Record Label Marketing

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136124454
Total Pages : 463 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Record Label Marketing by : Tom Hutchison

Download or read book Record Label Marketing written by Tom Hutchison and published by Taylor & Francis. This book was released on 2012-07-26 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry

Record Label Marketing

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Author :
Publisher : CRC Press
ISBN 13 : 1134705557
Total Pages : 524 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Record Label Marketing by : Clyde Philip Rolston

Download or read book Record Label Marketing written by Clyde Philip Rolston and published by CRC Press. This book was released on 2015-11-19 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

The Label Machine: How to Start, Run and Grow Your Own Independent Music Label

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Author :
Publisher : Velocity Press
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Label Machine: How to Start, Run and Grow Your Own Independent Music Label by : Nick Sadler

Download or read book The Label Machine: How to Start, Run and Grow Your Own Independent Music Label written by Nick Sadler and published by Velocity Press. This book was released on 2021-07-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to start a record label, self-release your own music, or are just an avid music lover, this book will give you information about the business of music. The Label Machine: How to Start, Run and Grow Your Own Independent Music Label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label to successfully distribute and market their music. You will learn all about the music industry business and how to navigate the tricky dos and don'ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your music business effortlessly, learning how to professionally market your music and artists - allowing you to reach thousands of fans. And essentially, you will learn how to create multiple label revenue streams to create an established record label. It features a detailed breakdown of how every part of the industry works together, including copyright in the UK and US, record label set-up, record releases, and royalty collection. It also provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.

Record Label Marketing Strategies

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.4/5 (234 download)

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Book Synopsis Record Label Marketing Strategies by : Scott Orr

Download or read book Record Label Marketing Strategies written by Scott Orr and published by Independently Published. This book was released on 2022-09-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record Label Marketing Strategies: 25 Practical and Easy Marketing Strategies For Record Labels What People Are Saying... "As someone that's run a successful, artist-owned independent label for nearly a decade now, I can confirm that everything in this book is spot on. Scott makes the processes of releasing music easy to understand and puts them all in one place." - John Beeler, Asthmatic Kitty Records (Sufjan Stevens, Angelo De Augustine) "Scott is acutely aware of how the independent music industry operates. He's a staunch supporter of the label community, and understands the importance of accessible resources and industry education for those who are venturing into this world for the very first time. If you're serious about starting a record label business, you've certainly picked up the right book." - Alyssa Mark, A2IM (American Association of Independent Music) "When it comes to advice for running a record label and marketing yourself as an artist, if Scott Orr doesn't know it... then it's probably not worth knowing!" - Simon Peter Daley, Precision Record Pressing Here's what this book will help you do... Identify your record label's uniqueness in a sea of other labels... Deliver impressive results to your artists... Increase your chances of getting your music on Spotify playlists... Create a record label that truly helps artists... Build a successful release plan from scratch... Understand the truth about pitching to music blogs... Create a simple, yet effective record label website... Build a great reputation for your record label!... Manage your social media when you have no time... Overcome the imposter syndrome... + Bonus Resources including checklists, FAQs, Outside-the-Box Marketing Ideas, and more!

Start and Run Your Own Record Label, Third Edition

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Author :
Publisher : Billboard Books
ISBN 13 : 0823084639
Total Pages : 356 pages
Book Rating : 4.8/5 (23 download)

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Book Synopsis Start and Run Your Own Record Label, Third Edition by : Daylle Deanna Schwartz

Download or read book Start and Run Your Own Record Label, Third Edition written by Daylle Deanna Schwartz and published by Billboard Books. This book was released on 2009-02-03 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it! Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate. Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including: •Balancing on and offline promotion and marketing •Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more) •Using digital distribution profitably •Licensing your recordings for use in the media •Marketing music overseas Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.

Record Label Marketing

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Author :
Publisher : Taylor & Francis
ISBN 13 : 0240807871
Total Pages : 428 pages
Book Rating : 4.2/5 (48 download)

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Book Synopsis Record Label Marketing by : Thomas William Hutchison

Download or read book Record Label Marketing written by Thomas William Hutchison and published by Taylor & Francis. This book was released on 2006 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. Record Label Marketing... * Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior * Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project * Presents vital information on label publicity, advertising, retail distribution and marketing research * Introduces you to industry resources like NARM, RIAA, and the IFPI * Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities * Reveals how successful labels use video production, promotional touring and special products to build revenue * Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.

