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Online Marketing Und Recht
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Book Synopsis Online-Marketing by : Ralf T. Kreutzer
Download or read book Online-Marketing written by Ralf T. Kreutzer and published by Springer-Verlag. This book was released on 2019-04-17 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alle Grundlagen des Online-Marketings vereint in einem BuchWenn Sie sich für Online-Marketing interessieren, ist dieses Buch genau richtig für Sie. Es führt Sie behutsam in die Grundlagen der Online-Werbung ein und erläutert verschiedene Gebiete dieses umfangreichen Themenkomplexes. Neben den unterschiedlichen Erfolgsfaktoren und Zielsetzungen im Online-Marketing stellt der Autor auch zahlreiche Instrumente zur Erfolgsmessung vor. Mit diesem umfassenden Grundlagenwerk erhalten Sie nicht nur eine Einführung in das Online-Marketing, sondern auch einen detaillierten Einblick in das E-Commerce im Allgemeinen. Die vorliegende zweite Auflage wurde umfassend überarbeitet und um die neuesten Entwicklungen im Online-Marketing ergänzt. Neu sind unter anderem ausführliche Kapitel zu Themen wie E-Mail-, Social-Media- und Suchmaschinenmarketing. Optimale Prüfungsvorbereitung für Marketing-Studenten Der Autor legt großen Wert auf eine nachhaltige Wissensvermittlung, was sich in der didaktische Struktur des Werkes widerspiegelt. Es richtet sich insbesondere an Bachelorstudierende und Nebenfachstudenten des Studiengangs Marketing. Durch übersichtliche Lerneinheiten mit begleitenden Kontrollmodulen können sie das gelernte Wissen prüfen und vertiefen und sich so optimal auf Klausuren vorbereiten.Aber auch Angestellte in Werbeagenturen profitieren von der Expertise des Autors, da er nie den Praxisbezug zum Online-Marketing aus den Augen verliert. Dank vieler Leseempfehlungen können sich Interessierte spielend leicht tiefergehend mit den einzelnen Themen befassen.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466615990 Total Pages :1426 pages Book Rating :4.4/5 (666 download)
Book Synopsis E-Marketing: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book E-Marketing: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466673583 Total Pages :2214 pages Book Rating :4.4/5 (666 download)
Book Synopsis Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2214 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Book Synopsis Customer-Centric Marketing Strategies: Tools for Building Organizational Performance by : Kaufmann, Hans-Ruediger
Download or read book Customer-Centric Marketing Strategies: Tools for Building Organizational Performance written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2012-11-30 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
Book Synopsis Handbook of Research on Managing and Influencing Consumer Behavior by : Kaufmann, Hans-Ruediger
Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522517944 Total Pages :1806 pages Book Rating :4.5/5 (225 download)
Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis Marketing Opportunities and Challenges in a Changing Global Marketplace by : Shuang Wu
Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer Nature. This book was released on 2020-06-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Certification and Security in Health-Related Web Applications: Concepts and Solutions by : Chryssanthou, Anargyros
Download or read book Certification and Security in Health-Related Web Applications: Concepts and Solutions written by Chryssanthou, Anargyros and published by IGI Global. This book was released on 2010-09-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book aims to bridge the worlds of healthcare and information technology, increase the security awareness of professionals, students and users and highlight the recent advances in certification and security in health-related Web applications"--Provided by publisher.
Book Synopsis Strategic Corporate Communication in the Digital Age by : Mark Anthony Camilleri
Download or read book Strategic Corporate Communication in the Digital Age written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2021-02-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Book Synopsis The new online trade by : Gerrit Heinemann
Download or read book The new online trade written by Gerrit Heinemann and published by Springer Nature. This book was released on 2023-03-30 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing
Book Synopsis Ambush Marketing in Sports by : Gerd Nufer
Download or read book Ambush Marketing in Sports written by Gerd Nufer and published by Routledge. This book was released on 2013 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties. Ambush Marketing in Sports is offering comprehensive analysis of the theoretical and practical implications of ambush marketing.
