Creating Commercial Music

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Creating Commercial Music

Author : Peter Bell
Publisher : Berklee Press
ISBN 13 : 1540094316
Total Pages : 164 pages
Book Rating : 4.5/5 (4 download)

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Book Synopsis Creating Commercial Music by : Peter Bell

Download or read book Creating Commercial Music written by Peter Bell and published by Berklee Press. This book was released on 2020-03-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Produce music for profit! Learn to create commercial music for the contemporary marketplace for advertising, music libraries, TV, and more. Understand the creative, technical/production, and business skills and practices required to produce commercial music. This step-by-step manual will help you sustain a career as a music creator. Author Peter Bell shares audio and video examples and detailed case studies of his work in the industry, including creating the theme for This Old House , and jingles and scoring for many well-known commercial brands. You will learn to: * Produce music for advertising, TV themes, music libraries, and more * Market your services to direct-to-business clients as well as advertising agencies and other commercial music consumers * Understand the client brief and the expectations and requirements of advertising songs ("jingles"), underscores, library "track packages," TV music (themes, bumpers, beds), and other formats * Produce voiceovers, scores and live ensemble and vocal recording sessions, all with high production values * Develop a sustainable business, considering issues such as business structures, staffing roles and responsibilities, facilities, your reel, contracts, competitive bidding, billing, and other essentials of running a successful "music house"

Commerical Music Production - Berklee Press

Author : Hal Leonard Corp
Publisher : Hal Leonard Publishing Corporation
ISBN 13 : 9780876392010
Total Pages : pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Commerical Music Production - Berklee Press by : Hal Leonard Corp

Download or read book Commerical Music Production - Berklee Press written by Hal Leonard Corp and published by Hal Leonard Publishing Corporation. This book was released on 2020-02-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Audio is accessed online using the unique code inside the book and can be streamed or downloaded. The audio files include PLAYBACK+, a multi-functional audio player that allows you to slow down audio without changing pitch, set loop points, change keys, and pan left or right.

Writer. Producer. Engineer.

Author : Michael Farquharson
Publisher : Berklee Press
ISBN 13 : 1476867259
Total Pages : 158 pages
Book Rating : 4.4/5 (768 download)

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Book Synopsis Writer. Producer. Engineer. by : Michael Farquharson

Download or read book Writer. Producer. Engineer. written by Michael Farquharson and published by Berklee Press. This book was released on 2007-01-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Writers of commercial music are more in demand than ever before. The rules have changed in the past decade, and the contemporary writer needs a multifaceted skillset in order to succeed in business. This book will help you master the three roles of the new job: writer, producer, and engineer. You will learn to set up a profitable business model for creating commercial music, providing your clients with music that fits their needs and budget, at today's quality standards. Whether your interest is in producing music for jingles, film scores, videogames, corporate presentations, or other commercial areas, this book will reveal how to set up shop, find work, and create music at today's demanding professional standards.

Jingles

Author : Al Stone
Publisher : Betterway Books
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Jingles by : Al Stone

Download or read book Jingles written by Al Stone and published by Betterway Books. This book was released on 1990 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

For the Records: How African American Consumers and Music Retailers Created Commercial Public Space in the 1960s and 1970s South

Author : Joshua Clark Davis
Publisher : UNC Press Books
ISBN 13 : 0807872555
Total Pages : pages
Book Rating : 4.8/5 (78 download)

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Book Synopsis For the Records: How African American Consumers and Music Retailers Created Commercial Public Space in the 1960s and 1970s South by : Joshua Clark Davis

Download or read book For the Records: How African American Consumers and Music Retailers Created Commercial Public Space in the 1960s and 1970s South written by Joshua Clark Davis and published by UNC Press Books. This book was released on 2011-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Record selling certainly had its glamorous moments; retailers could regale younger customers with stories of nightlife and even rubbing elbows with famous musicians and celebrities." African-American owned and operated record stores once provided vibrant venues for their communities, and close to 1000 of these shops operated in the South during their heyday. This article appears in the 2011 Music issue of Southern Cultures. Southern Cultures is published quarterly (spring, summer, fall, winter) by the University of North Carolina Press. The journal is sponsored by the University of North Carolina at Chapel Hill's Center for the Study of the American South.

