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Analyzing Music In Advertising
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Book Synopsis Analyzing Music in Advertising by : Nicolai Graakjaer
Download or read book Analyzing Music in Advertising written by Nicolai Graakjaer and published by Routledge. This book was released on 2014-11-27 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Book Synopsis Analyzing Music in Advertising by : Nicolai Graakjær
Download or read book Analyzing Music in Advertising written by Nicolai Graakjær and published by . This book was released on 2015 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Book Synopsis The Oxford Handbook of Music and Advertising by : James Deaville
Download or read book The Oxford Handbook of Music and Advertising written by James Deaville and published by Oxford University Press. This book was released on 2021-01-18 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising. Handbook chapters are self-contained yet share borders with other contributions within a given section and across the major sections of the book, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within the book's Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of the book.
Book Synopsis As Heard on TV: Popular Music in Advertising by : Bethany Klein
Download or read book As Heard on TV: Popular Music in Advertising written by Bethany Klein and published by Routledge. This book was released on 2016-04-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials, ranging from the celebratory to the outraged, highlights both unresolved tensions around such partnerships and the need to unpack the complex issues behind everyday media practice. Through an analysis of press coverage and interviews with musicians, music supervisors, advertising creatives, and licensing managers, As Heard on TV considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals. The practice of licensing popular music for advertising revisits and continues a number of themes in cultural and media studies, among them the connection between authorship and ownership in popular music, the legitimization of advertising as art, industrial transformations in radio and music, the role of music in branding, and the restructuring of meaning that results from commercial exploitation of popular music. As Heard on TV addresses these topics by exploring cases involving artists from the Beatles to the Shins and various dominant corporations of the last half-century. As one example within a wider debate about the role of commerce in the production of culture, the use of popular music in advertising provides an entry point through which a range of practices can be understood and interrogated. This book attends to the relationship between popular culture and corporate power in its complicated variation: at times mutually beneficial and playfully suspicious of constructed boundaries, and at others conceived in strain and symbolic of the triumph of hypercommercialism.
Book Synopsis The Oxford Handbook of Social Media and Music Learning by : Janice L. Waldron
Download or read book The Oxford Handbook of Social Media and Music Learning written by Janice L. Waldron and published by Oxford University Press. This book was released on 2020-09-23 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid pace of technological change over the last decade, particularly the rise of social media, has deeply affected the ways in which we interact as individuals, in groups, and among institutions to the point that it is difficult to grasp what it would be like to lose access to this everyday aspect of modern life. The Oxford Handbook of Social Media and Music Learning investigates the ways in which social media is now firmly engrained in all aspects of music education, providing fascinating insights into the ways in which social media, musical participation, and musical learning are increasingly entwined. In five sections of newly commissioned chapters, a refreshing mix of junior and senior scholars tackle questions concerning the potential for formal and informal musical learning in a networked society. Beginning with an overview of community identity and the new musical self through social media, scholars explore intersections between digital, musical, and social constructs including the vernacular of born-digital performance, musical identity and projection, and the expanding definition of musical empowerment. The fifth section brings this handbook to full practical fruition, featuring firsthand accounts of digital musicians, students, and teachers in the field. The Oxford Handbook of Social Media and Music Learning opens up an international discussion of what it means to be a musical community member in an age of technologically mediated relationships that break down the limits of geographical, cultural, political, and economic place.