Book Synopsis The New International Telecommunication Regulations and the Internet by : Richard Hill
Download or read book The New International Telecommunication Regulations and the Internet written by Richard Hill and published by Springer Science & Business Media. This book was released on 2014-03-25 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a clear and thorough account of the process leading up to the revision of the International Telecommunication Regulations (ITRs) one of the four treaties administered by the ITU. The author’s inside view of the events and his legal analysis of the new ITRs, are different from that what has been aired in most other accounts to date. His systematic approach shows how much of the criticism of the WCIT-12 process and of the ITRs themselves, is unjustified. This book provides the most accurate view to date of what the ITRs really mean and of what really happened at WCIT-12, which was undoubtedly a key event in the history of telecommunication policy and which is likely to have significant long-term effects. The book covers in some detail the events leading to the non-signature of the treaty by a significant number of states, outlines possible consequences of that split between states, and offers possible ways forward. The book includes a detailed article-by-article analysis of the new ITRs, explaining their implications and concludes with recommendations for national authorities. It concludes with an analysis of events from the point of view of dispute resolution theory, offering suggestions for how to avoid divisive outcomes in the future. "This is an excellent book, and quite rich and comprehensive. The topic is important and the book will surely be of interest to regulators, diplomats, policy experts, and all those who participated in WCIT. The author is uniquely qualified to write an analysis of the new ITRs and an account of the Conference. This book will be a good reference for the next Plenipotentiary Conference to be held in 2014 which is going to discuss follow-up to WCIT-12." Naser al-Rashedi, United Arab Emirates. "This is an authoritative expert account of a moment of high significance for vital issues with respect to international networks." Professor Dan Schiller, University of Illinois. "This is an excellent and timely work." Professor Ian Walden, Queen Mary, University of London. "Interested persons, businesses and governments can draw their policies from the assessments of a telecommunications insider as presented in this book. The manifold arguments enlightening the interpretation of the provisions of the ITRs might become an invaluable guidance for those who apply the ITRs in the future." Professor Dr. Rolf H. Weber, University of Zurich.
Book Synopsis Praxiswissen Online-Marketing by : Erwin Lammenett
Download or read book Praxiswissen Online-Marketing written by Erwin Lammenett and published by Springer Gabler. This book was released on 2019-03-13 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mit diesem Buch erwerben Sie umfassendes Wissen im Online-Marketing Wie gelingt profitables Online-Marketing? Diese Frage beantwortet Erwin Lammenett, Gründer einer renommierten Internetagentur, mit seinem Buch „Praxiswissen Online-Marketing“. Praxisnah und theoretisch fundiert erläutert er die gesamte Palette der Online-Marketing-Instrumente. Sie erfahren, wie Sie sie erfolgreich nutzen, welche von ihnen Sie sinnvoll miteinander kombinieren und wie Sie ein effizientes Controlling aufbauen. Angesprochen werden speziell: Führungskräfte und Mitarbeiter aus Marketing und PR Produktmanager und Unternehmensberater Dozierende und Studierende mit dem Schwerpunkt Marketing Alle Kapitel dieses Werks enthalten dynamische Servicelinks, über die Inhalte jederzeit und kurzfristig angepasst werden können. So können Sie sichergehen, dass Sie immer auf die aktuellsten Erkenntnisse im Online-Marketing zugreifen. Die Instrumente des erfolgreichen Online-Marketings Zu Beginn blickt Erwin Lammenett auf die Veränderungen zurück, die das Online-Marketing seit dem Siegeszug des Web 2.0 erlebt hat. Er