Business Recoded

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Business Recoded

Author : Peter Fisk
Publisher : John Wiley & Sons
ISBN 13 : 1119679869
Total Pages : 528 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Business Recoded by : Peter Fisk

Download or read book Business Recoded written by Peter Fisk and published by John Wiley & Sons. This book was released on 2021-02-08 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: CMI MANAGEMENT BOOK OF THE YEAR 2021 - SHORTLIST 'Business Recoded is a great source of inspiration for leaders who want to explore, shape and prepare themselves for the future.' ALEXANDER OSTERWALDER, author of Business Model Generation and The Invincible Company 'It is not often that we have moments of magic in any business. What Peter has given us is more than just ideas and inspiration, but a whole way of thinking about how we could reinvent our future, and start making it happen tomorrow.' ALBERTO UNCINI-MANGANELLI, GM and SVP, Adidas 'With energy, enthusiasm and a deep reservoir of fantastic examples, Peter Fisk maps out what each of us needs to do in order to re-calibrate ourselves and our organizations to create the future. Business Recoded is persuasive and compelling.' STUART CRAINER, founder, Thinkers50 'Peter Fisk’s excellent new book, Business Recoded, will help ‘recode’ your business by tapping into the minds of some of the world’s most brilliant business leaders. It’s a must-read for anyone in need of a quick fix of inspiration and tried-and-tested advice.' MARTIN LINDSTROM, author of Buyology and Small Data 'Peter Fisk is a terrific storyteller with an encyclopaedic grasp of best business practices across the globe. If you want to disrupt the future of your business, this book is your decoder ring.' WHITNEY JOHNSON, author of Disrupt Yourself 'A brilliant collection of practical guidelines intended to refresh and reinvent our mindsets, from a global thoughtful leader with vast experience in management development.' SANTIAGO INIGUEZ, President of IE University. 'Business Recoded is definitely a must-read for leaders that want to succeed with their organizations in our fast-changing world.' ANTONIO NIETO-RODRIGUEZ, author of The Project Revolution Business needs a new code for success! Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater. Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures. The old codes that got us here don't work anymore. Moving forwards needs a new mindset. Business Recoded is for business leaders who seek to progress in today’s rapidly changing world, and to create the organisations that will thrive in tomorrow's world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact. It dives deep into the minds of some of today's most inspiring business leaders - people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin. Learn from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more. The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It's about you – realising your future potential - by developing your own codes for more enlightened progress, personal and business success. Do you have the courage to create a better future, for you and your business?

Gamechangers

Author : Peter Fisk
Publisher : John Wiley & Sons
ISBN 13 : 1118956974
Total Pages : 320 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Gamechangers by : Peter Fisk

Download or read book Gamechangers written by Peter Fisk and published by John Wiley & Sons. This book was released on 2015-01-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game… and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. ‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning

Recoded City

Author : Thomas Ermacora
Publisher : Routledge
ISBN 13 : 1317591429
Total Pages : 320 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Recoded City by : Thomas Ermacora

Download or read book Recoded City written by Thomas Ermacora and published by Routledge. This book was released on 2016-07-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recoded City examines alternative urban design, planning and architecture for the other 90%: namely the practice of participatory placemaking, a burgeoning practice that co-author Thomas Ermacora terms ‘recoding’. In combining bottom-up and top-down means of regenerating and rebalancing neighbourhoods affected by declining welfare or struck by disaster, this growing movement brings greater resilience. Recoded City sheds light on a new epoch in the relationship between cities and civil society by presenting an emerging range of collaborative solutions and distributed governance models. The authors draw on their own fresh research of global pioneers forging localist design strategies, public-realm interventions and new stakeholder dynamics. As the world becomes increasingly digital and virtual, a myriad of online tools and technological options is becoming available. These give unprecedented co-creation opportunities to communities and professionals alike, yielding the benefits of a more open – DIY – society. Because of its close engagement with people, place and local identity, the field of participatory placemaking has huge untapped potential. Responding to the challenges of the Anthropocene era, Recoded City is for decision-makers, developers and practitioners working globally to make better and more liveable cities.

Business Genius

Author : Peter Fisk
Publisher : John Wiley & Sons
ISBN 13 : 1907293361
Total Pages : 460 pages
Book Rating : 4.9/5 (72 download)

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Book Synopsis Business Genius by : Peter Fisk

Download or read book Business Genius written by Peter Fisk and published by John Wiley & Sons. This book was released on 2010-02-16 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently. Business Genius helps you drive more profitable, sustainable growth in today’s fast changing and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance. From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua – the book captures the best insights from around the world, and a new agenda for today’s business. Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward – then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action.

