International Marketing An Asia Pacific Perspective

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International Marketing: An Asia-Pacific Perspective

Author : Richard Fletcher
Publisher : Pearson Higher Education AU
ISBN 13 : 1442561254
Total Pages : 747 pages
Book Rating : 4.4/5 (425 download)

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Book Synopsis International Marketing: An Asia-Pacific Perspective by : Richard Fletcher

Download or read book International Marketing: An Asia-Pacific Perspective written by Richard Fletcher and published by Pearson Higher Education AU. This book was released on 2013-08-28 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.

International Marketing

Author : Richard Fletcher
Publisher :
ISBN 13 : 9780724801428
Total Pages : 656 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis International Marketing by : Richard Fletcher

Download or read book International Marketing written by Richard Fletcher and published by . This book was released on 1999 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Marketing

Author : Seán De Búrca
Publisher : Pearson Education
ISBN 13 : 9780273673231
Total Pages : 748 pages
Book Rating : 4.6/5 (732 download)

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Book Synopsis International Marketing by : Seán De Búrca

Download or read book International Marketing written by Seán De Búrca and published by Pearson Education. This book was released on 2004 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike other international marketing texts, International Marketing, An SME Approach, takes a truly global approach that pulls in both Western and Asia-Pacific perspectives. SME refers to small and medium sized companies, therefore, the focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local subsidiary or branch operations. "This book offers a unique theoretical practical approach to international marketing centered on the requirements of the growing firm. The authors offer innovative learning approaches including excellent web resources and case studies not found elsewhere." Dr. Thomas O' Toole, Head of School of Business , Waterford Institute of Technology Geared toward undergraduate and post-graduate students studying International Marketing, International Marketing, An SME Approach, blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape. Other features include: Real life examples on practical international marketing planning and strategy Comprehensive coverage of the network perspective to international marketing Case studies that represent problems and issues confronting managers International Marketing Highlights in every chapter which provide a forum for classroom and tutorial discussion Emphasis on environmentalism, ethics, electronic commerce and multilateral trade relations To access the robust ancillary package which includes an Instructor¿s Manual, Power Point slides, a test item file, additional case studies and two extra chapters on Winning International Projects and Coping with Countertrade, visit www.booksites.net/deBurca. Dr. Sean de Burca is Professor of Marketing, University College Dublin, Ireland. Dr. Richard Fletcher holds the Chair of Marketing and International Business at the University of Western Sydney. Dr. Linden Brown is Adjunct Professor of Marketing and Director of the Market Strategy and Information Technology (M*SAT) Group at the University of Technology, Sydney, Australia.

International Marketing

Author : Richard Fletcher
Publisher :
ISBN 13 : 9781488611162
Total Pages : 681 pages
Book Rating : 4.6/5 (111 download)

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Book Synopsis International Marketing by : Richard Fletcher

Download or read book International Marketing written by Richard Fletcher and published by . This book was released on 2016-10-07 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zealand export firms working with international partners as well as Asian businesses looking into Australia. By keeping local business students and their future careers in mind, Fletcher and Crawford make it easier to identify with and apply the concepts. The text takes a practical approach which clearly outlines the links between three different stages of marketing: connecting analysis with planning, planning with strategy and strategy with implementation. Each chapter analyses a range of firms operating in ever-changing international markets, including small and medium scale enterprises (SMEs) and local subsidiaries of multinational enterprises (MNEs).The new 7th edition has been comprehensively updated and features a remarkable range of new, in-depth case studies, industry highlights and diverse business examples that bring the subject to life.

International Marketing

Author : Richard Fletcher
Publisher :
ISBN 13 : 9781442560833
Total Pages : 720 pages
Book Rating : 4.5/5 (68 download)

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Book Synopsis International Marketing by : Richard Fletcher

Download or read book International Marketing written by Richard Fletcher and published by . This book was released on 2014 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.

International Marketing : An Asia Pacific Focus

Author : Kotabe
Publisher : John Wiley & Sons
ISBN 13 : 9788126518487
Total Pages : 644 pages
Book Rating : 4.5/5 (184 download)

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Book Synopsis International Marketing : An Asia Pacific Focus by : Kotabe

Download or read book International Marketing : An Asia Pacific Focus written by Kotabe and published by John Wiley & Sons. This book was released on 2008-09-24 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing - An Asia Pacific Focus is a significant overhaul of the original Kotabe and Helsen Global Marketing Management text. The intended audience of this Asia Pacific adaptation is undergraduate students studying International Marketing in Australia and New Zealand. The text aims to prepare the student to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment.A strong theoretical and conceptual foundation of international and global marketing perspectives is provided through the use of 'real world' examples of small to medium sized enterprises (SME's) and multinational corporations (MNC's) operating in the Asia Pacific region. International marketing is presented from an interdisciplinary, cross- functional perspective, giving students an appreciation of all aspects of international business operations and how they interface with marketing.A key underlying theme of the text is that while it may not be possible for all firms in the Asia Pacific region to market their products and services on a truly global scale, all firms that operate in any international market place need to understand and be aware of competition from both local SME's and MNC's that are increasingly attempting to operate globally.Part 1: International marketing environmentPart 2: Analysing international marketing opportunitiesPart 3: Developing international marketing strategyPart 4: Trends in global marketing