Book Synopsis Music and Digital Media by : Georgina Born
Download or read book Music and Digital Media written by Georgina Born and published by UCL Press. This book was released on 2022-09-12 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology has neglected the study of music and this needs to be redressed. This book sets out to show how and why. It does so by bringing music to the subfield of digital anthropology, arguing that digital anthropology has much to gain by expanding its horizons to music – becoming more interdisciplinary by reference to digital/media studies, music and sound studies. Music and Digital Media is the first comparative ethnographic study of the impact of digital media on music worldwide. It offers a radical and lucid new theoretical framework for understanding digital media through music, showing that music is today where the promises and problems of the ‘digital’ assume clamouring audibility – while acting as a testing ground for innovations in the digital-cultural industries. The book contains ten chapters, eight of which present comprehensive original ethnographies. The chapters between them addresses popular, folk and art musics in the global South and North, including Kenya, Argentina, India, Canada and the UK/Europe, with each chapter providing a different regional or digital focus. The book is unique in bringing ethnographic research on popular, folk and art musics from the global North and South into a comparative framework on a large scale, and creates an innovative new paradigm for comparative anthropology. Praise for Music and Digital Media ‘This exciting volume forges new ground in the study of local conditions, institutions, and sounds of digital music in the Global South and North. The book’s planetary scope and its commitment to the “messiness” of ethnographic sites and concepts amplifies emergent configurations and meanings of music, the digital, and the aesthetic.’ Marina Peterson, University of Texas, Austin 'The global drama of music's digitisation elicits extreme responses – from catastrophe to piratical opportunism – but between them lie more nuanced perspectives. This timely, absolutely necessary collection applies anthropological understanding to a deliriously immersive field, bringing welcome clarity to complex processes whose impact is felt far beyond what we call music.' David Toop, London College of Communication ‘Spanning continents and academic disciplines, the rich ethnographies contained in Music and Digital Media makes it obligatory reading for anyone wishing to understand the complex, contradictory, and momentous effects that digitization is having on musical cultures.’ Eric Drott, University of Texas, Austin ‘This superb collection, with an authoritative overview as its introduction, represents the state of the art in studies of the digitalisation of music. It is also a testament to what anthropology at its reflexive best can offer the rest of the social sciences and humanities.’ David Hesmondhalgh, University of Leeds ‘Music and Digital Media is a groundbreaking update to our understandings of sound, media, digitization, and music. Truly transdisciplinary and transnational in scope, it innovates methodologically through new models for collaboration, multi-sited ethnography, and comparative work. It also offers an important defense of—and advancement of—theories of mediation.’ Jonathan Sterne, McGill University 'Music and Digital Media is a nuanced exploration of the burgeoning digital music scene across both the global North and the global South. Ethnographically rich and theoretically sophisticated, this collection will become the new standard for this field.' Anna Tsing, co-editor of Feral Atlas: The More-than-Human Anthropocene
Book Synopsis The Media of Secular Music in the Medieval and Early Modern Period (1100–1650) by : Vincenzo Borghetti
Download or read book The Media of Secular Music in the Medieval and Early Modern Period (1100–1650) written by Vincenzo Borghetti and published by Taylor & Francis. This book was released on 2024-05-09 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings a new perspective to secular music sources from the Middle Ages and early modernity by viewing them as media communication tools, whose particular features shape the meaning of their contents. Ranging from the eleventh to seventeenth centuries, and across countries and genres, the chapters offer innovative insights into the historical relationship between music and its presentation in a wide variety of media. The lens of media enables contributors to expand music history beyond notated music manuscripts and instruments to include images, furniture, luxury items, and other objects, and to address uniquely visual and material aspects of music sources in books and literature. Drawing together an international group of contributors, the volume pays close attention to the medial and material dimensions of musical sources, considering them as multifaceted objects that not only contain but also determine the nature of the music they transmit. Transforming our understanding of musical media, this volume will be of interest to scholars of musicology, art history, and medieval and early modern cultures.
Book Synopsis Music Marketing for the DIY Musician by : Bobby Borg
Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield Publishers. This book was released on 2020-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters
Book Synopsis Music, Indigeneity, Digital Media by : Thomas R. Hilder
Download or read book Music, Indigeneity, Digital Media written by Thomas R. Hilder and published by Boydell & Brewer. This book was released on 2017 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigates the significance of a range of digital technologies in contemporary Indigenous musical performance, exploring interdisciplinary issues of music production, representation, and transmission.
