Handbook Of Research On Consumerism In Business And Marketing Concepts And Practices

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Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466658819
Total Pages : 668 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices by : Kaufmann, Hans-Ruediger

Download or read book Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-03-31 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

Handbook of Research on Consumerism in Business and Marketing

Author : Hans Rüdiger Kaufmann
Publisher :
ISBN 13 : 9781466658837
Total Pages : 638 pages
Book Rating : 4.6/5 (588 download)

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Book Synopsis Handbook of Research on Consumerism in Business and Marketing by : Hans Rüdiger Kaufmann

Download or read book Handbook of Research on Consumerism in Business and Marketing written by Hans Rüdiger Kaufmann and published by . This book was released on 2014 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior".

Handbook of Research on Contemporary Consumerism

Author : Kaufmann, Hans Ruediger
Publisher : IGI Global
ISBN 13 : 1522582711
Total Pages : 361 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Contemporary Consumerism by : Kaufmann, Hans Ruediger

Download or read book Handbook of Research on Contemporary Consumerism written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2019-09-20 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

Handbook of Research on Managing and Influencing Consumer Behavior

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466665483
Total Pages : 573 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Managing and Influencing Consumer Behavior by : Kaufmann, Hans-Ruediger

Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy

Author : Zakaria, Norhayati
Publisher : IGI Global
ISBN 13 : 1466698071
Total Pages : 450 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy by : Zakaria, Norhayati

Download or read book Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy written by Zakaria, Norhayati and published by IGI Global. This book was released on 2016-01-19 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of global commerce depends on many different factors and strategies in order for multinational corporations to efficiently compete and thrive in the international marketplace. In addition to business strategies, corporations must also be aware of political affairs that may impact their global economic status. The Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy features dual perspectives on the business and political viewpoints for nations striving to maintain their economic standing in the era of globalization. Providing insight into various economic factors impacting global businesses and international affairs, this publication is a critical reference source for students, policymakers, international diplomats, researchers, scholars, and practitioners interested in financial challenges in the era of globalization.

Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
ISBN 13 : 1522502831
Total Pages : 565 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Consumerism and Buying Behavior in Developing Nations by : Gbadamosi, Ayantunji

Download or read book Handbook of Research on Consumerism and Buying Behavior in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2016-05-31 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Handbook of Research on Race, Gender, and the Fight for Equality

Author : Prescott, Julie
Publisher : IGI Global
ISBN 13 : 1522500480
Total Pages : 744 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Race, Gender, and the Fight for Equality by : Prescott, Julie

Download or read book Handbook of Research on Race, Gender, and the Fight for Equality written by Prescott, Julie and published by IGI Global. This book was released on 2016-03-31 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity in the workforce can be attributed to both a popular, cultural shift and legislative intervention. Despite these forces, discrimination endures in all aspects of Western society from education to employment. Unequal pay and opportunities for promotion are symptoms of a systematic discrimination of individuals based on race and gender. The Handbook of Research on Race, Gender, and the Fight for Equality provides a critical look at race, gender, and modern day discrimination. Focusing on workplace and educational dynamics, the research found within this book addresses equal opportunity and diversity requirements from a myriad of perspectives. This book is an essential reference source for professionals and researchers working in equality as well as managers and those in leadership roles.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Author : Dadwal, Sumesh Singh
Publisher : IGI Global
ISBN 13 : 1799801330
Total Pages : 532 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by : Dadwal, Sumesh Singh

Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Handbook of Research on Effective Communication, Leadership, and Conflict Resolution

Author : Normore, Anthony H.
Publisher : IGI Global
ISBN 13 : 146669971X
Total Pages : 733 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Effective Communication, Leadership, and Conflict Resolution by : Normore, Anthony H.

Download or read book Handbook of Research on Effective Communication, Leadership, and Conflict Resolution written by Normore, Anthony H. and published by IGI Global. This book was released on 2016-02-26 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order for an organization to thrive, it is essential to develop key strategies for interaction, leadership, and management within diverse settings. Refining these skills ultimately aids in the arbitration of any potential conflicts that may arise during intra-organizational interactions. The Handbook of Research on Effective Communication, Leadership, and Conflict Resolution evaluates operational strategies and interpersonal skill development for the successful leadership and management of modern organizations. Highlighting various governance and interaction techniques that assist in mediating organizational controversies, this handbook of research is a vital source for professionals, leaders, managers, and human resource specialists interested in developing skills needed to efficiently communicate, collaborate, and negotiate across differences within an organization.