International Business in the New Asia-Pacific

Author : Terry Wu
Publisher : Springer Nature
ISBN 13 : 3030876217
Total Pages : 350 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis International Business in the New Asia-Pacific by : Terry Wu

Download or read book International Business in the New Asia-Pacific written by Terry Wu and published by Springer Nature. This book was released on 2022-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business environment since the new century, and addresses emerging opportunities and threats in the Asia-Pacific region. This book offers new insights for international business in areas such as trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources. The enclosed comprehensive and diverse analyses of the international business landscape in the New Asia are invaluable to scholars, managers, politicians, and policy makers alike. This book is engaging and informative. It presents a collection of diverse and cutting-edge topics that offer new insights into International Business activities in the Asia-Pacific region, raising questions for debate and opening pathways for future research. A must-read book for International Business scholars.— Hussain G. Rammal, University of Technology Sydney, Australia This book offers a comprehensive introduction to the general business environment in Asia. It highlights the complexities and dynamics of doing business in Asia and provides insightful understandings of emerging issues in the region. The chapter-by-chapter analyses of the region depict the rich thematic contexts in which key issues and challenges facing corporate executives as well scholars in international business. I believe that this book is valuable for students of international business, global business environment and regional studies. —Hongxin Zhao, Saint Louis University, USA

International Marketing

Author : Masaaki (Mike) Kotabe
Publisher : Wiley
ISBN 13 : 9780470805589
Total Pages : 0 pages
Book Rating : 4.8/5 (55 download)

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Book Synopsis International Marketing by : Masaaki (Mike) Kotabe

Download or read book International Marketing written by Masaaki (Mike) Kotabe and published by Wiley. This book was released on 2005-05-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "International Marketing - An Asia Pacific Focus" is a significant overhaul of the original Kotabe and Helsen "Global Marketing Management" text. The intended audience of this Asia Pacific adaptation is undergraduate students studying International Marketing in Australia and New Zealand. The text aims to prepare the student to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment. A strong theoretical and conceptual foundation of international and global marketing perspectives is provided through the use of \'real world\' examples of small to medium sized enterprises (SME\'s) and multinational corporations (MNC\'s) operating in the Asia Pacific region. International marketing is presented from an interdisciplinary, cross- functional perspective, giving students an appreciation of all aspects of international business operations and how they interface with marketing. A key underlying theme of the text is that while it may not be possible for all firms in the Asia Pacific region to market their products and services on a truly global scale, all firms that operate in any international market place need to understand and be aware of competition from both local SME\'s and MNC\'s that are increasingly attempting to operate globally. FEATURES 16 chapters chosen and sequenced to reflect the topics traditionally taught in a typical undergraduate 12 or 13 week International Marketing course. Specific chapters on both International Consumers and Segmentation and Positioning Australasian and Asia-Pacific data, research and examples are used along side relevant international examples.Each chapter opens with an Asia Pacific scene setter, providing a "real world" examining of the chapter topic.Key Terms and Margin Definitions. Applied Activity at the end of each chapter requires the student to explain, debate and consider information provided in one of the real world examples from the chapter. International Spotlight boxes in each chapter, highlight significant examples from the international marketing environment and relate them back to the theory being discussed. Large End of Book Cases are designed to challenge students with real and current business problems and issues. They require in-depth analysis and discussion of various topics covered in the chapters, and help students experience how the knowledge they have gained can be applied in real life situations. Review questions help students test themselves on the chapter concepts and theories. Discussion questions are designed to serve as mini-cases. Many of the issues presented in these questions are current problems facing international marketing managers that encourage class discussion and further research.

International Business

Author : Andrew Delios
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 598 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis International Business by : Andrew Delios

Download or read book International Business written by Andrew Delios and published by Prentice Hall. This book was released on 2004 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exploration of the topic of international business examines decisions relevant to managers in internationalizing and multinational firms operating in the Asia Pacific. It uses cutting-edge conceptual material to underlie the decision-making frameworks in the text and in the numerous Asian company examples and illustrations.

Marketing

Author : Geoffrey Kiel
Publisher :
ISBN 13 : 9780861764785
Total Pages : 50 pages
Book Rating : 4.7/5 (647 download)

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Book Synopsis Marketing by : Geoffrey Kiel

Download or read book Marketing written by Geoffrey Kiel and published by . This book was released on 1989 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Leadership in the Asia Pacific

Author : Chris Rowley
Publisher : Routledge
ISBN 13 : 1134906242
Total Pages : 258 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis Leadership in the Asia Pacific by : Chris Rowley

Download or read book Leadership in the Asia Pacific written by Chris Rowley and published by Routledge. This book was released on 2016-05-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the vital nature of the subject of leadership in Asia and looks, in particular, at the processes and practices within the Asia Pacific region. It describes how leadership processes differ across various regions and teaches managers how to better employ these processes in order to improve the success of their organisations. The work moves beyond looking only at Western ideas and explores further leadership perspectives based on differing cultural foundations. It considers the influences of Confucianism, Daoism, Mohism and Legalism and also reflects the character of different leadership styles, such as paternalistic, benevolent transactional and transformational styles, as well as authentic and entrepreneurial approaches. Throughout the text, a wide range of international contributors adopt an array of leadership and other theories, cases, sectors and methods to discuss leadership in Asia. This book was originally published as a special issue of the Asia Pacific Business Review.