Book Synopsis Music - Media - History by : Matej Santi
Download or read book Music - Media - History written by Matej Santi and published by transcript Verlag. This book was released on 2021-01-31 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music and sound shape the emotional content of audio-visual media and carry different meanings. This volume considers audio-visual material as a primary source for historiography. By analyzing how the same sounds are used in different media contexts at different times, the contributors intend to challenge the linear perspective of (music) history based on canonic authority. The book discusses AV-Documents (analysis in context), methodological questions (implications for research, education, and popularization of knowledge), archives of cultural memory (from the perspective of Cultural Studies) as well as digitalization and its consequences (organization of knowledge).
Book Synopsis A Dictionary of Music and Musicians (A.D. 1450-1889) by :
Download or read book A Dictionary of Music and Musicians (A.D. 1450-1889) written by and published by . This book was released on 1890 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Dictionary of Music and Musicians (A.D. 1450-1880) by Eminent Writers, English and Foreign by : George Grove
Download or read book A Dictionary of Music and Musicians (A.D. 1450-1880) by Eminent Writers, English and Foreign written by George Grove and published by . This book was released on 1879 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Dictionary of Music and Musicians (A.D. 1450-1889) by Eminent Writers, English and Foreign by : Sir George Grove
Download or read book A Dictionary of Music and Musicians (A.D. 1450-1889) by Eminent Writers, English and Foreign written by Sir George Grove and published by . This book was released on 1879 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023) by : Debrina Vita Ferezagia
Download or read book Proceedings of the International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023) written by Debrina Vita Ferezagia and published by Springer Nature. This book was released on 2023-10-30 with total page 1047 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. International Conference on Vocational Education Applied Science and Technology (ICVEAST), formerly known as International Conference on Vocation for Higher Education (ICVHE), is an annual event organized by the Vocational Education Program, Universitas Indonesia, that aims to encourage innovative applied research in vocational higher education. In 2022, we rebranded the conference to focus on being an international forum where scholars and practitioners share their ideas on vocational education, especially within applied science and technology. The rebranding from ICVHE to ICVEAST marks our fifth conference. This year, we present our sixth conference, with the theme, “VOCATIONAL 5.0: Virtuosity Collaboration for Sustainability Development and Innovative Technologies Goals 5.0”. Collaboration for sustainability development is a crucial part of achieving a sustainable future. It involves working with stakeholders, such as governments, businesses, non-governmental organizations, and communities, to develop and implement sustainable solutions. These stakeholders can pool their resources, knowledge, and expertise by working together to create innovative solutions that benefit the environment and society. The collaboration also helps ensure that all stakeholders are on the same page regarding sustainability goals and objectives. By building relationships and trust between stakeholders, collaboration can help to create a more sustainable future. Innovative Technology Goal 5.0 focuses on using technology to improve access to education and foster a culture of innovation and creativity. It seeks to create a more equitable and inclusive learning environment by providing access to digital tools and resources for all students, regardless of background or ability. It also seeks to promote technology to support the development of 21st-century skills, such as critical thinking, problem-solving, and collaboration. Finally, it aims to ensure that technology is used to support the development of a safe and secure learning environment while encouraging responsible and ethical use. VOCATIONAL 5.0 is a collaborative effort to promote sustainable development and innovative technology goals. It is designed to bring together experts from various fields, including business, education, government, and the non-profit sector, to identify and develop innovative solutions to global challenges. Through the use of data-driven decision-making and the application of new technologies, VOCATIONAL 5.0 seeks to create a more sustainable and equitable world. The initiative also aims to foster collaboration between stakeholders, create a platform for knowledge sharing, and promote the use of technology to drive social, economic, and environmental progress. By leveraging the collective expertise of its members, VOCATIONAL 5.0 is committed to achieving its sustainable development and innovative technology goals. This ICVEAST aims to be a respected international forum to discuss the recent improvement and challenges in Vocational Education nowadays and in the future, from the research insight, mainly applied research in the field of administration and business, health science, social humanities, and engineering. The event will gather representatives from different countries, diverse areas of knowledge, and lots of education, research, public institutions, and organizations. The conference is devised as a space to exchange ideas and discuss the challenges that education and manufacturing face in preparing human capabilities to shift into the current trend of automation and the role of advanced technologies in those challenges. We intend to have an interactive conference through these three different sessions: business talks, keynote, and parallel/presentation sessions.
