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Web Marketing For The Music Business
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Book Synopsis Web Marketing for the Music Business by : Tom Hutchison
Download or read book Web Marketing for the Music Business written by Tom Hutchison and published by Taylor & Francis. This book was released on 2013-02-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.
Book Synopsis Music Marketing for the DIY Musician by : Bobby Borg
Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield Publishers. This book was released on 2020-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters
Book Synopsis Record Label Marketing by : Clyde Philip Rolston
Download or read book Record Label Marketing written by Clyde Philip Rolston and published by CRC Press. This book was released on 2015-11-19 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.
Book Synopsis Music is Your Business by : Christopher Knab
Download or read book Music is Your Business written by Christopher Knab and published by Christopher Knab. This book was released on 2007 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry. Music industry veteran Christopher Knab's honest, no-nonsense information will empower you to market and promote your music--whether you're an experienced performer or just starting out. Learn how to attract distributors, get radio airplay, negotiate offers, and create a demand for your music with topics like Con Jobs: Watch Out for the Flim Flam Man, 10 Reasons Why Musicians Fail (and How Not To), What A&R Reps Do, and Online Music Retailing. Straight to the point legal chapters by entertainment attorney Bartley F. Day include Filing Copyright Applications, Trademarking Band Names, and Making Sense of Recording Industry Contracts. A sample distributor one-sheet, band tour and work schedule, band bio, and more! Newly revised, updated, and 100 pages longer, the 3rd edition of "Music Is Your Business" is essential for independent musicians and record labels.
Book Synopsis Record Label Marketing by : Tom Hutchison
Download or read book Record Label Marketing written by Tom Hutchison and published by Taylor & Francis. This book was released on 2012-07-26 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry
Book Synopsis How to Make It in the Music Business by : Ousala Aleem
Download or read book How to Make It in the Music Business written by Ousala Aleem and published by . This book was released on 2017-07-29 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn How To Make Money Marketing Music Online! If You Learn The Secrets In This Book... You WILL SUCCEED In The Music Business! This new music business marketing book is made for artists, singers, songwriters, managers, producers, record labels, students, music fans and anyone who wants to learn how to win in the lucrative music and entertainment business. This book was written by a Grammy Nominated entertainment industry insider who spent over a decade studying & learning the tricks you will need to know, to be successful in the new digital media era. This book will teach you everything you need to know about viral marketing and online promotion, which will help you get more views and propel your brand to the top, in the least amount of time! Learn how to be successful, even with limited funds and resources! With a laptop and the skills taught in this book, you can rise to the top of the music industry, sell millions of records and make millions and millions of dollars!-Music Industry Secrets & Viral Marketing Secrets Revealed-Learn How To Sell Millions of Records, Streams & Digital Downloads-Learn How To Make Millions Selling Your Music Online Independently-Learn How To Use YouTube and Social Media To The Fullest-Everything You Need To Know About How To Go Viral Online-Learn Viral Marketing Secrets From Someone Who Has Actually Gone Viral-Learn Viral Marketing Techniques That Have Worked Over & Over-Learn How I Made An Unknown Artist Famous & Signed To A Major Label In Less Than 3 Years-Learn How To Create a Multi-Million Dollar Major Label Bidding War-Learn How To Win A Grammy Award-Learn From Real Life, Hands On, Experience-Learn How To Get Your Own RIAA Gold & Platinum Plaque-Learn What Pitfalls To Avoid-Learn How To Build A Huge Social Media FollowingThis book will teach you how to successfully start marketing your brand online. This book covers all aspects of being successful in online branding, not just the music business. Various topics are covered such as: Starting an LLC, Getting Your Music in All Digital Music Stores, 360 Record Deals and Contracts, Entertainment Lawyers, Split Sheets, Online Marketing, Advertising and Going Viral, Publishing, Building Successful YouTube Channels and Gaining Millions of Subscribers, Getting Major Record Deals, Starting a Record Label, Publishing Deals, Royalties, PROs, Instagram & Twitter Marketing, How To Properly Use Social Media, The Rise of Streaming and More! Learn how to stay relevant in the New Age Digital Music & Entertainment World by reading this book!