Business Model Shifts

Author : Patrick van der Pijl
Publisher : John Wiley & Sons
ISBN 13 : 1119525330
Total Pages : 304 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Business Model Shifts by : Patrick van der Pijl

Download or read book Business Model Shifts written by Patrick van der Pijl and published by John Wiley & Sons. This book was released on 2020-11-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights the opportunities that they present: The Services Shift: the move from products to services The Stakeholder Shift: the move from an exclusive shareholder orientation to creating value for all stakeholders, including employees and society The Digital Shift: the move from traditional business operations to 24/7 connection to customers and their needs The Platform Shift: the move from trying to serve everyone, to connecting people who can exchange value on a proprietary platform The Exponential Shift: the move from seeking incremental growth to an exponential mindset that seeks 10x growth The Circular Shift: the move from take-make-dispose towards restorative, regenerative, and circular value creation Filled with case studies, stories, and in-depth analysis based on the work of hundreds of the world’s largest and most intriguing organizations, Business Model Shifts details how these organizations created their own business model shifts in order to create more customer value, and ultimately, a stronger, more competitive business. Whether you’re looking for ways to redesign your business due to the latest needs of the marketplace, launching a new product or service, or simply creating more lasting value for your customers, Business Model Shifts is the essential book that will change the way you think about your business and its future.

The Project Revolution

Author : Antonio Nieto-Rodriguez
Publisher : Lid Publishing
ISBN 13 : 9781911498995
Total Pages : 0 pages
Book Rating : 4.4/5 (989 download)

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Book Synopsis The Project Revolution by : Antonio Nieto-Rodriguez

Download or read book The Project Revolution written by Antonio Nieto-Rodriguez and published by Lid Publishing. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a world in which most projects - personal, social, corporate, organizational and governmental - are successfully accomplished. That is the purpose and the reason for writing this book. There is work to be done. Only a select few projects deliver their purpose, meet their expected goals, achieve sustainable benefits, satisfy most stakeholders, meet their deadlines and stay within their original financial budget. So what is the secret? What can we learn from the thousands of failed projects? And how can we develop a framework or tool that guarantees, or at least significantly increases the chance of, project success? In fact, every aspect of our lives is becoming a set of projects. The speed of change witnessed in the past decade has radically affected the way we organize and manage our companies and work. Many of the traditional activities in organizations will soon be carried out by automation and robots. In this new landscape, projects are becoming an essential model to create value. In short, we are witnessing the rise of the project economy. Leading projects thinker Antonio Nieto-Rodriguez explains the tremendous consequences that this unnoticed disruption is having on our lives and the reasons behind it. He also looks at how leading companies, governments, schools, and universities have already embraced projects as the way to deliver on their strategy and ambitions. Ultimately, this book explains how individuals and companies can develop the competencies required to transform and thrive in the new digital and project-driven economy.

Customer Genius

Author : Peter Fisk
Publisher : John Wiley & Sons
ISBN 13 : 1907293388
Total Pages : 460 pages
Book Rating : 4.9/5 (72 download)

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Book Synopsis Customer Genius by : Peter Fisk

Download or read book Customer Genius written by Peter Fisk and published by John Wiley & Sons. This book was released on 2010-02-04 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?

People Planet Profit

Author : Peter Fisk
Publisher : Kogan Page Publishers
ISBN 13 : 0749458631
Total Pages : 240 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis People Planet Profit by : Peter Fisk

Download or read book People Planet Profit written by Peter Fisk and published by Kogan Page Publishers. This book was released on 2010-02-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing "the right thing".

I, Justine

Author : Justine Ezarik
Publisher : Simon and Schuster
ISBN 13 : 147679152X
Total Pages : 240 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis I, Justine by : Justine Ezarik

Download or read book I, Justine written by Justine Ezarik and published by Simon and Schuster. This book was released on 2015-06-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER A one-woman media phenomenon and a leading YouTube influencer takes readers behind the camera, and deep inside her world. Justine Ezarik has been tech-obsessed since unboxing her family’s first Apple computer. By sixth grade she had built her first website. A decade later, she became one of the Internet’s first—and most popular—“lifecasters,” inviting people around the world to watch her every move, twenty-four hours a day, seven days a week. But it was a one-minute video about an itemized AT&T bill that gave Justine her first taste of viral success: Within ten days of release, her “300-page iPhone bill” had garnered more than 3 million views and international media attention. These days, iJustine is a one-woman new media phenomenon: The popular techie, gamer, vlogger, and digital influencer has an army of nearly 3.5 million subscribers across multiple YouTube channels, with total views approaching half a billion. Now, Justine is giving friends and fans a look behind the scenes, sharing never-before-told stories about the hilarious (and sometimes heartbreaking) reality of sharing your life online. With her trademark wit and delightfully weird sense of humor, Justine delivers an inspirational message in support of creativity, entrepreneurship, and the power of staying true to yourself, while reminding readers that the Internet is a very small world—you just never know who you’re going to meet.

