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The Oxford Handbook Of Luxury Business
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Book Synopsis The Oxford Handbook of Luxury Business by : Pierre-Yves Donzé
Download or read book The Oxford Handbook of Luxury Business written by Pierre-Yves Donzé and published by Oxford University Press. This book was released on 2022 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Book Synopsis Research Handbook on Luxury Branding by : Felicitas Morhart
Download or read book Research Handbook on Luxury Branding written by Felicitas Morhart and published by Edward Elgar Publishing. This book was released on 2020-04-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.
Book Synopsis The Management of Luxury by : Benjamin Berghaus
Download or read book The Management of Luxury written by Benjamin Berghaus and published by Kogan Page Publishers. This book was released on 2014-09-03 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market.
Book Synopsis Managing Luxury Brands by : Eleonora Cattaneo
Download or read book Managing Luxury Brands written by Eleonora Cattaneo and published by Kogan Page Publishers. This book was released on 2023-03-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present. Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Examining the socio-cultural contexts of luxury and the ways in which prestige brands create meaning, it presents a framework for understanding, analysing and developing a modern luxury brand. Unlike many other texts, it also explores the environmental and social impact of luxury, sustainable luxury and the opportunities of new technological innovations including the metaverse, artificial intelligence and non-fungible tokens (NFTs). With case studies and examples from a range of brands including Ferrari, Balenciaga and Shang Xia, Managing Luxury Brands brings together insights from leading academics in the field from across the globe who draw on extensive consulting and industry experience. Supported by a range of features which include learning objectives, discussion questions and chapter summaries, accompanying online resources consist of lecture slides and video interviews with industry experts. This textbook is an invaluable resource for any student studying luxury brand management.
Book Synopsis The Management of Luxury by : Benjamin Berghaus
Download or read book The Management of Luxury written by Benjamin Berghaus and published by Kogan Page Publishers. This book was released on 2018-06-03 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME. Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book's value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to trust both in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business manager's collection.
Book Synopsis Luxury Brand and Art Collaborations by : Federica Carlotto
Download or read book Luxury Brand and Art Collaborations written by Federica Carlotto and published by Taylor & Francis. This book was released on 2024-04-11 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in time luxury-art collaborations have come to be acknowledged as one of the most effective ways luxury brands and artists can position themselves in today’s market, engaging with their clients and audiences. This book sheds light on the socio-cultural valence of luxury-art collaborations. The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas. More specifically, the book covers: how collaborations reflect the postmodern condition and liquid consumption practices (hybrid, temporary, hyperreal); the impact of luxury-art collaborations on the evolution of luxury stores and museums, and the emergence of hybrid spaces (art fairs, nomadic exhibitions, pop-up stores) – the temporal features of luxury-art collaborations (shortlived duration and fast-paced tempo) – how luxury-art collaborations reshuffle traditional status dynamics while drawing new boundaries of social distinction based on experience and access – why luxury brands and creatives are redefining their conventional identities, morphing into cultural entities and bricoleurs. The book appeals to a wide range of readers, from academics and students in art business, luxury studies, consumption behaviour, to professionals in the luxury industry and the art world. The book is also relevant to an international readership of non-specialists interested in current social and cultural matters.
Book Synopsis The Oxford Handbook of Management Consulting by : Matthias Kipping
Download or read book The Oxford Handbook of Management Consulting written by Matthias Kipping and published by Oxford University Press. This book was released on 2012-03-29 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management consultants of various kinds play an important role in the world of business, and other organizations. This Handbook provides a comprehensive overview of research and thinking on the role, history, and function of management consultants.
Book Synopsis Luxury Brand Management by : Michel Chevalier
Download or read book Luxury Brand Management written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2012-05-18 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing Focuses on brand life-cycle, brand identity, and licensing issues A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the classic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world.
