Understanding Audiences

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Understanding Audiences

Author : Robert H. Wicks
Publisher : Routledge
ISBN 13 : 1135656266
Total Pages : 264 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Understanding Audiences by : Robert H. Wicks

Download or read book Understanding Audiences written by Robert H. Wicks and published by Routledge. This book was released on 2000-10-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.

Understanding Audiences

Author : Andy Ruddock
Publisher : SAGE
ISBN 13 : 1446239497
Total Pages : 208 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Understanding Audiences by : Andy Ruddock

Download or read book Understanding Audiences written by Andy Ruddock and published by SAGE. This book was released on 2000-12-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

Understanding Audiences

Author : Robert H. Wicks
Publisher : Routledge
ISBN 13 : 1135656274
Total Pages : 264 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Understanding Audiences by : Robert H. Wicks

Understanding Audiences and the Film Industry

Author : Roy Stafford
Publisher : Bloomsbury Publishing
ISBN 13 : 1839020997
Total Pages : 155 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Understanding Audiences and the Film Industry by : Roy Stafford

Download or read book Understanding Audiences and the Film Industry written by Roy Stafford and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together an introduction to academic study of audiences as 'readers' of films and an investigation into how the film industry perceives audiences as part of its industrial practices. The appraoch draws on ideas from film, media and cultural studies to present an insight to what makes the biggest box office films attractive to audiences.

Understanding Audiences, Customers, and Users via Analytics

Author : Bernard J. Jansen
Publisher : Springer Nature
ISBN 13 : 3031419332
Total Pages : 159 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Understanding Audiences, Customers, and Users via Analytics by : Bernard J. Jansen

Download or read book Understanding Audiences, Customers, and Users via Analytics written by Bernard J. Jansen and published by Springer Nature. This book was released on 2023-09-05 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.

Understanding Audience Engagement in the Contemporary Arts

Author : Stephanie E. Pitts
Publisher : Routledge
ISBN 13 : 1000167356
Total Pages : 214 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Understanding Audience Engagement in the Contemporary Arts by : Stephanie E. Pitts

Download or read book Understanding Audience Engagement in the Contemporary Arts written by Stephanie E. Pitts and published by Routledge. This book was released on 2020-09-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on unique multi-arts, multi-city scholarly research, Understanding Audiences for the Contemporary Arts makes a timely and urgent contribution to debates about the place of arts and culture in contemporary society. The authors critically interrogate the challenges of access, diversity, privilege and responsibility in contemporary art. Asking who benefits from, pays for and consumes the arts, the book highlights fresh, forward-thinking audience and organisational attitudes that show the potential of live arts engagement to contribute to engaged citizenship. Complemented by comparative global analysis, the cutting-edge insights in this book are relevant for interdisciplinary researchers across audience studies and beyond. Enhanced by a new framework for the understanding audience engagement, the book is relevant to scholars, policymakers and reflective practitioners across the spectrum of arts and cultural industries management. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a CC BY-NC-ND 4.0 license here.

Theatre and Audience

Author : Lois Weaver
Publisher : Bloomsbury Publishing
ISBN 13 : 0230364608
Total Pages : 80 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Theatre and Audience by : Lois Weaver

Download or read book Theatre and Audience written by Lois Weaver and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does theatre do for – and to – those who witness, watch, and participate in it? Theatre & Audience provides a provocative overview of the questions raised by theatrical encounters between performers and audiences. Focusing on European and North American theatre and its audiences in the twentieth and twenty-first centuries, it explores belief in theatre's potential to influence, impact and transform. Illustrated by examples of performance which have sought to generate active audience involvement – from Brecht's epic theatre to the Blue Man Group – it seeks to unsettle any simple equation between audience participation and empowerment. Foreword by Lois Weaver.

Investigating Audiences

Author : Andy Ruddock
Publisher : SAGE
ISBN 13 : 1848607482
Total Pages : 201 pages
Book Rating : 4.8/5 (486 download)

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Book Synopsis Investigating Audiences by : Andy Ruddock

Download or read book Investigating Audiences written by Andy Ruddock and published by SAGE. This book was released on 2007-08-08 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students′ own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising. Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.

Audiences

Author : Ian Christie
Publisher : Amsterdam University Press
ISBN 13 : 9089643621
Total Pages : 334 pages
Book Rating : 4.0/5 (896 download)

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Book Synopsis Audiences by : Ian Christie

Download or read book Audiences written by Ian Christie and published by Amsterdam University Press. This book was released on 2012 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This timely volume engages with one of the most important shifts in recent film studies: the turn away from text-based analysis towards the viewer. Historically, this marks a return to early interest in the effect of film on the audience by psychoanalysts and psychologists, which was overtaken by concern with the 'effects' of film, linked to calls for censorship and moral panics rather than to understanding the mental and behavioral world of the spectator. Early cinema history has revealed the diversity of film-viewing habits, while traditional 'box office' studies, which treated the audience initially as a homogeneous market, have been replaced by the study of individual consumers and their motivations. Latterly, there has been a marked turn towards more sophisticated economic and sociological analysis of attendance data. And as the film experience fragments across multiple formats, the perceptual and cognitive experience of the individual viewer (who is also an auditor) has become increasingly accessible. With contributions from Gregory Waller, John Sedgwick and Martin Barker, this work spans the spectrum of contemporary audience studies, revealing work being done on local, non-theatrical and live digital transmission audiences, and on the relative attraction of large-scale, domestic and mobile platforms."--Publisher's website.

