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Writing Music For Commercials
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Book Synopsis Writing Music for Television and Radio Commercials (and more) by : Michael Zager
Download or read book Writing Music for Television and Radio Commercials (and more) written by Michael Zager and published by Scarecrow Press. This book was released on 2008-07-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
Book Synopsis Writing Music for Commercials by : Michael Zager
Download or read book Writing Music for Commercials written by Michael Zager and published by Scarecrow Press. This book was released on 2015-02-19 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product’s target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: Easy-to-read chapters for beginning and intermediate music composition students Over a hundred graphics and musical examples Interviews with industry professionals An assortment of assignments to train and test readers, preparing them for the world of writing music for various media Online audio samples that illustrate the book’s principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level.
Book Synopsis Creating Commercial Music by : Peter Bell
Download or read book Creating Commercial Music written by Peter Bell and published by Berklee Press. This book was released on 2020-03-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Produce music for profit! Learn to create commercial music for the contemporary marketplace for advertising, music libraries, TV, and more. Understand the creative, technical/production, and business skills and practices required to produce commercial music. This step-by-step manual will help you sustain a career as a music creator. Author Peter Bell shares audio and video examples and detailed case studies of his work in the industry, including creating the theme for This Old House , and jingles and scoring for many well-known commercial brands. You will learn to: * Produce music for advertising, TV themes, music libraries, and more * Market your services to direct-to-business clients as well as advertising agencies and other commercial music consumers * Understand the client brief and the expectations and requirements of advertising songs ("jingles"), underscores, library "track packages," TV music (themes, bumpers, beds), and other formats * Produce voiceovers, scores and live ensemble and vocal recording sessions, all with high production values * Develop a sustainable business, considering issues such as business structures, staffing roles and responsibilities, facilities, your reel, contracts, competitive bidding, billing, and other essentials of running a successful "music house"
Book Synopsis Writer. Producer. Engineer. by : Michael Farquharson
Download or read book Writer. Producer. Engineer. written by Michael Farquharson and published by Berklee Press. This book was released on 2007-01-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Writers of commercial music are more in demand than ever before. The rules have changed in the past decade, and the contemporary writer needs a multifaceted skillset in order to succeed in business. This book will help you master the three roles of the new job: writer, producer, and engineer. You will learn to set up a profitable business model for creating commercial music, providing your clients with music that fits their needs and budget, at today's quality standards. Whether your interest is in producing music for jingles, film scores, videogames, corporate presentations, or other commercial areas, this book will reveal how to set up shop, find work, and create music at today's demanding professional standards.
Book Synopsis The Sounds of Capitalism by : Timothy D. Taylor
Download or read book The Sounds of Capitalism written by Timothy D. Taylor and published by University of Chicago Press. This book was released on 2012-06-19 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.
Book Synopsis Music, Money and Success by : Jeffrey Brabec
Download or read book Music, Money and Success written by Jeffrey Brabec and published by Schirmer Trade Books. This book was released on 2011-07-18 with total page 839 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Insider's Guide to Making Money in the Music Industry. Millions dream of attaining glamour and wealth through music. This book reveals the secrets of the music business that have made fortunes for the superstars. A must-have for every songwriter, performer and musician.
Download or read book Jingles written by Al Stone and published by Betterway Books. This book was released on 1990 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Analyzing Music in Advertising by : Nicolai Graakjaer
Download or read book Analyzing Music in Advertising written by Nicolai Graakjaer and published by Routledge. This book was released on 2014-11-27 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Book Synopsis Hey! That’s My Song! by : Tracey Marino
Download or read book Hey! That’s My Song! written by Tracey Marino and published by Rowman & Littlefield. This book was released on 2022-05-15 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Songwriters/composers/producers Tracey and Vance Marino have been wildly successful placing their more than three thousand music compositions in various media. They are signed with over sixty different production music libraries and music publishers, and their music is heard daily across the globe. This guide brings together—in one book—all you need to know about writing, recording, marketing, and monetizing your music. Getting placements in film, TV, and media is not only about writing good music, it's about writing placeable music. And, after you have written placeable music, what do you do with it? Where do you find the decision-makers? How do you get all the money to which you are entitled? This book delivers the answers. You will discover… The most important quality a piece of music should have to be licensed Tips about crafting music specifically for sync The tools and knowledge needed to create broadcast-quality recordings Where to find the people and companies that can place your music How to present and market your music Why networking and following up with contacts are among the keys to success The pros and cons of working solo or as part of a team The importance of being professional while interacting with other people How being organized and using metadata effectively will get you paid Having music placed in various media is an extraordinarily financially lucrative area of the music business. And the Marinos are willing now to share their tips, secrets, and the steps to follow in order to succeed in the sync world.
