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Marketing Asian Places
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Book Synopsis Marketing Asian Places by : Philip Kotler
Download or read book Marketing Asian Places written by Philip Kotler and published by John Wiley & Sons. This book was released on 2002 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the beginning of the 21st century, headlines report how cities are going bankrupt, states are running large deficits and nations are stuck in high debt and stagnation. This text argues that thousands of places are in crisis and can no longer rely on national policies for protection. The authors show how places in Asia can become attractive products by effectively communicating their special qualities and attracting investment.
Book Synopsis Media Strategies for Marketing Places in Crisis by : Eli Avraham
Download or read book Media Strategies for Marketing Places in Crisis written by Eli Avraham and published by Routledge. This book was released on 2008 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses the various dimensions of an image crisis & different strategies to overcome it, both in practice & theory. It is based on analysis of dozens of case studies, public relations campaigns, advertisements, press releases, academic & news articles articles, & websites of cities, countries & tourist destinations.
Book Synopsis Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers by : Kotler Philip
Download or read book Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers written by Kotler Philip and published by World Scientific. This book was released on 2019-03-15 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, Marketing for Competitiveness. Together, these books provide a comprehensive picture of the changing Asian marketing landscape.
Book Synopsis Planning Asian Cities by : Stephen Hamnett
Download or read book Planning Asian Cities written by Stephen Hamnett and published by Routledge. This book was released on 2012-03-29 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Planning Asian Cities: Risks and Resilience, Stephen Hamnett and Dean Forbes have brought together some of the region’s most distinguished urbanists to explore the planning history and recent development of Pacific Asia’s major cities. They show how globalization, and the competition to achieve global city status, has had a profound effect on all these cities. Tokyo is an archetypal world city. Singapore, Hong Kong and Seoul have acquired world city characteristics. Taipei and Kuala Lumpur have been at the centre of expanding economies in which nationalism and global aspirations have been intertwined and expressed in the built environment. Beijing, Hong Kong and Shanghai have played key, sometimes competing, roles in China’s rapid economic growth. Bangkok’s amenity economy is currently threatened by political instability, while Jakarta and Manila are the core city-regions of less developed countries with sluggish economies and significant unrealized potential. But how resilient are these cities to the risks that they face? How can they manage continuing pressures for development and growth while reducing their vulnerability to a range of potential crises? How well prepared are they for climate change? How can they build social capital, so important to a city’s recovery from shocks and disasters? What forms of governance and planning are appropriate for the vast mega-regions that are emerging? And, given the tradition of top-down, centralized, state-directed planning which drove the economic growth of many of these cities in the last century, what prospects are there of them becoming more inclusive and sensitive to the diverse needs of their populations and to the importance of culture, heritage and local places in creating liveable cities?
Book Synopsis Conversations with Marketing Masters by : Laura Mazur
Download or read book Conversations with Marketing Masters written by Laura Mazur and published by John Wiley & Sons. This book was released on 2007-03-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
Book Synopsis Social Innovation and Entrepreneurship in the Fourth Sector by : María Isabel Sánchez-Hernández
Download or read book Social Innovation and Entrepreneurship in the Fourth Sector written by María Isabel Sánchez-Hernández and published by Springer Nature. This book was released on 2021-08-06 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The fourth sector” consists of for-benefit organizations that combine market-based approaches of the private sector with the social and environmental aims of the public and non-profit sectors. This book examines successful experiences around the world in entrepreneurship in the fourth sector in recent times. The chapters also reveal the pivotal role of the public sector collaboration with private entities in solving the problems of humanity.
Download or read book Brand Management written by Paolo Popoli and published by BoD – Books on Demand. This book was released on 2017-11-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.
Book Synopsis Academic research of SSaH 2016 by : group of authors
Download or read book Academic research of SSaH 2016 written by group of authors and published by https://www.conferences-scientific.cz/. This book was released on 2016-12-27 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conference on Social Sciences and Humanities in Prague 2016 (NY'sAC-SSaH 2016 in Prague), December 30 - 31, 2016
Book Synopsis Asian Food by : Katarzyna J. Cwiertka
Download or read book Asian Food written by Katarzyna J. Cwiertka and published by University of Hawaii Press. This book was released on 2002-01-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: By documenting, analyzing, and interpreting the transformations in the local diets of Asian peoples within the last hundred years, this volume tries to pinpoint the consequences of the tension between homogenization and cultural heterogenization, which is so characteristic for today’s global interaction. By focusing on Asian foodways, the contributors demonstrate how the local and global forces negotiate new hybrid lifestyles, how new commodities become embedded in new cultures and how new identities are embraced through the acceptance and rejection of new forms of consumption. Contributors: Helen Bush, Cheng Sea-ling, Pat Caplan, Katarzyna Cwiertka, Adel P. Den Hartog, Robert W. Pemberton, Anneke Van Otterloo, Boudewijn C. A. Walraven, Merry I. White, Rory Williams.
