New Media Campaigning And The 2008 Facebook Election

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New Media, Campaigning and the 2008 Facebook Election

Author : Thomas J. Johnson
Publisher : Routledge
ISBN 13 : 1317979397
Total Pages : 139 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis New Media, Campaigning and the 2008 Facebook Election by : Thomas J. Johnson

Download or read book New Media, Campaigning and the 2008 Facebook Election written by Thomas J. Johnson and published by Routledge. This book was released on 2013-12-16 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as well. They often replaced the professional filter of traditional media with a social one. Social media allowed candidates to do electronically what previously had to be done through shoe leather and phone banks: contact volunteers and donors, and schedule and promote events. The 2008 Election marked a new era where the candidates no longer had complete control over their campaign message. The individual viewer in a campaign crowd with a cell phone can record a candidate’s gaffe, post it on YouTube or Flickr and within days millions will be gasping or guffawing. The traditional campaign, with its centralized power and planning, although not dead, now coexists with an unstructured digital democracy. New Media, Campaigning and the 2008 Facebook Election examines the way social media changed how candidates campaigned, how the media covered the election and how voters received information. This book is based on a special issue of Mass Communication & Society.

Communicator-in-Chief

Author : John Allen Hendricks
Publisher : Lexington Books
ISBN 13 : 0739141074
Total Pages : 190 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Communicator-in-Chief by : John Allen Hendricks

Download or read book Communicator-in-Chief written by John Allen Hendricks and published by Lexington Books. This book was released on 2010-01-14 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

Techno Politics in Presidential Campaigning

Author : John Allen Hendricks
Publisher : Routledge
ISBN 13 : 1136968202
Total Pages : 253 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Techno Politics in Presidential Campaigning by : John Allen Hendricks

Download or read book Techno Politics in Presidential Campaigning written by John Allen Hendricks and published by Routledge. This book was released on 2014-06-03 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.

Presidential Campaigning in the Internet Age

Author : Jennifer Stromer-Galley
Publisher : Oxford University Press
ISBN 13 : 0190694068
Total Pages : 272 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Presidential Campaigning in the Internet Age by : Jennifer Stromer-Galley

Download or read book Presidential Campaigning in the Internet Age written by Jennifer Stromer-Galley and published by Oxford University Press. This book was released on 2019-08-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.

Strategy, Money and Technology in the 2008 Presidential Election

Author : Costas Panagopoulos
Publisher : Routledge
ISBN 13 : 1317979540
Total Pages : 355 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Strategy, Money and Technology in the 2008 Presidential Election by : Costas Panagopoulos

Download or read book Strategy, Money and Technology in the 2008 Presidential Election written by Costas Panagopoulos and published by Routledge. This book was released on 2014-06-11 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2008 presidential election, perhaps more so than the typical quadrennial race, will undoubtedly spawn an abundance of scholarly inquiry. The confluence of historic and peculiar features associated with the 2008 contest distinguishes it from modern campaign cycles in significant ways that provide researchers a rare opportunity to reflect on a plethora of topics. These studies are certain to provide detailed knowledge about the 2008 election in particular, and, more generally, to inform our understanding of contemporary electoral politics. The selections in this volume probe specific facets of the 2008 contest to provide in-depth analyses of key developments with respect to strategy, money and technology in the election cycle. The contributors are keen analysts of American elections and campaigns. The insights they provide grapple with key questions about the 2008 election and help to demystify aspects of the historic race. This book was published as a special issue of the Journal of Political Marketing.

