Place Event Marketing In The Asia Pacific Region

Download Place Event Marketing In The Asia Pacific Region full books in PDF, epub, and Kindle. Read online Place Event Marketing In The Asia Pacific Region ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Place Event Marketing in the Asia Pacific Region

Author : Waldemar Cudny
Publisher : Routledge
ISBN 13 : 1000430472
Total Pages : 140 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Place Event Marketing in the Asia Pacific Region by : Waldemar Cudny

Download or read book Place Event Marketing in the Asia Pacific Region written by Waldemar Cudny and published by Routledge. This book was released on 2021-08-19 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region’s soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies.

Postsocialist Shrinking Cities

Author : Chung-Tong Wu
Publisher : Routledge
ISBN 13 : 1000545563
Total Pages : 395 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!

Book Synopsis Postsocialist Shrinking Cities by : Chung-Tong Wu

Download or read book Postsocialist Shrinking Cities written by Chung-Tong Wu and published by Routledge. This book was released on 2022-05-03 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comparative analysis of shrinking cities in a broad range of postsocialist countries within the so-called Global East, a liminal space between North and South. While shrinking cities have received increased scholarly attention in the past decades, theoretical, and empirical research has remained predominantly centered on the Global North. This volume brings to the fore a range of new perspectives on urban shrinkage, identifying commonalities, differences, and policy experiences across a very diverse and vivid region with its various legacies and contemporary controversial developments. With chapters written by leading experts in the field, insider views assist in decolonizing urban theory. Specifically, the book includes chapters on shrinking cities in China, Russia, and postsocialist Europe, presenting comparative discussions within countries and crossnational cases on theoretical and policy implications. The book will be of interest to students and scholars researching urban studies, urban geography, urban planning, urban politics and policy, urban sociology, and urban development.

Growth and Change in Post-socialist Cities of Central Europe

Author : Waldemar Cudny
Publisher : Taylor & Francis
ISBN 13 : 1000514625
Total Pages : 274 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!

Book Synopsis Growth and Change in Post-socialist Cities of Central Europe by : Waldemar Cudny

Download or read book Growth and Change in Post-socialist Cities of Central Europe written by Waldemar Cudny and published by Taylor & Francis. This book was released on 2021-12-29 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents multidimensional socio-economic transformations taking place in the post-socialist cities located in selected countries of the Central European region. The analysis includes case studies from the Eastern part of Germany (Chemnitz, Leipzig), Poland (Łódź, Kielce, Katowice conurbation, and peripheral urban centres from Eastern Poland), Slovakia (Bratislava, Nitra), the Czech Republic (Olomouc, Brno), and from Hungary (Pécs). The analysed urban areas have undergone far-reaching political and socio-economic changes in the last 30 years. These changes began with the collapse of communism and the centrally planned economy system in the region of Central Europe. The beginning of this period, often referred to as post-socialist transformation, dates back to 1989. The consequence of the aforementioned political processes was the multifaceted socio-economic and demographic changes that significantly affected urban areas in Central Europe. This book presents an attempt to summarize the main long-term processes of changes taking place in these urban areas and to identify contemporary and future trends in their socio-economic development. The book will be valuable to undergraduate and postgraduate students in human geography, urban studies, economy, and city marketing, especially with an interest in Central Europe.

Business Issues in the Arts

Author : Anthony Rhine
Publisher : Taylor & Francis
ISBN 13 : 100062899X
Total Pages : 234 pages
Book Rating : 4.0/5 (6 download)

DOWNLOAD NOW!

Book Synopsis Business Issues in the Arts by : Anthony Rhine

Download or read book Business Issues in the Arts written by Anthony Rhine and published by Taylor & Francis. This book was released on 2022-08-08 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Issues in the Arts is a text designed to address some of the most prescient business issues that nonprofit arts organizations face today. This text is not a how-to but an in-depth dive into fourteen topics and their associated theories to augment learning in arts administration programs. With contributions from leading academics in arts administration, the book guides readers through an exploration of those topics which have been found by practitioners to be most vital and least explored. Chapters include numerous case examples to illustrate business theory in the artistic and creative environment. The academic contributors themselves each come with both professional backgrounds and research experience, and they are each introduced at the start of their chapters, allowing for a collection of voices to navigate through some oftentimes challenging topics. This book is designed for an advanced undergraduate course or a stand-alone graduate course on the intersection of business and management and the cultural and creative industries, especially those focusing on business issues in the arts.

