Writing Music For Television And Radio Commercials And More

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Writing Music for Commercials

Author : Michael Zager
Publisher : Scarecrow Press
ISBN 13 : 0810884119
Total Pages : 329 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Writing Music for Commercials by : Michael Zager

Download or read book Writing Music for Commercials written by Michael Zager and published by Scarecrow Press. This book was released on 2015-02-19 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product’s target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: Easy-to-read chapters for beginning and intermediate music composition students Over a hundred graphics and musical examples Interviews with industry professionals An assortment of assignments to train and test readers, preparing them for the world of writing music for various media Online audio samples that illustrate the book’s principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level.

Writing Music for Television and Radio Commercials (and more)

Author : Michael Zager
Publisher : Scarecrow Press
ISBN 13 : 0810862190
Total Pages : 271 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Writing Music for Television and Radio Commercials (and more) by : Michael Zager

Download or read book Writing Music for Television and Radio Commercials (and more) written by Michael Zager and published by Scarecrow Press. This book was released on 2008-07-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.

Analyzing Music in Advertising

Author : Nicolai Graakjaer
Publisher : Routledge
ISBN 13 : 1317671902
Total Pages : 172 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Analyzing Music in Advertising by : Nicolai Graakjaer

Download or read book Analyzing Music in Advertising written by Nicolai Graakjaer and published by Routledge. This book was released on 2014-11-27 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Creating Commercial Music

Author : Peter Bell
Publisher : Berklee Press
ISBN 13 : 1540094316
Total Pages : 164 pages
Book Rating : 4.5/5 (4 download)

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Book Synopsis Creating Commercial Music by : Peter Bell

Download or read book Creating Commercial Music written by Peter Bell and published by Berklee Press. This book was released on 2020-03-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Produce music for profit! Learn to create commercial music for the contemporary marketplace for advertising, music libraries, TV, and more. Understand the creative, technical/production, and business skills and practices required to produce commercial music. This step-by-step manual will help you sustain a career as a music creator. Author Peter Bell shares audio and video examples and detailed case studies of his work in the industry, including creating the theme for This Old House , and jingles and scoring for many well-known commercial brands. You will learn to: * Produce music for advertising, TV themes, music libraries, and more * Market your services to direct-to-business clients as well as advertising agencies and other commercial music consumers * Understand the client brief and the expectations and requirements of advertising songs ("jingles"), underscores, library "track packages," TV music (themes, bumpers, beds), and other formats * Produce voiceovers, scores and live ensemble and vocal recording sessions, all with high production values * Develop a sustainable business, considering issues such as business structures, staffing roles and responsibilities, facilities, your reel, contracts, competitive bidding, billing, and other essentials of running a successful "music house"

Music Production

Author : Michael Zager
Publisher : Scarecrow Press
ISBN 13 : 0810882019
Total Pages : 449 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Music Production by : Michael Zager

Download or read book Music Production written by Michael Zager and published by Scarecrow Press. This book was released on 2012 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guidance of a skilled music producer will always be a key factor in producing a great recording. In that sense, as Michael Zager points out in his second edition of Music Production: For Producers, Composer, Arrangers, and Students, the job of amusic producer is analogous to that of a film director, polishing work product to its finest sheen. And this is no small matter in an age when the recording industry is undergoing its most radical change in over half a century. Although innate talent and experience are key elements in the success of any music producer, Music Production serves as a roadmap for navigating the continuous changes in the music industry and music production technologies. From dissecting compositions to understanding studio technologies, from coaching vocalists to arranging and orchestration, from musicianship to marketing, advertising to promotion, Music Production takes readers on a whirlwind tour of the world of music production, letting readers keep pace with this rapidly changing profession. The focus of the second edition is on such topics as the expanded role of music supervisors, the introduction of new production techniques, and the inclusion of new terms in music industry contracts. Including new interviews with eminent industry professionals, Music Production is the ideal handbook for the aspiring music production student and music professional.

Multimodal Epistemologies

Author : Arianna Maiorani
Publisher : Routledge
ISBN 13 : 1135020507
Total Pages : 294 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Multimodal Epistemologies by : Arianna Maiorani

Download or read book Multimodal Epistemologies written by Arianna Maiorani and published by Routledge. This book was released on 2014-04-24 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.