"Crush on Obama." A Case Study on the Impact of YouTube-Videos on Political Campaigning

Author : Anna Poppen
Publisher : GRIN Verlag
ISBN 13 : 3656667144
Total Pages : 37 pages
Book Rating : 4.6/5 (566 download)

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Book Synopsis "Crush on Obama." A Case Study on the Impact of YouTube-Videos on Political Campaigning by : Anna Poppen

Download or read book "Crush on Obama." A Case Study on the Impact of YouTube-Videos on Political Campaigning written by Anna Poppen and published by GRIN Verlag. This book was released on 2014-06-06 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Didactics for the subject English - Applied Geography, grade: 1,0, Carl von Ossietzky University of Oldenburg, language: English, abstract: The video sharing website YouTube has become a phenomenon that is part of an increasing number of people’s lives and also a part of the usual presidential rhetoric. Before the launch of YouTube in 2005, the enormous effects of this online phenomenon on all aspects of society could hardly be foreseen. In 2011, however, it is obvious that YouTube and other online media affect every day life, including political decision making, in many ways. The 2004 US presidential election is often referred to as the first internet election as the candidates (Howard Dean in particular) started to use blogs and websites to raise money and convince voters online (Zielmann, Röttger 2009: 77). By 2008, the internet had become even more diverse and complex and offered a lot of new online functions like social networking sites (Facebook) and video sharing sites (YouTube). These new opportunities were used by most of the candidates in the 2008 presidential election. The later US President Barack Obama as well as his internal opponent Hillary Clinton made use of the internet to spread their political messages and address especially the younger voters. A study that was conducted by the Pew Internet & American Life Project during the 2008 election campaign proved that 40% of all adults accessed information about politics on the internet. It also showed that “viewers of politically relevant YouTube videos ha[d] become a key part of at least some campaign events” (Rainie, Smith 2008). In 2008, the online world was not new to most people, but it was used as a major propaganda tool by most politicians and their campaign teams for the first time. In the Democratic primary elections several candidates did not announce their candidacy in the traditional press but online. On July 23, 2007, the first ever political debate took place on YouTube.

Controlling the Message

Author : Victoria A. Farrar-Myers
Publisher : NYU Press
ISBN 13 : 1479886637
Total Pages : 368 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Controlling the Message by : Victoria A. Farrar-Myers

Download or read book Controlling the Message written by Victoria A. Farrar-Myers and published by NYU Press. This book was released on 2015-03-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Outstanding Academic Title of 2016 From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike.

Campaigning in the Twenty-First Century

Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 1317307445
Total Pages : 153 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Campaigning in the Twenty-First Century by : Dennis W. Johnson

Download or read book Campaigning in the Twenty-First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2016-02-12 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists (especially through social media) and average voters alike. At the same time, they have become more professionalized, and the author has experience managing and marketing the process. Campaigning in the Twenty-First Century illustrates the daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible, and imaginative professional consultants. New to the Second Edition Includes coverage of the 2012 and 2014 elections, looking ahead to 2016. Updates coverage of campaign finance since the landmark Citizens United Supreme Court decision. Adds to the discussion of demographic and technological changes in elections since 2012.

The Year of Obama

Author : Larry Sabato
Publisher : Addison-Wesley Longman
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Year of Obama by : Larry Sabato

