The Politics of Marketising Asia

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Author :
Publisher : Springer
ISBN 13 : 1137001674
Total Pages : 354 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis The Politics of Marketising Asia by : T. Carroll

Download or read book The Politics of Marketising Asia written by T. Carroll and published by Springer. This book was released on 2014-05-29 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic growth continues to transform the economic and political landscape of Asia. Equally the policies now being adopted to promote private sector participation, re-structure state entities, and reduce the presence of the state in the provision of public goods and services, are tied to fundamental transformations in Asia's state-society relations. The global cast of contributors present a timely analysis of the impact of neo-liberalism on Asia's developmental policies and the organisation of Asian states and markets. Ironically, the "developmental state" that has historically driven Asia's rapid economic transformation is now threatened by an increasingly dominant neoliberal agenda that aims to roll back the state in the name of market fundamentalism.

Governing the Market

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Author :
Publisher : Princeton University Press
ISBN 13 : 9780691117294
Total Pages : 500 pages
Book Rating : 4.1/5 (172 download)

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Book Synopsis Governing the Market by : Robert Wade

Download or read book Governing the Market written by Robert Wade and published by Princeton University Press. This book was released on 2004 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: "George Clooney and Mark Wahlberg lead a talented cast in this harrowing special-effects adventure intercutting the plight of seafarers struggling to reach safe harbor with the heroics of air/sea rescue crews"--Container.

Political Business in East Asia

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Publisher : Routledge
ISBN 13 : 1134487177
Total Pages : 363 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis Political Business in East Asia by : Edmund Gomez

Download or read book Political Business in East Asia written by Edmund Gomez and published by Routledge. This book was released on 2003-09-02 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between government and business has become a central issue in East Asia since the financial crisis of 1997. As the Asian economies try to advance the reform process, recent scandals involving corruption and cronyism have demonstrated the ongoing significance of the issue. This edited book features a range of distinguished international specialists and explores the interaction between politics and business across the region. Detailed case-studies focus on Japan, China, South Korea, Malaysia, Thailand, Singapore and Indonesia. This is the first comprehensive introduction to government-business relations in the region and makes a significant contribution to our understanding of the problems faced by the Asian economies.

The Political Economy of Transnational Governance

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Publisher : Routledge
ISBN 13 : 1000508005
Total Pages : 189 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Political Economy of Transnational Governance by : Hong Liu

Download or read book The Political Economy of Transnational Governance written by Hong Liu and published by Routledge. This book was released on 2021-11-29 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past two decades have witnessed far-reaching socioeconomic and political changes in Asia, such as the growing intraregional flows of capital, goods, people, and knowledge, the rise of China as the world’s second largest economy, and its increasing influence in Southeast Asia, intensified US–China confrontations in the global arena, and the onslaught of the global Covid-19 pandemic. Focusing on multidimensional interactions (including geopolitical and economic relationships, diaspora engagement, and knowledge exchange) between China and Southeast Asia, this book argues that an interwoven perspective of the political economy, transnational governance, and regional networks serves as an effective analytical framework for deciphering these transformations as well as their global and theoretical implications. Drawing upon a wide range of primary data and engaging with the latest interdisciplinary scholarship on contemporary Asia, this book’s thought-provoking and nuanced analyses will appeal to scholars and students in Chinese and Southeast Asian studies, international political economy, international relationships, ethnic and migration studies, and public governance.

Election Campaigning in East and Southeast Asia

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Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 9780754643937
Total Pages : 176 pages
Book Rating : 4.6/5 (439 download)

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Book Synopsis Election Campaigning in East and Southeast Asia by : Christian Schafferer

Download or read book Election Campaigning in East and Southeast Asia written by Christian Schafferer and published by Ashgate Publishing, Ltd.. This book was released on 2006 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comparative research has shown that an increasing number of electoral campaigns are resembling those of the United States. This book examines the nature of electoral campaigns in East and Southeast Asia and examines whether there is an 'Asian style' of election campaigning.