Imagined Audiences

Author : Jacob L. Nelson
Publisher : Journalism and Pol Commun Unbo
ISBN 13 : 019754259X
Total Pages : 233 pages
Book Rating : 4.1/5 (975 download)

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Book Synopsis Imagined Audiences by : Jacob L. Nelson

Download or read book Imagined Audiences written by Jacob L. Nelson and published by Journalism and Pol Commun Unbo. This book was released on 2021 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journalist-Audience Relationship -- The Promise of Audience Engagement -- Journalism's Imagined Audiences -- When Data and Intuition Converge -- First Imagined, Then Pursued -- The Obstacles to Audience Engagement -- Understanding News Audience Behavior -- Conclusion.

Misinformation and Mass Audiences

Author : Brian G. Southwell
Publisher : University of Texas Press
ISBN 13 : 147731458X
Total Pages : 377 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis Misinformation and Mass Audiences by : Brian G. Southwell

Download or read book Misinformation and Mass Audiences written by Brian G. Southwell and published by University of Texas Press. This book was released on 2018-01-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lies and inaccurate information are as old as humanity, but never before have they been so easy to spread. Each moment of every day, the Internet and broadcast media purvey misinformation, either deliberately or accidentally, to a mass audience on subjects ranging from politics to consumer goods to science and medicine, among many others. Because misinformation now has the potential to affect behavior on a massive scale, it is urgently important to understand how it works and what can be done to mitigate its harmful effects. Misinformation and Mass Audiences brings together evidence and ideas from communication research, public health, psychology, political science, environmental studies, and information science to investigate what constitutes misinformation, how it spreads, and how best to counter it. The expert contributors cover such topics as whether and to what extent audiences consciously notice misinformation, the possibilities for audience deception, the ethics of satire in journalism and public affairs programming, the diffusion of rumors, the role of Internet search behavior, and the evolving efforts to counteract misinformation, such as fact-checking programs. The first comprehensive social science volume exploring the prevalence and consequences of, and remedies for, misinformation as a mass communication phenomenon, Misinformation and Mass Audiences will be a crucial resource for students and faculty researching misinformation, policymakers grappling with questions of regulation and prevention, and anyone concerned about this troubling, yet perhaps unavoidable, dimension of current media systems.

Media Audiences

Author : John L. Sullivan
Publisher : SAGE Publications
ISBN 13 : 1506397387
Total Pages : 290 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Media Audiences by : John L. Sullivan

Download or read book Media Audiences written by John L. Sullivan and published by SAGE Publications. This book was released on 2019-07-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

Explaining Research

Author : Dennis Meredith
Publisher : Oxford University Press
ISBN 13 : 0197571336
Total Pages : 417 pages
Book Rating : 4.1/5 (975 download)

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Book Synopsis Explaining Research by : Dennis Meredith

Download or read book Explaining Research written by Dennis Meredith and published by Oxford University Press. This book was released on 2021-08-03 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explaining Researchis the ultimate guide for scientists, engineers, and other professionals seeking to share their life's work effectively with important lay and scientific audiences. It offers a multitude of practical communication tools and techniques for writing, giving talks, creating visuals, using social media, and publicizing research advances. Career success depends on more than conducting incisive experiments and publishing papers in top journals. Researchers must also know how to explain their work to key audiences, such as colleagues, potential collaborators, officers in funding agencies and from foundations, donors, institutional leaders, corporate partners, students, legislators, journalists, and the general public. Explaining Research is the most comprehensive guide for science and engineering communication. In this new edition, leading research communicator Dennis Meredith provides readers with the practical tools and techniques scientists and engineers need to reach their audiences effectively. The updated and expanded chapters include a wealth of insights from leading science journalists and research communicators.

The Word on College Reading and Writing

Author : Carol Burnell
Publisher :
ISBN 13 : 9781636350288
Total Pages : pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis The Word on College Reading and Writing by : Carol Burnell

Download or read book The Word on College Reading and Writing written by Carol Burnell and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An interactive, multimedia text that introduces students to reading and writing at the college level.

Transnational Audiences

Author : Adrian Athique
Publisher : John Wiley & Sons
ISBN 13 : 1509506551
Total Pages : 224 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Transnational Audiences by : Adrian Athique

Download or read book Transnational Audiences written by Adrian Athique and published by John Wiley & Sons. This book was released on 2017-09-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.

Business Communication for Success

Author : Scott McLean
Publisher :
ISBN 13 : 9781936126118
Total Pages : 408 pages
Book Rating : 4.1/5 (261 download)

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Book Synopsis Business Communication for Success by : Scott McLean

Download or read book Business Communication for Success written by Scott McLean and published by . This book was released on 2010 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Documentary Film Book

Author : Brian Winston
Publisher : Bloomsbury Publishing
ISBN 13 : 1838718753
Total Pages : 416 pages
Book Rating : 4.8/5 (387 download)

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Book Synopsis The Documentary Film Book by : Brian Winston

Download or read book The Documentary Film Book written by Brian Winston and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerfully posing questions of ethics, ideology, authorship and form, documentary film has never been more popular than it is today. Edited by one of the leading British authorities in the field, The Documentary Film Book is an essential guide to current thinking on documentary film. In a series of fascinating essays, key international experts discuss the theory of documentary, outline current understandings of its history (from pre-Flaherty to the post-Griersonian world of digital 'i-Docs'), survey documentary production (from Africa to Europe, and from the Americas to Asia), consider documentaries by marginalised minority communities, and assess its contribution to other disciplines and arts. Brought together here in one volume, these scholars offer compelling evidence as to why, over the last few decades, documentary has come to the centre of screen studies.