Book Synopsis Luxury and Corruption by : Tereza Østbø Kuldova
Download or read book Luxury and Corruption written by Tereza Østbø Kuldova and published by Policy Press. This book was released on 2024-01-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world has been bombarded in recent years with images of the luxurious lives and wealth of corrupt oligarchs and kleptocrats, amassed at the expense of ordinary people. Such images exploit our feelings of injustice, are taken as indicative of moral decay, and inspire a desire to purge our economies of dirty money, objects, and people. But why do anti-corruption efforts routinely fail? What kind of world are they creating? Looking at luxury art, antiquities, superyachts, and populist politics, this book explores the connection between luxury and corruption, and offers an alternative to the received wisdom of how we tackle corruption.
Book Synopsis Luxury Fashion and Media Communication by : Paula von Wachenfeldt
Download or read book Luxury Fashion and Media Communication written by Paula von Wachenfeldt and published by Bloomsbury Publishing. This book was released on 2023-11-30 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media Communication offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer? An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer. Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity. This volume shows particularly the conflicting narratives between the idea of exclusivity and human skills and their mass marketing. In exploring theoretical perspectives alongside the practicalities of how luxury is communicated, Luxury Fashion and Media Communication reveals the value of the luxury object and the consumer's behaviour in relation to that value. It offers an innovative and important intervention in the inter-related fields of luxury fashion, media and communication, and key reading for scholars, students and practitioners wishing to explore the material and immaterial value of luxury.
Book Synopsis Selling Europe to the World by : Pierre-Yves Donzé
Download or read book Selling Europe to the World written by Pierre-Yves Donzé and published by Bloomsbury Publishing. This book was released on 2023-02-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Book Synopsis New Directions in Art, Fashion, and Wine by : Annamma Joy
Download or read book New Directions in Art, Fashion, and Wine written by Annamma Joy and published by Rowman & Littlefield. This book was released on 2023-05-30 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the contributors argue that deep-seated business practices in the worlds of art, fashion, and wine must be overturned to move towards environmental and social sustainability.
Book Synopsis Research Methods in Luxury Management by : Michael J. G. Parnwell
Download or read book Research Methods in Luxury Management written by Michael J. G. Parnwell and published by Taylor & Francis. This book was released on 2023-07-13 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application. Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research, paying particular attention to representativeness and contextualisation, before guiding readers through the intricacies of research design. Further topics include the nature of data in the field of luxury, the research challenges facing luxury practitioners, quantitative and qualitative research methods for luxury brand management specialists, analytical techniques, and guidance for presenting and applying research findings within the luxury environment. Real-world examples and case studies are provided in each chapter, and the book rounds off with some review challenges and problem-solving exercises to facilitate self-learning. Research Methods in Luxury Management is essential reading for postgraduate and advanced undergraduate courses in luxury brand management, luxury marketing and luxury strategy. It will also be a useful tool for practitioners and problem-solvers within and beyond the luxury industry.
Book Synopsis The Oxford Handbook of Private Equity by : Douglas Cumming
Download or read book The Oxford Handbook of Private Equity written by Douglas Cumming and published by Oxford University Press. This book was released on 2012-03-15 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term private equity typically includes investments in venture capital or growth investment, as well as late stage, mezzanine, turnaround (distressed), and buyout investments. It typically refers to the asset class of equity securities in companies that are not publicly traded on a stock exchange. However, private equity funds do in fact make investments in publicly held companies, and some private equity funds are even publicly listed. Chapters in this book cover both private and public company investments, as well as private and publicly listed private equity funds. This Handbook provides a comprehensive picture of the issues surrounding the structure, governance, and performance of private equity. It comprises contributions from 41 authors based in 14 different countries. The book is organized into seven parts, the first of which covers the topics pertaining to the structure of private equity funds. Part II deals with the performance and governance of leveraged buyouts. Part III analyzes club deals in private equity, otherwise referred to as syndicated investments with multiple investors per investees. Part IV provides analyses of the real effects of private equity. Part V considers the financial effects of private equity. Part VI provides analyzes of listed private equity. Finally, Part VII provides international perspectives on private equity.
