Understanding Audiences Customers And Users Via Analytics

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Understanding Audiences, Customers, and Users via Analytics

Author : Bernard J. Jansen
Publisher : Springer Nature
ISBN 13 : 3031419332
Total Pages : 159 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Understanding Audiences, Customers, and Users via Analytics by : Bernard J. Jansen

Download or read book Understanding Audiences, Customers, and Users via Analytics written by Bernard J. Jansen and published by Springer Nature. This book was released on 2023-09-05 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.

Data-Driven Personas

Author : Bernard J. Jansen
Publisher : Springer Nature
ISBN 13 : 3031022319
Total Pages : 317 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Data-Driven Personas by : Bernard J. Jansen

Download or read book Data-Driven Personas written by Bernard J. Jansen and published by Springer Nature. This book was released on 2022-05-31 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.

Understanding User-Web Interactions Via Web Analytics

Author : Bernard J. Jansen
Publisher : Morgan & Claypool Publishers
ISBN 13 : 1598298518
Total Pages : 117 pages
Book Rating : 4.5/5 (982 download)

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Book Synopsis Understanding User-Web Interactions Via Web Analytics by : Bernard J. Jansen

Download or read book Understanding User-Web Interactions Via Web Analytics written by Bernard J. Jansen and published by Morgan & Claypool Publishers. This book was released on 2009 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user-Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References

Media Analytics

Author : C. Ann Hollifield
Publisher : Taylor & Francis
ISBN 13 : 0429015860
Total Pages : 364 pages
Book Rating : 4.4/5 (29 download)

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Book Synopsis Media Analytics by : C. Ann Hollifield

Download or read book Media Analytics written by C. Ann Hollifield and published by Taylor & Francis. This book was released on 2023-06-27 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor’s Manual, discussion questions, short exercises, and links to additional resources. They are available online at www.routledge.com/cw/hollifield.

Data-Driven Marketing Content

Author : Lee Wilson
Publisher : Emerald Group Publishing
ISBN 13 : 1789738172
Total Pages : 192 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Data-Driven Marketing Content by : Lee Wilson

Download or read book Data-Driven Marketing Content written by Lee Wilson and published by Emerald Group Publishing. This book was released on 2019-06-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.

Data Science For Dummies

Author : Lillian Pierson
Publisher : John Wiley & Sons
ISBN 13 : 1118841522
Total Pages : 408 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Data Science For Dummies by : Lillian Pierson

Download or read book Data Science For Dummies written by Lillian Pierson and published by John Wiley & Sons. This book was released on 2015-02-20 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how data science can help you gain in-depth insight into your business – the easy way! Jobs in data science abound, but few people have the data science skills needed to fill these increasingly important roles. Data Science For Dummies is the perfect starting point for IT professionals and students who want a quick primer covering all areas of the expansive data science space. With a focus on business cases, the book explores topics in big data, data science, and data engineering, and how these three areas are combined to produce tremendous value. If you want to pick-up the skills you need to begin a new career or initiate a new project, reading this book will help you understand what technologies, programming languages, and mathematical methods on which to focus. While this book serves as a wildly fantastic guide through the broad aspects of the topic, including the sometimes intimidating field of big data and data science, it is not an instructional manual for hands-on implementation. Here’s what to expect in Data Science for Dummies: Provides a background in big data and data engineering before moving on to data science and how it’s applied to generate value. Includes coverage of big data frameworks and applications like Hadoop, MapReduce, Spark, MPP platforms, and NoSQL. Explains machine learning and many of its algorithms, as well as artificial intelligence and the evolution of the Internet of Things. Details data visualization techniques that can be used to showcase, summarize, and communicate the data insights you generate. It’s a big, big data world out there – let Data Science For Dummies help you get started harnessing its power so you can gain a competitive edge for your organization.

The Golden Age of Data

Author : Don Grady
Publisher : Routledge
ISBN 13 : 1000721728
Total Pages : 241 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis The Golden Age of Data by : Don Grady

Download or read book The Golden Age of Data written by Don Grady and published by Routledge. This book was released on 2019-11-27 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as an academic discipline and professional practice. Understanding audiences is integral to creating and distributing media messages and the study of media analytics requires knowing a range of skills including research methods, the necessary tools available, familiarity with statistical procedures, and a mindset to provide insights and apply findings. This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences.

