Investigating Audiences

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Investigating Audiences

Author : Andy Ruddock
Publisher : SAGE
ISBN 13 : 1848607482
Total Pages : 201 pages
Book Rating : 4.8/5 (486 download)

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Book Synopsis Investigating Audiences by : Andy Ruddock

Download or read book Investigating Audiences written by Andy Ruddock and published by SAGE. This book was released on 2007-08-08 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students′ own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising. Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.

Studying Audiences

Author : Virginia Nightingale
Publisher : Psychology Press
ISBN 13 : 9780415143981
Total Pages : 188 pages
Book Rating : 4.1/5 (439 download)

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Book Synopsis Studying Audiences by : Virginia Nightingale

Download or read book Studying Audiences written by Virginia Nightingale and published by Psychology Press. This book was released on 1996 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A critical overview of two decades of research into the television audience" -- [i].

Researching Historical Screen Audiences

Author : Kate Egan
Publisher : EUP
ISBN 13 : 9781474477826
Total Pages : 0 pages
Book Rating : 4.4/5 (778 download)

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Book Synopsis Researching Historical Screen Audiences by : Kate Egan

Download or read book Researching Historical Screen Audiences written by Kate Egan and published by EUP. This book was released on 2023-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers the challenges of historical audience research in the field of screen studies.

Misinformation and Mass Audiences

Author : Brian G. Southwell
Publisher : University of Texas Press
ISBN 13 : 147731458X
Total Pages : 377 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis Misinformation and Mass Audiences by : Brian G. Southwell

Download or read book Misinformation and Mass Audiences written by Brian G. Southwell and published by University of Texas Press. This book was released on 2018-01-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lies and inaccurate information are as old as humanity, but never before have they been so easy to spread. Each moment of every day, the Internet and broadcast media purvey misinformation, either deliberately or accidentally, to a mass audience on subjects ranging from politics to consumer goods to science and medicine, among many others. Because misinformation now has the potential to affect behavior on a massive scale, it is urgently important to understand how it works and what can be done to mitigate its harmful effects. Misinformation and Mass Audiences brings together evidence and ideas from communication research, public health, psychology, political science, environmental studies, and information science to investigate what constitutes misinformation, how it spreads, and how best to counter it. The expert contributors cover such topics as whether and to what extent audiences consciously notice misinformation, the possibilities for audience deception, the ethics of satire in journalism and public affairs programming, the diffusion of rumors, the role of Internet search behavior, and the evolving efforts to counteract misinformation, such as fact-checking programs. The first comprehensive social science volume exploring the prevalence and consequences of, and remedies for, misinformation as a mass communication phenomenon, Misinformation and Mass Audiences will be a crucial resource for students and faculty researching misinformation, policymakers grappling with questions of regulation and prevention, and anyone concerned about this troubling, yet perhaps unavoidable, dimension of current media systems.

Coughing and Clapping: Investigating Audience Experience

Author : Dr Karen Burland
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1472410297
Total Pages : 227 pages
Book Rating : 4.4/5 (724 download)

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Book Synopsis Coughing and Clapping: Investigating Audience Experience by : Dr Karen Burland

Download or read book Coughing and Clapping: Investigating Audience Experience written by Dr Karen Burland and published by Ashgate Publishing, Ltd.. This book was released on 2014-12-28 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection explores the processes and experiences of attending live music events from the initial decision to attend through to audience responses and memories of a performance after it has happened. The book brings together international researchers who consider the experience of being an audience member from a range of theoretical and empirical perspectives and the question of what makes an audience, arguing convincingly for the practical and academic value of that question.

Understanding Audiences

Author : Andy Ruddock
Publisher : SAGE
ISBN 13 : 1446239497
Total Pages : 208 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Understanding Audiences by : Andy Ruddock

Download or read book Understanding Audiences written by Andy Ruddock and published by SAGE. This book was released on 2000-12-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

Mandeville's Medieval Audiences

Author : Rosemary Tzanaki
Publisher : Routledge
ISBN 13 : 1351920170
Total Pages : 318 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Mandeville's Medieval Audiences by : Rosemary Tzanaki

Download or read book Mandeville's Medieval Audiences written by Rosemary Tzanaki and published by Routledge. This book was released on 2017-07-05 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The so-called travels of Sir John Mandeville to the Holy Land, India and Cathay were immensely popular throughout Europe during the late medieval period and were translated into nine different languages. This is a detailed study of the audiences of Mandeville's Book, with particular emphasis on its reception in England and France from the time the Book appeared in the 1350s to the mid-16th century. The multiple ways in which audiences interpreted the work, depending on wider social and cultural contexts, are analysed thematically, under the headings of pilgrimage, geography, romance, history and theology, and contrasted with what can be learned of the author's intentions. The book is well-illustrated with images taken from both manuscript and early printed editions: in her study of these and the marginal notes, Rosemary Tzanaki shows their importance for seeing what readers found of interest. Her analysis makes a significant contribution to our understanding of how people in medieval Europe perceived the outside world.

Studying Audiences

Author : Virginia Nightingale
Publisher : Psychology Press
ISBN 13 : 9780415024471
Total Pages : 194 pages
Book Rating : 4.0/5 (244 download)

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Book Synopsis Studying Audiences by : Virginia Nightingale

Download or read book Studying Audiences written by Virginia Nightingale and published by Psychology Press. This book was released on 1996 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A critical overview of two decades of research into the television audience" -- [i].

