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Social Media Marketing Und Recht Losungen Fur Die Haufigsten Rechtsfragen Abmahnungen Vermeiden Checklisten Und Aktuelle Beispiele
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Book Synopsis Social Media Marketing und Recht : [Lösungen für die häufigsten Rechtsfragen, Abmahnungen vermeiden, Checklisten und aktuelle Beispiele] by : Thomas Schwenke
Download or read book Social Media Marketing und Recht : [Lösungen für die häufigsten Rechtsfragen, Abmahnungen vermeiden, Checklisten und aktuelle Beispiele] written by Thomas Schwenke and published by O'Reilly Germany. This book was released on 2012 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kaum ein Unternehmen, Freiberufler oder Künstler verzichtet heute noch auf eine Facebook-Präsenz, einen Twitter-Kanal oder die Vorteile des Fotoportals Flickr, um die eigenen Produkte, Dienstleistungen und Werke bekannter zu machen. Doch so wichtig das Social Media Marketing für die Selbstpräsentation im Web ist, so vielfältig sind die rechtlichen Fallen, in die man als juristischer Laie tappen kann. Ob es um das Impressum, die Einbindung fremden Contents oder den Umgang mit Wettbewerbern geht - das Buch erklärt klar und verständlich, was zu beachten ist. Der Autor berät regelmäßig Marketingkunden zu Webthemen, bloggt und ist auch bei den Medien als Experte sehr begehrt (Heute Journal, Stern u.v.m.). Thomas Schwenkes große Stärke: juristische Inhalte so zu erklären, dass wirklich jeder sie versteht. Für wen ist dieses Buch? Wenn Sie als Praktiker mit Social Media Marketing zu tun haben, ist dieses Buch genau richtig für Sie. Es richtet sich u.a. an Marketing- und PR-Profis, Social Media-Manager und Freiberufler. Sehr hilfreich ist es auch für Personen mit juristischer Vorbildung, die wissen möchten, wie sich rechtliche Regeln in den sozialen Medien auswirken.
Book Synopsis Online-Marketing und Recht by : Martin Schirmbacher
Download or read book Online-Marketing und Recht written by Martin Schirmbacher and published by . This book was released on 2013 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Business Leadership by : Ralf T. Kreutzer
Download or read book Digital Business Leadership written by Ralf T. Kreutzer and published by Springer. This book was released on 2018-04-27 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.
Book Synopsis Alcohol and Tobacco by : Otto-Michael Lesch
Download or read book Alcohol and Tobacco written by Otto-Michael Lesch and published by Springer Science & Business Media. This book was released on 2011-01-15 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol and nicotine addiction mostly occur together. Over the last ten years therapeutic aspects and motivational strategies have been considerably improved. Hence, groups and subgroups have been defined and can be treated with specific medication and tailor-made psychotherapies, leading in the long term to considerably better and more effective results than the once broadly applied, rigorous abstinence -based therapies. However, alcohol and nicotine addiction still represent major medical and social problems. In this book, new therapeutic approaches are comprehensively described, outlining the different interactions between personality, environment and the effects of the substance. In addition to prevention-based therapies and diagnosis, essential psychological and sociological strategies, as well as medication-based therapies, are also presented in detail. All of these therapies have realistic aims and are of global validity. In addition, the book provides a broad overview of the American and European epidemiology of alcohol and nicotine addictions. The book is written for all those who care for and offer professional therapy for alcohol and nicotine-addicted patients.
Book Synopsis Essentials of Shared Services by : Bryan Bergeron
Download or read book Essentials of Shared Services written by Bryan Bergeron and published by John Wiley & Sons. This book was released on 2002-10-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: What works, why it works, and how to evaluate a shared services program Shared services, a form of "internal outsourcing," enables corporations to achieve economies of scale by creating a separate entity within the company to perform specific internal services, such as payroll, accounts payable, travel and expense processing, etc. Essentials of Shared Services provides a quick, concise overview of shared services fundamentals, bringing senior-level executives up to speed so that they make the right decision. Bryan Bergeron provides a foundation of shared services from a historical, economic, technical, and customer perspective, showing how shared services can impact a corporation's bottom line, both long and short term. He delivers specific recommendations that can be used to establish and manage a shared services effort and includes a variety of examples of programs that work and those that do not.
Book Synopsis Scientific and Technical Revolution: Yesterday, Today and Tomorrow by : Elena G. Popkova
Download or read book Scientific and Technical Revolution: Yesterday, Today and Tomorrow written by Elena G. Popkova and published by Springer Nature. This book was released on 2020-06-05 with total page 1763 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a system view of the digital scientific and technological revolution, including its genesis and prerequisites, current trends, as well as current and potential issues and future prospects. It gathers selected research papers presented at the 12th International Scientific and Practical Conference, organized by the Institute of Scientific Communications. The conference “Artificial Intelligence: Anthropogenic Nature vs. Social Origin” took place on December 5–7, 2019 in Krasnoyarsk, Russia. The book is intended for academic researchers and independent experts studying the social and human aspects of the Fourth Industrial Revolution and the associated transition to the digital economy and Industry 4.0, as well as the creators of the legal framework for this process and its participants – entrepreneurs, managers, employees and consumers. It covers a variety of topics, including “intelligent” technologies and artificial intelligence, the digital economy, the social environment of the Fourth Industrial Revolution and its consequences for humans, the regulatory framework of the Fourth Industrial Revolution, and the “green” consequences, prospects and financing of the Fourth Industrial Revolution.
