Yes We Did An Inside Look At How Social Media Built The Obama Brand

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Yes We Did! An inside look at how social media built the Obama brand

Author : Rahaf Harfoush
Publisher : New Riders
ISBN 13 : 0321648692
Total Pages : 213 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Yes We Did! An inside look at how social media built the Obama brand by : Rahaf Harfoush

Download or read book Yes We Did! An inside look at how social media built the Obama brand written by Rahaf Harfoush and published by New Riders. This book was released on 2009-05-20 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.

Branding the Candidate

Author : Lisa D. Spiller
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313394059
Total Pages : 228 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Branding the Candidate by : Lisa D. Spiller

Download or read book Branding the Candidate written by Lisa D. Spiller and published by Bloomsbury Publishing USA. This book was released on 2011-07-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically, the book discusses the creation of the Obama brand; how the Obama campaign used database-driven, political microtargeting and high-tech digital media to reach various market segments; and the campaign's development and implementation of new political fundraising techniques. The book also discusses how a candidate who is created as a "brand" must cope with the challenges of "brand management" once in power. Finally, the authors counsel voters on how to arm themselves against the branding and marketing techniques that will be employed by candidates in the 2012 election, and they reflect on what the widespread extension of these techniques to the political process means for American democracy.

Encyclopedia of Social Media and Politics

Author : Kerric Harvey
Publisher : SAGE Publications
ISBN 13 : 1452290261
Total Pages : 1613 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Encyclopedia of Social Media and Politics by : Kerric Harvey

Download or read book Encyclopedia of Social Media and Politics written by Kerric Harvey and published by SAGE Publications. This book was released on 2013-12-20 with total page 1613 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as “Activists and Activism,” “Issues and Social Media,” “Politics and Social Media,” and “Popular Uprisings and Protest.” A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world.

ILobby.eu

Author : Caroline De Cock
Publisher : Eburon Uitgeverij B.V.
ISBN 13 : 9059724399
Total Pages : 234 pages
Book Rating : 4.0/5 (597 download)

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Book Synopsis ILobby.eu by : Caroline De Cock

Download or read book ILobby.eu written by Caroline De Cock and published by Eburon Uitgeverij B.V.. This book was released on 2010 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: With iLobby.eu, Caroline De Cock draws on extensive firsthand experience to present a thorough guide to lobbying the European Union using both traditional methods and social media tools. This practical handbook includes an introduction to lobbying, with tips and anecdotes, recommendations for the use of social media, comprehensive indices, and detailed examples of best and worst practices.

Debating the Presidency

Author : Richard J. Ellis
Publisher : CQ Press
ISBN 13 : 1544390696
Total Pages : 268 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Debating the Presidency by : Richard J. Ellis

Download or read book Debating the Presidency written by Richard J. Ellis and published by CQ Press. This book was released on 2019-12-20 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of the presidency—the power of the office, the evolution of the executive as an institution, the men who have served—has generated a great body of research and scholarship. What better way to get students to grapple with the ideas of the literature than through conflicting perspectives on some of the most pivotal issues facing the modern presidency? Richard Ellis and Michael Nelson have once again assembled a cadre of top scholars to offer a series of pro/con essays that will inspire spirited debate beyond the pages of the book. Each essay—written in the form of a debate resolution— offers a compelling yet concise view on the American executive.

Who Donates in Campaigns?

Author : David B. Magleby
Publisher : Cambridge University Press
ISBN 13 : 110866265X
Total Pages : 487 pages
Book Rating : 4.1/5 (86 download)

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Book Synopsis Who Donates in Campaigns? by : David B. Magleby

Download or read book Who Donates in Campaigns? written by David B. Magleby and published by Cambridge University Press. This book was released on 2018-10-25 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: While much is known about who votes in American elections, much less is known about who donates. In this book, the authors utilize a unique and historically unprecedented data set of donors from the 2008 and 2012 presidential elections to answer longstanding questions: what is the relationship between donors and candidates? How do candidates attract and respond to contributors? How do campaign strategies reflect changing campaign finance laws and the development of the internet? With unprecedented cooperation from the Obama, McCain, and Romney campaigns, the authors investigate presidential campaign donors at all giving levels to produce the most systematic and complete analysis of donors to presidential nominees to date. As elections are decided increasingly by donors' dollars, Who Donates to Campaigns? provides relevant research on the broader trends in partisan polarization and, more generally, on how campaigns can engage more citizens in political participation.

