Kommunikation Im Corporate Change

Download Kommunikation Im Corporate Change full books in PDF, epub, and Kindle. Read online Kommunikation Im Corporate Change ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Communication and Leadership in the 21st Century

Author : Holger Sievert
Publisher : Verlag Bertelsmann Stiftung
ISBN 13 : 386793245X
Total Pages : 244 pages
Book Rating : 4.8/5 (679 download)

DOWNLOAD NOW!

Book Synopsis Communication and Leadership in the 21st Century by : Holger Sievert

Download or read book Communication and Leadership in the 21st Century written by Holger Sievert and published by Verlag Bertelsmann Stiftung. This book was released on 2010-07-30 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: For some people, Public Relations used to be "that former journalist type who deals with the media." However, the public perception of the profession has changed quite substantially. Communication has become a genuine modern management function. The integration of successful public relations is a crucial contribution to raising the level of professionalism in an organization. "Communication and Leadership in the 21st Century" is a review of theoretical and empirical research papers on this subject, intended for scholars, students, and professionals across these disciplines. The volume focuses in particular on four distinct, but interrelated areas of communication: Integrated Market & Corporate Communication, Communication Management & Media, Organizational Communication & Change and Leadership Communication & Strategies. With special emphasis on the German and European situation and two digressions to China, the authors provide different perspectives on the cross-cultural context of international communications and leadership. The book's four subject areas also characterize the key subjects of an innovative Executive MBA program which has been developed in cooperation with the Technische Universität München. The study program is part of the ¡communicate! Qualification Program, an initiative of the Bertelsmann Stiftung, the Heinz Nixdorf Stiftung and the Daimler Fund. The aim of ¡communicate! is to unite communication and leadership in the workplace, in training and in research.

Strategy and Communication for Innovation

Author : Nicole Pfeffermann
Publisher : Springer Science & Business Media
ISBN 13 : 3642414796
Total Pages : 465 pages
Book Rating : 4.6/5 (424 download)

DOWNLOAD NOW!

Book Synopsis Strategy and Communication for Innovation by : Nicole Pfeffermann

Download or read book Strategy and Communication for Innovation written by Nicole Pfeffermann and published by Springer Science & Business Media. This book was released on 2014-01-09 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.

Strategies and Communications for Innovations

Author : Michael Hülsmann
Publisher : Springer Science & Business Media
ISBN 13 : 3642172237
Total Pages : 404 pages
Book Rating : 4.6/5 (421 download)

DOWNLOAD NOW!

Book Synopsis Strategies and Communications for Innovations by : Michael Hülsmann

Download or read book Strategies and Communications for Innovations written by Michael Hülsmann and published by Springer Science & Business Media. This book was released on 2011-02-17 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.

Public Relations Research

Author : Ansgar Zerfaß
Publisher : Springer
ISBN 13 : 3531909185
Total Pages : 449 pages
Book Rating : 4.5/5 (319 download)

DOWNLOAD NOW!

Book Synopsis Public Relations Research by : Ansgar Zerfaß

Download or read book Public Relations Research written by Ansgar Zerfaß and published by Springer. This book was released on 2008-05-08 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

Handbook of Management Communication

Author : François Cooren
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1501508059
Total Pages : 575 pages
Book Rating : 4.5/5 (15 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Management Communication by : François Cooren

Download or read book Handbook of Management Communication written by François Cooren and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-08-23 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.

Kommunikation im Corporate Change

Author : Egbert Deekeling
Publisher : Gabler Verlag
ISBN 13 : 9783834946485
Total Pages : 0 pages
Book Rating : 4.9/5 (464 download)

DOWNLOAD NOW!

Book Synopsis Kommunikation im Corporate Change by : Egbert Deekeling

Download or read book Kommunikation im Corporate Change written by Egbert Deekeling and published by Gabler Verlag. This book was released on 2014-11-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die zweite Auflage enthält eine Vielzahl neuer Beiträge aus der Unternehmenspraxis sowie einige hochaktuelle Interviews mit Topmanagern. Auf Basis der Erfahrungen der letzten Jahre reflektieren die Herausgeber die Anforderungen bei der Bewältigung kommunikativer Aufgaben in komplexen unternehmerischen Entwicklungslagen und geben substanziellen Einblick in die Praxis wirkungsvoller Change-Kommunikation.

Change Management

Author : Thomas Lauer
Publisher : Springer Nature
ISBN 13 : 3662621878
Total Pages : 254 pages
Book Rating : 4.6/5 (626 download)

DOWNLOAD NOW!

