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Music Management Marketing And Pr
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Book Synopsis Music Management, Marketing and PR by : Chris Anderton
Download or read book Music Management, Marketing and PR written by Chris Anderton and published by Sage Publications Limited. This book was released on 2022-04-09 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the study and practice of the music industries in the 21st century. Tying academic research to industry insight, it helps students understand the range of roles and institutions they need to know in order to manage artists and to promote and sell music.
Book Synopsis Music Management, Marketing and PR by : Chris Anderton
Download or read book Music Management, Marketing and PR written by Chris Anderton and published by SAGE. This book was released on 2022-02-24 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.
Book Synopsis Music, Management, Marketing, and Law by : Phil Graham
Download or read book Music, Management, Marketing, and Law written by Phil Graham and published by Springer. This book was released on 2019-03-25 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of interviews captures a period of historic change for the global music business along with a wealth of professional knowledge that extends from the late 1960s through to late 2012 when the interviews were conducted. They record the experiences and insights of people who helped to shape a global business that is quickly passing into history and transforming into something entirely new, often because of decisions the interviewees have been directly involved in making. The material includes the aesthetic, artistic, technical, commercial, legal, and strategic aspects of the music industry. What is said is timeless in its historical significance for the music business and in its relevance for researchers engaged in studies on the dynamics of change in the global commercial music landscape.
Book Synopsis Real-Time Marketing and PR by : David Meerman Scott
Download or read book Real-Time Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-10-05 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Book Synopsis This Business of Music Marketing and Promotion by : Tad Lathrop
Download or read book This Business of Music Marketing and Promotion written by Tad Lathrop and published by . This book was released on 1999 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The maxim in the music industry has always been “You can’t make it on talent alone,” and withThis Business of Music Marketing & Promotion,you don’t have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
Book Synopsis Music Marketing for the DIY Musician by : Bobby Borg
Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2020-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters
Book Synopsis Music Marketing, PR & Image Making by : Mark Beard
Download or read book Music Marketing, PR & Image Making written by Mark Beard and published by . This book was released on 2006 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Music Industry is changing – there are more opportunities than ever for those wanting to learn the inside workings of the industry and for those looking for a Do-It-Yourself guide to the music industry.Shane Simpson's Music Business is the seminal text for those studying the music industry in Australia and New Zealand. The Music Business Supplement Series is a TAFE curriculum based supplement to Simpson's Music Business book. The series contains a number of titles aimed specifically at students of Music Business at all levels from senior High School to University. The series presents a practical how to guide to a range topics in the music industry. Drawing from the information presented in Music Business, the Supplements are uniquely Australasian in their discussions of the Music Industry. Each book contains detailed discussion on areas of the music industry supplemented with study questions, short tests, discussion points and practical exercises to consolidate students learning.Music Marketing, PR and Image Making allows students to take a hands-on approach to creating their own music business-marketing plan, while looking in turn at the history of marketing, market research, developing a marketing mix and creating dynamic publicity kits. All of this is done with a specific focus on the music industry marketing environment in Australia and New Zealand today.
Book Synopsis The Business of Music Management by : Tom Stein
Download or read book The Business of Music Management written by Tom Stein and published by Business Expert Press. This book was released on 2021-03-25 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers will gain vital and accurate knowledge about the music business, how musicians get paid, the legal framework for business, and will learn to recognize and leverage opportunities through overcoming the inevitable obstacles to success in a rapidly-changing industry. The author offers valuable insights into the niche readers might fill with their career, and discover their unique path to success. Readers will come away with a greater understanding of the scope and demands of the music and entertainment industry.
Book Synopsis Web Marketing for the Music Business by : Tom Hutchison
Download or read book Web Marketing for the Music Business written by Tom Hutchison and published by Taylor & Francis. This book was released on 2013-02-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.
Book Synopsis Return of the Hustle by : Eric Sheinkop
Download or read book Return of the Hustle written by Eric Sheinkop and published by Springer. This book was released on 2016-03-11 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it – we remember it. In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.