Record Label Marketing

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Author :
Publisher : CRC Press
ISBN 13 : 1134705484
Total Pages : 492 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Record Label Marketing by : Clyde Philip Rolston

Download or read book Record Label Marketing written by Clyde Philip Rolston and published by CRC Press. This book was released on 2015-11-19 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

Marketing Recorded Music

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Author :
Publisher : CRC Press
ISBN 13 : 100058514X
Total Pages : 602 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Marketing Recorded Music by : Tammy Donham

Download or read book Marketing Recorded Music written by Tammy Donham and published by CRC Press. This book was released on 2022-06-12 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.

Harmony in Business: A Comprehensive Guide to Establishing a Record Label

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Author :
Publisher : Richards Education
ISBN 13 :
Total Pages : 191 pages
Book Rating : 4./5 ( download)

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Book Synopsis Harmony in Business: A Comprehensive Guide to Establishing a Record Label by : Jim Grout

Download or read book Harmony in Business: A Comprehensive Guide to Establishing a Record Label written by Jim Grout and published by Richards Education. This book was released on with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the symphony of success in the music industry with 'Harmony in Business: A Comprehensive Guide to Establishing a Record Label.' This definitive playbook offers aspiring entrepreneurs and seasoned professionals alike a roadmap to navigate the dynamic world of record labels. From crafting a visionary business plan to nurturing talent, mastering marketing strategies, and navigating legal waters, each chapter is composed to help you orchestrate your label's rise to prominence. Whether you're passionate about music or driven by entrepreneurial spirit, 'Harmony in Business' conducts you through every crescendo and cadence, ensuring your label's journey is not just a performance, but a masterpiece of sustained success.

Start an Independent Record Label: Music Business Made Simple

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Author :
Publisher : Schirmer Trade Books
ISBN 13 : 0857125265
Total Pages : 262 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis Start an Independent Record Label: Music Business Made Simple by : J. S. Rudsenske

Download or read book Start an Independent Record Label: Music Business Made Simple written by J. S. Rudsenske and published by Schirmer Trade Books. This book was released on 2011-08-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable step-by-step guide to releasing your own records and beginning a working independent label. Since the boom of homemade records and independently-minded musicians in the 1980s, the alternative music industry has grown from strength to strength, driven by a policy that privileges the music itself over the aggressive marketing and branding strategies of the majors. You can retain all control and rights to the music you release, allowing you to showcase and sell the music that you believe should be heard. There has never been a better time to begin a label for yourself, and this comprehensive title shows you exactly how it's done, including: Devising a business plan Finding and choosing talent Creating and manufacturing records themselves All aspects of promotion and marketing Distribution and radio Get your company organised and get those records out there right now with the help and advice of this informative guide.

Making a Living in Your Local Music Market

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Author :
Publisher : Hal Leonard Corporation
ISBN 13 : 1423484509
Total Pages : 299 pages
Book Rating : 4.4/5 (234 download)

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Book Synopsis Making a Living in Your Local Music Market by : Dick Weissman

Download or read book Making a Living in Your Local Music Market written by Dick Weissman and published by Hal Leonard Corporation. This book was released on 2010 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making a Living in Your Local Music Market is a Hal Leonard publication.

How to Start a Record Label - A 30 Day Guide

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.7/5 (141 download)

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Book Synopsis How to Start a Record Label - A 30 Day Guide by : Scott Orr

Download or read book How to Start a Record Label - A 30 Day Guide written by Scott Orr and published by Independently Published. This book was released on 2021-03-16 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get Ready to Build, Launch, and Grow a Successful Record LabelDiscover how to create goals and define your audienceLearn how to manage royalties and contractsBuild a successful album campaignLearn about Digital and Physical DistributionLearn how to discover and sign new acts to your record labelUnderstand how to effectively pitch your music to the pressLearn how to manufacture vinyl, CDs, and cassettes How to Start a Record Label - A 30 Day GuideAre you looking to start a record label?Are you confused by some of the steps?Are there gatekeepers standing in your way?Do you love discovering great music and sharing those discoveries?Do you want to build a successful and sustainable record label?How to Start a Record Label - A 30 Day Guide will walk with you through this journey and help uncomplicate the entire process! Here's What You Get: A in-depth 30 day guide detailing the many facets of running a record labelStraight-forward tips and tricks to get your music heardPractical recommendations

Music Marketing for the DIY Musician

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538134632
Total Pages : 454 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Music Marketing for the DIY Musician by : Bobby Borg

Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2020-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Music is Your Business

