Music Marketing For The Diy Musician

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Music Marketing for the DIY Musician

Author : Bobby Borg
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1538134632
Total Pages : 454 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Music Marketing for the DIY Musician by : Bobby Borg

Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield Publishers. This book was released on 2020-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Business Basics for Musicians

Author : Bobby Borg
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1538134640
Total Pages : 332 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Business Basics for Musicians by : Bobby Borg

Download or read book Business Basics for Musicians written by Bobby Borg and published by Rowman & Littlefield Publishers. This book was released on 2020-01-07 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success. Updates for this edition: Changes in copyright laws Summary of the Music Modernization Act Updates on record, merch, publishing, and live performance deals New trends in sponsorships and partnerships with product brands New interviews with industry professionals, including managers, producers, and agents New stories paralleling current events and industry happenings Updated business resources, industry contacts, and URLs

Get More Fans: The DIY Guide to the New Music Business

Author : Jesse Cannon
Publisher : Jesse Cannon
ISBN 13 : 098856131X
Total Pages : 704 pages
Book Rating : 4.9/5 (885 download)

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Book Synopsis Get More Fans: The DIY Guide to the New Music Business by : Jesse Cannon

Download or read book Get More Fans: The DIY Guide to the New Music Business written by Jesse Cannon and published by Jesse Cannon. This book was released on 2012-11-25 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com

Music Marketing

Author : Mike King
Publisher : Hal Leonard Corporation
ISBN 13 : 1458429474
Total Pages : 187 pages
Book Rating : 4.4/5 (584 download)

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Book Synopsis Music Marketing by : Mike King

Download or read book Music Marketing written by Mike King and published by Hal Leonard Corporation. This book was released on 2009-08-01 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Introduction to Music Publishing for Musicians

Author : Bobby Borg
Publisher : Rowman & Littlefield
ISBN 13 : 1538153416
Total Pages : 353 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Introduction to Music Publishing for Musicians by : Bobby Borg

Download or read book Introduction to Music Publishing for Musicians written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2021-06-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when artists are independently releasing their own music and acting as their own self-publishers, there has never been a greater need for a simple and easy-to-read introduction to the business and creative aspects of music publishing for musicians. Written by two musicians and industry pros with decades of experience, Introduction to Music Publishing For Musicians is organized into seven clearly written sections that will help musicians save time and avoid getting screwed. Topics include the basics of copyrights, types of publishing income, publishing companies and types of deals, creative matters of music publishing, and things you need to know about music publishing’s future.The book features: Short digestible chapters written in a conversational tone to keep artists focused Section-by-section FAQs that expand on key issues that musicians encounter today Boxed text stories featuring current events to emphasize key concepts Interviews with top beat makers, collaborators, and more to provide secrets of success A glossary to help you keep track of important publishing terms Publishing resources offering to help you place and promote your music Chapter quizzes and activity assignments to help measure your knowledge Bobby Borg and Michael Eames have created a compact, simple and easy-to-read overview of today’s music publishing industry that caters to both students and musicians (songwriters, producers, beat makers, and more) who want quick, up-to-date, credible, and relatable information so that they can get back to doing what they like best: creating music!

The Musician's Handbook

Author : Bobby Borg
Publisher : Billboard Books
ISBN 13 : 9780823099702
Total Pages : 0 pages
Book Rating : 4.0/5 (997 download)

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Book Synopsis The Musician's Handbook by : Bobby Borg

Download or read book The Musician's Handbook written by Bobby Borg and published by Billboard Books. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bible of the music biz—now fully revised with new contacts, fee info, trends, tips Want to know how to set prices for a gig? Want to be ahead of the curve on new trends in music? Want to have all the latest contact information on hundreds of industry pros? Have we got the book for you!The Musician’s Handbook, already the industry bible for working musicians, has been thoroughly revised and updated with the answers to all these questions and more. New interviews with music-business leaders, new pricing and legal structures for the digital age, new how-to tips for independent and do-it-yourself musicians—it’s all in here. Fees, royalties and advances, live performance, touring, merchandising, working with managers, lawyers, and agents, spotting new opportunities—all these topics and many, many more are covered in depth in this indispensable guide to becoming successful in music and in business. Praise for the Previous Edition • "An exceptionally well-written, thorough, and competent legal and business book for an author who is a non-attorney. Bobby's book is extremely valuable for anyone trying to understand the music business."—Peter Paterno, The Law Offices of King, Holmes, Paterno, & Berliner, representing Metallica, Dr. Dre, and Pearl Jam • "The music business is full of minefields.The Musician's Handbookhelps steer you through them in a way that lets you enjoy the journey. It's packed with valuable information you'll use time and again."—Don Gorder, Chairman of The Music Business/Management Department, Berklee College of Music • "Although there are many books dealing with the music business,The Musician's Handbookhas a special and important perspective—that of a working musician."—Mark Goldstein, Senior VP of Business Affairs, Warner Bros. Records • Straight talk and insight for musicians at every level • Concise, clear, authoritative information from a music-industry insider • Up-to-the-minute guidance on money, business, management, career planning, much more