Book Synopsis Multitasking in the Digital Age by : Gloria Mark
Download or read book Multitasking in the Digital Age written by Gloria Mark and published by Springer Nature. This book was released on 2022-05-31 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our digital age we can communicate, access, create, and share an abundance of information effortlessly, rapidly, and nearly ubiquitously. The consequence of having so many choices is that they compete for our attention: we continually switch our attention between different types of information while doing different types of tasks--in other words, we multitask. The activity of information workers in particular is characterized by the continual switching of attention throughout the day. In this book, empirical work is presented, based on ethnographic and sensor data collection, which reveals how multitasking affects information workers' activities, mood, and stress in real work environments. Multitasking is discussed from various perspectives: activity switching, interruptions as triggers for activity switching, email as a major source of interruptions, and the converse of distractions: focused attention. All of these factors are components of information work. This book begins by defining multitasking and describing different research approaches used in studying multitasking. It then describes how multiple factors occur to encourage multitasking in the digitally-enabled workplace: the abundance and ease of accessing information, the number of different working spheres, the workplace environment, attentional state, habit, and social norms. Empirical work is presented describing the nature of multitasking, the relationship of different types of interruptions and email with overload and stress, and patterns of attention focus. The final chapter ties these factors together and discusses challenges that information workers in our digital age face.
Download or read book 2062 written by Toby Walsh and published by Black Inc.. This book was released on 2018-07-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A compelling invitation to imagine the future we want’ —BRIAN CHRISTIAN, author of The Most Human Human By 2062 we will have built machines as intelligent as us – so the leading artificial intelligence and robotics experts predict. But what will this future look like? In 2062, world-leading researcher Toby Walsh considers the impact AI will have on work, war, economics, politics, everyday life and even death. Will automation take away most jobs? Will robots become conscious and take over? Will we become immortal machines ourselves, uploading our brains to the cloud? How will politics adjust to the post-truth, post-privacy digitised world? When we have succeeded in building intelligent machines, how will life on this planet unfold? Based on a deep understanding of technology, 2062 describes the choices we need to make today to ensure that the future remains bright. ‘Clarity and sanity in a world full of fog and uncertainty – a timely book about the race to remain human.’ —RICHARD WATSON, author of Digital Vs. Human and futurist-in-residence at Imperial College, London ‘One of the deepest questions facing humanity, pondered by a mind well and truly up to the task.’ —ADAM SPENCER, broadcaster
Book Synopsis Kommunikation im Corporate Change by : Egbert Deekeling
Download or read book Kommunikation im Corporate Change written by Egbert Deekeling and published by Gabler Verlag. This book was released on 2014-11-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die zweite Auflage enthält eine Vielzahl neuer Beiträge aus der Unternehmenspraxis sowie einige hochaktuelle Interviews mit Topmanagern. Auf Basis der Erfahrungen der letzten Jahre reflektieren die Herausgeber die Anforderungen bei der Bewältigung kommunikativer Aufgaben in komplexen unternehmerischen Entwicklungslagen und geben substanziellen Einblick in die Praxis wirkungsvoller Change-Kommunikation.
Book Synopsis Toolbox for Marketing and Management by : Ralf T. Kreutzer
Download or read book Toolbox for Marketing and Management written by Ralf T. Kreutzer and published by Springer. This book was released on 2019-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
Book Synopsis The Fears of the Rich, The Needs of the Poor by : William H. Foege
Download or read book The Fears of the Rich, The Needs of the Poor written by William H. Foege and published by JHU Press. This book was released on 2018-05 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: William H. Foege, one of the most respected leaders in global public health, takes readers on a tour of his time at the CDC. In its seventy years, the Centers for Disease Control and Prevention (CDC) has evolved from a malaria control program to an institution dedicated to improving health for all people across the world. The Fears of the Rich, The Needs of the Poor is a revealing account of the CDC’s development by its former director, public health luminary William H. Foege. Dr. Foege tells the stories of pivotal moments in public health, including the eradication of smallpox (made possible due in part to Foege’s research) and the discovery of Legionnaires’ disease, Reye syndrome, toxic shock syndrome, and HIV/AIDS. With good humor and optimism, he recounts the various crises he surmounted, from threats of terrorist attacks to contentious congressional hearings and funding cuts. Highlighting the people who made possible some of public health’s biggest successes, Foege outlines the work required behind the scenes and describes the occasional tensions between professionals in the field and the politicians in charge of oversight. In recent years, global public health initiatives have come from unanticipated sources. Giants in the field now include President Jimmy Carter and his wife, Rosalynn, who promote programs aimed at neglected diseases. Melinda and Bill Gates have invigorated the field through research and direct program support, especially in the area of vaccine-preventable diseases. And the Merck Mectizan program has dramatically reduced river blindness in Africa. Foege has been involved in all of these efforts, among others, and he brings to this book the knowledge and wisdom derived from a long and accomplished career. The Fears of the Rich, The Needs of the Poor is an inviting but unvarnished account of that career and offers a plethora of lessons for those interested in public health.