Download or read book Music Marketing written by Mike King and published by Hal Leonard Corporation. This book was released on 2009-08-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
Book Synopsis This Business of Music Marketing and Promotion by : Tad Lathrop
Download or read book This Business of Music Marketing and Promotion written by Tad Lathrop and published by . This book was released on 1999 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The maxim in the music industry has always been “You can’t make it on talent alone,” and withThis Business of Music Marketing & Promotion,you don’t have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.
Book Synopsis Music Management, Marketing and PR by : Chris Anderton
Download or read book Music Management, Marketing and PR written by Chris Anderton and published by SAGE. This book was released on 2022-02-24 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.
Book Synopsis Marketing Recorded Music by : Tammy Donham
Download or read book Marketing Recorded Music written by Tammy Donham and published by CRC Press. This book was released on 2022-06-12 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.
Book Synopsis Marketing Lessons from the Grateful Dead by : David Meerman Scott
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Book Synopsis The Music Business and Recording Industry by : Geoffrey P. Hull
Download or read book The Music Business and Recording Industry written by Geoffrey P. Hull and published by Taylor & Francis. This book was released on 2011 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brief but comprehensive examination of how records are made, marketed, and sold. This new edition takes into account the massive changes in the recording industry occurring today due to the revolution of music on the web.
Book Synopsis How to Promote Your Music Successfully on the Internet by : David Nevue
Download or read book How to Promote Your Music Successfully on the Internet written by David Nevue and published by CreateSpace. This book was released on 2011-01-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is an incredible promotional tool for musicians. You can get radio play, grow a fan base, create a distribution channel and sell CDs and music downloads all online. Imagine how much music you'd sell if *thousands* of people heard your music every day? Most musicians, however, have no idea where to begin when it comes to online promotion. Some get as far as putting up a web site, but stop there. That's where this book will help. David Nevue, an independent musician like yourself, uses the Internet to generate well over $70,000 a year in music-related sales. Today, David is doing the "music biz" full-time, having quit his "day job" in 2001 after making more money selling music online than working for a corporation! In this book, David will take you step by step through the same marketing strategies he's used since 1995 to promote his music successfully on the Internet. Now you too can build your own music career using the Internet -in your own time and on your own terms.
Book Synopsis This Business of Global Music Marketing by : Tad Lathrop
Download or read book This Business of Global Music Marketing written by Tad Lathrop and published by . This book was released on 2007 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides advice on presenting and selling music worldwide. Topics covered include choosing foreign markets, planning a basic global business strategy, producing and packaging music for global sale, placing and pricing music for foreign sale, distributing digital music globally, planning integrated marketing communications, using live performance and radio play to promote globally, exploiting co-marketing opportunities outside the music industry, and profiting from global music publishing.
Book Synopsis Get More Fans: The DIY Guide to the New Music Business by : Jesse Cannon
Download or read book Get More Fans: The DIY Guide to the New Music Business written by Jesse Cannon and published by Jesse Cannon. This book was released on 2012-11-25 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com
Book Synopsis Guerrilla Music Marketing Online by : Bob Baker
Download or read book Guerrilla Music Marketing Online written by Bob Baker and published by Bob Baker. This book was released on 2011-04 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-digest overview of the many free and low-cost ways independent musicians, managers and promoters can harness the Internet to gain widespread exposure, attract more fans, and make money with their music. Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics to build an effective artist website, make the most of social media sites, and use the latest digital music promotion tools. From Facebook, Twitter and YouTube to blogs, podcasts and music sales widgets ... it's all covered here.
Book Synopsis Jazz Sells: Music, Marketing, and Meaning by : Mark Laver
Download or read book Jazz Sells: Music, Marketing, and Meaning written by Mark Laver and published by Routledge. This book was released on 2015-02-11 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.