erläutert, was sich hinter dem Begriff Online-Marketing genau verbirgt und wie sich diese Definition von anderen Teildisziplinen abgrenzen lässt. Der Fokus des Buchs „Praxiswissen Online-Marketing“ liegt auf verschiedenen Teilgebieten dieses dynamischen Komplexes. Lesen Sie unter anderem mehr über: Affiliate-Marketing E-Mail-Marketing Influencer-Marketing Suchmaschinenmarketing (SEM) Keyword-Advertising (SEA) Suchmaschinenoptimierung (SEO) Universal Search Amazon als Suchmaschine Preissuchmaschinen und Vergleichsportale Online-Werbung Facebook-Werbung Social-Media-Marketing Mobiles Internet und Mobile-Marketing Erfolgsdeterminanten Die neue Auflage berücksichtigt aktuelle Entwicklungen Viele Praxisbeispiele und -tipps entwirren das Beziehungsgeflecht der einzelnen Disziplinen. Alle Kapitel der vorliegenden 7. Auflage wurden komplett überarbeitet und das Werk umfassend erweitert, etwa durch: ein Kapitel zum Thema Influencer-Marketing eine Anleitung zum Suchen und Finden passender Video-Creatives einen Überblick über aktuelle Entwicklungen im Content-Marketing Mit diesem Buch erhalten Sie ein hoch aktuelles Werk mit Praxisbezug zum Online-Marketing. Erfahren Sie, wie der Einstieg in die Branche gelingt und welche Herausforderungen in Zukunft im Online-Marketing zu erwarten sind.
Book Synopsis Marketing Planning by Design by : Ralf Strauss
Download or read book Marketing Planning by Design written by Ralf Strauss and published by John Wiley & Sons. This book was released on 2010-04-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk.
Book Synopsis Online-Marketing und Recht by : Martin Schirmbacher
Download or read book Online-Marketing und Recht written by Martin Schirmbacher and published by Hüthig Jehle Rehm. This book was released on 2011 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Media Marketing und Recht by : Thomas Schwenke
Download or read book Social Media Marketing und Recht written by Thomas Schwenke and published by O'Reilly Germany. This book was released on 2012-02-29 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kaum ein Unternehmen, Freiberufler oder Künstler verzichtet heute noch auf eine Facebook-Präsenz, einen Twitter-Kanal oder die Vorteile des Fotoportals Flickr, um die eigenen Produkte, Dienstleistungen und Werke bekannter zu machen. Doch so wichtig das Social Media Marketing für die Selbstpräsentation im Web ist, so vielfältig sind die rechtlichen Fallen, in die man als juristischer Laie tappen kann. Ob es um das Impressum, die Einbindung fremden Contents oder den Umgang mit Wettbewerbern geht – das Buch erklärt klar und verständlich, was zu beachten ist. Der Autor, Rechtsanwalt Thomas Schwenke ist Mitinhaber der Berliner Kanzlei Schwenke & Dramberg und hat sich auf den Bereich Social Media Marketing spezialisiert. Er berät regelmäßig Marketingkunden zu Webthemen, bloggt und ist auch bei den Medien als Experte sehr begehrt (Heute Journal, Stern u.v.m.). Thomas Schwenkes große Stärke: juristische Inhalte so zu erklären, dass wirklich jeder sie versteht. Für wen ist dieses Buch? Wenn Sie als Praktiker mit Social Media Marketing zu tun haben, ist dieses Buch genau richtig für Sie. Es richtet sich u.a. an Marketing- und PR-Profis, Social Media-Manager und Freiberufler. Sehr hilfreich ist es auch für Personen mit juristischer Vorbildung, die wissen möchten, wie sich rechtliche Regeln in den sozialen Medien auswirken.
Book Synopsis Research Handbook on Strategic Entrepreneurship by : Gupta, Vishal K.
Download or read book Research Handbook on Strategic Entrepreneurship written by Gupta, Vishal K. and published by Edward Elgar Publishing. This book was released on 2022-02-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Handbook provides a solid foundation for exploring the vibrant field of strategic entrepreneurship, with an examination of important topics from theoretical, psychological and economic perspectives. PhD students, scholars and researchers alike who want to investigate further into strategic entrepreneurship in depth as well as uncharted territories, will find this Research Handbook a valuable resource.