Music is Your Business

Author : Christopher Knab
Publisher : Christopher Knab
ISBN 13 : 0974342033
Total Pages : 281 pages
Book Rating : 4.9/5 (743 download)

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Book Synopsis Music is Your Business by : Christopher Knab

Download or read book Music is Your Business written by Christopher Knab and published by Christopher Knab. This book was released on 2007 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry. Music industry veteran Christopher Knab's honest, no-nonsense information will empower you to market and promote your music--whether you're an experienced performer or just starting out. Learn how to attract distributors, get radio airplay, negotiate offers, and create a demand for your music with topics like Con Jobs: Watch Out for the Flim Flam Man, 10 Reasons Why Musicians Fail (and How Not To), What A&R Reps Do, and Online Music Retailing. Straight to the point legal chapters by entertainment attorney Bartley F. Day include Filing Copyright Applications, Trademarking Band Names, and Making Sense of Recording Industry Contracts. A sample distributor one-sheet, band tour and work schedule, band bio, and more! Newly revised, updated, and 100 pages longer, the 3rd edition of "Music Is Your Business" is essential for independent musicians and record labels.

Six-Figure Musician

Author : David Hooper
Publisher : MusicMarketing.com
ISBN 13 : 9781608423330
Total Pages : 272 pages
Book Rating : 4.4/5 (233 download)

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Book Synopsis Six-Figure Musician by : David Hooper

Download or read book Six-Figure Musician written by David Hooper and published by MusicMarketing.com. This book was released on 2013 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hooper explains the ins and outs of the music industry, explaining how to make a six-figure income.

Making Money with Music

Author : Randy Chertkow
Publisher : St. Martin's Griffin
ISBN 13 : 1250192099
Total Pages : 352 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Making Money with Music by : Randy Chertkow

Download or read book Making Money with Music written by Randy Chertkow and published by St. Martin's Griffin. This book was released on 2018-09-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[Chertkow and Feehan] are the ideal mentors for aspiring indie musicians who want to navigate an ever-changing music industry.” —Billboard Magazine You can make a living with music today. The secret is to tap multiple income streams. Making Money With Music gives you over 100 revenue streams and the knowledge on how to tap them. Whether you're a solo artist, band, DJ, EDM producer, or other musician, this book gives you strategies to generate revenue, grow your fan base, and thrive in today's technology-driven music environment. Plus, it lists hundreds of services, tools, and critical resources you need to run your business and maximize income. Making Money With Music will show you: How to tap over 100 income streams 7 business strategies you can implement immediately How to start your music business for $0. How to register your music to collect all of the royalties you are owed worldwide. 13 ways to compete with free and build experiences to drive fan loyalty and engagement into everything you do to increase your revenue. 45 categories of places to get your music heard and videos seen so you can get discovered, grow your fanbase, generate royalties, and boost licensing opportunities. 10 methods for raising money so you can fund your music production and projects. ...and more. Written by the authors of the critically-acclaimed modern classic The Indie Band Survival Guide (1st & 2nd Editions), Making Money With Music is the third installment in The Indie Band Survival Guide series, and will help you build a sustainable music business no matter what kind of music you make, where you live, and whether you're a novice or professional musician. Improve your income by implementing these ideas for your music business today.

The Business of Music Management

Author : Tom Stein
Publisher : Business Expert Press
ISBN 13 : 1953349676
Total Pages : 301 pages
Book Rating : 4.9/5 (533 download)

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Book Synopsis The Business of Music Management by : Tom Stein

Download or read book The Business of Music Management written by Tom Stein and published by Business Expert Press. This book was released on 2021-03-25 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers will gain vital and accurate knowledge about the music business, how musicians get paid, the legal framework for business, and will learn to recognize and leverage opportunities through overcoming the inevitable obstacles to success in a rapidly-changing industry. The author offers valuable insights into the niche readers might fill with their career, and discover their unique path to success. Readers will come away with a greater understanding of the scope and demands of the music and entertainment industry.

Your Band Is a Virus - Expanded Edition

Author : James Moore
Publisher : James Moore
ISBN 13 : 1481118811
Total Pages : 193 pages
Book Rating : 4.4/5 (811 download)

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Book Synopsis Your Band Is a Virus - Expanded Edition by : James Moore

Download or read book Your Band Is a Virus - Expanded Edition written by James Moore and published by James Moore. This book was released on 2012-11-29 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Independent musicians in 2012 find themselves more confused than ever before and finding good information can be a challenge. This guide gives information on advocating and presenting the right product to the world, timing a release properly, promoting music blogs and publications with a personal touch, outsourcing and freelancing, and thinking outside of the box.

