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Cult Of The Luxury Brand
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Book Synopsis Cult of the Luxury Brand by : Radha Chadha
Download or read book Cult of the Luxury Brand written by Radha Chadha and published by Nicholas Brealey International. This book was released on 2010-12-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to explore how and why an amazing "luxeplosion" is rocking Asia.
Book Synopsis Kapferer on Luxury by : Jean-Noël Kapferer
Download or read book Kapferer on Luxury written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2015-03-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.
Download or read book Digital Luxury written by Wided Batat and published by SAGE. This book was released on 2019-04-29 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
Book Synopsis The Luxury Strategy by : Jean-Noël Kapferer
Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Book Synopsis Luxury Marketing by : Klaus-Peter Wiedmann
Download or read book Luxury Marketing written by Klaus-Peter Wiedmann and published by Springer Science & Business Media. This book was released on 2012-11-10 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Book Synopsis The Cult of Mac, 2nd Edition by : Leander Kahney
Download or read book The Cult of Mac, 2nd Edition written by Leander Kahney and published by No Starch Press. This book was released on 2019-12-05 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition brings the reader into the world of Apple today while also filling in the missing history since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs. Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists, which celebrates the ways in which Apple products seem to encourage self-expression, identity, and innovation. The beautifully designed second edition of The Cult of Mac takes you inside today's Apple fandom to explore how devotions--new and old--keep the fire burning. Join journalists Leander Kahney and David Pierini as they explore how enthusiastic fans line up for the latest product releases, and how artists pay tribute to Steve Jobs' legacy in sculpture and opera. Learn why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras. Discover a community of collectors around the world who spend tens of thousands of dollars to buy, restore, and enshrine Apple artifacts, like the Newton MessagePad and Apple II. Whether you're an Apple fan or just a casual observer, this second edition of The Cult of Mac is sure to reveal more than a few surprises, offering an intimate look at some of the most dedicated members in the Apple community.
Book Synopsis The Evolution of Luxury by : Ian Malcolm Taplin
Download or read book The Evolution of Luxury written by Ian Malcolm Taplin and published by Routledge. This book was released on 2019-09-11 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies, to being viewed in more virtuous terms as the inevitable outcome of structural changes that legitimize the acquisition and display of wealth. It examines the origins of the shift from criticism to acceptance, and traces these changes to fundamentally different notions of what constitutes the basis for social order. Whereas pre-industrial hierarchies cloaked inequality in various secular and sacred guises to mitigate its presence, capitalism justified and reified inequality as a measure of individual success and initiative through interdependent market behavior. The result of this transformation is that status markers have become aspirational tools as hierarchies became porous and self-identity less ascriptive. Correspondingly, as demand for luxury became legitimized, the supply side underwent dramatic changes. Such changes are explored fully in the sectors of fashion, art and wine. As demand for high priced and scarce goods in each of these sectors has increased, in each case key actors have manipulated markets to purposefully either consolidate their pre-eminence or manufacture the requisite scarcity that affords them canonical status. The demand for and supply of luxury goods is now global; consumers seeking validation and affirmation of their status whilst producers engineer scarcity. Luxury is seen not only as good; it is virtuous, its demand possibly insatiable and extremely profitable.
Book Synopsis Gilding the Market by : Susan Mosher Stuard
Download or read book Gilding the Market written by Susan Mosher Stuard and published by University of Pennsylvania Press. This book was released on 2011-06-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fourteenth century, garish ornaments, bright colors, gilt, and military effects helped usher in the age of fashion in Italy. Over a short span of years important matters began to turn on the cut of a sleeve. Fashion influenced consumption and provided a stimulus that drove demand for goods and turned wealthy townspeople into enthusiastic consumers. Making wise decisions about the alarmingly expensive goods that composed a fashionable wardrobe became a matter of pressing concern, especially when the market caught on and became awash in cheaper editions of luxury wares. Focusing on the luxury trade in fashionable wear and accessories in Venice, Florence, and other towns in Italy, Gilding the Market investigates a major shift in patterns of consumption at the height of medieval prosperity, which, more remarkably, continued through the subsequent era of plague, return of plague, and increased warfare. A fine sensitivity to the demands of "le pompe," that is, the public display of private wealth, infected town life. The quest for luxuries affected markets by enlarging exchange activity and encouraging retail trades. As both consumers and tradesmen, local goldsmiths, long-distance traders, bankers, and money changers played important roles in creating this new age of fashion. In response to a greater public display of luxury goods, civic sumptuary laws were written to curb spending and extreme fashion, but these were aimed at women, youth, and children, leaving townsmen largely unrestricted in their consumption. With erudition, grace, and an evocative selection of illustrations, some reproduced in full color, Susan Mosher Stuard explores the arrival of fashion in European history.
