Toolbox For Marketing And Management

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Toolbox for Marketing and Management

Author : Ralf T. Kreutzer
Publisher : Springer
ISBN 13 : 3030138232
Total Pages : 269 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Toolbox for Marketing and Management by : Ralf T. Kreutzer

Download or read book Toolbox for Marketing and Management written by Ralf T. Kreutzer and published by Springer. This book was released on 2019-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.

The Market Research Toolbox

Author : Edward F. McQuarrie
Publisher : SAGE Publications
ISBN 13 : 148331359X
Total Pages : 401 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The Market Research Toolbox by : Edward F. McQuarrie

Download or read book The Market Research Toolbox written by Edward F. McQuarrie and published by SAGE Publications. This book was released on 2015-04-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

The Essential Management Toolbox

Author : Simon Burtonshaw-Gunn
Publisher : John Wiley & Sons
ISBN 13 : 0470687436
Total Pages : 376 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Essential Management Toolbox by : Simon Burtonshaw-Gunn

Download or read book The Essential Management Toolbox written by Simon Burtonshaw-Gunn and published by John Wiley & Sons. This book was released on 2009-08-27 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms. The depiction of the content with diagrams aids the process of quick reference and ease of understanding. The tools and techniques can be utilised across the whole range of organisational sectors, both private and public. The purpose is not to short cut formal learning, but to provide easy access to a ‘toolbox’ of tried and tested management approaches through a collection of models, tools and occasional brief notes which consultants, managers and scholars can use in a practical way.

Project Management ToolBox

Author : Russ J. Martinelli
Publisher : John Wiley & Sons
ISBN 13 : 1118973127
Total Pages : 44 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Project Management ToolBox by : Russ J. Martinelli

Download or read book Project Management ToolBox written by Russ J. Martinelli and published by John Wiley & Sons. This book was released on 2016-02-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost your performance with improved project management tactics Project Management ToolBox: Tools and Techniques for the Practicing Project Manager, Second Edition offers a succinct explanation of when, where, and how to use project management resources to enhance your work. With updated content that reflects key advances in the project management field, including planning, implementation, control, cost, and scheduling, this revised text offers added material that covers relevant topics, such as agility, change management, governance, reporting, and risk management. This comprehensive resource provides a contemporary set of tools, explaining each tool's purpose and intention, development, customization and variations, and benefits and disadvantages. Additionally, examples, tips, and milestone checks guide you through the application of these tools, helping you practically apply the information you learn. Effective project management can support a company in increasing market share, improving the quality of products, and enhancing customer service. With so many aspects of project management changing as the business world continues to evolve, it is critical that you stay up to date on the latest topics in this field. Explore emerging topics within the world of project management, keeping up to date on the latest, most relevant subject areas Leverage templates, exercises, and PowerPoint presentations to enhance your project management skills Discuss tips, reporting, implementation, documentation, and other essentials of the project management field Consider how project management fits into various industries, including technology, construction, healthcare, and product development Project Management ToolBox: Tools and Techniques for the Practicing Project Manager, Second Edition is an essential resource for experienced project managers and project management students alike.

Evolving Toolbox for Complex Project Management

Author : Alex Gorod
Publisher : CRC Press
ISBN 13 : 042958928X
Total Pages : 695 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Evolving Toolbox for Complex Project Management by : Alex Gorod

Download or read book Evolving Toolbox for Complex Project Management written by Alex Gorod and published by CRC Press. This book was released on 2019-10-30 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book enhances learning about complex project management principles and practices through the introduction and discussion of a portfolio of tools presented as an evolving toolbox. Throughout the book, industry practitioners examine the toolsets that are part of the toolbox to develop a broader understanding of complex project management challenges and the available tools to address them. This approach establishes a dynamic, structured platform for a comprehensive analysis and assessment of the modern, rapidly changing, multifaceted business environment to teach the next generation of project managers to successfully cope with the ever increasing complexity of the 21st century.