Music, Money and Success

Author : Jeffrey Brabec
Publisher : Schirmer Trade Books
ISBN 13 : 0857126466
Total Pages : 839 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis Music, Money and Success by : Jeffrey Brabec

Download or read book Music, Money and Success written by Jeffrey Brabec and published by Schirmer Trade Books. This book was released on 2011-07-18 with total page 839 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Insider's Guide to Making Money in the Music Industry. Millions dream of attaining glamour and wealth through music. This book reveals the secrets of the music business that have made fortunes for the superstars. A must-have for every songwriter, performer and musician.

Selling Sounds

Author : David Suisman
Publisher : Harvard University Press
ISBN 13 : 067403337X
Total Pages : 365 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Selling Sounds by : David Suisman

Download or read book Selling Sounds written by David Suisman and published by Harvard University Press. This book was released on 2009-05-31 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Tin Pan Alley to grand opera, player-pianos to phonograph records, David Suisman’s Selling Sounds explores the rise of music as big business and the creation of a radically new musical culture. Around the turn of the twentieth century, music entrepreneurs laid the foundation for today’s vast industry, with new products, technologies, and commercial strategies to incorporate music into the daily rhythm of modern life. Popular songs filled the air with a new kind of musical pleasure, phonographs brought opera into the parlor, and celebrity performers like Enrico Caruso captivated the imagination of consumers from coast to coast. Selling Sounds uncovers the origins of the culture industry in music and chronicles how music ignited an auditory explosion that penetrated all aspects of society. It maps the growth of the music business across the social landscape—in homes, theaters, department stores, schools—and analyzes the effect of this development on everything from copyright law to the sensory environment. While music came to resemble other consumer goods, its distinct properties as sound ensured that its commercial growth and social impact would remain unique. Today, the music that surrounds us—from iPods to ring tones to Muzak—accompanies us everywhere from airports to grocery stores. The roots of this modern culture lie in the business of popular song, player-pianos, and phonographs of a century ago. Provocative, original, and lucidly written, Selling Sounds reveals the commercial architecture of America’s musical life.

Making Music

Author : Dennis DeSantis
Publisher :
ISBN 13 : 9783981716504
Total Pages : 341 pages
Book Rating : 4.7/5 (165 download)

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Book Synopsis Making Music by : Dennis DeSantis

Download or read book Making Music written by Dennis DeSantis and published by . This book was released on 2015 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Commercial Directing Voodoo

Author : Jordan Brady
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781986181020
Total Pages : 102 pages
Book Rating : 4.1/5 (81 download)

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Book Synopsis Commercial Directing Voodoo by : Jordan Brady

Download or read book Commercial Directing Voodoo written by Jordan Brady and published by Createspace Independent Publishing Platform. This book was released on 2018-03-03 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical filmmaking tips, tricks and philosophies specific to the art and craft of directing commercials for television and the web. Filmmaker Jordan Brady has directed over 1,000 spots and shares his insights from over 20 years filming for advertising.

The Billboard Guide to Writing and Producing Songs that Sell

Author : Eric Beall
Publisher : Billboard Books
ISBN 13 : 0307875180
Total Pages : 288 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Billboard Guide to Writing and Producing Songs that Sell by : Eric Beall

Download or read book The Billboard Guide to Writing and Producing Songs that Sell written by Eric Beall and published by Billboard Books. This book was released on 2010-05-26 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Billboard Guide to Writing and Producing Songs that Sell unveils the secrets to climbing the charts and reaching success in today’s ultracompetitive music industry. Eric Beall supplies his firsthand knowledge of today’s record business, as well as interviews with successful writers, producers, and executives from the worlds of pop, hip-hop, country, adult contemporary, and R&B. The result: a proven approach to constructing songs that open doors, create careers, and communicate to listeners around the world. Key areas explored include: •How does a song become a hit? •What makes a song a single? •Is there a formula for creating a hit? Fun and practical exercises provide opportunities to hone skills and expose specific talents, helping songwriters combine their unique voices to the demands of the commercial marketplace. Filled with fresh ideas that will spark beginners and veterans alike, this book will lead the way toward the industry’s ultimate challenge: the creation of that chart-topping hit song.