Data Scientist Diploma (master's level) - City of London College of Economics - 6 months - 100% online / self-paced

Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 2653 pages
Book Rating : 4./5 ( download)

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Book Synopsis Data Scientist Diploma (master's level) - City of London College of Economics - 6 months - 100% online / self-paced by : City of London College of Economics

Download or read book Data Scientist Diploma (master's level) - City of London College of Economics - 6 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2653 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview This diploma course covers all aspects you need to know to become a successful Data Scientist. Content - Getting Started with Data Science - Data Analytic Thinking - Business Problems and Data Science Solutions - Introduction to Predictive Modeling: From Correlation to Supervised Segmentation - Fitting a Model to Data - Overfitting and Its Avoidance - Similarity, Neighbors, and Clusters Decision Analytic Thinking I: What Is a Good Model? - Visualizing Model Performance - Evidence and Probabilities - Representing and Mining Text - Decision Analytic Thinking II: Toward Analytical Engineering - Other Data Science Tasks and Techniques - Data Science and Business Strategy - Machine Learning: Learning from Data with Your Machine. - And much more Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Search Analytics for Your Site

Author : Louis Rosenfeld
Publisher : Rosenfeld Media
ISBN 13 : 1933820047
Total Pages : 224 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis Search Analytics for Your Site by : Louis Rosenfeld

Download or read book Search Analytics for Your Site written by Louis Rosenfeld and published by Rosenfeld Media. This book was released on 2011-07-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

De Gruyter Handbook of Media Economics

Author : Ulrike Rohn
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110793490
Total Pages : 477 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis De Gruyter Handbook of Media Economics by : Ulrike Rohn

Download or read book De Gruyter Handbook of Media Economics written by Ulrike Rohn and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-05-20 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.

Algorithmic Marketing and EU Law on Unfair Commercial Practices

Author : Federico Galli
Publisher : Springer Nature
ISBN 13 : 3031136039
Total Pages : 280 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Algorithmic Marketing and EU Law on Unfair Commercial Practices by : Federico Galli

Download or read book Algorithmic Marketing and EU Law on Unfair Commercial Practices written by Federico Galli and published by Springer Nature. This book was released on 2022-08-30 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers’ interactions. Thanks to machine learning (ML) and cognitive computing technologies, businesses can now analyse vast amounts of data on consumers, generate new knowledge, use it to optimize certain processes, and undertake tasks that were previously impossible. Against this background, this book analyses new algorithmic commercial practices, discusses their challenges for consumers, and measures such developments against the current EU legislative framework on consumer protection. The book adopts an interdisciplinary approach, building on empirical findings from AI applications in marketing and theoretical insights from marketing studies, and combining them with normative analysis of privacy and consumer protection in the EU. The content is divided into three parts. The first part analyses the phenomenon of algorithmic marketing practices and reviews the main AI and AI-related technologies used in marketing, e.g. Big data, ML and NLP. The second part describes new commercial practices, including the massive monitoring and profiling of consumers, the personalization of advertising and offers, the exploitation of psychological and emotional insights, and the use of human-like interfaces to trigger emotional responses. The third part provides a comprehensive analysis of current EU consumer protection laws and policies in the field of commercial practices. It focuses on two main legal concepts, their shortcomings, and potential refinements: vulnerability, understood as the conceptual benchmark for protecting consumers from unfair algorithmic practices; manipulation, the substantive legal measure for drawing the line between fair and unfair practices.

Customer Analytics For Dummies

Author : Jeff Sauro
Publisher : John Wiley & Sons
ISBN 13 : 1118937597
Total Pages : 336 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Customer Analytics For Dummies by : Jeff Sauro

Download or read book Customer Analytics For Dummies written by Jeff Sauro and published by John Wiley & Sons. This book was released on 2015-02-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.

Google Analytics and GA4

Author : Chirstopher Pittman
Publisher : SMP Publishing
ISBN 13 :
Total Pages : 145 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Google Analytics and GA4 by : Chirstopher Pittman

Download or read book Google Analytics and GA4 written by Chirstopher Pittman and published by SMP Publishing. This book was released on 2021-10-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to improve online sales? Want to stop the customer drop-off in your sales funnel? Some companies have a 95 percent drop-off in the final steps of the sales funnel. Often a few minor adjustments on these pages could double website sales. However, these issues often go undiscovered because people do not know what they are looking for in the data. With the tools inside this book, you will discover what areas of your website customers are having trouble with and what can be done to provide the best experience for your website users. This book will cover topics such as The basics of Google analytics and GA4 Setting up Analytics accounts on WordPress, Shopify, and other platforms The major differences between Google Analytics(UA) and GA4 accounts How to leverage customer data to make corrections to your website Using Analytics to increase sales This book is part of a more extensive collection of books in the SEO and Digital Marketing series These books together cover a broad range of Search Engine Optimization topics, including the tools you need to be successful at the business of Search engine optimization. Google analytics and GA4 will cover the basics of how to set up an account, monitor traffic, and even use Google analytics to do basic website optimization on an e-commerce website. If you are starting in the field or need to brush up on the basics, this is the book to help with Google analytics. If you are more advanced, you may want to see the beginners guide to Search Engine Optimization and the Advance guide to Google analytics. Digital analytics Digital analytics is the process of collecting data from users as they interact with the website and providing you with a picture representation of that data. Research has told us that people buy products and services in stages. Analytics can show the acquisition of new users or pages viewed by the user while on the website and conversion. The user has become a customer, either through purchase, signing up for a newsletter, or interacting with a blog. Digital analytics then allows you to take this information and make better-informed decisions. Such as analyzing the data from your marketing campaigns to see which ones turn into sales so you can expand these efforts. Digital analytics also shows you if customers are having trouble with any step on your website. It can show you if users engaged your website on a mobile device or a desktop computer and how quickly your website responds to a customer's request. Using digital analytics to grow your Business It doesn't matter the business; digital analytics can help grow your business if you have a digital footprint. I will briefly walk through the major components of the Digital Analytics home page in Google Analytics. Provide you with an overview of how it can help you grow your website or business later in this book. As we get deeper into each area, I will give you more detail about it and how every area can provide information to grow your business online. About the author Christopher has spent his career helping small businesses working as a consultant in the area of digital marketing help teach and coach small companies, not the tools they can use to compete with larger companies. He often reflects on how bad it hurt to watch a small businesses fail because they did not know how to compete in the online space.

