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Campaigning In The Twenty First Century
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Book Synopsis Campaigning in the Twenty-First Century by : Dennis W. Johnson
Download or read book Campaigning in the Twenty-First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2016-02-12 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists (especially through social media) and average voters alike. At the same time, they have become more professionalized, and the author has experience managing and marketing the process. Campaigning in the Twenty-First Century illustrates the daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible, and imaginative professional consultants. New to the Second Edition Includes coverage of the 2012 and 2014 elections, looking ahead to 2016. Updates coverage of campaign finance since the landmark Citizens United Supreme Court decision. Adds to the discussion of demographic and technological changes in elections since 2012.
Book Synopsis Campaigning in the Twenty-First Century by : Dennis W. Johnson
Download or read book Campaigning in the Twenty-First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2011-01-31 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists and average voters alike. But they can also become more chaotic and difficult to control. Campaigning in the Twenty-First Century presents daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible and imaginative professional consultants.
Book Synopsis Campaigning in the Twenty-First Century by : Dennis W. Johnson
Download or read book Campaigning in the Twenty-First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2016-02-12 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists (especially through social media) and average voters alike. At the same time, they have become more professionalized, and the author has experience managing and marketing the process. Campaigning in the Twenty-First Century illustrates the daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible, and imaginative professional consultants. New to the Second Edition Includes coverage of the 2012 and 2014 elections, looking ahead to 2016. Updates coverage of campaign finance since the landmark Citizens United Supreme Court decision. Adds to the discussion of demographic and technological changes in elections since 2012.
Book Synopsis Political Campaign Strategy by : Stephen Stockwell
Download or read book Political Campaign Strategy written by Stephen Stockwell and published by . This book was released on 2005 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is at once both a commentary on recent political history and a guide to effective political practice. A must read for politics watchers, activists, and students of politics.
Book Synopsis The Presidency in the Twenty-first Century by : Charles Dunn
Download or read book The Presidency in the Twenty-first Century written by Charles Dunn and published by University Press of Kentucky. This book was released on 2011-08-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the most prominent figure of the U.S. government, the president is under constant scrutiny from both his colleagues and the American people. Questions about the proper role of the president have been especially prevalent in the media during the current economic crisis. The Presidency in the Twenty-first Century explores the growth of presidential power, investigating its social, political, and economic impact on America’s present and future. Editor Charles W. Dunn and a team of the nation’s leading political scientists examine a variety of topics, from the link between campaigning and governing to trends in presidential communication with the public. The book discusses the role of the presidency in a government designed to require cooperation with Congress and how this relationship is further complicated by the expectations of the public. Several contributors take a closer look at the Obama administration in light of President George W. Bush’s emphasis on the unitary executive, a governing style that continues to be highly controversial. Dunn and his contributors provide readers with a thorough analysis of a rapidly changing political role, provoking important questions about the future of America’s political system.
Book Synopsis The Presidency in the Twenty-first Century by : Charles W. Dunn
Download or read book The Presidency in the Twenty-first Century written by Charles W. Dunn and published by University Press of Kentucky. This book was released on 2011-08-26 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the most prominent figure of the U.S. government, the president is under constant scrutiny from both his colleagues and the American people. Questions about the proper role of the president have been especially prevalent in the media during the current economic crisis. The Presidency in the Twenty-first Century explores the growth of presidential power, investigating its social, political, and economic impact on America's present and future. Editor Charles W. Dunn and a team of the nation's leading political scientists examine a variety of topics, from the link between campaigning and governing to trends in presidential communication with the public. The book discusses the role of the presidency in a government designed to require cooperation with Congress and how this relationship is further complicated by the expectations of the public. Several contributors take a closer look at the Obama administration in light of President George W. Bush's emphasis on the unitary executive, a governing style that continues to be highly controversial. Dunn and his contributors provide readers with a thorough analysis of a rapidly changing political role, provoking important questions about the future of America's political system.
Download or read book Winning Power written by Tom Flanagan and published by McGill-Queen's Press - MQUP. This book was released on 2014-03-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns are central to the practice of modern democracy and integral to political participation in the twenty-first century. In Winning Power, Tom Flanagan draws on decades of experience teaching political science and managing political campaigns to inform readers about what goes on behind the scenes. While the goal of political campaigning - using persuasion to build a winning coalition - remains constant, the means of achieving that goal are always changing. Flanagan dissects the effects of recent changes in financial regulation and grassroots fundraising, the advent of the "permanent campaign," as well as the increase in negative advertising. He pulls these themes together to show how tactics are employed at specific points in a campaign by providing a firsthand account of his management of the Wildrose Party campaign in Alberta's 2012 provincial election. Lifting the veil of campaign secrecy, he provides a candid account of the successes and mistakes the newly formed party made in an election that nearly toppled the four-decade-long dynasty of Alberta's Progressive Conservatives. Modeling its campaign on the 2006 campaign that brought Stephen Harper to 24 Sussex Drive, Wildrose combined grassroots fundraising, an innovative platform that reached out to its electoral coalition, a carefully scripted leader’s tour, as well as negative and positive advertising in the race towards leadership. Success for the party seemed within reach until breakdowns in message discipline in the campaign’s final week caused the Wildrose tide to ebb. Citing diverse sources such as game theory, evolutionary psychology, and Aristotelian rhetoric, Flanagan explores the timeless aspects of campaigning and emphasizes new strategies of coalition-building. For future campaigners, Winning Power provides textbook illustrations of what does and doesn't work.