Book Synopsis The Culting of Brands by : Douglas Atkin
Download or read book The Culting of Brands written by Douglas Atkin and published by . This book was released on 2004 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Douglas Atkin has spent years re- searching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cult members to discover what makes them tick. And he explains exactly how brands like Harley-Davidson and Apple make their customers feel unique, important and part of an exclusive group - and how that leads to solid, long-term relationships between a company and its customers. In addition to describing a fascinating phenom- enom, it will be of enormous value to businesses as it reveals the secret to customer loyalty.
Download or read book The New Luxury written by Gestalten and published by Die Gestalten Verlag-DGV. This book was released on 2019-09-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: 21st century luxury is about the interplay between cult streetwear brands and elite fashion houses. Explore fashion's transformation for a new generation of in-the-know consumers. Highsnobiety, the publication geared at culturally-connected, style-savvy, forward-thinking young men, is seen as a gatekeeper to the growing intersection of music, fashion, and style. Their latest book seeks to define "New Luxury," a term that summarizes how streetwear and sneakers have not only infiltrated the upper tiers of fashion, but became it. The New Luxury isn't just about what you wear, but also what you know. This book provides the foundational knowledge of how youth-driven culture and fashion trends start from the ground up.
Book Synopsis The Cult of the Customer by : Shep Hyken
Download or read book The Cult of the Customer written by Shep Hyken and published by Sound Wisdom. This book was released on 2020-03-17 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent thirty years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer – and shows how you can do it too. Hyken’s message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.
Download or read book Cult Perfumes written by Tessa Williams and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here, Tessa Williams documents more than 25 perfumeries and brands, ranging from the pharmacy of Santa Maria Novella in Florence, established by Dominican friars in 1221, and the classic English company Floris, founded in 1730, to the new eponymous range created by the famed fragrance expert Roja Dove.
Download or read book Business Recoded written by Peter Fisk and published by John Wiley & Sons. This book was released on 2021-02-08 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: CMI MANAGEMENT BOOK OF THE YEAR 2021 - SHORTLIST 'Business Recoded is a great source of inspiration for leaders who want to explore, shape and prepare themselves for the future.' ALEXANDER OSTERWALDER, author of Business Model Generation and The Invincible Company 'It is not often that we have moments of magic in any business. What Peter has given us is more than just ideas and inspiration, but a whole way of thinking about how we could reinvent our future, and start making it happen tomorrow.' ALBERTO UNCINI-MANGANELLI, GM and SVP, Adidas 'With energy, enthusiasm and a deep reservoir of fantastic examples, Peter Fisk maps out what each of us needs to do in order to re-calibrate ourselves and our organizations to create the future. Business Recoded is persuasive and compelling.' STUART CRAINER, founder, Thinkers50 'Peter Fisk’s excellent new book, Business Recoded, will help ‘recode’ your business by tapping into the minds of some of the world’s most brilliant business leaders. It’s a must-read for anyone in need of a quick fix of inspiration and tried-and-tested advice.' MARTIN LINDSTROM, author of Buyology and Small Data 'Peter Fisk is a terrific storyteller with an encyclopaedic grasp of best business practices across the globe. If you want to disrupt the future of your business, this book is your decoder ring.' WHITNEY JOHNSON, author of Disrupt Yourself 'A brilliant collection of practical guidelines intended to refresh and reinvent our mindsets, from a global thoughtful leader with vast experience in management development.' SANTIAGO INIGUEZ, President of IE University. 'Business Recoded is definitely a must-read for leaders that want to succeed with their organizations in our fast-changing world.' ANTONIO NIETO-RODRIGUEZ, author of The Project Revolution Business needs a new code for success! Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater. Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures. The old codes that got us here don't work anymore. Moving forwards needs a new mindset. Business Recoded is for business leaders who seek to progress in today’s rapidly changing world, and to create the organisations that will thrive in tomorrow's world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact. It dives deep into the minds of some of today's most inspiring business leaders - people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin. Learn from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more. The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It's about you – realising your future potential - by developing your own codes for more enlightened progress, personal and business success. Do you have the courage to create a better future, for you and your business?