Book Synopsis Change Management by : Thomas Lauer

Download or read book Change Management written by Thomas Lauer and published by Springer Nature. This book was released on 2020-10-22 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a compact overview of the topic of change management. It contains a comprehensible introduction to the basics and techniques of organizational change and provides practical information on the most important success factors. The reading is suitable for practitioners as well as for courses at colleges and universities. Topics such as stakeholder analysis, the use of the Social Intranet for communication and idea generation or intrapreneurship programs and a whole range of new case studies complete this comprehensive work. This book is a translation of the original German 3rd edition Change Management by Thomas Lauer, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Management Fashions

Author : Krzysztof Klincewicz
Publisher : Routledge
ISBN 13 : 1351507362
Total Pages : 200 pages
Book Rating : 4.3/5 (515 download)

DOWNLOAD NOW!

Book Synopsis Management Fashions by : Krzysztof Klincewicz

Download or read book Management Fashions written by Krzysztof Klincewicz and published by Routledge. This book was released on 2017-07-28 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the theory of management fashions proposed in the 1990s by Eric Abrahamson, Krzysztof Klincewicz analyzes the changing popularity of management concepts accompanied by solutions. Among these are management bestsellers, consulting services, software systems, methodologies, and approaches to organizational change, training courses, professional certifications and even new corporate positions.The book presents the phenomena of management fashions as being the key driver for the development of the management knowledge industry, consisting of consulting companies, computer firms, publishing houses, professional institutes, and other organizations involved in the launching and the promotion of new management techniques. The author supplements the existing body of knowledge by focusing on the supply-side of management fashions, particularly the strategies and marketing techniques of solution vendors, and proposes a model of relations between management ideas and tangible solutions, explaining how bestselling ideas are turned into objects and institutions.The empirical research described in this volume involves multiple methods, including discourse volume analysis and qualitative historical techniques. Included also is a comprehensive overview of the recent relevant developments in sociology, marketing, and organization sciences, in which the author draws on the heritage of praxiology by taking a meta-level perspective on the propositions of management science.

Communicating Climate Change

Author : Juita-Elena (Wie) Yusuf
Publisher : Routledge
ISBN 13 : 1000469220
Total Pages : 164 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Communicating Climate Change by : Juita-Elena (Wie) Yusuf

Download or read book Communicating Climate Change written by Juita-Elena (Wie) Yusuf and published by Routledge. This book was released on 2021-11-10 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection focuses on theoretical and applied research-based observations concerning how experts, advocates, and institutions make climate change information accessible to different audiences. Communicating Climate Change concentrates on three key elements of climate change communication – access, relevance, and understandability – to provide an overview of how these aspects allow multiple groups of stakeholders to act on climate-related information to build resilience. Featuring contributions from a wide range of scholars from across different disciplines, this book explores a multitude of different scenarios and communication methods, including social media; public opinion surveys; participatory mapping; and video. Overall, climate change communication is addressed from three different perspectives: communicating with the public; communicating for stakeholder engagement; and organizational, institutional, risk, and disaster communication. With each chapter focusing on implications and applications for practice, this book will be of great interest to students and researchers of climate change and environmental communication, as well as practitioners interested in understanding how to better engage stakeholders through climate change-related communication.

Culture Change in Organizations

Author : Svea von Hehn
Publisher : Springer Nature
ISBN 13 : 3662666367
Total Pages : 252 pages
Book Rating : 4.6/5 (626 download)

DOWNLOAD NOW!

Book Synopsis Culture Change in Organizations by : Svea von Hehn

Download or read book Culture Change in Organizations written by Svea von Hehn and published by Springer Nature. This book was released on with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Perspectives on Corporate Social Responsibility

Author : Linda O'Riordan
Publisher : Springer
ISBN 13 : 3658067942
Total Pages : 641 pages
Book Rating : 4.6/5 (58 download)

DOWNLOAD NOW!

Book Synopsis New Perspectives on Corporate Social Responsibility by : Linda O'Riordan

Download or read book New Perspectives on Corporate Social Responsibility written by Linda O'Riordan and published by Springer. This book was released on 2015-04-14 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a timely contribution to the ongoing questions surrounding topics which are by definition subject to varying stakeholder interpretations, this book addresses “the missing link” between theoretical CSR concepts and everyday management practice. It acts as a guide to awaken managers to the advantages of adopting a CSR “mindset” when developing sustainable business strategies. The book consists of three parts: 1) A theoretical realm which establishes the key concepts and rationale for the adoption of a sustainable CSR approach, 2) A practical realm which addresses putting CSR and sustainability into business practice, 3) An educational realm which proposes how to incorporate the concepts into teaching and training.