Download or read book The Year of Obama written by Larry Sabato and published by Addison-Wesley Longman. This book was released on 2010 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling author Larry J. Sabato once again brings together the nation''s most perceptive analysts and shrewdest observers of American politics to analyze our most recent election: the historic election of Barack Obama to the presidency of the United States. This revealing new book by Larry Sabato and his team of experts contains exciting coverage and trenchant commentary on the most stunning election of our time. Peeling back the layers of the political, social, and demographic trends that helped thrust Barack Obama into the Oval Office, the authors of this book toss aside conventional wisdom about 2008 and substitute thoughtful, deeper - and until now, ignored - interpretations of the events and environment that elected our new president. Features - Includes contributed chapters from some of the foremost analysts and scholars who had a front row seat for the campaigns and election, including Justin Sizemore, Rhodes Cook, Alan Abramowitz, Bruce Larson, Michael Toner, Diana Owen, Jeff Gulati, Michael Cornfield, Alex Theodoridis, and Susan MacManus. Each author presents different perspectives on the results, and the resulting mosaic gives readers a comprehensive outlook on the election. - Provides complete and engaging analysis of the most important issues and events leading to Barack Obama''s election, including the political environment for Republicans, the impact of federal election law, state and party rules, the conventions, the impact of "traditional" and "new" media, and the use of new technologies. The authors avoid trendy, tired, and overused political commentary and instead focus on pragmatic research and analysis with practical applications for the reader. - Features original chapters written by Larry Sabato, a nationally renowned election scholar and commentator. - Connects the reader with additional sources of information and opinion beyond the content of the book. - Offers as much for the classroom as it does for the casual reader. Table of Contents Introduction Larry Sabato 1. Conventions: The Significance of an American Institution Justin Sizemore 2. The Election of Our Lifetime Larry Sabato 3. From Republican Lock to Republican Lockout Rhodes Cook 4. How Obama Won and What It Means Alan Abramowitz 5. The Congressional and Gubernatorial Candidates Bruce Larson 6. The Impact of Federal Election Law in 2008 Michael Toner 7. Media in the 2008 Election: 21st Century Campaign Diana Owen 8. The New Media Environment and the 2008 Election Jeff Gulati 9. New Technology and the 2008 Election Michael Cornfield 10. Did the Rules Decide? Alex Theodoridis Conclusion Susan MacManus About the Author Larry J. Sabato is the founder and director of the Center for Politics and the Robert Kent Gooch professor of Politics at the University of Virginia. He is the author of more than twenty books including Feeding Frenzy: Attack Journalism & American Politics, The Sixth Year Itch: The Rise and Fall of the George W. Bush Presidency, and A More Perfect Constitution: 23 Proposals to Revitalize our Constitution and Make America A Fairer Country.

Taking Our Country Back

Author : Daniel Kreiss
Publisher : Oxford University Press
ISBN 13 : 0199974616
Total Pages : 248 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis Taking Our Country Back by : Daniel Kreiss

Download or read book Taking Our Country Back written by Daniel Kreiss and published by Oxford University Press. This book was released on 2012-08-06 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on interviews with more than sixty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled Internet staffers came together on the Howard Dean campaign and created a series of innovations in organization, tools, and practice that have changed the elections game. He charts how these individuals carried their innovations across Democratic politics, contributing to a number of electoral victories, including Barack Obama's historic bid for the presidency. In revealing this history, the book provides a rich empirical look at the communication tools, practices, and infrastructure that shape contemporary online campaigning. Taking Our Country Back is a serious and vital analysis, both on-the-ground and theoretical, of how a small group of visionary people transformed what campaigning means today and how technical and cultural work coordinates collective action.

Campaigning in the Twenty-First Century

Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 1135968128
Total Pages : 150 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Campaigning in the Twenty-First Century by : Dennis W. Johnson

Download or read book Campaigning in the Twenty-First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2011-01-31 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.

Politicking Online

Author : Costas Panagopoulos
Publisher : Rutgers University Press
ISBN 13 : 0813548659
Total Pages : 315 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Politicking Online by : Costas Panagopoulos

Download or read book Politicking Online written by Costas Panagopoulos and published by Rutgers University Press. This book was released on 2009-05-01 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

Obama's Race

Author : Michael Tesler
Publisher : University of Chicago Press
ISBN 13 : 0226793842
Total Pages : 208 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis Obama's Race by : Michael Tesler

Download or read book Obama's Race written by Michael Tesler and published by University of Chicago Press. This book was released on 2010-11-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barack Obama’s presidential victory naturally led people to believe that the United States might finally be moving into a post-racial era. Obama’s Race—and its eye-opening account of the role played by race in the election—paints a dramatically different picture. The authors argue that the 2008 election was more polarized by racial attitudes than any other presidential election on record—and perhaps more significantly, that there were two sides to this racialization: resentful opposition to and racially liberal support for Obama. As Obama’s campaign was given a boost in the primaries from racial liberals that extended well beyond that usually offered to ideologically similar white candidates, Hillary Clinton lost much of her longstanding support and instead became the preferred candidate of Democratic racial conservatives. Time and again, voters’ racial predispositions trumped their ideological preferences as John McCain—seldom described as conservative in matters of race—became the darling of racial conservatives from both parties. Hard-hitting and sure to be controversial, Obama’s Race will be both praised and criticized—but certainly not ignored.