Author :Richard J. Semiatin Publisher :McGraw-Hill Humanities, Social Sciences & World Languages ISBN 13 :9780072453621 Total Pages :276 pages Book Rating :4.4/5 (536 download)
Book Synopsis Campaigns in the 21st Century by : Richard J. Semiatin
Download or read book Campaigns in the 21st Century written by Richard J. Semiatin and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Permanent Campaigning in Canada by : Alex Marland
Download or read book Permanent Campaigning in Canada written by Alex Marland and published by UBC Press. This book was released on 2017-06-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.
Book Synopsis Firekeepers of the Twenty-First Century by : Cora Voyageur
Download or read book Firekeepers of the Twenty-First Century written by Cora Voyageur and published by McGill-Queen's Press - MQUP. This book was released on 2008 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning with Elsie Knott, the first female chief in Canada, Cora Voyageur presents the lives of sixty-four of the ninety women chiefs who have assumed the traditionally male role of elected First Nations leadership. Using a range of qualitative research strategies, surveys, participant observation, interviews, and discussions with focus groups, Voyageur presents the colonial histories behind the issues that contemporary Aboriginal communities struggle with and delineates the resulting leadership dilemmas for chiefs, while also articulating a story that is unique to First Nations women.
Book Synopsis The Only Constant Is Change by : Ben Epstein
Download or read book The Only Constant Is Change written by Ben Epstein and published by Oxford University Press. This book was released on 2018-04-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of American political history, political elites and organizations have often updated their political communications strategies in order to achieve longstanding political communication goals in more efficient or effective ways. But why do successful innovations occur when they do, and what motivates political actors to make choices about how to innovate their communication tactics? Covering over 300 years of political communication innovations, Ben Epstein shows how this process of change happens and why. To do this, Epstein, following an interdisciplinary approach, proposes a new model called "the political communication cycle" that accounts for the technological, behavioral, and political factors that lead to revolutionary political communication changes over time. These changes (at least the successful ones) have been far from gradual, as long periods of relatively stable political communication activities have been disrupted by brief periods of dramatic and permanent transformation. These transformations are driven by political actors and organizations, and tend to follow predictable patterns. Epstein moves beyond the technological determinism that characterizes communication history scholarship and the medium-specific focus of much political communication work. The book identifies the political communication revolutions that have, in the United States, led to four, relatively stable political communication orders over history: the elite, mass, broadcast, and (the current) information orders. It identifies and tests three phases of each revolutionary cycle, ultimately sketching possible paths for the future. The Only Constant is Change offers readers and scholars a model and vocabulary to compare political communication changes across time and between different types of political organizations. This provides greater understanding of where we are currently in the recurring political communication cycle, and where we might be headed.
Book Synopsis The Oxford Companion to American Politics by : Kathy Smith
Download or read book The Oxford Companion to American Politics written by Kathy Smith and published by Oxford University Press. This book was released on 2012-07-12 with total page 1141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides students and scholars with a valuable reference source in the field of American Politics. The Companion will equip readers with a deep understanding of the complex interaction between governmental institutions and processes and the wider American economy and society that they govern.
Book Synopsis Horror Framing and the General Election by : Fielding Montgomery
Download or read book Horror Framing and the General Election written by Fielding Montgomery and published by Rowman & Littlefield. This book was released on 2021-09-21 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Horror Framing and the General Election, Montgomery argues that the horror genre has become a dominant framework in U.S. presidential campaign advertising. Analyses of each presidential election from 2000 through 2020 provides a multitude of implications for this increasing horror.
Book Synopsis Presidential Campaigning in the Internet Age by : Jennifer Stromer-Galley
Download or read book Presidential Campaigning in the Internet Age written by Jennifer Stromer-Galley and published by Oxford University Press. This book was released on 2014 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs).
Book Synopsis Democracy for Hire by : Dennis W. Johnson
Download or read book Democracy for Hire written by Dennis W. Johnson and published by Oxford University Press. This book was released on 2017 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though they work largely out of the public eye, political consultants to candidates play a crucial role in shaping campaigns. As Dennis Johnson argues in this history of political consulting in the United States, they are essential to modern campaigning, often making positive contributions to democratic discourse, and yet they have also polarized the electorate with their biting messages
Book Synopsis Campaigning for President in America, 1788–2016 by : Scott John Hammond
Download or read book Campaigning for President in America, 1788–2016 written by Scott John Hammond and published by Bloomsbury Publishing USA. This book was released on 2016-04-25 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to get elected president of the United States—"leader of the free world"? This book gives readers insight into the major issues and events surrounding American presidential elections across more than two centuries, from the earliest years of the Republic through the campaigns of the 21st century. The race for the presidency encapsulates the broader changes in American democratic culture. This book provides insight into the major issues and events surrounding American presidential elections across more than two centuries, from the earliest years of the Republic through the campaigns of the 21st century. Readers will be able to see and understand how presidential campaigns have evolved over time, and how and why the current state of campaigning for president came into being.
Book Synopsis Hired to Fight, Hired to Win by : Dennis W. Johnson
Download or read book Hired to Fight, Hired to Win written by Dennis W. Johnson and published by Routledge. This book was released on 2015-06-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.
