Ethical And Social Marketing In Asia

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Ethical and Social Marketing in Asia

Author : Bang Nguyen
Publisher : Chandos Publishing
ISBN 13 : 0081001045
Total Pages : 342 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Ethical and Social Marketing in Asia by : Bang Nguyen

Download or read book Ethical and Social Marketing in Asia written by Bang Nguyen and published by Chandos Publishing. This book was released on 2015-02-16 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. explores the nature of ethical and social marketing from an Asian perspective discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications compares and contrasts unethical situations covering important aspects related to ethics, society and fairness includes an interesting mix of theory, research findings and practices

Broadening Cultural Horizons in Social Marketing

Author : Rachel Hay
Publisher : Springer Nature
ISBN 13 : 9811585172
Total Pages : 304 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Broadening Cultural Horizons in Social Marketing by : Rachel Hay

Download or read book Broadening Cultural Horizons in Social Marketing written by Rachel Hay and published by Springer Nature. This book was released on 2020-11-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.

Ethics in Social Marketing

Author : Alan R. Andreasen
Publisher : Georgetown University Press
ISBN 13 : 9781589013162
Total Pages : 228 pages
Book Rating : 4.0/5 (131 download)

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Book Synopsis Ethics in Social Marketing by : Alan R. Andreasen

Download or read book Ethics in Social Marketing written by Alan R. Andreasen and published by Georgetown University Press. This book was released on 2001-02-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.

Ethical Approaches to Marketing

Author : Carolyn Strong
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110659565
Total Pages : 248 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Ethical Approaches to Marketing by : Carolyn Strong

Download or read book Ethical Approaches to Marketing written by Carolyn Strong and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-08-23 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the environment and social injustice mount during the 21st century, harnessing the power of marketing to help find and promote positive solutions is going to be crucial for all our futures. Billy Bob Thornton once claimed publicly that ‘Marketing is the Devil’, but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." (Professor Ken Peattie)

Ethics, Social Responsibility and Sustainability in Marketing

Author : Ipek Altinbasak-Farina
Publisher : Springer
ISBN 13 : 9811379246
Total Pages : 279 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Ethics, Social Responsibility and Sustainability in Marketing by : Ipek Altinbasak-Farina

Download or read book Ethics, Social Responsibility and Sustainability in Marketing written by Ipek Altinbasak-Farina and published by Springer. This book was released on 2019-07-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.

Ethical Marketing Through Data Governance Standards and Effective Technology

Author : Saluja, Shefali
Publisher : IGI Global
ISBN 13 :
Total Pages : 349 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Ethical Marketing Through Data Governance Standards and Effective Technology by : Saluja, Shefali

Download or read book Ethical Marketing Through Data Governance Standards and Effective Technology written by Saluja, Shefali and published by IGI Global. This book was released on 2024-05-13 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance Standards and Effective Technology delves into the intricacies of achieving this unity by addressing the challenges and presenting solutions in a structured manner. The book explores the fundamental necessity for an effective data governance strategy. It emphasizes the eradication of silos and the establishment of regulations governing data classification, storage, and processing. Within this framework, the application of artificial intelligence in marketing takes center stage. The book investigates Artificial Intelligence (AI) marketing, machine learning methods, and data management systems. Furthermore, the book studies advertising standards and challenges on online platforms. The intersection of technology and advertising is dissected, focusing on virtual assistance through avatars and their impact on consumer psychology. The importance of a comprehensive database governance strategy is underscored, presenting a complete approach for corporations to navigate the intricacies of online marketing while upholding ethical standards.

The SAGE Handbook of Marketing Ethics

Author : Lynne Eagle
Publisher : SAGE
ISBN 13 : 1529738571
Total Pages : 975 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Marketing Ethics by : Lynne Eagle

Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice

Author : Linda Brennan
Publisher : World Scientific
ISBN 13 : 9811276072
Total Pages : 334 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice by : Linda Brennan

Download or read book Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice written by Linda Brennan and published by World Scientific. This book was released on 2023-04-25 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.

Sustainability and Social Marketing Issues in Asia

Author : Farzana Quoquab
Publisher : Emerald Group Publishing
ISBN 13 : 1800718470
Total Pages : 171 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Sustainability and Social Marketing Issues in Asia by : Farzana Quoquab

Download or read book Sustainability and Social Marketing Issues in Asia written by Farzana Quoquab and published by Emerald Group Publishing. This book was released on 2023-01-26 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability' and ‘social marketing’.

Social Marketing and Advertising in the Age of Social Media

Author : Lukas Parker
Publisher : Edward Elgar Publishing
ISBN 13 : 1786434679
Total Pages : 192 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Social Marketing and Advertising in the Age of Social Media by : Lukas Parker

Download or read book Social Marketing and Advertising in the Age of Social Media written by Lukas Parker and published by Edward Elgar Publishing. This book was released on 2020-11-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.