Social Media and the 2008 U. S. Presidential Election

Author : Emily Metzgar
Publisher :
ISBN 13 : 9780615330471
Total Pages : 36 pages
Book Rating : 4.3/5 (34 download)

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Book Synopsis Social Media and the 2008 U. S. Presidential Election by : Emily Metzgar

Download or read book Social Media and the 2008 U. S. Presidential Election written by Emily Metzgar and published by . This book was released on 2009-10 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2008 U.S. presidential campaign offered a unique opportunity to evaluate the usefulness and applicability of social media technology in the American political environment. This study's assessment of the role that social media played during the 2008 U.S. presidential campaign confirms some widely held tenets of conventional wisdom about social media, but it also indicates that the role of social media as the new sine qua non of American politics is far from certain.

Communication in the 2008 U.S. Election

Author : Mitchell S. McKinney
Publisher : Peter Lang
ISBN 13 : 9781433109881
Total Pages : 340 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Communication in the 2008 U.S. Election by : Mitchell S. McKinney

Download or read book Communication in the 2008 U.S. Election written by Mitchell S. McKinney and published by Peter Lang. This book was released on 2011 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens - digital natives, greatly attracted by digital media - signaled the highest turnout in a long time.Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners and how campaign communication influenced young citizens. The authors argue that the use of digital technologies in the campaign, and the success of Barack Obama in attracting young voters to his cause, provides an excellent case study - perhaps something of a turning point in campaign communication - for carefully examining the emerging role of digital political media, and a continuing renewal in young citizens' electoral engagement. The wide-ranging contributions to this volume provide a comprehensive examination of a historic political campaign and election. The book's findings offer revealing answers regarding the content and effects of various forms of political campaign communication, and raise questions and possibilities for future research.

U.S. Media and Elections in Flux

Author : David A. Jones
Publisher : Routledge
ISBN 13 : 131767927X
Total Pages : 143 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis U.S. Media and Elections in Flux by : David A. Jones

Download or read book U.S. Media and Elections in Flux written by David A. Jones and published by Routledge. This book was released on 2016-02-26 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paid, earned, and social media are all crucial elements of modern electioneering, yet there is a scarcity of supplementary texts for campaigns and election courses that cover all types of media. Equally, media and politics courses cover election-related topics, yet there are few books that cover these subjects comprehensively. This brief and accessible book bridges the gap by discussing media in the context of U.S elections. David A. Jones divides the book into two parts, with the first analyzing the wide array of media outlets citizens use to inform themselves during elections. Jones covers traditional, mainstream news media and opinion/entertainment-based media, as well as new media outlets such as talk shows, blogs, and late-night comedy programs. The second half of the book assesses how campaigns and candidates have adapted to the changing media environment. These chapters focus on earned media strategies, paid media strategies, and social media strategies. Written in a concise and accessible style while including recent scholarly research, the book will appeal to students with its combination of academic rigor and readability. U.S. Media and Elections in Flux will be a useful supplementary textbook for courses on campaigns and elections, media and politics, and American introductory politics.

Yes We Did! An inside look at how social media built the Obama brand

Author : Rahaf Harfoush
Publisher : New Riders
ISBN 13 : 0321648692
Total Pages : 213 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Yes We Did! An inside look at how social media built the Obama brand by : Rahaf Harfoush

Download or read book Yes We Did! An inside look at how social media built the Obama brand written by Rahaf Harfoush and published by New Riders. This book was released on 2009-05-20 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.