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Communication In The 2008 Us Election
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Book Synopsis The 2008 Presidential Campaign by : Robert E. Denton
Download or read book The 2008 Presidential Campaign written by Robert E. Denton and published by Rowman & Littlefield. This book was released on 2009 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presidential campaigns are our national conversations the widespread and complex communication of issues, images, social reality, and personas. In 2008, more people participated in the conversation, as voter numbers in every demographic group increased to levels of the 1970s. Here, political communication specialists break down the historic 2008 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from the campaign in popular culture, political cartoons, and the effect of celebrity, the authors look at the early campaign period, the nomination process and conventions, the social and political context, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet. This enlightening book shows why more technology doesn't always mean more effective communication and how, as we attempt to make sense of our environment, we collect "political bits" of communication that comprise our voting choices, worldviews, and legislative desires."
Book Synopsis Communication in the 2008 U.S. Election by : Mitchell S. McKinney
Download or read book Communication in the 2008 U.S. Election written by Mitchell S. McKinney and published by Peter Lang. This book was released on 2011 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens - digital natives, greatly attracted by digital media - signaled the highest turnout in a long time.Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners and how campaign communication influenced young citizens. The authors argue that the use of digital technologies in the campaign, and the success of Barack Obama in attracting young voters to his cause, provides an excellent case study - perhaps something of a turning point in campaign communication - for carefully examining the emerging role of digital political media, and a continuing renewal in young citizens' electoral engagement. The wide-ranging contributions to this volume provide a comprehensive examination of a historic political campaign and election. The book's findings offer revealing answers regarding the content and effects of various forms of political campaign communication, and raise questions and possibilities for future research.
Book Synopsis Communicator-in-Chief by : John Allen Hendricks
Download or read book Communicator-in-Chief written by John Allen Hendricks and published by Lexington Books. This book was released on 2010-01-14 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.
Book Synopsis New Media, Campaigning and the 2008 Facebook Election by : Thomas J. Johnson
Download or read book New Media, Campaigning and the 2008 Facebook Election written by Thomas J. Johnson and published by Routledge. This book was released on 2013-12-16 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as well. They often replaced the professional filter of traditional media with a social one. Social media allowed candidates to do electronically what previously had to be done through shoe leather and phone banks: contact volunteers and donors, and schedule and promote events. The 2008 Election marked a new era where the candidates no longer had complete control over their campaign message. The individual viewer in a campaign crowd with a cell phone can record a candidate’s gaffe, post it on YouTube or Flickr and within days millions will be gasping or guffawing. The traditional campaign, with its centralized power and planning, although not dead, now coexists with an unstructured digital democracy. New Media, Campaigning and the 2008 Facebook Election examines the way social media changed how candidates campaigned, how the media covered the election and how voters received information. This book is based on a special issue of Mass Communication & Society.
Book Synopsis Political Campaign Communication by : Judith S. Trent
Download or read book Political Campaign Communication written by Judith S. Trent and published by Rowman & Littlefield. This book was released on 2011-08-16 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite a thoroughly researched, insightful, and reader-friendly text."
Book Synopsis Techno Politics in Presidential Campaigning by : John Allen Hendricks
Download or read book Techno Politics in Presidential Campaigning written by John Allen Hendricks and published by Routledge. This book was released on 2014-06-03 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.
Book Synopsis Social Media and the 2008 U. S. Presidential Election by : Emily Metzgar
Download or read book Social Media and the 2008 U. S. Presidential Election written by Emily Metzgar and published by . This book was released on 2009-10 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2008 U.S. presidential campaign offered a unique opportunity to evaluate the usefulness and applicability of social media technology in the American political environment. This study's assessment of the role that social media played during the 2008 U.S. presidential campaign confirms some widely held tenets of conventional wisdom about social media, but it also indicates that the role of social media as the new sine qua non of American politics is far from certain.