Zen Guitar

Author : Philip Toshio Sudo
Publisher : Simon and Schuster
ISBN 13 : 1439126488
Total Pages : 208 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Zen Guitar by : Philip Toshio Sudo

Download or read book Zen Guitar written by Philip Toshio Sudo and published by Simon and Schuster. This book was released on 2013-08-27 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the song of your soul with Zen Guitar, a contemplative handbook that draws on ancient Eastern wisdom and applies it to music and performance. Each of us carries a song inside us, the song that makes us human. Zen Guitar provides the key to unlocking this song—a series of life lessons presented through the metaphor of music. Philip Sudo offers his own experiences with music to enable us to rediscover the harmony in each of our lives and open ourselves to Zen awareness uniquely suited to the Western Mind. Through fifty-eight lessons that provide focus and a guide, the reader is led through to Zen awareness. This harmony is further illuminated through quotes from sources ranging from Eric Clapton and Jimi Hendrix to Miles Davis. From those who have never strummed a guitar to the more experienced, Zen Guitar shows how the path of music offers fulfillment in all aspects of life—a winning idea and an instant classic.

Commercial and Popular Music in Higher Education

Author : Jonathan R. Kladder
Publisher : Taylor & Francis
ISBN 13 : 1000628779
Total Pages : 101 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Commercial and Popular Music in Higher Education by : Jonathan R. Kladder

Download or read book Commercial and Popular Music in Higher Education written by Jonathan R. Kladder and published by Taylor & Francis. This book was released on 2022-06-15 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commercial and Popular Music in Higher Education brings together working examples of pedagogy in emerging areas of popular and commercial music to offer practical insights and provide a theoretical framework for today’s music educators. Written by a diverse group of experts, the eight chapters address a range of contemporary contexts, including digital instrument ensembles, digital audio workstations, hip hop courses, pop vocal performance, rock bands, studio production, and more. Considering both the challenges and the benefits of integrating commercial and popular music into teaching, the contributors explore how doing so can enhance student learning. The authors show how a constructivist approach to music pedagogy enables student-led, real-world learning in higher education, and consider how diversity, equity, and inclusion intersect with teaching popular music performance. Compiling experiences and expert resources, this book provides a vital framework for all instructors teaching commercial and popular music.

Return of the Hustle

Author : Eric Sheinkop
Publisher : Springer
ISBN 13 : 1137582022
Total Pages : 238 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Return of the Hustle by : Eric Sheinkop

Download or read book Return of the Hustle written by Eric Sheinkop and published by Springer. This book was released on 2016-03-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it – we remember it. In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.

The Label Machine: How to Start, Run and Grow Your Own Independent Music Label

Author : Nick Sadler
Publisher : Velocity Press
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Label Machine: How to Start, Run and Grow Your Own Independent Music Label by : Nick Sadler

Download or read book The Label Machine: How to Start, Run and Grow Your Own Independent Music Label written by Nick Sadler and published by Velocity Press. This book was released on 2021-07-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to start a record label, self-release your own music, or are just an avid music lover, this book will give you information about the business of music. The Label Machine: How to Start, Run and Grow Your Own Independent Music Label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label to successfully distribute and market their music. You will learn all about the music industry business and how to navigate the tricky dos and don'ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your music business effortlessly, learning how to professionally market your music and artists - allowing you to reach thousands of fans. And essentially, you will learn how to create multiple label revenue streams to create an established record label. It features a detailed breakdown of how every part of the industry works together, including copyright in the UK and US, record label set-up, record releases, and royalty collection. It also provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.