Book Synopsis Artist Management for the Music Business by : Paul Allen
Download or read book Artist Management for the Music Business written by Paul Allen and published by CRC Press. This book was released on 2022-03-20 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone managing an artist’s career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes. Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media, and streaming, and a basic introduction to data analytics for the music business. This book gives access to resources about artist management and the music business at its companion website, www.artistmanagementonline.com.
Book Synopsis Record Label Marketing by : Clyde Philip Rolston
Download or read book Record Label Marketing written by Clyde Philip Rolston and published by CRC Press. This book was released on 2015-11-19 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.
Book Synopsis Music Management for the Indie Artist by : John Macallister
Download or read book Music Management for the Indie Artist written by John Macallister and published by Createspace Independent Publishing Platform. This book was released on 2016-06-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to get your music heard? Have you ever felt lost or directionless on how to manage your career? Inside "Music Management for the Indie Artist", you'll discover: How to gain a crystal-clear vision of your future in music. The single most important thing you can do to start getting calls from music managers. Why you need a business and marketing plan and how to write it. How to protect yourself from falling victim to unscrupulous managers. What music management is all about and why it pays to self-manage your career. Whether you just released your first song or are a seasoned musician ready to take your music career to the next level, this book is for you. You should already know how to manage your music career before you decide to get a manager. Because only then will you be perceived as desirable to work with. But the sad thing is... most artists have no clue when it comes to the most important aspects of managing a music career. Many artists think they just have to get their music heard to be successful. Believe it or not, that's really just the tip of the iceberg. If you believe you can carve out a successful music career all on your own - without any help, you are basically committing career suicide. You need to find others who have made it and follow in their footsteps. But if you don't know how to get (and deal) with a manager, you might find yourself getting ripped off. Simply put... Most indie artists don't have a real strategy for building a successful music career. Many struggle for years going nowhere, achieving nothing... and end up returning to (or staying stuck at) an unfulfilling day job barely earning enough money to support themselves and their family living a life of quiet desperation with their hopes and dreams crushed. It's a terrible thing to see! But we've got good news for you... You do not have to end up like most struggling artists because for the first time ever, we've together the ultimate roadmap to help you take control of your own music career. And guess what? It's going to help you look INFINITELY more attractive to any potential manager. This is a complete, step-by-step 228 page blueprint which contains a "treasure trove" of the best kept marketing & business secrets for indie musicians, artists and bands who want to start managing their music career like a pro, become a music phenomenon and attract a top music manager.
Book Synopsis Marketing Lessons from the Grateful Dead by : David Meerman Scott
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Book Synopsis This Business of Global Music Marketing by : Tad Lathrop
Download or read book This Business of Global Music Marketing written by Tad Lathrop and published by . This book was released on 2007 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides advice on presenting and selling music worldwide. Topics covered include choosing foreign markets, planning a basic global business strategy, producing and packaging music for global sale, placing and pricing music for foreign sale, distributing digital music globally, planning integrated marketing communications, using live performance and radio play to promote globally, exploiting co-marketing opportunities outside the music industry, and profiting from global music publishing.
Book Synopsis The Palgrave Handbook of Critical Music Industry Studies by : David Arditi
Download or read book The Palgrave Handbook of Critical Music Industry Studies written by David Arditi and published by Springer Nature. This book was released on with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Production Management in Live Music by : Matt Doherty
Download or read book Production Management in Live Music written by Matt Doherty and published by CRC Press. This book was released on 2022-01-26 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Production Management in Live Music: Managing the Technical Side of Touring in Today’s Music Industry is a handbook for the aspiring production manager looking to forge a career in the live music industry. This book outlines the role that a production manager performs and their key responsibilities, and takes the reader step by step through the entire process of preparing a show for a tour. From dealing with artists and management to hiring crew, from booking vendors and scheduling the day-to-day of a busy tour, this text covers everything that is needed to take the show into rehearsals and finally on the road. Every aspect of the job is covered, including the very important challenges that face today’s industry in the realms of sustainability, inclusion, diversity and mental health. Whether the show be on a festival, in a small theatre or club, or in a modern arena, this book clearly lays out the tasks and challenges and offers practical solutions to ensure the smooth running of a live performance. Production Management in Live Music is written for students in stage and production management courses and emerging professionals working in live music touring.