Book Synopsis One More Time by : Frederick Herzberg
Download or read book One More Time written by Frederick Herzberg and published by Harvard Business Review Press. This book was released on 2008-07-14 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine overseeing a workforce so motivated that employees relish more hours of work, shoulder more responsibility themselves; and favor challenging jobs over paychecks or bonuses. In One More Time: How Do You Motivate Employees? Frederick Herzberg shows managers how to shift from relying on extrinsic incentives to activating the real drivers of high performance: interesting, challenging work and the opportunity to continually achieve and grow into greater responsibility. The results? An ultramotivated workforce. Since 1922, Harvard Business Review has been a leading source of breakthrough management ideas-many of which still speak to and influence us today. The Harvard Business Review Classics series now offers readers the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world-and will have a direct impact on you today and for years to come.
Book Synopsis Understanding Artificial Intelligence by : Ralf T. Kreutzer
Download or read book Understanding Artificial Intelligence written by Ralf T. Kreutzer and published by Springer Nature. This book was released on 2019-09-25 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. This book illustrates the importance of AI in an era of digitalization. It introduces the foundations of AI and explains its benefits and challenges for companies and entire industries. In this regard, AI is approached not just as yet another technology, but as a fundamental innovation, which will spread into all areas of the economy and life, and will disrupt business processes and business models in the years to come. In turn, the book assesses the potential that AI holds, and clarifies the framework that is necessary for pursuing a responsible approach to AI. In a series of best-practice cases, the book subsequently highlights a broad range of sectors and industries, from production to services; from customer service to marketing and sales; and in industries like retail, health care, energy, transportation and many more. In closing, a dedicated chapter outlines a roadmap for a specific corporate AI journey. No one can ignore intensive work with AI today - neither as a private person, let alone as a top performer in companies. This book offers a thorough, carefully crafted, and easy to understand entry into the field of AI. The central terms used in the AI context are given a very good explanation. In addition, a number of cases show what AI can do today and where the journey is heading. An important book that you should not miss! Professor Dr. Harley Krohmer University of Bern "Inspiring, thought provoking and comprehensive, this book is wittingly designed to be a catalyst for your individual and corporate AI journey.” Avo Schönbohm, Professor at the Berlin School of Economics and Law, Enterprise Game Designer at LUDEO and Business Punk
Download or read book Historisches Journal written by and published by . This book was released on 1799 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Existence, Relatedness, and Growth by : Clayton P. Alderfer
Download or read book Existence, Relatedness, and Growth written by Clayton P. Alderfer and published by . This book was released on 1972 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: USA. Literature survey of behavioural sciences research conducted in human relations and occupational psychology in the work environment, with particular reference to the theoretical implications thereof - covers attitudes, behaviour, mental stress, satisfaction (incl. Job satisfaction), etc. Bibliography pp. 183 to 189 and statistical tables.
Download or read book Strategy written by Bob de Wit and published by Cengage Learning. This book was released on 1998 with total page 1264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bob De Wit and Ron MeyerÂ's innovative and extremely successful strategy text encourages critical and creative strategic thinking. By introducing articles from key strategists to present differing perspectives on each strategic issue covered, the authors stress and contrast the diversity of views in the subject without endorsing any one approach.
Book Synopsis Strategic Human Resource Development by : Matthias T. Meifert
Download or read book Strategic Human Resource Development written by Matthias T. Meifert and published by Springer Science & Business Media. This book was released on 2014-01-20 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era that has brought new and unexpected challenges for virtually every company, one would be hard-pressed to find any responsible manager who is not thinking about what the future will bring. In the wake of these challenges, strategic planning has moved from being the reserve of large corporations to becoming an essential need for even small and medium-sized enterprises. But what good is even the most convincing strategic concept if the company’s people are unwilling or unable to put it into practice? The key is to develop people, and to develop them not only for the work of today, but also for the challenges that the future holds. Strategic HR development has become a decisive force for the success of any business. This book, edited by Matthias T. Meifert, shows us which basic considerations we need to remember and what strategic HR development means in practice. Its interesting and vivid approach takes the reader on a tour of the eight stages of HR development, introduces the critical factors, and highlights many practical recommendations for strategic HR development practice in business.
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