More Than Bollywood

Author : Gregory D. Booth
Publisher : Oxford University Press
ISBN 13 : 0199928835
Total Pages : 379 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis More Than Bollywood by : Gregory D. Booth

Download or read book More Than Bollywood written by Gregory D. Booth and published by Oxford University Press. This book was released on 2014 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to tackle the diverse styles and multiple histories of popular musics in India. It brings together fourteen of the world's leading scholars on Indian popular music to contribute chapters on a range of topics from the classic songs of Bollywood to contemporary remixes, summarized by a reflective afterword by popular music scholar Timothy Taylor. The chapters in this volume address the impact of media and technology on contemporary music, the variety of industrial developments and contexts for Indian popular music, and historical trends in popular music development both before and after the Indian Independence in 1947. The book identifies new ways of engaging popular music in India beyond the Bollywood musical canon, and offers several case studies of local and regional styles of music. The contributors address the subcontinent's historical relationships with colonialism, the transnational market economies, local governmental factors, international conventions, and a host of other circumstances to shed light on the development of popular music throughout India. To illustrate each chapter author's points, and to make available music not easily accessible in North America, the book features an Oxford web music companion website of audio and video tracks.

Writer. Producer. Engineer.

Author : Michael Farquharson
Publisher : Berklee Press
ISBN 13 : 1476867259
Total Pages : 158 pages
Book Rating : 4.4/5 (768 download)

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Book Synopsis Writer. Producer. Engineer. by : Michael Farquharson

Download or read book Writer. Producer. Engineer. written by Michael Farquharson and published by Berklee Press. This book was released on 2007-01-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Writers of commercial music are more in demand than ever before. The rules have changed in the past decade, and the contemporary writer needs a multifaceted skillset in order to succeed in business. This book will help you master the three roles of the new job: writer, producer, and engineer. You will learn to set up a profitable business model for creating commercial music, providing your clients with music that fits their needs and budget, at today's quality standards. Whether your interest is in producing music for jingles, film scores, videogames, corporate presentations, or other commercial areas, this book will reveal how to set up shop, find work, and create music at today's demanding professional standards.

Advertising Techniques

Author :
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Advertising Techniques by :

Download or read book Advertising Techniques written by and published by . This book was released on 1976 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Music, Money and Success

Author : Jeffrey Brabec
Publisher : Schirmer Trade Books
ISBN 13 : 0857126466
Total Pages : 839 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis Music, Money and Success by : Jeffrey Brabec

Download or read book Music, Money and Success written by Jeffrey Brabec and published by Schirmer Trade Books. This book was released on 2011-07-18 with total page 839 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Insider's Guide to Making Money in the Music Industry. Millions dream of attaining glamour and wealth through music. This book reveals the secrets of the music business that have made fortunes for the superstars. A must-have for every songwriter, performer and musician.

Writing for Television, Radio, and New Media. Robert Hilliard

Author : Robert L. Hilliard
Publisher : Wadsworth Publishing Company
ISBN 13 : 9781424069118
Total Pages : 544 pages
Book Rating : 4.0/5 (691 download)

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Book Synopsis Writing for Television, Radio, and New Media. Robert Hilliard by : Robert L. Hilliard

Download or read book Writing for Television, Radio, and New Media. Robert Hilliard written by Robert L. Hilliard and published by Wadsworth Publishing Company. This book was released on 2011-04-01 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work covers priciples, techniques and approaches of writing news, sport, advertisements and script copy for television, radio and the Internet. It includes a variety of formats, including interviews, commercials and news.

Careers in Focus

Author : Facts on File
Publisher : Infobase Publishing
ISBN 13 : 1438117167
Total Pages : 209 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis Careers in Focus by : Facts on File

Download or read book Careers in Focus written by Facts on File and published by Infobase Publishing. This book was released on 2010-05-19 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiles jobs in the advertising and marketing industry such as advertising account executives, advertising and marketing managers, art directors, models, photo stylists, and more.

More High School Talksheets-Updated!