Book Synopsis Communication Realities in a "Post-Racial" Society by : Mark P. Orbe
Download or read book Communication Realities in a "Post-Racial" Society written by Mark P. Orbe and published by Lexington Books. This book was released on 2011-11-16 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to go beyond existing public polls regarding Barack Obama, and instead offers a comprehensive treatment of public perceptions that resist mass generalizations based on race, gender, age, political affiliation, or geographical location. Drawing from a large national qualitative data set generated by 333 diverse participants from twelve different states across six U.S. regions, Mark P. Orbe offers a comprehensive look into public perceptions of Barack Obama's communication style, race matters, and the role of the media in 21st century politics. Communication Realities in a "Post-Racial" Society: What the U.S. Public Really Thinks about Barack Obama is the first of its kind in that it uses the voices of everyday U.S. Americans to advance our understanding of how identity politics influence public perceptions. The strength of a book such as this one lies within the power of the diverse perspectives of hundreds of participants. Each chapter features extended comments from rural volunteer fire fighters in southern Ohio, African American men in Oakland, CA, religious communities in Alabama; New England senior citizens; military families from southern Virginia; Tea Party members from Nebraska; business and community leaders from North Carolina; individuals currently unemployed and/or underemployed in Connecticut; college students from predominately White, Black, and Hispanic-serving institutions of higher learning; and others. As such, it is the first book that is based on comments from multiple perspectives - something that allows a deeper understanding that hasn't been possible with public polls, media sound bites, and political commentary. It is a must read for scholars interested in contemporary communication in a time when "post-racial" declarations are met with resistance and political junkies who seek an advanced understanding of the peculiarities of rapidly changing political realities.
Book Synopsis Political Communication in American Campaigns by : Joseph S. Tuman
Download or read book Political Communication in American Campaigns written by Joseph S. Tuman and published by SAGE. This book was released on 2008 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communication in numerous contexts.""
Book Synopsis An Unprecedented Election by : Benjamin R. Warner
Download or read book An Unprecedented Election written by Benjamin R. Warner and published by Bloomsbury Publishing USA. This book was released on 2018-02-21 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading scholars of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unprecedented 2016 presidential campaign. The political events leading up to election day on November 8, 2016, involved unprecedented events in U.S. history: Hillary Clinton was the first woman to be nominated by a major party, and she was favored to win the highest seat in the nation. Donald Trump, arguably one of the most unconventional and most-unlikely-to-succeed candidates in U.S. history, became the leading candidate against Clinton. Then, an even more surprising thing happened: Trump won, an outcome unexpected by all experts and statistical models. An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign presents proprietary research conducted by a national election team and leading scholars in political communication and documents the most significant-and in some cases, the most shocking-features of the 2016 U.S. presidential election. The information presented in this book is derived from national surveys, experiments, and textual analysis and helps readers grasp the truly unique characteristics of this campaign that make it unlike any other in U.S. history. The chapters explain the underlying dynamics of this astonishing election by assessing the important role of both traditional and social media, the evolving (and potentially diminishing) influence of televised campaign advertisements, the various implications of three historic presidential debates, and the contextual significance of convention addresses. Readers will come away with an appreciation of the content and effects of the campaign communication and media coverage as well as the unique attributes of the electorate that ultimately selected Donald Trump as the 45th president of the United States.
Book Synopsis Politicking Online by : Costas Panagopoulos
Download or read book Politicking Online written by Costas Panagopoulos and published by Rutgers University Press. This book was released on 2009-05-01 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.
Book Synopsis The Obama Effect by : Seth K. Goldman
Download or read book The Obama Effect written by Seth K. Goldman and published by Russell Sage Foundation. This book was released on 2014-05-31 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barack Obama’s historic 2008 campaign exposed many white Americans more than ever before to a black individual who defied negative stereotypes. While Obama’s politics divided voters, Americans uniformly perceived Obama as highly successful, intelligent, and charismatic. What effect, if any, did the innumerable images of Obama and his family have on racial attitudes among whites? In The Obama Effect, Seth K. Goldman and Diana C. Mutz uncover persuasive evidence that white racial prejudice toward blacks significantly declined during the Obama campaign. Their innovative research rigorously examines how racial attitudes form, and whether they can be changed for the better. The Obama Effect draws from a survey of 20,000 people, whom the authors interviewed up to five times over the course of a year. This panel survey sets the volume apart from most research on racial attitudes. From the summer of 2008 through Obama’s inauguration in 2009, there was a gradual but clear trend toward lower levels of white prejudice against blacks. Goldman and Mutz argue that these changes occurred largely without people’s conscious awareness. Instead, as Obama became increasingly prominent in the media, he emerged as an “exemplar” that countered negative stereotypes in the minds of white Americans. Unfortunately, this change in attitudes did not last. By 2010, racial prejudice among whites had largely returned to pre-2008 levels. Mutz and Goldman argue that news coverage of Obama declined substantially after his election, allowing other, more negative images of African Americans to re-emerge in the media. The Obama Effect arrives at two key conclusions: Racial attitudes can change even within relatively short periods of time, and how African Americans are portrayed in the mass media affects how they change. While Obama’s election did not usher in a “post-racial America,” The Obama Effect provides hopeful evidence that racial attitudes can—and, for a time, did—improve during Obama’s campaign. Engaging and thorough, this volume offers a new understanding of the relationship between the mass media and racial attitudes in America.