Download or read book Valentina written by Kohle Yohannan and published by Rizzoli International Publications. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The first American celebrity fashion designer of the twentieth century, Valentina lived on equal social footing with the high society and movie star clients she dressed a formidable claim when one considers that Norma Shearer, Marlene Dietrich, Katharine Hepburn, Gloria Swanson, as well as generations of Vanderbilts and Whitneys were all loyal Valentina customers. Presciently aware of the power of the media, Valentina s meteoric rise to fame and fortune in the 1940s helped to elevate the social status of the American fashion designer." "The first book fully dedicated to this fascinating woman s life and career, this volume includes many never-before-seen masterworks of photography, including platinum prints by Horst P. Horst, George Hoyningen-Huene, and Cecil Beaton, as well as original sketches, letters, snapshots, and ephemera from private collections around the world and the estate of Valentina Schlee." --Book Jacket.
Book Synopsis The Oxford Handbook of Luxury Business by : Pierre-Yves Donzé
Download or read book The Oxford Handbook of Luxury Business written by Pierre-Yves Donzé and published by Oxford University Press. This book was released on 2022 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Book Synopsis Inside Luxury by : María Eugenia Girón
Download or read book Inside Luxury written by María Eugenia Girón and published by Lid Publishing. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating insight into the world of luxury brands and how they have grown despite the economic recession.
Download or read book The Cult of We written by Eliot Brown and published by Crown. This book was released on 2022-03-15 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: WALL STREET JOURNAL BESTSELLER • A FINANCIAL TIMES, FORTUNE, AND NPR BEST BOOK OF THE YEAR • “The riveting, definitive account of WeWork, one of the wildest business stories of our time.”—Matt Levine, Money Stuff columnist, Bloomberg Opinion The definitive story of the rise and fall of WeWork (also depicted in the upcoming Apple TV+ series WeCrashed, starring Jared Leto and Anne Hathaway), by the real-life journalists whose Wall Street Journal reporting rocked the company and exposed a financial system drunk on the elixir of Silicon Valley innovation. LONGLISTED FOR THE FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEAR AWARD WeWork would be worth $10 trillion, more than any other company in the world. It wasn’t just an office space provider. It was a tech company—an AI startup, even. Its WeGrow schools and WeLive residences would revolutionize education and housing. One day, mused founder Adam Neumann, a Middle East peace accord would be signed in a WeWork. The company might help colonize Mars. And Neumann would become the world’s first trillionaire. This was the vision of Neumann and his primary cheerleader, SoftBank’s Masayoshi Son. In hindsight, their ambition for the company, whose primary business was subletting desks in slickly designed offices, seems like madness. Why did so many intelligent people—from venture capitalists to Wall Street elite—fall for the hype? And how did WeWork go so wrong? In little more than a decade, Neumann transformed himself from a struggling baby clothes salesman into the charismatic, hard-partying CEO of a company worth $47 billion—on paper. With his long hair and feel-good mantras, the six-foot-five Israeli transplant looked the part of a messianic truth teller. Investors swooned, and billions poured in. Neumann dined with the CEOs of JPMorgan and Goldman Sachs, entertaining a parade of power brokers desperate to get a slice of what he was selling: the country’s most valuable startup, a once-in-a-lifetime opportunity and a generation-defining moment. Soon, however, WeWork was burning through cash faster than Neumann could bring it in. From his private jet, sometimes clouded with marijuana smoke, he scoured the globe for more capital. Then, as WeWork readied a Hail Mary IPO, it all fell apart. Nearly $40 billion of value vaporized in one of corporate America’s most spectacular meltdowns. Peppered with eye-popping, never-before-reported details, The Cult of We is the gripping story of careless and often absurd people—and the financial system they have made.