The Market Research Toolbox

Author : Edward F. McQuarrie
Publisher : SAGE
ISBN 13 : 9781412913195
Total Pages : 228 pages
Book Rating : 4.9/5 (131 download)

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Book Synopsis The Market Research Toolbox by : Edward F. McQuarrie

Download or read book The Market Research Toolbox written by Edward F. McQuarrie and published by SAGE. This book was released on 2006 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. Six traditional market research techniques are covered - secondary research, customer visits, focus groups, surveys, choice modelling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. Next, McQuarrie discusses nontraditional types of market research that have evolved in recent years to meet the needs of business-to-business marketers and technology firms. The volume concludes with a chapter on five common business applications that can be addressed by combining several individual research techniques into a research strategy. New to the Second Edition: - Chapters 1 and 2 have been extensively revised and updated based on feedback from students. - Chapter 3 on secondary research includes a new section on Internet research. - Chapter 6 will be split into two chapters, one to focus on survey research procedures and the other to focus on questionnaire design. - Chapter 7 will be revised to focus almost exclusively on conjoint analysis, a key tool. - Chapter 9 will be deleted, and relevant material will be moved to other chapters. - Chapter 10 will be expanded to include new topics such as forecasting - An Instructors Resource on CD-ROM will be made available to lecturers adopting the book for course use. It contains PowerPoint slides, case questions, teaching notes for suggested cases that can be linked to the book, and a sample syllabus.

The Market Research Toolbox

Author : Edward F. McQuarrie
Publisher : SAGE
ISBN 13 : 1412991730
Total Pages : 273 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The Market Research Toolbox by : Edward F. McQuarrie

Download or read book The Market Research Toolbox written by Edward F. McQuarrie and published by SAGE. This book was released on 2012 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ideal resource for those who want to conduct market research but have little experience in doing so, this book describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them.

The Artist's Business and Marketing ToolBox

Author : Neil McKenzie
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781470102081
Total Pages : 0 pages
Book Rating : 4.1/5 (2 download)

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Book Synopsis The Artist's Business and Marketing ToolBox by : Neil McKenzie

Download or read book The Artist's Business and Marketing ToolBox written by Neil McKenzie and published by Createspace Independent Publishing Platform. This book was released on 2012-03-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting and running a successful art business is just like running and starting any other business. To create a vibrant and sustainable art enterprise you need to have a basic understanding of how business works. You don't need an MBA but you do need to know about business and marketing. In art school they probably didn't teach you much about the business end of selling your work or what it takes to run a company. Don't worry, you don't need to enroll in business school to get a good grasp of the basics - you will find them this book. The Artist's Business and Marketing ToolBox gives you real life examples you can use as well as over 80 forms to help you develop your business and marketing plan. Whether you just want to make a few extra dollars selling your art or you want to make art your full time profession you owe it to yourself to learn about running a business and the fundamentals of marketing. The difference between many successful and not so successful artists may have a lot more to do with their grasp of business and marketing than the art they create In the Artist's Business and Marketing ToolBox you will learn the basics of: -Starting a new business -Developing your brand -How to take advantage of opportunities and capitalize on your strengths -Understanding the business planning process and putting together your own plan -Accounting and finance that you need -Becoming more productive in creating your art -Managing and organizing your company -Developing and implementing effective marketing strategies for: oPublic relations oAdvertising oSelling your art oPricing your work oEffective web sites oNetworking oUsing social media -Developing a Visual Business and Marketing Plan If you are looking for another book on how to get your work into a gallery (although I cover that as well) then this book is not for you. If you are interested in putting proven business techniques and tools to work for you then the Artist's Business and Marketing ToolBox is a great place to start. Don't worry if you think that you need the skills of an MBA or accountant to be successful. Passion, creativity and hard work are what counts the most and luckily most artists have an abundance of all three! Be prepared to put in some time and effort to develop your business and marketing plan and don't forget to use the creative side of your brain.