Book Synopsis The Oxford Handbook of Business Groups by : Asli M. Colpan
Download or read book The Oxford Handbook of Business Groups written by Asli M. Colpan and published by OUP Oxford. This book was released on 2010-08-06 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business groups - large, diversified, often family-controlled organizations with pyramidal ownership structure, such as the Japanese zaibatsu, the Korean chaebol and the grupos economicos in Latin America - have played a significant role in national economic growth, especially in emerging economies. Earlier variants can also be found in the trading companies, often set up in Britain, which operated in Asia, Africa, and Latin America. Business groups are often criticized as premodern forms of economic organization, and occasionally as symptomatic of corrupt 'crony capitalism', but many have shown remarkable resilience, navigating and adjusting to economic and political turbulence, international competition, and technological change. This Handbook provides a comprehensive analysis of business groups around the world. It examines the adaptive and competitive capabilities of business groups, and their evolutionary dynamics. 16 individual country chapters deal with business groups from Asia to Africa, the Middle East to Latin America, while overarching chapters consider the historical and theoretical context of business groups. With contributions from leading experts, The Oxford Handbook of business groups provides a comprehensive, empirically and theoretically rich guide for scholars and policy-makers.
Book Synopsis Sustainability in Art, Fashion and Wine by : Annamma Joy
Download or read book Sustainability in Art, Fashion and Wine written by Annamma Joy and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-03-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art, fashion and wine industries are currently at various stages in their efforts to embrace and transition towards sustainability. While sustainability commitments are a necessary condition for progress, they are not sufficient. Instead, there is a need for sweeping transformative change that includes giving serious consideration to indigenous worldviews without recolonizing them. Sustainability in Art, Fashion and Wine includes findings from recent research and contributes to a new understanding of familiar concepts such as sustainability, (de)colonization and corporate responsibility in the art, fashion and wine industries by adopting critical lenses and incorporating them with innovative perspectives on circular business models and digitalization. It endeavors to present remedies for effectively combating climate change and promoting social good. While discussing specific issues such as sub-contracted labor, safe working conditions, living wages, environmental degradation, mismanaged waste, and more, the book argues that recognizing the significant role western colonization has played – and continues to play – in the developing world in our current conception of capitalism is itself unsustainable. To understand the true meaning of sustainability – to fully recognize the looming deadlines we face in combating the climate crisis and instituting sustainability as a new normal – the acceptance of a new conception of capitalism, one antithetical to colonization and exploitation, is required. Contributors to this book address these issues by applying a critical studies approach to their respective chapters, allowing the book to set out what real sustainability could and should look like in the art, fashion and wine industries.
Book Synopsis Japanese Capitalism and Entrepreneurship by : Pierre-Yves Donz?
Download or read book Japanese Capitalism and Entrepreneurship written by Pierre-Yves Donz? and published by Oxford University Press. This book was released on 2024-06-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: From being the last country in the world to open its doors to global trade in the 1850s to becoming the second industrialized nation in the 1960s, Japan has experienced impressive economic and social development over the last two centuries. In the last three decades, however, it became entrenched in a long phase of economic stagnation, dropping from second to third place in the global economy, having been overtaken by China in 2010. Inspired by the recent works on the history of capitalism, this history of business shows that the Japanese company was not the product of a unique national culture. Japanese capitalism was largely shaped by a political, economic, and institutional environment, which offered a variety of new opportunities to entrepreneurs, who also played a central role in the process of change. Rural capitalism that formed during the period of national seclusion shifted to industrial capitalism after the opening of the nation to global trade: this form of capitalism was close to those observed in other late industrializing countries, and was characterized by the monopolistic domination of large business groups or zaibatsu during the interwar years. The Second World War saw the emergence of wartime capitalism with the central government as the dominant actor in the economy, and, after 1945, the need to reconstruct the country and catch-up with advanced Western economies gave birth to a new form of capitalism based on a cooperative relationship between business and the state: communitarian capitalism, more broadly known as the Japanese Business System. The liberalization and deregulation brought new changes in the business system, marked by the emergence of financial capitalism in the 1980s and 1990s.