Book Synopsis Kohn on Music Licensing by : Al Kohn
Download or read book Kohn on Music Licensing written by Al Kohn and published by Bob Kohn. This book was released on 2002 with total page 979 pages. Available in PDF, EPUB and Kindle. Book excerpt: When seeking to clear music rights for products and performances, let the authors, who have over 50 years of hands-on experience, take you step-by-step through the entire licensing process. In clear, coherent language, they provide detailed explanations of the many kinds of music licenses, identify the critical issues addressed in each, and offer valuable strategy and guidance to both rights owners and prospective licensees. Kohn on Music Licensing, Third Edition covers: - Licensing for computer software and in multimedia and new media products - Licensing music and sound recordings in cyberspace - Music publishing - International sub-publishing - Co-publishing and administrative agreements And songwriter agreements. Proven tips and suggestions, along with the most up-to-date analysis, are given for virtually all the areas of music licensing including: - How to clear a license - Copyright renewal - Negotiating fees - And more.
Book Synopsis Write Great Ads by : Erica Levy Klein
Download or read book Write Great Ads written by Erica Levy Klein and published by Turner Publishing Company. This book was released on 1990-02-01 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads! Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad * How to write a headline that really sells * How to come up with an original, effective selling concept * How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales! This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications."
Book Synopsis How to Write a Hit Song by : Molly-Ann Leikin
Download or read book How to Write a Hit Song written by Molly-Ann Leikin and published by Hal Leonard Corporation. This book was released on 2008-10-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Book). Covering all the essentials of craft and marketing for launching and sustaining a long, successful writing career, this cutting-edge revision contains an exclusive interview with Oscar-winning songwriter Melissa Etheridge "I Need to Wake Up" and shows you, step by step, how to write a hit song.
Book Synopsis The Oxford Handbook of Music and Advertising by : James Deaville
Download or read book The Oxford Handbook of Music and Advertising written by James Deaville and published by Oxford University Press, USA. This book was released on 2021 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing "Reception"-with contributions by researchers in psychology, marketing, and other fields-involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music's vital contribution to the advertising message"--
Book Synopsis Music: A Very Short Introduction by : Nicholas Cook
Download or read book Music: A Very Short Introduction written by Nicholas Cook and published by OUP Oxford. This book was released on 2000-02-24 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This stimulating Very Short Introduction to music invites us to really think about music and the values and qualities we ascribe to it. The world teems with different kinds of music-traditional, folk, classical, jazz, rock, pop-and each type of music tends to come with its own way of thinking. Drawing on a wealth of accessible examples ranging from Beethoven to Chinese zither music, Nicholas Cook attempts to provide a framework for thinking about all music. By examining the personal, social, and cultural values that music embodies, the book reveals the shortcomings of traditional conceptions of music, and sketches a more inclusive approach emphasizing the role of performers and listeners. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Book Synopsis Master Music Licensing by : Michael Elsner
Download or read book Master Music Licensing written by Michael Elsner and published by Independently Published. This book was released on 2019-05-17 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to get your music heard by millions of people world-wide, and make a great living in the process? The traditional music industry has been in a rapid decline since the early 2000's, and these days, listeners expect your music to be free. So, as creative individuals, how can we share our gifts with the world, without struggling to pay the rent. The answer is through Sync Licensing. Successfully licensing your songs to TV Shows, Films and Commercials is a MUST if you want to survive in the Modern Music Industry. But there's a process that must be followed to not only get your songs placed. This book details the 4 Steps that will allow you to generate consistent placements of your music. It's not about 1 or 2 random placements here and there... it's about strategically getting 10, then 100, then 1000.
Download or read book JingleMoney written by Walter R. Dailey and published by Hal Leonard Publishing Corporation. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: JINGLEMONEY: THE ESSENTIAL GUIDE TO MAKING REAL MONEY WRITING JINGLES
Book Synopsis Shortcuts to Songwriting for Film & TV by : Robin Frederick
Download or read book Shortcuts to Songwriting for Film & TV written by Robin Frederick and published by . This book was released on 2010 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tens of thousands of songs are needed each year for TV, movies, and commercials. The songwriting techniques and marketing tips in this guide show how to craft music and lyrics to give the industry what it needs, make broadcast quality recordings, and pitch songs.