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Author :
Publisher : Christopher Knab
ISBN 13 : 0974342033
Total Pages : 281 pages
Book Rating : 4.9/5 (743 download)

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Book Synopsis Music is Your Business by : Christopher Knab

Download or read book Music is Your Business written by Christopher Knab and published by Christopher Knab. This book was released on 2007 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry. Music industry veteran Christopher Knab's honest, no-nonsense information will empower you to market and promote your music--whether you're an experienced performer or just starting out. Learn how to attract distributors, get radio airplay, negotiate offers, and create a demand for your music with topics like Con Jobs: Watch Out for the Flim Flam Man, 10 Reasons Why Musicians Fail (and How Not To), What A&R Reps Do, and Online Music Retailing. Straight to the point legal chapters by entertainment attorney Bartley F. Day include Filing Copyright Applications, Trademarking Band Names, and Making Sense of Recording Industry Contracts. A sample distributor one-sheet, band tour and work schedule, band bio, and more! Newly revised, updated, and 100 pages longer, the 3rd edition of "Music Is Your Business" is essential for independent musicians and record labels.

How to Make It in the Music Business

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Author :
Publisher :
ISBN 13 : 9781521884942
Total Pages : 102 pages
Book Rating : 4.8/5 (849 download)

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Book Synopsis How to Make It in the Music Business by : Ousala Aleem

Download or read book How to Make It in the Music Business written by Ousala Aleem and published by . This book was released on 2017-07-29 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn How To Make Money Marketing Music Online! If You Learn The Secrets In This Book... You WILL SUCCEED In The Music Business! This new music business marketing book is made for artists, singers, songwriters, managers, producers, record labels, students, music fans and anyone who wants to learn how to win in the lucrative music and entertainment business. This book was written by a Grammy Nominated entertainment industry insider who spent over a decade studying & learning the tricks you will need to know, to be successful in the new digital media era. This book will teach you everything you need to know about viral marketing and online promotion, which will help you get more views and propel your brand to the top, in the least amount of time! Learn how to be successful, even with limited funds and resources! With a laptop and the skills taught in this book, you can rise to the top of the music industry, sell millions of records and make millions and millions of dollars!-Music Industry Secrets & Viral Marketing Secrets Revealed-Learn How To Sell Millions of Records, Streams & Digital Downloads-Learn How To Make Millions Selling Your Music Online Independently-Learn How To Use YouTube and Social Media To The Fullest-Everything You Need To Know About How To Go Viral Online-Learn Viral Marketing Secrets From Someone Who Has Actually Gone Viral-Learn Viral Marketing Techniques That Have Worked Over & Over-Learn How I Made An Unknown Artist Famous & Signed To A Major Label In Less Than 3 Years-Learn How To Create a Multi-Million Dollar Major Label Bidding War-Learn How To Win A Grammy Award-Learn From Real Life, Hands On, Experience-Learn How To Get Your Own RIAA Gold & Platinum Plaque-Learn What Pitfalls To Avoid-Learn How To Build A Huge Social Media FollowingThis book will teach you how to successfully start marketing your brand online. This book covers all aspects of being successful in online branding, not just the music business. Various topics are covered such as: Starting an LLC, Getting Your Music in All Digital Music Stores, 360 Record Deals and Contracts, Entertainment Lawyers, Split Sheets, Online Marketing, Advertising and Going Viral, Publishing, Building Successful YouTube Channels and Gaining Millions of Subscribers, Getting Major Record Deals, Starting a Record Label, Publishing Deals, Royalties, PROs, Instagram & Twitter Marketing, How To Properly Use Social Media, The Rise of Streaming and More! Learn how to stay relevant in the New Age Digital Music & Entertainment World by reading this book!

Making and Marketing Music

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1621535916
Total Pages : 377 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Making and Marketing Music by : Jodi Summers

Download or read book Making and Marketing Music written by Jodi Summers and published by Simon and Schuster. This book was released on 2004-10-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This industry-savvy guide will help musicians of all levels make the album that best complements their skills and meets their career objectives. Revealed here are the who, what, where, when and how of album making, and the tools to sell and prosper in the business. Included are interviews with P. Diddy, Ozzy Osbourne, and members of Linkin Park, and other top industry professionals. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Web Marketing for the Music Business

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136122214
Total Pages : 306 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Web Marketing for the Music Business by : Tom Hutchison

Download or read book Web Marketing for the Music Business written by Tom Hutchison and published by Taylor & Francis. This book was released on 2013-02-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.