Social Media Promotions for Musicians

Author : Bobby Owsinski
Publisher : Music Pro Guides
ISBN 13 : 9781480387355
Total Pages : 0 pages
Book Rating : 4.3/5 (873 download)

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Book Synopsis Social Media Promotions for Musicians by : Bobby Owsinski

Download or read book Social Media Promotions for Musicians written by Bobby Owsinski and published by Music Pro Guides. This book was released on 2014-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOCIAL MEDIA PROMOTION FOR MUSICIANS: THE MANUAL FOR MARKETING YOURSELF YOUR BAND AND

The Musician's Way : A Guide to Practice, Performance, and Wellness

Author : Gerald Klickstein
Publisher : Oxford University Press, USA
ISBN 13 : 0199711291
Total Pages : 357 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis The Musician's Way : A Guide to Practice, Performance, and Wellness by : Gerald Klickstein

Download or read book The Musician's Way : A Guide to Practice, Performance, and Wellness written by Gerald Klickstein and published by Oxford University Press, USA. This book was released on 2009-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Musician's Way, veteran performer and educator Gerald Klickstein combines the latest research with his 30 years of professional experience to provide aspiring musicians with a roadmap to artistic excellence. Part I, Artful Practice, describes strategies to interpret and memorize compositions, fuel motivation, collaborate, and more. Part II, Fearless Performance, lifts the lid on the hidden causes of nervousness and shows how musicians can become confident performers. Part III, Lifelong Creativity, surveys tactics to prevent music-related injuries and equips musicians to tap their own innate creativity. Written in a conversational style, The Musician's Way presents an inclusive system for all instrumentalists and vocalists to advance their musical abilities and succeed as performing artists.

Guerrilla Music Marketing Handbook

Author : Bob Baker
Publisher : Bob Baker
ISBN 13 : 9780971483897
Total Pages : 183 pages
Book Rating : 4.4/5 (838 download)

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Book Synopsis Guerrilla Music Marketing Handbook by : Bob Baker

Download or read book Guerrilla Music Marketing Handbook written by Bob Baker and published by Bob Baker. This book was released on 2013 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.

Summary of Bobby Borg's Music Marketing for the DIY Musician

Author : Everest Media,
Publisher : Everest Media LLC
ISBN 13 :
Total Pages : 87 pages
Book Rating : 4.8/5 (225 download)

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Book Synopsis Summary of Bobby Borg's Music Marketing for the DIY Musician by : Everest Media,

Download or read book Summary of Bobby Borg's Music Marketing for the DIY Musician written by Everest Media, and published by Everest Media LLC. This book was released on 2022-06-04T22:59:00Z with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The music industry has changed dramatically over the past few decades, and so has the way musicians think about their careers. You must start thinking about your career from a more professional and businesslike perspective. #2 The marketing process typically starts with a vision, which is a declaration that defines your ultimate place in about seven to ten years down the road. Your vision is what gets you out of bed in the morning and gives your life meaning. #3 Now that you have your internal strengths, passion, and vision, it’s time to examine the external environment of your organization and see how your musical vision matches up with people’s wants and needs. By doing this, you can further refine your true musical purpose. #4 To identify your most likely fans, use any combination of factors that you believe are relevant and useful, such as age range, gender, geographic location, lifestyles, and behavioral characteristics. Once you win over your most likely fans with customized marketing messages, you can then target your next likely fans.

Music Librarianship at the Turn of the Century

Author : Richard Griscom
Publisher : Music Library Association Technical Reports
ISBN 13 : 9780810838666
Total Pages : 0 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis Music Librarianship at the Turn of the Century by : Richard Griscom

Download or read book Music Librarianship at the Turn of the Century written by Richard Griscom and published by Music Library Association Technical Reports. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirteen essays explore the recent past, present, and future of music librarianship. Topics examined include preservation, cataloging, user education, music publishing, the antiquarian music market, archives, and education for music librarianship. Griscom is music librarian at the University of Illinois-Urbana-Champaign. Maple is head of Arts and Humanities Libraries at Pennsylvania State University. Annotation copyrighted by Book News Inc., Portland, OR.

Music Business Hacks

Author : Simon S. Tam
Publisher : Pace Publishing
ISBN 13 : 9780615980157
Total Pages : 412 pages
Book Rating : 4.9/5 (81 download)

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Book Synopsis Music Business Hacks by : Simon S. Tam

Download or read book Music Business Hacks written by Simon S. Tam and published by Pace Publishing. This book was released on 2014-05-31 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have 15 minutes to spare? If you want to spend more time doing and less time reading, this is going to be your kind of book. This isn't the kind of cover-to-cover manual on the music business where you have to figure out how to apply vague concepts to your career. No, this is your recipe book for music business success. Every section is broken down into short bites with specific actions that you can take to begin taking control of your music career right away. You'll learn things like: How to book your own tours How to get sponsors Who you should hire Using social media in a way that actually works How to become a better musician How to be more strategic with your art Crammed with over 2,000 tips and idea-generators, this book will let you hack your way through the music business. Also, it features advice from A&R reps, label owners, publicists, attorneys, artists, and more!