The Interstitial Spaces of Urban Sprawl

Author : Cristian A. Silva
Publisher : Routledge
ISBN 13 : 100051806X
Total Pages : 230 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!

Book Synopsis The Interstitial Spaces of Urban Sprawl by : Cristian A. Silva

Download or read book The Interstitial Spaces of Urban Sprawl written by Cristian A. Silva and published by Routledge. This book was released on 2022-01-25 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes the idea of interstitial space as a theoretical framework to describe and understand the implications of in-between lands in urban studies and their profound transformative effects in cities and their urban character. The analysis of the interstitial spaces is structured into four themes: the conceptual grounds of interstitial spaces; the nature of interstices; the geographical scale of interstices; and the relationality of interstices. The empirical section of the book introduces seven cases that illustrate the varied nature of interstitiality to finally discuss its implications in the broader field of urban studies. Reflections upon further lines of enquiry and theories of urbanisation, urban sprawl, and cities are highlighted in the conclusion chapter. This is the ideal text for scholars of urban planning, strategic spatial planning, landscape planning, urban design, architecture, and other cognate disciplines as well as advanced students in these fields.

Urban Events, Place Branding and Promotion

Author : Waldemar Cudny
Publisher : Routledge
ISBN 13 : 0429756216
Total Pages : 208 pages
Book Rating : 4.4/5 (297 download)

DOWNLOAD NOW!

Book Synopsis Urban Events, Place Branding and Promotion by : Waldemar Cudny

Download or read book Urban Events, Place Branding and Promotion written by Waldemar Cudny and published by Routledge. This book was released on 2019-10-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research directions.

Handbook Event Market China

Author : Helmut Schwägermann
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110366770
Total Pages : 432 pages
Book Rating : 4.1/5 (13 download)

DOWNLOAD NOW!

Book Synopsis Handbook Event Market China by : Helmut Schwägermann

Download or read book Handbook Event Market China written by Helmut Schwägermann and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-12-14 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.

Event Tourism in Asian Countries

Author : Shruti Arora
Publisher : CRC Press
ISBN 13 : 1000369439
Total Pages : 402 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!

Book Synopsis Event Tourism in Asian Countries by : Shruti Arora

Download or read book Event Tourism in Asian Countries written by Shruti Arora and published by CRC Press. This book was released on 2022-03-24 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events, including repeat annual events, have the unique ability to drive sustainable tourism to certain areas and regions and to generate economic benefits for local communities. The events industry has grown dramatically over the last several decades, and there has been increased participation from governments, local communities, and the private sector. This new volume offers a wide variety of research, experience, and examples of events in Asia, including business meetings and conferences, destination weddings, carnivals, food and art festivals, music festivals and concerts, cultural and traditional events, religious and spiritual gatherings, sports events, and others. The authors, from various parts of Asia, give illustrative examples of events tourism from their home countries, including India, Sri Lanka, Turkey, Malaysia, Uzbekistan, and Kyrgyzstan. The diverse perspectives are from stakeholders, travelers, researchers, academicians, professionals in the event and tourism industry, and the community. The chapters in the volume cover the changing trends in the event tourism industry, the influence and role of social media and other technology, the contribution of women in events and festivals, and the impact of event tourism in economic development on local communities. Addressing the issues, challenges, and future of event tourism and management, this new volume will be a valuable addition to the library of event professionals, hospitality and tourism researchers, community development managers, and others in Asia and elsewhere.

Events Marketing Management

Author : Ivna Reic
Publisher : Taylor & Francis
ISBN 13 : 1136289801
Total Pages : 292 pages
Book Rating : 4.1/5 (362 download)

DOWNLOAD NOW!

Book Synopsis Events Marketing Management by : Ivna Reic

Download or read book Events Marketing Management written by Ivna Reic and published by Taylor & Francis. This book was released on 2016-09-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

Cases For Event Management and Event Tourism

Author : Donald Getz
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1915097355
Total Pages : 241 pages
Book Rating : 4.9/5 (15 download)

DOWNLOAD NOW!

Book Synopsis Cases For Event Management and Event Tourism by : Donald Getz

Download or read book Cases For Event Management and Event Tourism written by Donald Getz and published by Goodfellow Publishers Ltd. This book was released on 2023-04-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. It is a must have collection for all those studying and teaching event management and event tourism.

Research Handbook on Major Sporting Events

Author : Harry A. Solberg
Publisher : Edward Elgar Publishing
ISBN 13 : 1800885652
Total Pages : 875 pages
Book Rating : 4.8/5 (8 download)

DOWNLOAD NOW!