Asia after the Developmental State

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Publisher : Cambridge University Press
ISBN 13 : 1107137160
Total Pages : 517 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Asia after the Developmental State by : Toby Carroll

Download or read book Asia after the Developmental State written by Toby Carroll and published by Cambridge University Press. This book was released on 2017-10-12 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disembedding autonomy : Asia after the developmental state / Toby Carroll and Darryl S.L. Jarvis -- The origins of East Asia's developmental states and the pressures for change / Richard Stubbs -- Globalization and development : the evolving idea of the developmental state / Shigeko Hayashi -- Late capitalism and the shift from the development state to the variegated market state / Toby Carroll -- Capitalist development in the 21st century : states and global competitiveness / Paul Cammack -- From Japan's Prussian path to China's Singapore model : learning authoritarian developmentalism / Mark Thompson -- What does China's rise mean for the developmental state paradigm? / Mark Beeson -- The state and development in Malaysia : race, class and markets / Darryl S.L. Jarvis -- Survival of the weakest? : the politics of independent regulatory agencies in Indonesia / Jamie Davidson -- The Pandora's box of neoliberalism : housing reforms in China and South Korea / Siu-yau Lee -- Health care and the state in China / M. Ramesh and Azad Bali -- Wither the developmental state? : adaptive state entrepreneurship and social policy expansion in China / Ka Ho Mok -- Public-private partnerships in the water sector in Southeast Asia : trends, issues and lessons / Schuyler House and Wu Xun -- Higher education and the developmental state : the view from East and Southeast Asia / Anthony Welch -- State, capital, and the politics of stratification : a comparative study of welfare regimes in marketizing Asia / Jonathan London -- Modifying recipes : insights on Japanese electricity sector reform and lessons for China / Scott Victor Valentine

International Marketing: An Asia-Pacific Perspective

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Publisher : Pearson Higher Education AU
ISBN 13 : 1442561254
Total Pages : 747 pages
Book Rating : 4.4/5 (425 download)

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Book Synopsis International Marketing: An Asia-Pacific Perspective by : Richard Fletcher

Download or read book International Marketing: An Asia-Pacific Perspective written by Richard Fletcher and published by Pearson Higher Education AU. This book was released on 2013-08-28 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.

Marketing Dictatorship

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Publisher : Rowman & Littlefield Publishers
ISBN 13 : 0742567907
Total Pages : 247 pages
Book Rating : 4.7/5 (425 download)

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Book Synopsis Marketing Dictatorship by : Anne-Marie Brady

Download or read book Marketing Dictatorship written by Anne-Marie Brady and published by Rowman & Littlefield Publishers. This book was released on 2009-11-16 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the CCP government strengthened its power since 1989 when so many analysts predicted otherwise? How does the CCP maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.

Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers

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Author :
Publisher : World Scientific
ISBN 13 : 9813201983
Total Pages : 303 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers by : Philip Kotler

Download or read book Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2016-11-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.

Business, Markets and Government in the Asia-Pacific

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Author :
Publisher : Routledge
ISBN 13 : 1134739249
Total Pages : 359 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Business, Markets and Government in the Asia-Pacific by : Yun-Peng Chu

Download or read book Business, Markets and Government in the Asia-Pacific written by Yun-Peng Chu and published by Routledge. This book was released on 2002-09-11 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 23rd book in a long-established series of conference volumes which brings together top academics in the field. Up-to-date study being based on the 1996 Pacific Trade and Development conference Comparison between Asia-Pacific economic growth and that of the West is of primary contemporary concern

Financialisation and Development in Asia

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Publisher :
ISBN 13 : 9781138901421
Total Pages : 0 pages
Book Rating : 4.9/5 (14 download)

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Book Synopsis Financialisation and Development in Asia by : Toby Carroll

Download or read book Financialisation and Development in Asia written by Toby Carroll and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume a collection of leading authors critically analyse the emergence and increasing dominance of financialisation as a dominant policy instrument driving the development trajectories of emerging economies in Asia. Drawing upon a series of country and sector case studies, contributors explore the application of financialised development initiatives, assessing critically their implications in terms of the emergent risks, costs and inequalities that often accompany them. This book was originally published as a special issue of the Asian Studies Review.

