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Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831037
Total Pages : 250 pages
Book Rating : 4.8/5 (31 download)
Download or read book The 2007 Leisure Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2007 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Miller Richard K Washington Kelli D
Publisher :
ISBN 13 : 9781577832157
Total Pages : 389 pages
Book Rating : 4.8/5 (321 download)
Download or read book The Leisure Market Research Handbook written by Miller Richard K Washington Kelli D and published by . This book was released on 2014-05-14 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Horner
Publisher : Routledge
ISBN 13 : 1136387854
Total Pages : 426 pages
Book Rating : 4.1/5 (363 download)
Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832737
Total Pages : 409 pages
Book Rating : 4.8/5 (327 download)
Download or read book Leisure Business Market Research Handbook 2019-2020 written by Richard Kendall Miller and published by . This book was released on 2018 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831204
Total Pages : 261 pages
Book Rating : 4.8/5 (312 download)
Download or read book The 2008 Leisure Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2007 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A.J. Veal
Publisher : Pearson UK
ISBN 13 : 1292217863
Total Pages : 549 pages
Book Rating : 4.2/5 (922 download)
Download or read book Research Methods for Leisure and Tourism written by A.J. Veal and published by Pearson UK. This book was released on 2017-12-19 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo. Key features Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis Practical guidance on conducting research and writing reports, showing the ‘how’ as well as the ‘what’ Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project International case studies and extensive examples from the leisure and tourism literature Questions, exercises and further reading for each chapter Extensive web-based support materials New to this edition The fifth edition has been fully updated throughout and includes additional material on: Management and policy-related research methods EndNote bibliographic referencing software Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters For the analysis of quantitative data, SPSS is updated to version 23 For qualitative data analysis, the guide to NVivo software is updated to version 11.
Author : Susan Horner
Publisher : Routledge
ISBN 13 : 1136387862
Total Pages : 424 pages
Book Rating : 4.1/5 (363 download)
Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Author :
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.E/5 ( download)
Download or read book The ... Leisure Market Research Handbook written by and published by . This book was released on 2007 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 306 pages
Book Rating : 4.E/5 ( download)
Download or read book The 2006 Entertainment, Media & Advertising Market Research Handbook written by and published by . This book was released on 2006 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald A. Nykiel
Publisher : Psychology Press
ISBN 13 : 0789034263
Total Pages : 383 pages
Book Rating : 4.7/5 (89 download)
Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Psychology Press. This book was released on 2007 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.
Author : C. Rojek
Publisher : Springer
ISBN 13 : 0230625185
Total Pages : 577 pages
Book Rating : 4.2/5 (36 download)
Download or read book A Handbook of Leisure Studies written by C. Rojek and published by Springer. This book was released on 2006-06-20 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique, international resource for Leisure Studies: in one volume the history, organization and central debates in the field of Leisure Studies are defined, providing a one-stop-shop for students and an agenda for future debate and research academics.
Author : Adrian Lubowiecki-Vikuk
Publisher : Springer Nature
ISBN 13 : 3030598209
Total Pages : 329 pages
Book Rating : 4.0/5 (35 download)
Download or read book Handbook of Sustainable Development and Leisure Services written by Adrian Lubowiecki-Vikuk and published by Springer Nature. This book was released on 2021-01-16 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews empirical and theoretical research on sustainable development in the context of leisure management for communities. Although leading research centers are pursuing interdisciplinary research on leisure in the context of sustainable development, there are still few papers that holistically address the current challenges in this area. In addition, demographic changes have made the promotion of a healthy lifestyle essential. Doing so requires responsible behavior on the part of various stakeholders in this market. This book fills an important gap in the literature and gathers contributions from an interdisciplinary and international team of authors, whose fields of expertise include human geography, management, intersections of sustainability and leisure, behavioral psychology and tourism.
