Marketing 2016

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Political Marketing in the 2016 U.S. Presidential Election

Author : Jamie Gillies
Publisher : Springer
ISBN 13 : 3319593455
Total Pages : 130 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Political Marketing in the 2016 U.S. Presidential Election by : Jamie Gillies

Download or read book Political Marketing in the 2016 U.S. Presidential Election written by Jamie Gillies and published by Springer. This book was released on 2017-08-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.

Content Marketing 2016: Influencer, Topics and The Most Important Trends

Author : Communicate And Sell
Publisher : YOUPublish
ISBN 13 : 3958800629
Total Pages : 158 pages
Book Rating : 4.9/5 (588 download)

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Book Synopsis Content Marketing 2016: Influencer, Topics and The Most Important Trends by : Communicate And Sell

Download or read book Content Marketing 2016: Influencer, Topics and The Most Important Trends written by Communicate And Sell and published by YOUPublish. This book was released on 2015-12-10 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content Marketing has become a large industry. Almost all Fortune 500 corporations and myriads of SMBs invest billions of US-$ in their Content Marketing strategies. The market reflects this complex ecosystem: a plethora of freelancers, agencies, specialists, consultants and gurus of all kinds have begun to focus on Content Marketing. It is just like with any hyper-growth industry: the primary market drives the secondary market and new value chains emerge on a meta level. Consultants are a typical example, or agencies, congress platforms as well as software developers with their Content Marketing services.

Social Media, Political Marketing and the 2016 U.S. Election

Author : Christine B. Williams
Publisher : Routledge
ISBN 13 : 1351105507
Total Pages : 330 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Social Media, Political Marketing and the 2016 U.S. Election by : Christine B. Williams

Download or read book Social Media, Political Marketing and the 2016 U.S. Election written by Christine B. Williams and published by Routledge. This book was released on 2018-10-08 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters examine what different candidates posted about and which posts generated more of a response. The analyses shed light on what social media can reveal about campaign messaging strategies and explore the linkages between social media content and their audiences’ perceptions, opinions and political participation. The findings highlight similarities and differences among candidates and consider how continuity and change are manifest in the 2016 election. Finally, taking a look forward, the contributors consider the implications of their work for political marketing research and practice. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

Forest Products Annual Market Review 2015-2016

Author : United Nations Economic Commission for Europe
Publisher : United Nations
ISBN 13 : 9210583655
Total Pages : 160 pages
Book Rating : 4.2/5 (15 download)

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Book Synopsis Forest Products Annual Market Review 2015-2016 by : United Nations Economic Commission for Europe

Download or read book Forest Products Annual Market Review 2015-2016 written by United Nations Economic Commission for Europe and published by United Nations. This book was released on 2016-11-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Forest Products Annual Market Review 2015-2016 provides a comprehensive analysis of markets in the UNECE region and reports on the main market influences outside the UNECE region. It covers the range of products from the forest to the end-user: from roundwood and primary processed products to value-added and housing. Statistics-based chapters analyse the markets for wood raw materials, sawn softwood, sawn hardwood, wood-based panels, paper, paperboard and woodpulp. Other chapters analyse policies, pallets and wood packaging, and markets for wood energy. Underlying the analysis is a comprehensive collection of data. The Review highlights the role of sustainable forest products in international markets. Policies concerning forests and forest products are discussed, as well as the main drivers and trends. The Review also analyses the effects of the current economic situation on forest products markets.

Forest Products Annual Market Review 2015-2016 (Russian language)

Author : United Nations
Publisher : United Nations
ISBN 13 : 9210583671
Total Pages : pages
Book Rating : 4.2/5 (15 download)

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Book Synopsis Forest Products Annual Market Review 2015-2016 (Russian language) by : United Nations

Download or read book Forest Products Annual Market Review 2015-2016 (Russian language) written by United Nations and published by United Nations. This book was released on 2019-10-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Forest Products Annual Market Review 2015-2016 provides a comprehensive analysis of markets in the UNECE region and reports on the main market influences outside the UNECE region. It covers the range of products from the forest to the end-user: from roundwood and primary processed products to value-added and housing. Statistics-based chapters analyse the markets for wood raw materials, sawn softwood, sawn hardwood, wood-based panels, paper, paperboard and woodpulp. Other chapters analyse policies, pallets and wood packaging, and markets for wood energy. Underlying the analysis is a comprehensive collection of data. The Review highlights the role of sustainable forest products in international markets. Policies concerning forests and forest products are discussed, as well as the main drivers and trends. The Review also analyses the effects of the current economic situation on forest products markets.

The Marketing Book

Author : Michael J. Baker
Publisher : Routledge
ISBN 13 : 1134506120
Total Pages : 907 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis The Marketing Book by : Michael J. Baker

Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

Forest Products Annual Market Review 2016-2017

Author : United Nations Economic Commission for Europe
Publisher : United Nations
ISBN 13 : 9213627068
Total Pages : 164 pages
Book Rating : 4.2/5 (136 download)

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Book Synopsis Forest Products Annual Market Review 2016-2017 by : United Nations Economic Commission for Europe

Download or read book Forest Products Annual Market Review 2016-2017 written by United Nations Economic Commission for Europe and published by United Nations. This book was released on 2018-01-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication provides a comprehensive analysis of markets in the UNECE region and reports on the main market influences outside the UNECE region. It covers the range of products from the forest to the end-user: from roundwood and primary processed products to value-added and housing. Statistics-based chapters analyse the markets for wood raw materials, sawn softwood, sawn hardwood, wood-based panels, paper, paperboard and woodpulp. Other chapters analyse policies, trade barriers affecting forest products, and markets for wood energy. The Review highlights the role of sustainable forest products in international markets. It also analyses the effects of the current economic situation on forest products markets.