Creating Country Music

Author : Richard A. Peterson
Publisher : University of Chicago Press
ISBN 13 : 022611144X
Total Pages : 341 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis Creating Country Music by : Richard A. Peterson

Download or read book Creating Country Music written by Richard A. Peterson and published by University of Chicago Press. This book was released on 2013-04-26 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Creating Country Music, Richard Peterson traces the development of country music and its institutionalization from Fiddlin' John Carson's pioneering recordings in Atlanta in 1923 to the posthumous success of Hank Williams. Peterson captures the free-wheeling entrepreneurial spirit of the era, detailing the activities of the key promoters who sculpted the emerging country music scene. More than just a history of the music and its performers, this book is the first to explore what it means to be authentic within popular culture. "[Peterson] restores to the music a sense of fun and diversity and possibility that more naive fans (and performers) miss. Like Buck Owens, Peterson knows there is no greater adventure or challenge than to 'act naturally.'"—Ken Emerson, Los Angeles Times Book Review "A triumphal history and theory of the country music industry between 1920 and 1953."—Robert Crowley, International Journal of Comparative Sociology "One of the most important books ever written about a popular music form."—Timothy White, Billboard Magazine

The Craft and Business of Songwriting

Author : John Braheny
Publisher : Writers Digest Books
ISBN 13 : 9780898796537
Total Pages : 0 pages
Book Rating : 4.7/5 (965 download)

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Book Synopsis The Craft and Business of Songwriting by : John Braheny

Download or read book The Craft and Business of Songwriting written by John Braheny and published by Writers Digest Books. This book was released on 1995-04-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music is a universal language, and John Braheny speaks it eloquently as he helps prepare us for our big musical break--by teaching us the craft of songwriting and revealing secrets of the music business. Includes anecdotes, exercises, and examples from dozens of songwriters, such as Harry Chapin, Paul McCartney, and many others.

How to Make It in the New Music Business

Author : Robert Wolff
Publisher : Billboard Books
ISBN 13 : 0307875199
Total Pages : 289 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis How to Make It in the New Music Business by : Robert Wolff

Download or read book How to Make It in the New Music Business written by Robert Wolff and published by Billboard Books. This book was released on 2010-12-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Make It in the New Music Business leads both novice and professional musicians into today's digital world, helping them to take complete control over all aspects of their music, from writing and performing to recording and selling. Motivating readers to live their dreams, author Robert Wolff shows how anyone can set up and run their own music business and become a highly successful businessman or businesswoman; record major label quality music in their home, aided by tips from music professionals; broadcast that music over their own web site and radio station to a potential audience of over 500 million people via the world wide web; and do it without a major record label's support. Divided into lessons, the book focuses on such key areas of interest as: * Lesson One: Old School vs. New Reality: The Digital Revolution Levels the Playing Field * Lesson Two: Radio & Records: Learning How to Play the Game * Lesson Three: The Illusion of Needing a Record Deal: Courtney Love's Real World Wake-Up Call * Lesson Four: A View from Both Sides of the Fence: Steve Lukather on What's Right & What's Wrong with the Music Business * Lesson Five: Building Your A Team: Who You Need and Who You Don't * Lesson Six: It's All about the Song: Advice & Inspiration from Diane Warren * Lesson Seven: Developing Your Sound: Advice from Bob Bradshaw * Lesson Eight: Finding the Best Recording & Creating Platform for You: Using What the Pros Use * Lesson Nine: Mixing Your Music: Advice from Bob Clearmountain * Lesson Ten: Mastering Your Music: Advice from Bob Ludwig * Lesson Eleven: Launching the Business of "You, Inc"; Powerful Business Strategies That You Too Can Use * Lesson Twelve: Real World New Music Boot Camp: What You Need to Know About Copyrights, Music Publishing, & Licensing * Lesson Thirteen: Premiering Your Music to Listeners All Over the World: Three Steps to Broadcasting & Selling Your Music to a Global Audience The book also includes interviews with some major names in the music business, including Grammy-winning guitarist and composer Steve Lukather, Grammy-winning songwriter Diane Warren, guitar/sound system designer Bob Bradshaw, legendary engineer/producer/record mixer Bob Clearmountain, and sound mixer/masterer Bob Ludwig. How to Make It in the New Music Business is the any person's how-to, offering step-by-step advice to making it in the music business in one's own way, on own's own terms.