Ethical Approaches to Marketing

Author : Carolyn Strong
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311065573X
Total Pages : 259 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Ethical Approaches to Marketing by : Carolyn Strong

Download or read book Ethical Approaches to Marketing written by Carolyn Strong and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-08-23 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the environment and social injustice mount during the 21st century, harnessing the power of marketing to help find and promote positive solutions is going to be crucial for all our futures. Billy Bob Thornton once claimed publicly that ‘Marketing is the Devil’, but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." (Professor Ken Peattie)

Business Ethics in East Asia

Author : Chris Rowley
Publisher : Routledge
ISBN 13 : 1315455714
Total Pages : 170 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Business Ethics in East Asia by : Chris Rowley

Download or read book Business Ethics in East Asia written by Chris Rowley and published by Routledge. This book was released on 2018-07-26 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: For organisations and management the role of business ethics is of key importance, but to what extent business ethics are actually new or fashionable or universally applicable are interesting questions. Asia has been the site of contests between competing economic and ethical views of how economic norms and institutions are organized. This book examines the evolutionary similarities and differences of institutionalizing business ethics in Asia in a historical context and in comparison to better-explored business ethics literature, both empirically and theoretically. This collection uses both historical and contemporary cases in Japan, Korea and China to show that these countries have tried to balance their traditional business ethics norms and values with those that have been introduced from the West. Underpinning the case studies is the fact that these countries have historically pursued ethical mandates in running private corporations, although corruptive practices were also rampant during different historical periods.

International Business Research

Author : Moshe Banai
Publisher : Taylor & Francis
ISBN 13 : 100384619X
Total Pages : 149 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis International Business Research by : Moshe Banai

Download or read book International Business Research written by Moshe Banai and published by Taylor & Francis. This book was released on 2024-02-01 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on contributions from nine prominent scholars, the book reflects on global aspects of research in work, employment, leadership, management, and business. It follows current trends in global business research and recommends directions for closing the gaps between theory and practice for the benefit of executives in multinational corporations, academics, and international transients. Work and employment remain important and a core part of life, giving not only a sense of purpose, routine and meaning, but also independence and the ability to connect and contribute to the lives of others and society. Leadership styles and management behaviors in earlier multi-country studies did not demonstrate significant associative patterns regarding interpersonal leadership in different countries, and the use of mainstream single-country leadership meta-categories was invalidated. Thus, future studies of leadership should focus on investigating interpersonal leadership across national borders in combination with contemporary trends such as distance leadership, global virtual teams, and intersectionality. As more and more people seek employment across borders, various types of sojourners, specifically millions of low status international workers, with some few exceptions, have largely been ignored by scholars who study international mobility. This failure adds to the research - practice gap between scholars who investigate, and the practitioners who manage, sojourners of all status levels. This book will appeal to scholars in leadership, management, international business, cultural studies and to practicing managers. The chapters in this book were originally published in International Studies of Management & Organization.

Strategic Marketing Management in Asia

Author : Syed Saad Andaleeb
Publisher : Emerald Group Publishing
ISBN 13 : 1786357453
Total Pages : 592 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Strategic Marketing Management in Asia by : Syed Saad Andaleeb

Download or read book Strategic Marketing Management in Asia written by Syed Saad Andaleeb and published by Emerald Group Publishing. This book was released on 2016-12-22 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Marketing Ethics & Society

Author : Lynne Eagle
Publisher : SAGE
ISBN 13 : 1473934036
Total Pages : 321 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Marketing Ethics & Society by : Lynne Eagle

Download or read book Marketing Ethics & Society written by Lynne Eagle and published by SAGE. This book was released on 2015-09-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.

Social Computing and Social Media

Author : Gabriele Meiselwitz
Publisher : Springer
ISBN 13 : 3319399101
Total Pages : 474 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Social Computing and Social Media by : Gabriele Meiselwitz

Download or read book Social Computing and Social Media written by Gabriele Meiselwitz and published by Springer. This book was released on 2016-07-04 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 8th International Conference on Social Computing and Social Media, SCSM 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016. The total of 1287 papers and 186 posters presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 43 contributions included in the SCSM 2016 proceedings were organized in the following topical sections: designing and developing social media; users behaviour in social media; social media, policy, politics and engagement; social network analysis; social media in learning and collaboration; and enterprise social media.

Understanding Business Ethics

Author : Peter A. Stanwick
Publisher : SAGE Publications
ISBN 13 : 1071848283
Total Pages : 834 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Understanding Business Ethics by : Peter A. Stanwick

Download or read book Understanding Business Ethics written by Peter A. Stanwick and published by SAGE Publications. This book was released on 2024-05-08 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Business Ethics, Fourth Edition offers an impactful exploration into the realm of ethics in the global business environment. Authors Peter A. Stanwick and Sarah D. Stanwick integrate four key dimensions to differentiate their work from other ethics textbooks: a global perspective, real-world business cases, comprehensive ethics topics, and a consistent theme linking each chapter. Whether it′s uncovering the intricate relations between businesses and their stakeholders, discussing the effects of financial reporting, or exploring the ethical implications of information technology, marketing, human resources, and the natural environment, this textbook equips readers with a robust ethical framework for the business world. Additionally, the timely case studies from diverse industries demonstrate the very real consequences of ethical and unethical decisions. This title is accompanied by a complete teaching and learning package. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Select the Vantage tab on this page to learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Select the Resources tab on this page to learn more.