal and ethical issues related to the administration of medications."--from preface.

Marketing Management

Author : Philip Kotler
Publisher : Pearson Education
ISBN 13 : 9780273718567
Total Pages : 932 pages
Book Rating : 4.7/5 (185 download)

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Book Synopsis Marketing Management by : Philip Kotler

Download or read book Marketing Management written by Philip Kotler and published by Pearson Education. This book was released on 2009 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by the American ed. of same title.

Resources in Education

Author :
Publisher :
ISBN 13 :
Total Pages : 836 pages
Book Rating : 4.U/5 (183 download)

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Book Synopsis Resources in Education by :

Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:

MKTG4

Author : Charles W. Lamb
Publisher : Cengage AU
ISBN 13 : 0170411761
Total Pages : 369 pages
Book Rating : 4.1/5 (74 download)

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Book Synopsis MKTG4 by : Charles W. Lamb

Download or read book MKTG4 written by Charles W. Lamb and published by Cengage AU. This book was released on 2018-09-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: MKTG4 continues to offer a unique blended solution for lecturers and students in introductory marketing subjects, in both University and Vocational sectors. Continuing to pave a new way to both teach and learn, MKTG4 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, flashcards, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.

SSB Odisha Lecturer Home Science Exam Book 2023 (English Edition) | State Selection Board | 8 Practice Tests

Author : EduGorilla Prep Experts
Publisher : EduGorilla Community Pvt. Ltd.
ISBN 13 : 9355569874
Total Pages : 112 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis SSB Odisha Lecturer Home Science Exam Book 2023 (English Edition) | State Selection Board | 8 Practice Tests by : EduGorilla Prep Experts

Download or read book SSB Odisha Lecturer Home Science Exam Book 2023 (English Edition) | State Selection Board | 8 Practice Tests written by EduGorilla Prep Experts and published by EduGorilla Community Pvt. Ltd.. This book was released on with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Best Selling Book in English Edition for SSB Odisha Lecturer Home Science Exam with objective-type questions as per the latest syllabus. • SSB Odisha Lecturer Home Science Exam Preparation Kit comes with 8 Practice Tests with the best quality content. • Increase your chances of selection by 16X. • SSB Odisha Lecturer Home Science Exam Prep Kit comes with well-structured and 100% detailed solutions for all the questions. • Clear exam with good grades using thoroughly Researched Content by experts.