Organizational Behavior

Author : Stephen P. Robbins
Publisher : Pearson South Africa
ISBN 13 : 9781868918539
Total Pages : 580 pages
Book Rating : 4.9/5 (185 download)

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Book Synopsis Organizational Behavior by : Stephen P. Robbins

Download or read book Organizational Behavior written by Stephen P. Robbins and published by Pearson South Africa. This book was released on 2009 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robbins/Judge provide the research you want in the language your students understand; accompanied with the best selling self-assessment software, SAL. Some topics include management functions; the social sciences; helping employees balance work and other responsibilities; improving people skills; improving customer service; motivational concepts; communication; power and politics; conflict and negotiation; culture; and stress management. Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills.

Essential Tools for Operations Management

Author : Simon Burtonshaw-Gunn
Publisher : John Wiley & Sons
ISBN 13 : 0470661852
Total Pages : 135 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Essential Tools for Operations Management by : Simon Burtonshaw-Gunn

Download or read book Essential Tools for Operations Management written by Simon Burtonshaw-Gunn and published by John Wiley & Sons. This book was released on 2010-05-05 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third book in the Essential Tools For series... on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business person define and control these areas within their business. Check out the new series website featuring sample chapters, tool of the month and solve your management problems by talking direct to the author www.essentialtoolsseries.com Third book in a new series that see's Simon Burtonshaw-Gunn’s The Essential Toolbox broken down and expanded to find the essential tools for a range of business areas This volume includes 30% new material in the form of new tools and techniques for guiding consultants Covers: Strategic Management; Business Planning; Product Development; People Management; Supply Chain Management Active author, Simon Burtonshaw-Gunn speaks regularly About the Author: Simon Burtonshaw-Gunn is a practising management consultant with over 30 years experience in both the public and private sectors and covering a range of organizations and industries. He holds two Master's degrees and a PhD in various Strategic Management topics. Book includes a forward by Malik Salameh.

Countering Counterfeit Trade

Author : Thorsten Staake
Publisher : Springer Science & Business Media
ISBN 13 : 3540769471
Total Pages : 232 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Countering Counterfeit Trade by : Thorsten Staake

Download or read book Countering Counterfeit Trade written by Thorsten Staake and published by Springer Science & Business Media. This book was released on 2008-05-05 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand and product protection strategies, and the insights that are required to effectively respond to counterfeit trade. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings.

The Operations Manager's Toolbox

Author : Randal Wilson
Publisher : FT Press
ISBN 13 : 0133064751
Total Pages : 301 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis The Operations Manager's Toolbox by : Randal Wilson

Download or read book The Operations Manager's Toolbox written by Randal Wilson and published by FT Press. This book was released on 2012-12-07 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operations managers: use project management (PM) tools and techniques to supercharge efficiency, free up resources, eliminate unnecessary meetings, and get more done faster! Long-time operations manager and PMP-certified project manager Randal Wilson shows how to apply PM to complete the crucial "smaller" tasks that can help your organization quickly achieve sizable performance improvements. Wilson guides you in utilizing PM-style processes, structure, communication techniques, and tools throughout operations, wherever they make sense and drive value. You'll learn how to plan, implement, and measure the success of high-impact changes, and organize key tasks so they actually get done. Wilson introduces specific PM-based techniques for eliminating waste in engineering, manufacturing, distribution, and inventory control, plus a full chapter of insights for improving virtually any supply chain. He shows how to use PM to improve the way you manage teams, schedules, budgets, and other resources, and helps you systematically predict, plan for, and mitigate operational risks. Using PM, you'll learn how to improve cooperation with other managers within operations, in other lines of business, and with senior executives. You'll discover better ways to "design in" efficiency right from the start, and learn how to choose and use tools that make you even more effective over time. The Operations Manager's Toolbox will be an invaluable resource for every current operations manager, everyone moving into operations, and every project manager seeking to apply their skills in new venues.