Book Synopsis Music and Advertising in Television II by : Verena Stickler
Download or read book Music and Advertising in Television II written by Verena Stickler and published by GRIN Verlag. This book was released on 2011-09-02 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2008 in the subject Communications - Movies and Television, grade: 1,1, London Metropolitan University (London Metropolitan University), language: English, abstract: “The X Factor” is a reality pop program which first aired in the UK in September 2004 and which is still on screens today. The history of the sector is multi-faceted with the very first reality pop series, New Zealand’s “Popstars”, dating back to 1999. “The X Factor” emerged after “Pop Idol”, a similar show to “Popstars”, was put on indefinite hiatus after its second run. Ever since its first series, “The X Factor” has gone from strength to strength, with audience and voting figures increasing with each series. The single most important person behind “The X Factor” is music mogul Simon Cowell who created the show back in 2004. His television company SyCo TV produces the program together with Fremantle Media’s talkbackTHAMES. “The X Factor” is aimed at reality TV’s target demographic and manages to attract an audience of approximately 8-9m during its weekly live broadcasts. As the reality genre has proven particularly amenable to TV and media convergence, “The X Factor” does not just rely on the television set to communicate its message to its audiences. It also relies on other “platforms”, like the internet, live events and telephone voting, hence altering popular music consumption. With the audience determining the winner of “The X Factor” several albums released by contestants have reached the UK Albums Chart; six of them making it to number one. “The X Factor” is often heavily criticized for standardizing pop music. Winners of “The X Factor” are often referred to as over-hyped and over-manufactured artists with reality pop programs being accused of not producing important or lasting musicians. However the commercial success of “The X Factor” is indisputable, which as a result, continues to encourage the production of further X Factor series as well as similar shows to go on.
Book Synopsis An Analysis of the Spotify Advertisement Campaign by : Joseph Kariuki
Download or read book An Analysis of the Spotify Advertisement Campaign written by Joseph Kariuki and published by GRIN Verlag. This book was released on 2022-08-24 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 800, , language: English, abstract: In this report, the campaign strategies to persuade, remind, and inform will be analyzed including social media marketing, out-of-home, and digital platforms. In the modern world, the internet has become a powerful marketing platform with a majority of the population having access to smartphones or computers. Therefore, much of the advertising from Spotify targeted online consumers. Furthermore, the company used TV ads across several markets. The effectiveness of the campaign will be reviewed with recommendations provided on where the company could have performed better. Advertising plays three important roles namely to persuade, remind, and inform. In this critique, the Spotify ‘Only You’ campaign will be analyzed to determine whether it was effective in achieving the set targets. Informative advertising usually aims at creating awareness about a product or service. It can be a significant platform to announce the introduction of a new product from an organization and educate the market about new features and the benefits of using the new product features. Spotify being a music and podcast streaming platform, there was a need to personalize the music listening experience of the millions of users on the platform. The ‘Only You’ campaign was aimed at creating awareness of the personalized user experience, largely depending on the data collected from the user. The ad campaign was released in 2021, targeting music lovers across the globe. It was meant to introduce the new app features which create a unique in-app experience. The company needed to communicate to its subscribers and potential market that, it was not only what they listened to that mattered but also, how they listened to music that was important.
Book Synopsis Mediating Religion by : Jolyon P. Mitchell
Download or read book Mediating Religion written by Jolyon P. Mitchell and published by A&C Black. This book was released on 2003-06-01 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to bring together many aspects of the interplay between religion, media and culture from around the world in a single comprehensive study. Leading international scholars provide the most up-to-date findings in their fields, and in a readable and accessible way.Some of the topics covered include religion in the media age, popular broadcasting, communication theology, popular piety, film and religion, myth and ritual in cyberspace, music and religion, communication ethics, and the nature of truth in media saturated cultures.The result is not only a wide-ranging resource for scholars and students, but also a unique introduction to this increasingly important phenomenon of modern life.