Author : Human Kinetics
Publisher : Human Kinetics
ISBN 13 : 0736082883
Total Pages : 386 pages
Book Rating : 4.7/5 (36 download)
Download or read book Dimensions of Leisure for Life written by Human Kinetics and published by Human Kinetics. This book was released on 2010 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Leisure is everywhere, but its impact on people's lives is often overlooked. Leisure is more than “doing nothing” or “hanging out.” It has implications for society, affecting economics, politics, business, health, and the environment. On an individual level, it offers multiple opportunities for personal growth and development. And it contributes to a better quality of life for individuals and communities as a whole. With Dimensions of Leisure for Life: Individuals and Society, students will learn to understand and appreciate leisure and explore the ways that their leisure choices can help them lead happier, more balanced lives both now and in the future. ... With contributions from 22 leading professors, the book examines the following: the concept of leisure, including the various ways in which it has been defined and described, the benefits associated with it, the scope of the leisure industry field, and the basis for studying leisure as a social science; the impact of leisure on quality of life, health, physical activity and stress levels, and overall happiness and well-being; the social significance of leisure, including the interaction of leisure with history, contemporary society, technology, the environment, economics, and politics and public policy; the factors that influence each individual's leisure choices and level of involvement in leisure activities, such as awareness of local options, barriers of age, gender, sexual orientation, race, ethnicity, religion, or socioeconomic status, geographic distribution of leisure spaces; and maturity level and stage of development."--Publisher.
Author : Cathy H.C. Hsu
Publisher : Routledge
ISBN 13 : 1136338152
Total Pages : 458 pages
Book Rating : 4.1/5 (363 download)
Download or read book The Routledge Handbook of Tourism Research written by Cathy H.C. Hsu and published by Routledge. This book was released on 2012-08-21 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Research is a compendium of some of the most relevant issues affecting tourism development today. The topics addressed in this book provide some new thinking for those involved in tourism research. This book takes the reader from the beginnings of tourism research to a discussion of emerging forms of tourism and selected examples of tourism development. The underlying theoretical dimensions are reviewed, analysed and discussed from a number of perspectives. This book brings together leading researchers, many of whom are members of the International Academy for the Study of Tourism, to discuss tourism today and its future. The works included in this volume are diverse, in terms of geographical context, research methodology, root discipline, and perspective. This book represents studies based in Europe, North America, Oceania, and Asia. Research methodologies include both quantitative and qualitative. Both macro and micro issues are discussed from the economic, psychological, sociological, political science, marketing, and other perspectives, which reflect the interdisciplinary nature of tourism studies. This book is divided into 6 sections. Section 1 considers the foundations for tourism research. Section 2 discusses the implications for destination management and section 3 discusses planning for tourism development. Section 4 covers human capital for tourism development. And finally, section 5 evaluates emerging forms of tourism and then section 6 offers insights into tourism evolution. It offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text will provide an invaluable resource for all those with an interest in tourism research. This is essential reading for students, researchers & academics of Tourism as well as those of related studies in particular Leisure, Hospitality & Development Studies.
Author : Hans Hedin
Publisher : John Wiley & Sons
ISBN 13 : 1118923626
Total Pages : 290 pages
Book Rating : 4.1/5 (189 download)
Download or read book The Handbook of Market Intelligence written by Hans Hedin and published by John Wiley & Sons. This book was released on 2014-06-30 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. • Full of best practice advice from hundreds of real-life international case studies • Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data • Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development
Author : Scott McCabe
Publisher : Routledge
ISBN 13 : 1317936191
Total Pages : 695 pages
Book Rating : 4.3/5 (179 download)
Download or read book The Routledge Handbook of Tourism Marketing written by Scott McCabe and published by Routledge. This book was released on 2014-01-03 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.
Author : Lía Rodriguez de la Vega
Publisher : Springer
ISBN 13 : 3319755293
Total Pages : 451 pages
Book Rating : 4.3/5 (197 download)
Download or read book Handbook of Leisure, Physical Activity, Sports, Recreation and Quality of Life written by Lía Rodriguez de la Vega and published by Springer. This book was released on 2018-05-23 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides an overview and synthesis of relevant literature related to leisure and recreation, and physical activity and its relationship to quality of life. Divided into two parts, the text presents the analysis of leisure and recreation studies and physical activities and sports, with diverse populations. The first part deals with leisure and recreation in relation to quality of life, with different perspectives on different age groups, ethnic groups, the approach of an Integrated Model of Leisure Well-being focusing on how leisure activities contribute to leisure well-being etc. The second part deals with physical activities and sports in relation to quality of life, discussing the consideration that "exercise is good for you", associating physical exercise with other conditions of life in society, its impact on people with disabilities, etc. It is of interest to researchers and students, legislators, educators, providers of leisure services.