Book Synopsis Asian Agribusiness Management by : Christy Ralph D
Download or read book Asian Agribusiness Management written by Christy Ralph D and published by World Scientific. This book was released on 2018-08-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book of case studies is designed to provide useful information for instructional purposes and for those interested in the management of Asian agribusiness. This collected volume of case studies is organized around three major themes-growth, marketing, and upgrading strategies. Many of the cases herein were used in Advanced Agribusiness Workshops jointly organized by the Asian Productivity Organization and Cornell University held in Bangkok, Manila, and Bali. Through a case study-driven approach, this book offers an opportunity for students, policymakers, and business owners to consider the impact of key trends like value-addition, urbanization, the environment, regional integration, climate change, and technology on Asian agribusinesses.
Book Synopsis Industry Competitiveness: Digitalization, Management, and Integration by : Aleksei V. Bogoviz
Download or read book Industry Competitiveness: Digitalization, Management, and Integration written by Aleksei V. Bogoviz and published by Springer Nature. This book was released on 2020-02-24 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, with contributions by both leading scholars and industry experts, provides a coherent framework for understanding complex determinants and patterns of industry competitiveness. Divided into eight parts, it covers both quantitative and qualitative research on the following topics: technologies, economic development, and human resources in Industry 4.0; management in the digital economy; artificial intelligence and knowledge management approaches; drivers of sustainable and innovative development in corporations; resilient and competitive systems in the energy sector; compliance and anti-corruption mechanisms; and competence networks and technological integration. Thanks to its highly stimulating discussions on the determinants and patterns of industry competitiveness, this book appeals to a wide readership.
Download or read book Asian Business written by and published by . This book was released on 2002 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Contemporary Studies of Risks in Emerging Technology by : Simon Grima
Download or read book Contemporary Studies of Risks in Emerging Technology written by Simon Grima and published by Emerald Group Publishing. This book was released on 2023-05-10 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rapid development of technologies, it becomes increasingly important for us to remain up-to-date on new and emerging technologies. This series, therefore, aims to deliver content on current and future technologies and how the young generation benefits from this.
Book Synopsis Advanced Topics in End User Computing, Volume 3 by : Mahmood, Mo Adam
Download or read book Advanced Topics in End User Computing, Volume 3 written by Mahmood, Mo Adam and published by IGI Global. This book was released on 2003-07-01 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Topics in End User Computing features the latest research findings dealing with end user computing concepts, issues, and trends. Empirical and theoretical research concerned with all aspects of end user computing including development, utilization, and management are included. Volume three is specifically interested in those studies that show a significant contribution by relating end user computing to end user satisfaction, end user productivity, and strategic and competitive advantage. *Note: This book is part of a new series entitled ?Advanced Topics in End User Computing?. This book is Volume Three within this series (Vol. III, 2004).
Book Synopsis Tourism Marketing in East and Southeast Asia by : Stylidis, Dimitrios
Download or read book Tourism Marketing in East and Southeast Asia written by Stylidis, Dimitrios and published by CABI. This book was released on 2022-12-19 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam. The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.
Book Synopsis Tourism in Asian Cities by : Saurabh Kumar Dixit
Download or read book Tourism in Asian Cities written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2020-12-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely and significant book explores the characteristics and complexities of Asian urban tourism, considering the extent to which Western paradigms can be transferred to Asian settings and the striking contrasts that exist within the region. In an era of unprecedented urban expansion in Asian cities, this book comes at a time of great urgency, illuminating the possible problems and opportunities that arise when a destination emerges as a tourism hotspot. Split into three parts; introducing Asian urban tourism and urbanization, the management and marketing of Asian cities, and emerging trends and issues associated with Asian urban tourism, the book offers a range of varying and vibrant perspectives from international and interdisciplinary experts in the field. Chapters include studies on a wide range of destinations such as Hong Kong, Macau, Cambodia, Phuket, Kolkata, Busan, Delhi, and Sri Lanka among many others, and explore crucial contemporary themes such as overtourism, urbanization and administrative challenges, world heritage, smart cities and the use of technologies such as VR in urban tourism experience creation. It will be a vital resource for upper-level students, researchers, and academics in tourism, city tourism, Asian studies, development studies, cultural studies, and sustainability, as well as professionals in the field of tourism management.
Book Synopsis Tourism and the Branded City by : Stephanie Donald
Download or read book Tourism and the Branded City written by Stephanie Donald and published by Ashgate Publishing, Ltd.. This book was released on 2007-01-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general.
