Marketing For Competitiveness Asia To The World In The Age Of Digital Consumers

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Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers

Author : Philip Kotler
Publisher : World Scientific
ISBN 13 : 9813201983
Total Pages : 303 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers by : Philip Kotler

Download or read book Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2016-11-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.

Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

Author : Kotler Philip
Publisher : World Scientific
ISBN 13 : 9813275480
Total Pages : 344 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers by : Kotler Philip

Download or read book Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers written by Kotler Philip and published by World Scientific. This book was released on 2019-03-15 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, Marketing for Competitiveness. Together, these books provide a comprehensive picture of the changing Asian marketing landscape.

Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

Author : Philip Kotler
Publisher : World Scientific
ISBN 13 : 9811221731
Total Pages : 288 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony by : Philip Kotler

Download or read book Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony written by Philip Kotler and published by World Scientific. This book was released on 2021-02-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

Entrepreneurial Marketing

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1119835437
Total Pages : 297 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Entrepreneurial Marketing by : Philip Kotler

Download or read book Entrepreneurial Marketing written by Philip Kotler and published by John Wiley & Sons. This book was released on 2023-03-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing—and in business, generally—Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.

Digital Marketing

Author : Jerry Wind
Publisher : Wiley
ISBN 13 : 0471008753
Total Pages : 432 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Digital Marketing by : Jerry Wind

Download or read book Digital Marketing written by Jerry Wind and published by Wiley. This book was released on 2002-03-14 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.

Bic Runga's Drive

Author : Henry Johnson
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501390066
Total Pages : 161 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Bic Runga's Drive by : Henry Johnson

Download or read book Bic Runga's Drive written by Henry Johnson and published by Bloomsbury Publishing USA. This book was released on 2023-04-06 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: From entering a high-school music competition to being honoured with the New Zealand Order of Merit, Bic Runga has an established place within contemporary popular music. Focusing on her iconic album, Drive, and including informative case studies of representative tracks on the album, this book provides not only an in-depth study of one album, but skilfully navigates Runga's creative work over three decades to illuminate some of the key stages of her career. The book discusses the performer's rise to stardom, musical style, accolades and performance achievements. Blending popular music studies with media analysis, the book is the first to offer a detailed study of Runga's creativity and a close-up study of her debut and critically acclaimed album.

The Changing Role of SMEs in Global Business

Author : Alkis Thrassou
Publisher : Springer Nature
ISBN 13 : 3030458318
Total Pages : 258 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis The Changing Role of SMEs in Global Business by : Alkis Thrassou

Download or read book The Changing Role of SMEs in Global Business written by Alkis Thrassou and published by Springer Nature. This book was released on 2020-11-08 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: SMEs are significant job creators and drivers of innovation and competition in most economic sectors. Furthermore, the traditional constraints of small and medium enterprises, such as geographic operations, are now being dissolved by technological developments. This means that there are new opportunities for SMEs, and their fundamental principles are being redefined: the aims, competencies, strategy, management, practice, and scope of these businesses are changing, with wide-ranging implications. This is the first part of a two volume work that incorporates scientific chapters on SME business theory and practice. Authors provide a balanced perspective of the present and future of SMEs across all business disciplines, including management, strategy, marketing, economics, and finance. While Volume II explores external issues such as contextual forces, the effects of the financial crisis, and macro-economic effects, this first volume focuses on the individual SME and internal issues such as innovation, quality, and digitization.

ICT Tools and Applications for Accessible Tourism

Author : Eusébio, Celeste
Publisher : IGI Global
ISBN 13 : 1799864308
Total Pages : 356 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis ICT Tools and Applications for Accessible Tourism by : Eusébio, Celeste