Image of U.S. Presidential Administrations

Author : Célia Belim
Publisher : Lexington Books
ISBN 13 : 0739178261
Total Pages : 269 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Image of U.S. Presidential Administrations by : Célia Belim

Download or read book Image of U.S. Presidential Administrations written by Célia Belim and published by Lexington Books. This book was released on 2012-12-16 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection analyzes two American presidential administrations–George W. and Barack Obama. This book gives a European point of view and contributes to the study of U.S. presidencies. Making a comparison and giving outlooks from European academics’ standpoints, the political image analyzed fulfills a critical gab in the literature. Playing multiple hands, this work encompasses the vigor of young academics and the sapience of experienced researchers.

The Only Constant Is Change

Author : Ben Epstein
Publisher : Oxford University Press
ISBN 13 : 0190698993
Total Pages : 272 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis The Only Constant Is Change by : Ben Epstein

Download or read book The Only Constant Is Change written by Ben Epstein and published by Oxford University Press. This book was released on 2018-04-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of American political history, political elites and organizations have often updated their political communications strategies in order to achieve longstanding political communication goals in more efficient or effective ways. But why do successful innovations occur when they do, and what motivates political actors to make choices about how to innovate their communication tactics? Covering over 300 years of political communication innovations, Ben Epstein shows how this process of change happens and why. To do this, Epstein, following an interdisciplinary approach, proposes a new model called "the political communication cycle" that accounts for the technological, behavioral, and political factors that lead to revolutionary political communication changes over time. These changes (at least the successful ones) have been far from gradual, as long periods of relatively stable political communication activities have been disrupted by brief periods of dramatic and permanent transformation. These transformations are driven by political actors and organizations, and tend to follow predictable patterns. Epstein moves beyond the technological determinism that characterizes communication history scholarship and the medium-specific focus of much political communication work. The book identifies the political communication revolutions that have, in the United States, led to four, relatively stable political communication orders over history: the elite, mass, broadcast, and (the current) information orders. It identifies and tests three phases of each revolutionary cycle, ultimately sketching possible paths for the future. The Only Constant is Change offers readers and scholars a model and vocabulary to compare political communication changes across time and between different types of political organizations. This provides greater understanding of where we are currently in the recurring political communication cycle, and where we might be headed.

Sold on Language

Author : Julie Sedivy
Publisher : John Wiley & Sons
ISBN 13 : 1119996082
Total Pages : 383 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Sold on Language by : Julie Sedivy

Download or read book Sold on Language written by Julie Sedivy and published by John Wiley & Sons. This book was released on 2011-05-03 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]

The Performance of Politics

Author : Jeffrey C. Alexander
Publisher : Oxford University Press
ISBN 13 : 9780199780020
Total Pages : 384 pages
Book Rating : 4.7/5 (8 download)

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Book Synopsis The Performance of Politics by : Jeffrey C. Alexander