Tools for Project Management, Workshops and Consulting

Author : Nicolai Andler
Publisher : John Wiley & Sons
ISBN 13 : 389578723X
Total Pages : 467 pages
Book Rating : 4.8/5 (957 download)

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Book Synopsis Tools for Project Management, Workshops and Consulting by : Nicolai Andler

Download or read book Tools for Project Management, Workshops and Consulting written by Nicolai Andler and published by John Wiley & Sons. This book was released on 2016-09-07 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is of the kind you always wanted but didn't think would or could ever exist: the universal field theory of problem solving." Tom Sommerlatte Typically today's tasks in management and consulting include project management, running workshops and strategic work - all complex activities, which require a multitude of skills and competencies. This standard work, which is also well accepted amongst consultants, gives you a reference or cookbook-style access to the most important tools, including a rating of each tool in terms of applicability, ease of use and effectiveness. In this considerably enlarged third edition, Nicolai Andler presents 152 of such tools, grouped into task-specific categories: Definition of a Situation/Problem - Information Gathering - Creativity - Information Consolidation - Goal Setting - Strategic, Technical and Organisational Analysis - Evaluation and Decision Making - Project Management. Checklists and Application Scenarios further enhance the use of this toolbox. Information provided by this book is: - comprehensive and sufficiently wide in scope, combined with a practical level of detail without being too academic - reliable and proven in numerous real implemented cases - easy to apply due to many different search options, checklists, application scenarios and guiding instructions. Written by a professional consultant, business analyst and business coach, this book is a unique reference work and guide for those wanting to learn about or who are active in the fields of consulting, project management and problem solving in general, both in business and engineering: business coaches and management trainers, workshop moderators, consultants and managers, project managers, lecturers and students.

10x Marketing Formula

Author : Garrett Moon
Publisher : Coschedule
ISBN 13 : 9780692048276
Total Pages : 366 pages
Book Rating : 4.0/5 (482 download)

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Book Synopsis 10x Marketing Formula by : Garrett Moon

Download or read book 10x Marketing Formula written by Garrett Moon and published by Coschedule. This book was released on 2018-03-26 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn't work like that? Or even at all? Garrett Moon presents the formula he used to grow his startup CoSchedule from zeroes across the board to 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. Learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.

Toolbox Digital Business

Author : Ralf T. Kreutzer
Publisher : Springer Nature
ISBN 13 : 3658370173
Total Pages : 579 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Toolbox Digital Business by : Ralf T. Kreutzer

Download or read book Toolbox Digital Business written by Ralf T. Kreutzer and published by Springer Nature. This book was released on 2022-05-13 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

Analyzing Markets, Products, and Marketing Plans

Author : David Parmerlee
Publisher : McGraw Hill Professional
ISBN 13 : 9780071392037
Total Pages : 214 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Analyzing Markets, Products, and Marketing Plans by : David Parmerlee

Download or read book Analyzing Markets, Products, and Marketing Plans written by David Parmerlee and published by McGraw Hill Professional. This book was released on 2000-06-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas and direction for anyone building an effective marketing program or who is interested in improving current marketing activities. The AMA Marketing Toolbox series will guide you through every critical marketing task and provide the tools you need--model formats, checklists, and boilerplate documents–-to implement those tasks quickly, accurately and effectively into your business. Auditing Marketing, Products and Marketing Plans is Step 1 in the Marketing Toolbox program. You'll learn how to identify your target markets, select the rights products for those markets and then plan how to reach them most effectively. Filled with worksheets, forms and tables for you to complete, Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners, and entrepreneurs.

Marketing Management

Author : Alain Jolibert
Publisher : Palgrave Macmillan
ISBN 13 : 9780333773192
Total Pages : 528 pages
Book Rating : 4.7/5 (731 download)

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Book Synopsis Marketing Management by : Alain Jolibert

Download or read book Marketing Management written by Alain Jolibert and published by Palgrave Macmillan. This book was released on 2007-01-23 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management offers comprehensive coverage of this important area, dealing with both strategic and operational marketing issues with a liberal use of contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value for the stakeholders of every business organization as well as for the organization itself. Uniquely, marketing is treated as a bundle of processes intertwined throughout the entire business organization. Written by three eminent professors, this book is especially useful for readers interested in advanced marketing techniques, explained through a series of end of chapter "Toolbox" sections.