Handbook of Research on the Impact of Fandom in Society and Consumerism

Author : Wang, Cheng Lu
Publisher : IGI Global
ISBN 13 : 1799810496
Total Pages : 605 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on the Impact of Fandom in Society and Consumerism by : Wang, Cheng Lu

Download or read book Handbook of Research on the Impact of Fandom in Society and Consumerism written by Wang, Cheng Lu and published by IGI Global. This book was released on 2019-10-25 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Author : Bowen, Gordon
Publisher : IGI Global
ISBN 13 : 1466665963
Total Pages : 313 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities by : Bowen, Gordon

Download or read book Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities written by Bowen, Gordon and published by IGI Global. This book was released on 2014-10-31 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Handbook of Research on Identity Theory in Marketing

Author : Americus Reed II
Publisher : Edward Elgar Publishing
ISBN 13 : 1788117735
Total Pages : 496 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Handbook of Research on Identity Theory in Marketing by : Americus Reed II

Download or read book Handbook of Research on Identity Theory in Marketing written by Americus Reed II and published by Edward Elgar Publishing. This book was released on 2019-12-27 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.

Social Issues in the Workplace: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522539182
Total Pages : 986 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Social Issues in the Workplace: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Social Issues in the Workplace: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-11-30 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations have a social responsibility to assist in the overall well-being of their employees through the compliance of moral business standards and practices. However, many societies still face serious issues related to unethical business practices. Social Issues in the Workplace: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the components and impacts of social issues on the workplace. Highlighting a range of pertinent topics such as business communication, psychological health, and work-life balance, this multi-volume book is ideally designed for managers, professionals, researchers, students, and academics interested in social issues in the workplace.

Brand Management in Emerging Markets: Theories and Practices

Author : Wang, Cheng Lu
Publisher : IGI Global
ISBN 13 : 1466662433
Total Pages : 337 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Brand Management in Emerging Markets: Theories and Practices by : Wang, Cheng Lu

Download or read book Brand Management in Emerging Markets: Theories and Practices written by Wang, Cheng Lu and published by IGI Global. This book was released on 2014-06-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.

Strategic Marketing in Fragile Economic Conditions

Author : Samanta, Irene
Publisher : IGI Global
ISBN 13 : 1466662336
Total Pages : 300 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategic Marketing in Fragile Economic Conditions by : Samanta, Irene

Download or read book Strategic Marketing in Fragile Economic Conditions written by Samanta, Irene and published by IGI Global. This book was released on 2014-06-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.

Market Research Methodologies: Multi-Method and Qualitative Approaches

Author : Takhar-Lail, Amandeep
Publisher : IGI Global
ISBN 13 : 1466663723
Total Pages : 300 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Market Research Methodologies: Multi-Method and Qualitative Approaches by : Takhar-Lail, Amandeep

Download or read book Market Research Methodologies: Multi-Method and Qualitative Approaches written by Takhar-Lail, Amandeep and published by IGI Global. This book was released on 2014-08-31 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.

Gender and Diversity: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522569138
Total Pages : 2006 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Gender and Diversity: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Gender and Diversity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-08-03 with total page 2006 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, gender inequality and diversity are at the forefront of discussion, as the issue has become an international concern for politicians, government agencies, social activists, and the general public. Consequently, the need to foster and sustain diversity and inclusiveness in the interactions among various groups of people is relevant today more than ever. Gender and Diversity: Concepts, Methodologies, Tools, and Applications provides a critical look at gender and modern-day discrimination and solutions to creating sustainable diversity across numerous contexts and fields. Highlighting a range of topics such as anti-discrimination measures, workforce diversity, and gender inequality, this multi-volume book is designed for legislators and policy makers, practitioners, academicians, gender studies researchers, and graduate-level students interested in all aspects of gender and diversity studies.