Ethical and Social Marketing in Asia

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Author :
Publisher : Chandos Publishing
ISBN 13 : 0081001045
Total Pages : 342 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Ethical and Social Marketing in Asia by : Bang Nguyen

Download or read book Ethical and Social Marketing in Asia written by Bang Nguyen and published by Chandos Publishing. This book was released on 2015-02-16 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. Explores the nature of ethical and social marketing from an Asian perspective Discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors Serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications Compares and contrasts unethical situations covering important aspects related to ethics, society and fairness Includes an interesting mix of theory, research findings and practices

How China Escaped Shock Therapy

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Publisher : Routledge
ISBN 13 : 042995395X
Total Pages : 256 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis How China Escaped Shock Therapy by : Isabella M. Weber

Download or read book How China Escaped Shock Therapy written by Isabella M. Weber and published by Routledge. This book was released on 2021-05-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: China has become deeply integrated into the world economy. Yet, gradual marketization has facilitated the country’s rise without leading to its wholesale assimilation to global neoliberalism. This book uncovers the fierce contest about economic reforms that shaped China’s path. In the first post-Mao decade, China’s reformers were sharply divided. They agreed that China had to reform its economic system and move toward more marketization—but struggled over how to go about it. Should China destroy the core of the socialist system through shock therapy, or should it use the institutions of the planned economy as market creators? With hindsight, the historical record proves the high stakes behind the question: China embarked on an economic expansion commonly described as unprecedented in scope and pace, whereas Russia’s economy collapsed under shock therapy. Based on extensive research, including interviews with key Chinese and international participants and World Bank officials as well as insights gleaned from unpublished documents, the book charts the debate that ultimately enabled China to follow a path to gradual reindustrialization. Beyond shedding light on the crossroads of the 1980s, it reveals the intellectual foundations of state-market relations in reform-era China through a longue durée lens. Overall, the book delivers an original perspective on China’s economic model and its continuing contestations from within and from without.

Place Event Marketing in the Asia Pacific Region

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Author :
Publisher : Routledge
ISBN 13 : 1000430472
Total Pages : 140 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Place Event Marketing in the Asia Pacific Region by : Waldemar Cudny

Download or read book Place Event Marketing in the Asia Pacific Region written by Waldemar Cudny and published by Routledge. This book was released on 2021-08-19 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region’s soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies.

Economic and Financial Integration in South Asia

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Publisher : Taylor & Francis
ISBN 13 : 1000202798
Total Pages : 199 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Economic and Financial Integration in South Asia by : Sanjay Sehgal

Download or read book Economic and Financial Integration in South Asia written by Sanjay Sehgal and published by Taylor & Francis. This book was released on 2020-10-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the current state and potential of economic and financial integration in South Asia, which has emerged as one of the most dynamic regions of the world. It looks at how regional convergences and cooperation would reinforce ties amongst the diverse economies of South Asia in the changing global economic landscape. Drawing on empirical research, the book looks at the degree of economic and financial integration in South Asia, which according to the World Bank includes the least integrated regions in the world, and explores the fundamental factors that drive integration amongst these countries. It offers important insights into the financial landscape of the region, as well as the dynamics of the interlinkages in the banking system, the stock markets, and the debt markets. The book examines the role of bilateral trade in augmenting regional economic ties, the opportunities for growth these will foster, and the major challenges and roadblocks for the leaders of the region. It also provides an overview of China’s role in South Asia’s financial integration and the interdependence of these economies for economic opportunities, macroeconomic and financial stability, jobs, sustainable growth, and inclusive development. Detailed and insightful, this book will be of great interest to investors and regional policymakers. It will also be of interest to researchers and students of economics, public and foreign policy, finance, international relations, and South Asia studies.

Marketing Asian Places

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Marketing Asian Places by : Philip Kotler

Download or read book Marketing Asian Places written by Philip Kotler and published by John Wiley & Sons. This book was released on 2002 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the beginning of the 21st century, headlines report how cities are going bankrupt, states are running large deficits and nations are stuck in high debt and stagnation. This text argues that thousands of places are in crisis and can no longer rely on national policies for protection. The authors show how places in Asia can become attractive products by effectively communicating their special qualities and attracting investment.

Marketing Management in Asia.

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Author :
Publisher : Routledge
ISBN 13 : 1136303812
Total Pages : 204 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Management in Asia. by : Stanley Paliwoda

Download or read book Marketing Management in Asia. written by Stanley Paliwoda and published by Routledge. This book was released on 2013-01-04 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.