Author : David Lynn
Publisher : Zondervan
ISBN 13 : 0310873231
Total Pages : 116 pages
Book Rating : 4.3/5 (18 download)

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Book Synopsis More High School Talksheets-Updated! by : David Lynn

Download or read book More High School Talksheets-Updated! written by David Lynn and published by Zondervan. This book was released on 2010-12-21 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start Discussions That Matter to Your High Schoolers About God. About themselves, their, beliefs, their questions, their lives.[Burst: More than a quarter-million copies sold in this series!]More High School TalkSheets—Updated! contains the same kind of provocative, compelling, discussion-starting questions that are hallmarks of the best-selling TalkSheets series—now updated for new-millennium high schoolers. Here are 50 more creative discussions that focus on relevant, real-life topics:The FutureDeathPrioritiesAIDSHeaven & HellPremarital SexPrayerKnowing GodHomosexualityMaterialism & Consumerism. . . and 40 more subjects of perennial interest to teenagers.TalkSheets are convenient, effective one-page reproducible handouts with intriguing questions that will get churched kids and unchurched kids alike talking and thinking about the Bible—and how its principles affect their daily lives.Use TalkSheets to launch your own lesson—or use them as stand-alone Bible studies. Each TalkSheet comes with detailed information and suggestions for discussion leaders: Bible references galore, Internet resources, further group exploration, and activities to pursue during and after the meeting.More High School TalkSheets—Updated! is the perfect discussion-starting resource for youth meetings, small groups and cell groups, Sunday school, and camps and retreats.

Commerical Music Production - Berklee Press

Author : Hal Leonard Corp
Publisher : Hal Leonard Publishing Corporation
ISBN 13 : 9780876392010
Total Pages : pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Commerical Music Production - Berklee Press by : Hal Leonard Corp

Download or read book Commerical Music Production - Berklee Press written by Hal Leonard Corp and published by Hal Leonard Publishing Corporation. This book was released on 2020-02-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Audio is accessed online using the unique code inside the book and can be streamed or downloaded. The audio files include PLAYBACK+, a multi-functional audio player that allows you to slow down audio without changing pitch, set loop points, change keys, and pan left or right.

Career Opportunities in Writing

Author : T. Allan Taylor
Publisher : Infobase Publishing
ISBN 13 : 1438110901
Total Pages : 368 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis Career Opportunities in Writing by : T. Allan Taylor

Download or read book Career Opportunities in Writing written by T. Allan Taylor and published by Infobase Publishing. This book was released on 2009 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on salaries, skill requirements, and employment opportunities for ninety writing and writing-related professions.

Popular Science

Author :
Publisher :
ISBN 13 :
Total Pages : 322 pages
Book Rating : 4./5 ( download)

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Book Synopsis Popular Science by :

Download or read book Popular Science written by and published by . This book was released on 1954-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

Music Activities & More for Teaching DBT Skills and Enhancing Any Therapy

Author : Deborah Spiegel MT-BC
Publisher : Author House
ISBN 13 : 144909662X
Total Pages : 88 pages
Book Rating : 4.4/5 (49 download)

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Book Synopsis Music Activities & More for Teaching DBT Skills and Enhancing Any Therapy by : Deborah Spiegel MT-BC

Download or read book Music Activities & More for Teaching DBT Skills and Enhancing Any Therapy written by Deborah Spiegel MT-BC and published by Author House. This book was released on 2013-03-26 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Liven up your teaching and your therapy interventions with music activities and songs. For each activity, the book provides it's therapeutic value, a list of Dialectical Behavioral Therapy skills reinforced, materials needed, and instructions. No musical background is required to successfully use the activities. The book includes several guided imagery suggestion scripts. Reproducible lyric sheets are provided for the songs; and for those who do have musical background, guitar chords are provided. The original songs in this book are available on a companion CD titled "You'll Make It Through the Rain." "This book is a useful source of ideas for DBT therapists who want to incorporate music into skills training groups." - Cedar R. Koons, MSW, LISW "Deborah does a masterful job of integrating DBT Skills and music which makes learning fun and interesting". -Miles Dial, Ph.D "I finally tried out a group around Deborah Spiegel's "Pro's and Con's" chant from her book with the adolescents today! I started with body percussion, moving into using percussion instruments. The adolescents LOVED IT! They talked about how bored they are sitting in DBT groups where it's all talking so to have them practice mindfulness and discuss the skills around something active was very successful! " Katelyn M, Board-Certified Music Therapist