Rethinking Marketing

Author : Philip Kotler
Publisher : FT Press
ISBN 13 : 0133410196
Total Pages : 276 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis Rethinking Marketing by : Philip Kotler

Download or read book Rethinking Marketing written by Philip Kotler and published by FT Press. This book was released on 2012-12-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.

Ageing Asia and the Pacific in Changing Times

Author : Subas Dhakal
Publisher : Springer Nature
ISBN 13 : 9811666636
Total Pages : 246 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Ageing Asia and the Pacific in Changing Times by : Subas Dhakal

Download or read book Ageing Asia and the Pacific in Changing Times written by Subas Dhakal and published by Springer Nature. This book was released on 2022-01-31 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates that there are wide-ranging potential challenges in addressing issues associated with ageing populations in both developed and developing countries of the region. This book brings together local, national and regional perspectives on the ageing population and sustainable development nexus in selected countries in the Asia Pacific region. The countries selected in this book include a mix of developed and developing economies that all reflect strong trade, investment and migration linkages. While the Asia Pacific region is forecast to enjoy high growth in the coming decade, a recurring common policy challenge is addressing the ‘demographic time bomb’ posed by ageing populations and workforces (Montague et al., 2017). Consequently, this book focuses on strategic policies and practices of multiple stakeholders, primarily: governments, industry and education systems, together with, the range of aged care services providers – in more effectively addressing these key socio-economic challenges associated with the ageing population for sustainable development.

International Marketing

Author : Michael R. Czinkota
Publisher :
ISBN 13 :
Total Pages : 896 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis International Marketing by : Michael R. Czinkota

Download or read book International Marketing written by Michael R. Czinkota and published by . This book was released on 1990 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Trade in Services in the Asia-Pacific Region

Author : Takatoshi Ito
Publisher : University of Chicago Press
ISBN 13 : 0226386783
Total Pages : 509 pages
Book Rating : 4.2/5 (263 download)

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Book Synopsis Trade in Services in the Asia-Pacific Region by : Takatoshi Ito

Download or read book Trade in Services in the Asia-Pacific Region written by Takatoshi Ito and published by University of Chicago Press. This book was released on 2007-11-01 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the tremendous growth of the service sector—including international trade in services—has outstripped that of manufacturing in many industrialized nations. As the importance of services has grown, economists have begun to focus on policy issues raised by them and have tried to understand what, if any, differences there are between production and delivery of goods and services. This volume is the first book-length attempt to analyze trade in services in the Asia-Pacific region. Contributors provide overviews of basic issues involved in studying the service sector; investigate the impact of increasing trade in services on the economies of Taiwan, Korea, and Hong Kong; present detailed analyses of specific service sectors (telecommunications, financial services, international tourism, and accounting); and extend our understanding of trade in services beyond the usual concept (measured in balance of payment statistics) to include indirect services and services undertaken abroad by subsidiaries and affiliates.

Sustainable Development: Asia-Pacific Perspectives

Author : Pak Sum Low
Publisher : Cambridge University Press
ISBN 13 : 1009040294
Total Pages : 512 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Sustainable Development: Asia-Pacific Perspectives by : Pak Sum Low

Download or read book Sustainable Development: Asia-Pacific Perspectives written by Pak Sum Low and published by Cambridge University Press. This book was released on 2022-01-13 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Asia-Pacific region has been experiencing rapid development in the past 30 years, and issues relating to sustainable development will become increasingly important in the coming decades. This comprehensive overview presents sustainable development from the perspectives of Asia and the Pacific, with contributions from more than 70 leading international experts. The first part focuses on the theories and practices of sustainable development, including national and regional perspectives, as well as international policies and law concerning climate change. The second part highlights the challenges and opportunities of sustainable development and poverty reduction amid the changing ecological, social, cultural, economic, and political environment in this region. These include issues such as the importance of science for sustainable development and related areas, including sustainable energy, stratospheric ozone depletion, climate change, land-use change, biodiversity, and disaster risk reduction. The volume is an invaluable reference for all researchers and policy makers with an interest in sustainable development.

Cases in Marketing Management and Strategy

Author : John A. Quelch
Publisher :
ISBN 13 :
Total Pages : 524 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Cases in Marketing Management and Strategy by : John A. Quelch

Download or read book Cases in Marketing Management and Strategy written by John A. Quelch and published by . This book was released on 1996 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.