Download or read book ICT Tools and Applications for Accessible Tourism written by Eusébio, Celeste and published by IGI Global. This book was released on 2021-02-26 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contribution of tourism to create an inclusive society requires the adoption of new approaches and strategies that promote the accessibility of tourism destinations, allowing all people, regardless of their health condition, to enjoy tourism experiences. To accomplish this objective, it is of utmost relevance to promote the active involvement of all stakeholders of the tourism system (demand, supply, government entities, and educational institutions) in the creation of accessible and adapted tourism products. However, the scarce literature in this area suggests that the people working in the tourism industry are not usually aware of several needs and travel constraints of persons with disabilities and that the information delivered by traditional information sources to this market is frequently inadequate, inaccurate, or incomplete. Therefore, the information and communication technologies (ICTs) may have a crucial role to overcome the several travel constraints that these people face to plan and carry out a tourism trip as well as to enable supply agents to develop accessible tourism products. Despite this, although in recent years research regarding accessible tourism has increased, the number of studies on the contributions of ICTs for the development of accessible research is scarce. ICT Tools and Applications for Accessible Tourism provides theoretical and practical contributions for accessible tourism in the growing tourism market for social responsibility issues and as an excellent business opportunity. Chapters within this critical reference source cover the academic discussion of global accessible tourism, increased knowledge of disabilities, ICTs that can be used, and emerging technologies. This book is intended for all practitioners in the tourism industry along with IT specialists, government officials, policymakers, marketers, researchers, academicians, and students who are interested in the latest tools, technologies, and research on accessible tourism.

Consumer Behavior in Asia

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 131794836X
Total Pages : 130 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Consumer Behavior in Asia by : Erdener Kaynak

Download or read book Consumer Behavior in Asia written by Erdener Kaynak and published by Routledge. This book was released on 2014-06-23 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

Author : Milton Kotler
Publisher : World Scientific
ISBN 13 : 9811216991
Total Pages : 404 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing by : Milton Kotler

Download or read book Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing written by Milton Kotler and published by World Scientific. This book was released on 2020-08-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Marketing Management in Asia

Author : Stanley J. Paliwoda
Publisher : Routledge
ISBN 13 : 0415523176
Total Pages : 204 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis Marketing Management in Asia by : Stanley J. Paliwoda

Download or read book Marketing Management in Asia written by Stanley J. Paliwoda and published by Routledge. This book was released on 2012 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Changing Face Of E-commerce In Asia

Author : Abhishek Behl
Publisher : World Scientific
ISBN 13 : 9811246122
Total Pages : 423 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Changing Face Of E-commerce In Asia by : Abhishek Behl

Download or read book Changing Face Of E-commerce In Asia written by Abhishek Behl and published by World Scientific. This book was released on 2022-03-23 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses.This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.

Marketing in a Digital World

Author : Aric Rindfleisch
Publisher : Emerald Group Publishing
ISBN 13 : 1787563413
Total Pages : 286 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Marketing in a Digital World by : Aric Rindfleisch

Download or read book Marketing in a Digital World written by Aric Rindfleisch and published by Emerald Group Publishing. This book was released on 2019-09-19 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

Managing the Development of Digital Marketplaces in Asia

Author : Asian Development Bank
Publisher : Asian Development Bank
ISBN 13 : 9292692186
Total Pages : 225 pages
Book Rating : 4.2/5 (926 download)

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Book Synopsis Managing the Development of Digital Marketplaces in Asia by : Asian Development Bank

Download or read book Managing the Development of Digital Marketplaces in Asia written by Asian Development Bank and published by Asian Development Bank. This book was released on 2021-12-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The coronavirus disease (COVID-19) pandemic is accelerating digital transformation across Asia and the Pacific. Digital platforms have become prominent intermediaries or marketplaces that allow the exchange of goods, services, and information. They are opening new transaction channels and ways of using resources while lowering service costs and enhancing market efficiency. This volume of background papers, prepared for the Asian Economic Integration Report 2021, examines the scope and potential benefits of digital platforms, as well as the associated policy issues and challenges. It proposes measures and policies to help maximize social and economic gains while alleviating adverse effects.

Principles of Marketing, An Asian Perspective

Author : Philip Kotler
Publisher : Pearson Higher Ed
ISBN 13 : 129208975X
Total Pages : 774 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Principles of Marketing, An Asian Perspective by : Philip Kotler

Download or read book Principles of Marketing, An Asian Perspective written by Philip Kotler and published by Pearson Higher Ed. This book was released on 2017-05-03 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their daily lives. To help students in Asia understand how to create value and build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative customer-value framework. This textbook makes learning about and teaching Asian marketing easier and more exciting for both students and instructors by providing a variety of vignettes, up-to-date corporate examples, and relevant case studies. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Global Brand Strategy

Author : Jan-Benedict Steenkamp
Publisher : Springer
ISBN 13 : 1349949949
Total Pages : 319 pages
Book Rating : 4.3/5 (499 download)

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Book Synopsis Global Brand Strategy by : Jan-Benedict Steenkamp

Download or read book Global Brand Strategy written by Jan-Benedict Steenkamp and published by Springer. This book was released on 2017-01-03 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.