Book Synopsis Research Handbook on Major Sporting Events by : Harry A. Solberg

Download or read book Research Handbook on Major Sporting Events written by Harry A. Solberg and published by Edward Elgar Publishing. This book was released on 2024-01-18 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the organisation and administration of such events, including the bidding process, planning, management, sponsorship issues, and marketing.

Key Concepts in Event Management

Author : Bernadette Quinn
Publisher : SAGE
ISBN 13 : 1446281051
Total Pages : 209 pages
Book Rating : 4.4/5 (462 download)

DOWNLOAD NOW!

Book Synopsis Key Concepts in Event Management by : Bernadette Quinn

Download or read book Key Concepts in Event Management written by Bernadette Quinn and published by SAGE. This book was released on 2013-03-25 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here In recent years we have seen an enormous growth of festivals and event activity and the literature within the field is consequently huge. In order to make sense of this rapid and dynamic development, students are dependent on a book that can lead them through the myriad of theoretical frameworks offered. This book naturally situates itself in the middle of this need, offering a comprehensive and illuminating account of the festival and event field. Written with academic rigour yet accessible at the same time, Quinn proves herself to be an outstanding communicator and stimulator of knowledge. International in content and timely in its up to date coverage of key topics, this will be an invaluable reference source for students from Event Management, Tourism and Leisure studies. It will also be of great use for students from Business Studies, Marketing, Cultural Studies and Geography.

Events Management

Author : Charles Bladen
Publisher : Routledge
ISBN 13 : 1136980385
Total Pages : 607 pages
Book Rating : 4.1/5 (369 download)

DOWNLOAD NOW!

Book Synopsis Events Management by : Charles Bladen

Download or read book Events Management written by Charles Bladen and published by Routledge. This book was released on 2012-06-12 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice. Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program.

Strategic Sports Event Management

Author : Guy Masterman
Publisher : Routledge
ISBN 13 : 1000468003
Total Pages : 437 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Strategic Sports Event Management by : Guy Masterman

Download or read book Strategic Sports Event Management written by Guy Masterman and published by Routledge. This book was released on 2021-11-18 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, managing and evaluating events. Now in a fully revised and updated fourth edition, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and the long term. It uses international case studies in every chapter, from the NBA and NFL to Formula 1 and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of several Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including: sports organizations, such as the IOC, FIFA and World Athletics, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions, including finance, ticketing, transport, venues, IT, human resources and security marketing and communications, including social networking and new media the bidding process research and evaluation This new edition includes expanded coverage of digital and social media, the social impact of events, sustainability, security, entrepreneurship, employability and much more. It is an essential text for any sports event course and invaluable reading for any student or practitioner working in sport business, sport management, sport development or event management. The textbook is supported by useful online resources, including additional case studies and exam questions for each chapter.

The Routledge Handbook of Business Events

Author : Charles Arcodia
Publisher : Routledge
ISBN 13 : 1351810022
Total Pages : 414 pages
Book Rating : 4.3/5 (518 download)

DOWNLOAD NOW!

Book Synopsis The Routledge Handbook of Business Events by : Charles Arcodia

Download or read book The Routledge Handbook of Business Events written by Charles Arcodia and published by Routledge. This book was released on 2022-09-08 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry. The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale. This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisure, Marketing, Business and Development Studies.

Marketing Destinations and Venues for Conferences, Conventions and Business Events

Author : Rob Davidson
Publisher : Routledge
ISBN 13 : 113638037X
Total Pages : 295 pages
Book Rating : 4.1/5 (363 download)

DOWNLOAD NOW!

Book Synopsis Marketing Destinations and Venues for Conferences, Conventions and Business Events by : Rob Davidson

Download or read book Marketing Destinations and Venues for Conferences, Conventions and Business Events written by Rob Davidson and published by Routledge. This book was released on 2012-05-31 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments

Asian Inward and Outward FDI

Author : C. Alvstam
Publisher : Springer
ISBN 13 : 1137312211
Total Pages : 259 pages
Book Rating : 4.1/5 (373 download)

DOWNLOAD NOW!

Book Synopsis Asian Inward and Outward FDI by : C. Alvstam

Download or read book Asian Inward and Outward FDI written by C. Alvstam and published by Springer. This book was released on 2014-04-01 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asian Inward and Outward FDI brings together both works from researchers in international business and economic geography. The book is aimed for both scholars with interest in macro and micro economic impact of new flows of FDI.