Emerging Dynamics in Audiences' Consumption of Trans-media Products

Author : Carmen Spano
Publisher : Anthem Press
ISBN 13 : 1785275151
Total Pages : 164 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis Emerging Dynamics in Audiences' Consumption of Trans-media Products by : Carmen Spano

Download or read book Emerging Dynamics in Audiences' Consumption of Trans-media Products written by Carmen Spano and published by Anthem Press. This book was released on 2020-11-27 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book investigates the new forms of empowered agency possessed by national audiences with reference to two particular television texts: Game of Thrones and Mad Men. The two popular American TV shows are highly successful products of the convergence era, characterized by trans-media storytelling as a strategy and the interconnection of audiences’ multiple practices of reception and fruition. The book argues how the analysis of audience engagement with trans-media texts will disclose important information about the various ways people organize their lives around media and how these activities help them to make sense of the world they live in.

Routledge Companion to Audiences and the Performing Arts

Author : Matthew Reason
Publisher : Routledge
ISBN 13 : 1000537986
Total Pages : 774 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Routledge Companion to Audiences and the Performing Arts by : Matthew Reason

Download or read book Routledge Companion to Audiences and the Performing Arts written by Matthew Reason and published by Routledge. This book was released on 2022-04-05 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Audiences and the Performing Arts represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. This study considers audiences contextually and historically, through both qualitative and quantitative empirical research, and places them within appropriate philosophical and socio-cultural discourses. Ultimately, the collection marks the point where audiences have become central and essential not just to the act of performance itself but also to theatre, dance, opera, music and performance studies as academic disciplines. This Companion will be of great interest to academics, researchers and postgraduates, as well as to theatre, dance, opera and music practitioners and performing arts organisations and stakeholders involved in educational activities.

Media Audiences

Author : Sue Turnbull
Publisher : Bloomsbury Publishing
ISBN 13 : 1350306398
Total Pages : 188 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Media Audiences by : Sue Turnbull

Download or read book Media Audiences written by Sue Turnbull and published by Bloomsbury Publishing. This book was released on 2020-05-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between the media and its audiences has always been a topic of research and debate. Media Audiences provides a comprehensive and succinct overview of the field of audience studies from the time of the printing press to an era characterized by online digital connectivity. Written in an engaging and accessible style, this book offers a wealth of personal insight into the experience of undertaking audience research in order to illustrate the key methodological issues and challenges in the field. Addressing such topics as technologies, content and the people who are the subjects of audience research, the author challenges readers to think about the value of such research for themselves and for society at large. Comprehensive yet concise, this is essential reading for students of Media with an interest in audience studies.

Researching Audiences

Author :
Publisher :
ISBN 13 : 9781849662574
Total Pages : 422 pages
Book Rating : 4.6/5 (625 download)

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Book Synopsis Researching Audiences by :

Download or read book Researching Audiences written by and published by . This book was released on 2003 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behaviour? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level. The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research. - a full-scale presentation of a best-practice example of the approach - the key concepts used by its practitioners and an overview of its scholarly history - a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses."--Bloomsbury Publishing.

Impacting Theatre Audiences

Author : Dani Snyder-Young
Publisher : Routledge
ISBN 13 : 1000545911
Total Pages : 258 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Impacting Theatre Audiences by : Dani Snyder-Young

Download or read book Impacting Theatre Audiences written by Dani Snyder-Young and published by Routledge. This book was released on 2022-03-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection explores methods for conducting critical empirical research examining the potential impacts of theatrical events on audience members. Dani Snyder-Young and Matt Omasta present an overview of the burgeoning subfield of audience studies in theatre and performance studies, followed by an introduction to the wide range of ways scholars can study the experiences of spectators. Consisting of chapter-length case studies, the book addresses methodologies for examining spectatorship, including qualitative, quantitative, historical/historiographic, arts-based, participatory, and mixed methods approaches. This volume will be of great interest to theatre and performance studies scholars as well as industry professionals working in marketing, audience development, and community engagement.

Meanings of Audiences

Author : Richard Butsch
Publisher : Routledge
ISBN 13 : 1135043051
Total Pages : 220 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Meanings of Audiences by : Richard Butsch

Download or read book Meanings of Audiences written by Richard Butsch and published by Routledge. This book was released on 2013-08-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s thoroughly mediated societies people spend many hours in the role of audiences, while powerful organizations, including governments, corporations and schools, reach people via the media. Consequently, how people think about, and organizations treat, audiences has considerable significance. This ground-breaking collection offers original, empirical studies of discourses about audiences by bringing together a genuinely international range of work. With essays on audiences in ancient Greece, early modern Germany, Soviet and post-Soviet Russia, Zimbabwe, contemporary Egypt, Bengali India, China, Taiwan, and immigrant diaspora in Belgium, each chapter examines the ways in which audiences are embedded in discourses of power, representation, and regulation in different yet overlapping ways according to specific socio-historical contexts. Suitable for both undergraduate and postgraduate students, this book is a valuable and original contribution to media and communication studies. It will be particularly useful to those studying audiences and international media.

Continuing Study of Magazine Audiences

Author :
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Continuing Study of Magazine Audiences by :

Download or read book Continuing Study of Magazine Audiences written by and published by . This book was released on 1947 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media, Institutions and Audiences

Author : Nick Lacey
Publisher : Bloomsbury Publishing
ISBN 13 : 1403990468
Total Pages : 235 pages
Book Rating : 4.4/5 (39 download)

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Book Synopsis Media, Institutions and Audiences by : Nick Lacey

Download or read book Media, Institutions and Audiences written by Nick Lacey and published by Bloomsbury Publishing. This book was released on 2017-03-14 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.

Transnational Audiences

Author : Adrian Athique
Publisher : John Wiley & Sons
ISBN 13 : 1509506578
Total Pages : 224 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Transnational Audiences by : Adrian Athique

Download or read book Transnational Audiences written by Adrian Athique and published by John Wiley & Sons. This book was released on 2016-06-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.