Download or read book The Performance of Politics written by Jeffrey C. Alexander and published by Oxford University Press. This book was released on 2010-11-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary observers of politics in America often reduce democracy to demography. Whatever portion of the vote not explained by the class, gender, race, and religious differences of voters is attributed to the candidates' positions on the issues of the day. But are these the only--or even the main--factors that determine the vote? The Performance of Politics develops a new way of looking at democratic struggles for power, explaining what happened, and why, during the 2008 presidential campaign in the United States. Drawing on vivid examples taken from a range of media coverage, participant observation at a Camp Obama, and interviews with leading political journalists, Jeffrey Alexander argues that images, emotion, and performance are the central features of the battle for power. While these features have been largely overlooked by pundits, they are, in fact, the primary foci of politicians and their staff. Obama and McCain painstakingly constructed heroic self-images for their campaigns and the successful projections of those images suffused not only each candidate's actual rallies, and not only their media messages, but also the ground game. Money and organization facilitate the ground game, but they do not determine it. Emotion, images, and performance do. Though an untested senator and the underdog in his own party, Obama succeeded in casting himself as the hero--and McCain the anti-hero--and the only candidate fit to lead in challenging times. Illuminating the drama of Obama's celebrity, the effect of Sarah Palin on the race, and the impact of the emerging financial crisis, Alexander's engaging narrative marries the immediacy and excitement of the final months of this historic presidential campaign with a new understanding of how politics work.

The Routledge Companion to Social Media and Politics

Author : Axel Bruns
Publisher : Routledge
ISBN 13 : 1317506561
Total Pages : 560 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Routledge Companion to Social Media and Politics by : Axel Bruns

Download or read book The Routledge Companion to Social Media and Politics written by Axel Bruns and published by Routledge. This book was released on 2015-12-22 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.

Selfie Democracy

Author : Elizabeth Losh
Publisher : MIT Press
ISBN 13 : 0262047055
Total Pages : 370 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Selfie Democracy by : Elizabeth Losh

Download or read book Selfie Democracy written by Elizabeth Losh and published by MIT Press. This book was released on 2022-09-06 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How politicians’ digital strategies appeal to the same fantasies of digital connection, access, and participation peddled by Silicon Valley. Smartphones and other digital devices seem to give us a direct line to politicians. But is interacting with presidential tweets really a manifestation of digital democracy? In Selfie Democracy, Elizabeth Losh examines the unintended consequences of politicians’ digital strategies, from the Obama campaign’s pioneering construction of an online community to Trump’s Twitter dominance. She finds that politicians who use digital media appeal to the same fantasies of digital connection, access, and participation peddled by Silicon Valley. Meanwhile, smartphones and social media don’t enable participatory democracy so much as they incentivize citizens to perform attention-getting acts of political expression. Losh explores presidential rhetoric casting digital media as tools of democracy, describes the conflation of gender and technology that contributed to Hillary Clinton’s defeat in 2016, chronicles the Biden campaign’s early digital stumbles in 2020, and recounts the TikTok campaign that may have spoiled a Trump rally. She shows that although Obama and Trump may seem diametrically opposed in both style and substance, they both used mobile digital media in ways that reshaped the presidency and promised a new kind of digital democracy. Obama used data and digital media to connect to citizens without intermediaries; Trump followed this strategy to its most extreme conclusion. What were the January 6 insurrectionists doing, as they livestreamed themselves and their cohorts attacking the Capitol, but practicing their own brand of selfie democracy?

Computers and Society

Author : Ronald M. Baecker
Publisher : Oxford University Press, USA
ISBN 13 : 0198827083
Total Pages : 549 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Computers and Society by : Ronald M. Baecker

Download or read book Computers and Society written by Ronald M. Baecker and published by Oxford University Press, USA. This book was released on 2019-04-18 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last century has seen enormous leaps in the development of digital technologies, and most aspects of modern life have changed significantly with their widespread availability and use. Technology at various scales - supercomputers, corporate networks, desktop and laptop computers, the internet, tablets, mobile phones, and processors that are hidden in everyday devices and are so small you can barely see them with the naked eye - all pervade our world in a major way. Computers and Society: Modern Perspectives is a wide-ranging and comprehensive textbook that critically assesses the global technical achievements in digital technologies and how are they are applied in media; education and learning; medicine and health; free speech, democracy, and government; and war and peace. Ronald M. Baecker reviews critical ethical issues raised by computers, such as digital inclusion, security, safety, privacy,automation, and work, and discusses social, political, and ethical controversies and choices now faced by society. Particular attention is paid to new and exciting developments in artificial intelligence and machine learning, and the issues that have arisen from our complex relationship with AI.