Creative Genius

Author : Peter Fisk
Publisher : John Wiley & Sons
ISBN 13 : 1841127892
Total Pages : 404 pages
Book Rating : 4.8/5 (411 download)

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Book Synopsis Creative Genius by : Peter Fisk

Download or read book Creative Genius written by Peter Fisk and published by John Wiley & Sons. This book was released on 2011-03-07 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.

Social Theory Re-Wired

Author : Wesley Longhofer
Publisher : Taylor & Francis
ISBN 13 : 100088824X
Total Pages : 943 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Social Theory Re-Wired by : Wesley Longhofer

Download or read book Social Theory Re-Wired written by Wesley Longhofer and published by Taylor & Francis. This book was released on 2023-06-22 with total page 943 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Social Theory Re-Wired is a significantly revised edition of this leading text and its unique web learning interactive programs that "allow us to go farther into theory and to build student skills than ever before," according to many teachers. Vital political and social updates are reflected both in the text and the online supplements. "System updates" to each section offer an expanded set of contemporary theory readings that focus on the impacts of information/digital technologies on each of the text’s five big themes: 1) the Puzzles of Social Order, 2) the Social Consequences of Capitalism, 3) the Darkside of Modernity, 4) Subordinated/Alternative Knowledges, and 5) Self-Identity and Society. New to this edition: The "big ideas/questions" thematic structure of the text as well as the connections between classical and contemporary theorists continues to be popular with instructors. This feature is enhanced in the new edition An expanded "Podcast Companions" series now pairs at least one podcast to every reading in the book Many new updates to the exercise platform allow students to theorize and build theory on their own New readings excerpts include such important recent work as: Shoshana Zuboff’s "The Age of Surveillance Capitalism," Ruha Benjamin’s "Race After Technology," David Graeber’s "Of Flying Cars and the Declining Rate of Profit," Sherry Turkle’s “Always-On/Always-on-You.”

Decoded (Enhanced Edition)

Author : Jay-Z
Publisher : Random House Group
ISBN 13 : 0679605215
Total Pages : 337 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis Decoded (Enhanced Edition) by : Jay-Z

Download or read book Decoded (Enhanced Edition) written by Jay-Z and published by Random House Group. This book was released on 2010-12-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This enhanced eBook includes: • Over 30 minutes of never-before-seen video* interviews with Jay-Z discussing the back-story and inspiration for his songs • Two bonus videos*: “Rap is Poetry” and “The Evolution of My Style” • The full text of the book with illustrations and photographs *Video may not play on all readers. Check your user manual for details. Expanded edition of the acclaimed New York Times bestseller features 16 pages of new material, including 3 new songs decoded. Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.

Creative Strategy

Author : Chris Bilton
Publisher : John Wiley & Sons
ISBN 13 : 1405180196
Total Pages : 287 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Creative Strategy by : Chris Bilton

Download or read book Creative Strategy written by Chris Bilton and published by John Wiley & Sons. This book was released on 2010-04-26 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in any enterprise can enable more effective innovation, entrepreneurship, leadership and organizing for the future. By considering strategy as a creative process (and vice versa), the authors define ‘creative strategy’ as a mindset which switches between opposing processes and characteristics, and which drives every aspect of the business. The authors draw experiences and cases from across this false divide – from the music industry, sports, fashion, Shakespearean theatre companies, creative and media organizations and dance, as well as what we might regard as more mundane providers of mainstream products and services – to uncover the creative connections behind successful strategy. “Creative Strategy is a talisman for those looking to take a new path” Matt Hardisty, Strategy Director, Mother Advertising “It has been said that business is a hybrid of dancing and calculation – the former incorporating the creative within a firm, the latter the strategic. Bilton and Cummings show how these apparently contradictory processes can be integrated. Their insights about how firms can ‘create to strategize’ and ‘strategize to create’ are informative for managers and management scholars alike.” Jay Barney, Professor and Chase Chair of Strategic Management, Fisher College of Business, The Ohio State University “In today’s world, new thinking – creativity – is required to tackle long-standing problems or address new opportunities. The trouble is few organizations understand how to foster and apply creativity, at least in any consistent manner. This book provides new insights into just how that can be done. It moves creativity from being just the occasional, and fortuitous, flash of inspiration, to being an embedded feature of the way the organization is run.” Sir George Cox, Author of the Cox Review of Creativity in Business for HM Govt., Past Chair of the Design Council