Book Synopsis Mediating the Vote by : Michael Pfau
Download or read book Mediating the Vote written by Michael Pfau and published by Rowman & Littlefield. This book was released on 2007 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sea change is taking place in how people use media, and it affects not only how people perceive political candidates and where they get their information, but also--more broadly--their basic democratic values. Mediating the Vote systematically explores a number of questions about media use and its relation to democratic engagement, analyzing the effects of communication forms on the 2004 presidential elections. Are Democratic and Republican voters increasingly turning to different outlets for information about candidates and campaigns and, if so, what does this mean for political discourse? Which communication forms--newspapers, television news programs, the Internet, or films--had the greatest impact on people's perceptions of the presidential candidates during the 2004 campaigns? Do different forms of media affect people, either intellectually or emotionally, in distinct ways? And do some communication forms elevate, whereas others degrade, basic democratic values? This book probes these questions and more, and the results contribute to an important goal in political communication studies: creating a more refined, integrated, and--ultimately--precise picture of how media affects democratic engagement.
Book Synopsis Communication and Midterm Elections by : John Allen Hendricks
Download or read book Communication and Midterm Elections written by John Allen Hendricks and published by Springer. This book was released on 2016-01-26 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.
Book Synopsis Media Bias in Presidential Election Coverage 1948-2008 by : David W. D'Alessio
Download or read book Media Bias in Presidential Election Coverage 1948-2008 written by David W. D'Alessio and published by Lexington Books. This book was released on 2012-03-22 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accusations of partisan bias in Presidential election coverage are suspect at best and self-serving at worst. They are generally supported by the methodology of instance confirmation, tainted by the hostile media effect, and based on simplistic visions of how the news media are organized. Media Bias in Presidential Election Coverage 1948-2008 by Dave D’Alessio, is a revealing analysis that shows the news media have four essential natures: as journalistic entities, businesses, political actors, and property, all of which can act to create news coverage biases, in some cases in opposing directions. By meta-analyzing the results of 99 previous examinations of media coverage of Presidential elections from 1948 to 2008, D’Alessio reveals that coverage has no aggregate partisan bias either way, even though there are small biases in specific realms that are generally insubstantial. Furthermore, while publishers used to control coverage preferences, this practice has become negligible in recent years. Media Bias proves that, at least in terms of Presidential election coverage, The New York Times is not the most liberal paper in America and the Fox News channel is substantially more conservative in news coverage than the broadcast networks. Finally, Media Bias in Presidential Election Coverage 1948-2008 predicts that no amount of evidence will cause political candidates to cease complaining about bias because such accusations have both strategic potential in campaigns and an undeniable utility in ego defense.
Book Synopsis Political Communication by : Robert Mann
Download or read book Political Communication written by Robert Mann and published by LSU Press. This book was released on 2011-05-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new era of political power has arrived, one in which the social media forces of Facebook, YouTube and Twitter indisputably play a larger role in the political process. This new and updated edition of The Manship School Guide to Political Communication, edited by David Perlmutter and Robert Mann, discusses technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual to the world of political communication.
Book Synopsis Studies of Communication in the 2016 Presidential Campaign by : Robert E. Denton
Download or read book Studies of Communication in the 2016 Presidential Campaign written by Robert E. Denton and published by Lexington Books. This book was released on 2017-12-13 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection explores a wide range of communication elements and themes, representing a variety of topics and methodologies. It focuses broadly on the role and function of communication within the context of the 2016 United States presidential election, with chapters devoted to topics including an overview of the election from a communication perspective, the nominations, strategies of campaign visits, the impact of gender in the campaign, the impact of WikiLeaks, front page election coverage, messaging and performance of third-party candidates, Trump’s campaign announcement address, and Clinton’s concession speech. This is an eclectic collection that makes a significant contribution to current understandings of the various roles of communication in the historic presidential election of 2016.