Consumer Republic

Author : Bruce Philp
Publisher : McClelland & Stewart
ISBN 13 : 0771070063
Total Pages : 290 pages
Book Rating : 4.7/5 (71 download)

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Book Synopsis Consumer Republic by : Bruce Philp

Download or read book Consumer Republic written by Bruce Philp and published by McClelland & Stewart. This book was released on 2011-02-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. And we consumers have the power to make it worthless. As someone who has worked on the inside, Philp knows exactly how this power can be made to work for us. Through this book he will inspire you to make every dollar you spend count. To buy less, maybe, but demand better. To make better choices. And then to speak up when you're happy and when you're not. Pin every one of these acts to a brand, Consumer Republic promises, and corporations will be forced to cooperate in making our way of life sustainable. Abandon brands, and we'll surrender the marketplace to scoundrels. Take control of them, and we can save the world.

Mobile Technology Consumption: Opportunities and Challenges

Author : Ciaramitaro, Barbara L.
Publisher : IGI Global
ISBN 13 : 161350151X
Total Pages : 256 pages
Book Rating : 4.6/5 (135 download)

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Book Synopsis Mobile Technology Consumption: Opportunities and Challenges by : Ciaramitaro, Barbara L.

Download or read book Mobile Technology Consumption: Opportunities and Challenges written by Ciaramitaro, Barbara L. and published by IGI Global. This book was released on 2011-10-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether used for communication, entertainment, socio-economic growth, crowd-sourcing social and political events, monitoring vital signs in patients, helping to drive vehicles, or delivering education, mobile technology has been transformed from a mode to a medium. Mobile Technology Consumption: Opportunities and Challenges explores essential questions related to the cost, benefit, individual and social impact, and security risks associated with the rapid consumption of mobile technology. This book presents the current state of mobile technologies and their use in various domains including education, healthcare, government, entertainment, and emerging economic sectors.

The Social Media Industries

Author : Alan B. Albarran
Publisher : Routledge
ISBN 13 : 1136325190
Total Pages : 272 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis The Social Media Industries by : Alan B. Albarran

Download or read book The Social Media Industries written by Alan B. Albarran and published by Routledge. This book was released on 2013-03-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

Communication Realities in a "post-racial" Society

Author : Mark P. Orbe
Publisher : Lexington Books
ISBN 13 : 0739169912
Total Pages : 253 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Communication Realities in a "post-racial" Society by : Mark P. Orbe

Download or read book Communication Realities in a "post-racial" Society written by Mark P. Orbe and published by Lexington Books. This book was released on 2011 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to go beyond existing public polls regarding Barack Obama, and instead offers a comprehensive treatment of public perceptions that resist mass generalizations based on race, gender, age, political affiliation, or geographical location. Drawing from a large national qualitative data set generated by 333 diverse participants from twelve different states across six U.S. regions, Mark P. Orbe offers a comprehensive look into public perceptions of Barack Obama's communication style, race matters, and the role of the media in 21st century politics. Communication Realities in a "Post-Racial" Society: What the U.S. Public Really Thinks about Barack Obama is the first of its kind in that it uses the voices of everyday U.S. Americans to advance our understanding of how identity politics influence public perceptions. The strength of a book such as this one lies within the power of the diverse perspectives of hundreds of participants. Each chapter features extended comments from rural volunteer fire fighters in southern Ohio, African American men in Oakland, CA, religious communities in Alabama; New England senior citizens; military families from southern Virginia; Tea Party members from Nebraska; business and community leaders from North Carolina; individuals currently unemployed and/or underemployed in Connecticut; college students from predominately White, Black, and Hispanic-serving institutions of higher learning; and others. As such, it is the first book that is based on comments from multiple perspectives - something that allows a deeper understanding that hasn't been possible with public polls, media sound bites, and political commentary. It is a must read for scholars interested in contemporary communication in a time when "post-racial" declarations are met with resistance and political junkies who seek an advanced understanding of the peculiarities of rapidly changing political realities.