Fit for Growth

Author : Vinay Couto
Publisher : John Wiley & Sons
ISBN 13 : 1119268532
Total Pages : 296 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Fit for Growth by : Vinay Couto

Download or read book Fit for Growth written by Vinay Couto and published by John Wiley & Sons. This book was released on 2017-01-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States

Marketing Genius

Author : Peter Fisk
Publisher : John Wiley & Sons
ISBN 13 : 190729340X
Total Pages : 516 pages
Book Rating : 4.9/5 (72 download)

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Book Synopsis Marketing Genius by : Peter Fisk

Download or read book Marketing Genius written by Peter Fisk and published by John Wiley & Sons. This book was released on 2009-08-20 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. "Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers." —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management "A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks "This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it." —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells "This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing." —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans "Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success" —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands "Marketing Genius offers marketers 99% inspiration for only 1% perspiration." —Hugh Burkitt, CEO, The Marketing Society

Be Less Zombie

Author : Elvin Turner
Publisher : John Wiley & Sons
ISBN 13 : 0857088246
Total Pages : 416 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis Be Less Zombie by : Elvin Turner

Download or read book Be Less Zombie written by Elvin Turner and published by John Wiley & Sons. This book was released on 2020-02-24 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make innovation more remarkable, inevitable and profitable 'Zombie’ companies cling to what kills them: Obsolete and frustrating ways of working that crush innovation and drain people’s motivation. Be Less Zombie distils 10 years of field research amongst some of the world’s leading innovators into a pragmatic, actionable toolkit. Designed for managers who need more remarkable innovation with repeatable, scalable approaches, it shows readers how to: De-risk bolder, more profitable innovation Make innovation a predictable and measurable capability Equip managers with essential tools and skills for leading innovation and transformation Help teams find new capacity and energy to deliver today’s business whilst discovering tomorrow’s Turner’s research also delves beyond the business world. He brings insights from a wide range of unexpected, expert sources including a guerrilla negotiator, a cage-fighter trainer, an X-Factor coach, a senior emergency room doctor, and a fashion designer. His ‘Turn It On’ innovation framework gives leaders and managers tools, processes and pathways to make bolder and more profitable innovation an inevitability, not an anomaly. This book is for: CEOs who need a better, more continuous pipeline of profitable innovation Senior leaders who need more ideas, collaboration and energy across their divisions Finance executives who want to resource innovation and yet measure it effectively Strategy, change and transformation managers charged with delivering greater organisational agility and differentiation HR executives who are trying to resource and equip leaders and employees with innovation capabilities Organisational development managers tasked with shaping more agile and innovative ways of working Team leaders who need to help their people find new capacity and energy to deliver bolder ideas Individual employees who want their managers to stop blocking their best ideas Elvin Turner is an award-winning innovation advisor to global corporations, government bodies, not-for-profit organisations, and start-ups around the world. He is also an associate professor at several business schools. For more information visit www.elvinturner.com “A must-read for anyone - in any business sector, at any career level - who is passionate about the serious business of innovation. A practical guide to curating a culture of innovation and navigating against the headwinds of organizational status quo.” Simon Collins, Senior Vice President, Mastercard “Most leaders struggle to get the innovation performance they need. This is the practical playbook they’ve been waiting for.” Andy Billings, Vice President Profitable Creativity, Electronic Arts “This is an invaluable step-by-step guide to sparking, scaling and sustaining a culture of bold innovation.” Ash Tailor, Global Brand & Marketing Director, LEGOLAND

Remix

Author : Lawrence Lessig
Publisher : Penguin
ISBN 13 : 9781594201721
Total Pages : 356 pages
Book Rating : 4.2/5 (17 download)

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Book Synopsis Remix by : Lawrence Lessig

Download or read book Remix written by Lawrence Lessig and published by Penguin. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of "Free Culture" shows how the current copyright system harms anyone who creates, enjoys, or sells any art form. Lessig, the reigning authority on intellectual property, argues that artistic resources should be shared openly rather than a commodity to be hoarded.