Internal communication and management

Author : Ulrike Buchholz
Publisher : Springer Nature
ISBN 13 : 3658386142
Total Pages : 255 pages
Book Rating : 4.6/5 (583 download)

DOWNLOAD NOW!

Book Synopsis Internal communication and management by : Ulrike Buchholz

Download or read book Internal communication and management written by Ulrike Buchholz and published by Springer Nature. This book was released on 2023-01-03 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book on business management combines theoretical knowledge with practical examples Agility and internal communication are two important competencies for modern business management. They should already be taught during studies so that upcoming managers are prepared for the challenges of management tasks at an early stage. This book on corporate management is an excellent tool for teaching current leadership concepts. Especially the combination of theoretical knowledge with practical case studies makes it interesting not only as a basis for exams for students, but also as a reference book for managers in companies. Theoretical knowledge, practically imparted A major strength of this book on business management is its bridge between theoretical knowledge and tips on how to implement practical concepts in businesses. Thus, not only students benefit from the imparted knowledge of this book, but also managers and employees from the following departments: Corporate Development Strategic controlling Legal and Compliance change management human resources Communications Management Current scientific discussions on internal communication and agile management are taken up and explained clearly using practical examples. Recent developments in this professional field are included. The book deals with these topics In their book on business management, the authors deal with the following topics, among others: Fundamentals of corporate management Introduction to communication-based management theory Perspectives of internal communication in the context of agile management Tasks of corporate management Factors of leadership communication, including normative leadership, strategic controlling and innovation management Outlook for future developments in internal communication

Media and Change Management

Author : Matthias Karmasin
Publisher : Springer Nature
ISBN 13 : 3030866807
Total Pages : 491 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!

Book Synopsis Media and Change Management by : Matthias Karmasin

Download or read book Media and Change Management written by Matthias Karmasin and published by Springer Nature. This book was released on 2022-02-15 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc. This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.

Corporate Reputation and the News Media

Author : Craig Carroll
Publisher : Routledge
ISBN 13 : 1135252440
Total Pages : 481 pages
Book Rating : 4.1/5 (352 download)

DOWNLOAD NOW!

Book Synopsis Corporate Reputation and the News Media by : Craig Carroll

Download or read book Corporate Reputation and the News Media written by Craig Carroll and published by Routledge. This book was released on 2010-09 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including: the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition the impact of media favorability on the public’s organizational images of these firms how media coverage of specific public issues and news topics relates to the associations people form of specific firms. Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.

Conference Proceedings Trends in Business Communication 2020

Author : Peter Schneckenleitner
Publisher : Springer Nature
ISBN 13 : 3658336420
Total Pages : 193 pages
Book Rating : 4.6/5 (583 download)

DOWNLOAD NOW!

Book Synopsis Conference Proceedings Trends in Business Communication 2020 by : Peter Schneckenleitner

Download or read book Conference Proceedings Trends in Business Communication 2020 written by Peter Schneckenleitner and published by Springer Nature. This book was released on 2021-07-26 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.

Interne Kommunikation

Author : Egbert Deekeling
Publisher : Gabler Verlag
ISBN 13 : 9783322930026
Total Pages : 0 pages
Book Rating : 4.9/5 (3 download)

DOWNLOAD NOW!

Book Synopsis Interne Kommunikation by : Egbert Deekeling

Download or read book Interne Kommunikation written by Egbert Deekeling and published by Gabler Verlag. This book was released on 2003-05-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Das Buch zeigt, wie systematische Mitarbeiterkommunikation die Mitarbeiter erreicht und motiviert und sie aktiv in die Unternehmensentwicklung einbindet.

Solving the Change Paradox by Means of Trust

Author : Katharina de Biasi
Publisher : Springer
ISBN 13 : 3658239123
Total Pages : 191 pages
Book Rating : 4.6/5 (582 download)

DOWNLOAD NOW!

Book Synopsis Solving the Change Paradox by Means of Trust by : Katharina de Biasi

Download or read book Solving the Change Paradox by Means of Trust written by Katharina de Biasi and published by Springer. This book was released on 2018-10-09 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given that studies repeatedly suggest a 70 % failure rate of organizational change, Katharina de Biasi attempts to answer the question why traditional change theory has yet to prove successful, although mastering change has been identified as one of the “Management Challenges for the 21st century”. As a result the author proposes to leverage the change paradox continuity in times of change and to solve it by means of trust. A trust-based formula for successful change is derived which constitutes the finding that trust-formation must precede transformation and which outlines two levers for a positive outcome.