Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
The New Luxury
Download The New Luxury full books in PDF, epub, and Kindle. Read online The New Luxury ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Download or read book The New Luxury written by Gestalten and published by Die Gestalten Verlag-DGV. This book was released on 2019-09-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: 21st century luxury is about the interplay between cult streetwear brands and elite fashion houses. Explore fashion's transformation for a new generation of in-the-know consumers. Highsnobiety, the publication geared at culturally-connected, style-savvy, forward-thinking young men, is seen as a gatekeeper to the growing intersection of music, fashion, and style. Their latest book seeks to define "New Luxury," a term that summarizes how streetwear and sneakers have not only infiltrated the upper tiers of fashion, but became it. The New Luxury isn't just about what you wear, but also what you know. This book provides the foundational knowledge of how youth-driven culture and fashion trends start from the ground up.
Book Synopsis The New Luxury Experience by : Wided Batat
Download or read book The New Luxury Experience written by Wided Batat and published by Springer. This book was released on 2019-04-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. How do consumers define luxury? Is there one luxury or several “luxuries”? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences – not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience “This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases.” -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University “Wided Batat’s book offers a fresh, insightful and comprehensive analysis of the concept of the consumer’s experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations’ approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed.” -- Francesca Dall’Olmo Riley, Professor of Brand Management, Kingston Business School, UK
Download or read book Deluxe written by Dana Thomas and published by Penguin. This book was released on 2007-08-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: “With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Book Synopsis New Luxury Management by : Emmanuelle Rigaud-Lacresse
Download or read book New Luxury Management written by Emmanuelle Rigaud-Lacresse and published by Springer. This book was released on 2017-01-12 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.
Book Synopsis Luxury Fashion Branding by : U. Okonkwo
Download or read book Luxury Fashion Branding written by U. Okonkwo and published by Springer. This book was released on 2016-01-18 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Book Synopsis The Luxury Strategy by : Jean-Noël Kapferer
Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Book Synopsis Building Consumer-Brand Relationship in Luxury Brand Management by : Rodrigues, Paula
Download or read book Building Consumer-Brand Relationship in Luxury Brand Management written by Rodrigues, Paula and published by IGI Global. This book was released on 2020-10-23 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.
Download or read book The Road to Luxury written by Ashok Som and published by John Wiley & Sons. This book was released on 2021-08-19 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic. Readers will also benefit from the inclusion of: An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva Technology Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.
Book Synopsis Rethinking Luxury Fashion by : Thomaï Serdari
Download or read book Rethinking Luxury Fashion written by Thomaï Serdari and published by Springer Nature. This book was released on 2020-09-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Book Synopsis Understanding Luxury Fashion by : Isabel Cantista
Download or read book Understanding Luxury Fashion written by Isabel Cantista and published by Springer Nature. This book was released on 2019-11-08 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
Download or read book Future Luxe written by Erwan Rambourg and published by Figure 1 Publishing. This book was released on 2020-09-22 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women’s spending power around the world will fuel continued growth in the industry—but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won’t cut it—brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.
Download or read book Meta-Luxury written by M. Ricca and published by Springer. This book was released on 2012-04-26 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Book Synopsis Luxury Living New York by : Joshua M. Bernstein
Download or read book Luxury Living New York written by Joshua M. Bernstein and published by teNeues. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The distinctive urban experience, New York is often considered the ultimate city. This captivating compendium contains the very finest the Big Apple has to offer. Whether a glinting modern masterpiece in Manhattan or a solidly traditional structure set in the Hamptons, there is an unsurpassed array of architectural and interior options. Home to captains of industry and culture alike, this magnificent metropolis offers infinite possibilities. With a selection of dazzling photographs by Reto Guntli, you’ll feel right at home—or at least wish you were!
Book Synopsis Putting the Luxe Back in Luxury by : Pamela N. Danziger
Download or read book Putting the Luxe Back in Luxury written by Pamela N. Danziger and published by . This book was released on 2014-05-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding.
Book Synopsis Louis Vuitton: The Birth of Modern Luxury Updated Edition by : Paul-Gerard Pasols
Download or read book Louis Vuitton: The Birth of Modern Luxury Updated Edition written by Paul-Gerard Pasols and published by Harry N. Abrams. This book was released on 2012-12-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first in depth portrait of one of the world's best known luxury brands, this elegant volume traces the remarkable history of the House of Vuitton, which has been making practical but stylish luggage, handbags and accessories for more than 150 years. Written with full access to the company's archives, the book itself demonstrates Louis Vuitton's passion for fine design with a stunning array of archival art, historical images, product designs and sketches, and cutting edge advertising. The book explores the company's tradition of quality and innovation in the context of sweeping changes in society, art, culture, fashion and, above all, travel. Examining the life and times of the company's first three leaders; founder Louis (who invented the modern trunk), his son Georges and his grandson Gaston, the text focuses on the firm's development under their guidance. It also discusses Vuitton's explosive growth toward the end of the 20th century, including the 1987 merger with Moet Hennessy that made it part of LVMH, the world's largest luxury goods company and spurred the expansion of its boutiques to more than 300 locations in 50 countries around the globe.
Book Synopsis The Sky's the Limit by : Russ Alan Prince
Download or read book The Sky's the Limit written by Russ Alan Prince and published by Charter Financial Publishing Network. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sky's the Limit tells the real story about what goes on behind the gilded doors of today's ultra-affluent. Based on up-close and personal interviews with more than 600 private jet owners - each with an average net worth of $89 million - The Sky's the Limit includes never-before-published insights on who the wealthy are, how they made their fortunes, and how they spend their discretionary money. Prince and Grove draw on their global research and their extensive experience working with wealthy families to provide direction on understanding, identifying, accessing, and positioning products and services for the super-rich. The Sky's the Limit: Marketing Luxury to the New Jet Set is a must-have resource for anyone who does business with wealthy clients.
Book Synopsis Jeffrey Bilhuber: Defining Luxury by : Jeffrey Bilhuber
Download or read book Jeffrey Bilhuber: Defining Luxury written by Jeffrey Bilhuber and published by Rizzoli International Publications. This book was released on 2008-10-07 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The designer encourages the reader to seek, aspire, and revel in luxury at home, however simple or adorned: from the embrace of the perfectly tufted reading chair to an heirloom vase cradling freshly cut garden roses to a dazzling chandelier that makes light dance. In seven chapters filled with charming anecdotes and lovely observations, the designer explores the idea of luxury as life's abundance reflected in a home's varied elements: Discovery, Passion, History, Ornament, Grace, Comfort, and Delight. Each project discussed evokes the many qualities of a distinctively American luxury practically expressed and fully enjoyed at home: beauty, family, refinement, and hospitality.