Digital Marketing

Author : Dave Chaffey
Publisher : Pearson UK
ISBN 13 : 1292241624
Total Pages : 614 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Digital Marketing by : Dave Chaffey

Download or read book Digital Marketing written by Dave Chaffey and published by Pearson UK. This book was released on 2019-02-05 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Applied Data Analysis for Urban Planning and Management

Author : Alasdair Rae
Publisher : SAGE
ISBN 13 : 1529737249
Total Pages : 123 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Applied Data Analysis for Urban Planning and Management by : Alasdair Rae

Download or read book Applied Data Analysis for Urban Planning and Management written by Alasdair Rae and published by SAGE. This book was released on 2021-09-08 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases the different ways in which contemporary forms of data analysis are being used in urban planning and management. It highlights the emerging possibilities that city-regional governance, technology and data have for better planning and urban management - and discusses how you can apply them to your research. Including perspectives from across the globe, it’s packed with examples of good practice and helps to demystify the process of using big and open data. Learn about different kinds of emergent data sources and how they are processed, visualised and presented. Understand how spatial analysis and GIS are used in city planning. See examples of how contemporary data analytics methods are being applied in a variety of contexts, such as ‘smart’ city management and megacities. Aimed at upper undergraduate and postgraduate students studying spatial analysis and planning, this timely text is the perfect companion to enable you to apply data analytics approaches in your research.

Media Management and Digital Transformation

Author : Arne L. Bygdås
Publisher : Routledge
ISBN 13 : 0429954131
Total Pages : 185 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Media Management and Digital Transformation by : Arne L. Bygdås

Download or read book Media Management and Digital Transformation written by Arne L. Bygdås and published by Routledge. This book was released on 2019-05-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations. From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to prevent management from seeing which changes are needed and indeed possible to make in the newsroom. It presents ground-breaking research showing that fostering ingenious, innovative solutions can be created from within organizations by engaging and allowing employees to recognize problems, reflect and experiment with new ways of working, using technology as support for change. The research presented arises from a four-year action research project in collaboration with three small and medium-sized Norwegian newspapers, in addition to ethnographic research in newsrooms and on media organizations and phenomena in the USA and Europe. It includes among other empirical examples of newsrooms transitioning from a deadline-controlled workflow to an open-ended flowline production, and provides new tools and methods for fostering collaborative creativity and co-creative innovation practices. It also looks into newsrooms’ attempts to strengthen their audience engagement, metrics performance and external collaborations with technology providers, journalism education and action researchers. With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.

Contemporary Research Methods and Data Analytics in the News Industry

Author : Gibbs, William J.
Publisher : IGI Global
ISBN 13 : 1466685816
Total Pages : 339 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Contemporary Research Methods and Data Analytics in the News Industry by : Gibbs, William J.

Download or read book Contemporary Research Methods and Data Analytics in the News Industry written by Gibbs, William J. and published by IGI Global. This book was released on 2015-07-01 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of digital technologies has changed the news and publishing industries drastically. While shrinking newsrooms may be a concern for many, journalists and publishing professionals are working to reorient their skills and capabilities to employ technology for the purpose of better understanding and engaging with their audiences. Contemporary Research Methods and Data Analytics in the News Industry highlights the research behind the innovations and emerging practices being implemented within the journalism industry. This crucial, industry-shattering publication focuses on key topics in social media and video streaming as a new form of media communication as well the application of big data and data analytics for collecting information and drawing conclusions about the current and future state of print and digital news. Due to significant insight surrounding the latest applications and technologies affecting the news industry, this publication is a must-have resource for journalists, analysts, news media professionals, social media strategists, researchers, television news producers, and upper-level students in journalism and media studies. This timely industry resource includes key topics on the changing scope of the news and publishing industries including, but not limited to, big data, broadcast journalism, computational journalism, computer-mediated communication, data scraping, digital media, news media, social media, text mining, and user experience.