MARKETING TRENDS GUIDE 2016

Author : thunder::tech
Publisher : thunder::tech
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4./5 ( download)

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Book Synopsis MARKETING TRENDS GUIDE 2016 by : thunder::tech

Download or read book MARKETING TRENDS GUIDE 2016 written by thunder::tech and published by thunder::tech. This book was released on 2015-12-02 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have been busy tracking the marketing trends that are on course to go mainstream in 2016. From design, social media, email, PPC and beyond, this guide is a great way to get up to speed and to learn more about how your business can incorporate new technologies and techniques into your marketing strategies. Download MARKETING TRENDS 2016: the futurist’s field guide to get a head start on next year’s biggest topics.

Gender and Political Marketing in the United States and the 2016 Presidential Election

Author : Minita Sanghvi
Publisher : Springer
ISBN 13 : 113760171X
Total Pages : 183 pages
Book Rating : 4.1/5 (376 download)

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Book Synopsis Gender and Political Marketing in the United States and the 2016 Presidential Election by : Minita Sanghvi

Download or read book Gender and Political Marketing in the United States and the 2016 Presidential Election written by Minita Sanghvi and published by Springer. This book was released on 2018-05-22 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.

Marketing at the Confluence between Entertainment and Analytics

Author : Patricia Rossi
Publisher : Springer
ISBN 13 : 331947331X
Total Pages : 1595 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Marketing at the Confluence between Entertainment and Analytics by : Patricia Rossi

Download or read book Marketing at the Confluence between Entertainment and Analytics written by Patricia Rossi and published by Springer. This book was released on 2017-04-29 with total page 1595 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Yoga of Max's Discontent

Author : Karan Bajaj
Publisher : Penguin
ISBN 13 : 0698192044
Total Pages : 336 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Yoga of Max's Discontent by : Karan Bajaj

Download or read book The Yoga of Max's Discontent written by Karan Bajaj and published by Penguin. This book was released on 2016-05-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A beautifully rendered epic journey . . . . The novel works on many levels and excels at them all.” —New York Journal of Books In this captivating and surprising novel of spiritual discovery—a No. 1 bestseller in India—a young American travels to India and finds himself tested physically, emotionally, and spiritually. Max Pzoras is the poster child for the American Dream. The child of Greek immigrants who grew up in a dangerous New York housing project, he triumphed over his upbringing and became a successful Wall Street analyst. Yet on the frigid December night he’s involved in a violent street scuffle, Max begins to confront questions about suffering and mortality that have dogged him since his mother’s death. His search takes him to the farthest reaches of India, where he encounters a mysterious night market, almost freezes to death on a hike up the Himalayas, and finds himself in an ashram in a drought-stricken village in South India. As Max seeks answers to questions that have bedeviled him—can yogis walk on water and live for 200 years without aging? Can a flesh-and-blood man ever achieve nirvana?—he struggles to overcome his skepticism and the pull of family tugging him home. In an ultimate bid for answers, he embarks on a dangerous solitary meditation in a freezing Himalayan cave, where his physical and spiritual endurance is put to its most extreme test. By turns a gripping adventure story and a journey of tremendous inner transformation, The Yoga of Max's Discontent is a contemporary take on man's classic quest for transcendence.

Hacking Marketing

Author : Scott Brinker
Publisher : John Wiley & Sons
ISBN 13 : 1119183235
Total Pages : 288 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Hacking Marketing by : Scott Brinker

Download or read book Hacking Marketing written by Scott Brinker and published by John Wiley & Sons. This book was released on 2016-03-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

A Dictionary of Marketing

Author : Charles Doyle
Publisher : OUP Oxford
ISBN 13 : 0191044997
Total Pages : 448 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Download or read book A Dictionary of Marketing written by Charles Doyle and published by OUP Oxford. This book was released on 2011-03-24 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

Marketing 2016

Author : William M. Pride
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781974051434
Total Pages : 500 pages
Book Rating : 4.0/5 (514 download)

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Book Synopsis Marketing 2016 by : William M. Pride

Download or read book Marketing 2016 written by William M. Pride and published by Createspace Independent Publishing Platform. This book was released on 2017-08-09 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing 2016By William M. Pride

Social Media Campaigns

Author : Carolyn Mae Kim
Publisher : Taylor & Francis
ISBN 13 : 1000290603
Total Pages : 227 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Social Media Campaigns by : Carolyn Mae Kim

Download or read book Social Media Campaigns written by Carolyn Mae Kim and published by Taylor & Francis. This book was released on 2020-12-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Creating Marketing Magic and Innovative Future Marketing Trends

Author : Maximilian Stieler
Publisher : Springer
ISBN 13 : 3319455966
Total Pages : 1510 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Creating Marketing Magic and Innovative Future Marketing Trends by : Maximilian Stieler

Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Events Marketing Management

Author : Ivna Reic
Publisher : Routledge
ISBN 13 : 1136289798
Total Pages : 358 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Events Marketing Management by : Ivna Reic

Download or read book Events Marketing Management written by Ivna Reic and published by Routledge. This book was released on 2016-09-19 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.