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Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831204
Total Pages : 261 pages
Book Rating : 4.8/5 (312 download)
Download or read book The 2008 Leisure Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2007 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832737
Total Pages : 409 pages
Book Rating : 4.8/5 (327 download)
Download or read book Leisure Business Market Research Handbook 2019-2020 written by Richard Kendall Miller and published by . This book was released on 2018 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Miller Richard K Washington Kelli D
Publisher :
ISBN 13 : 9781577832157
Total Pages : 389 pages
Book Rating : 4.8/5 (321 download)
Download or read book The Leisure Market Research Handbook written by Miller Richard K Washington Kelli D and published by . This book was released on 2014-05-14 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831037
Total Pages : 250 pages
Book Rating : 4.8/5 (31 download)
Download or read book The 2007 Leisure Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2007 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Horner
Publisher : Routledge
ISBN 13 : 1136387862
Total Pages : 424 pages
Book Rating : 4.1/5 (363 download)
Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Author : Richard Kendall Miller
Publisher : Richard K Miller & Associates
ISBN 13 : 9781577831211
Total Pages : 307 pages
Book Rating : 4.8/5 (312 download)
Download or read book The 2008 Travel & Tourism Market Research Handbook written by Richard Kendall Miller and published by Richard K Miller & Associates. This book was released on 2007-11-01 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.E/5 ( download)
Download or read book The ... Travel & Tourism Market Research Yearbook written by and published by . This book was released on 2008 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.E/5 ( download)
Download or read book Casinos written by and published by . This book was released on 2009 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.E/5 ( download)
Download or read book Hotels & Resorts written by and published by . This book was released on 2008 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth assessment of the entire scope of the U.S. lodging industry ... from luxury resorts to budget motels ... from boutique hotels to timeshares ... from hotel condos to historic hotels ... from leisure guests to business customers ... from hotel fine dining to special holiday packages ... from guest amenities to accommodations for travelers with pets ... from financial assessments to geographic analysis.
Author : C. Rojek
Publisher : Springer
ISBN 13 : 0230625185
Total Pages : 577 pages
Book Rating : 4.2/5 (36 download)
Download or read book A Handbook of Leisure Studies written by C. Rojek and published by Springer. This book was released on 2006-06-20 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique, international resource for Leisure Studies: in one volume the history, organization and central debates in the field of Leisure Studies are defined, providing a one-stop-shop for students and an agenda for future debate and research academics.
Author : Adrian Lubowiecki-Vikuk
Publisher : Springer Nature
ISBN 13 : 3030598209
Total Pages : 329 pages
Book Rating : 4.0/5 (35 download)
Download or read book Handbook of Sustainable Development and Leisure Services written by Adrian Lubowiecki-Vikuk and published by Springer Nature. This book was released on 2021-01-16 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews empirical and theoretical research on sustainable development in the context of leisure management for communities. Although leading research centers are pursuing interdisciplinary research on leisure in the context of sustainable development, there are still few papers that holistically address the current challenges in this area. In addition, demographic changes have made the promotion of a healthy lifestyle essential. Doing so requires responsible behavior on the part of various stakeholders in this market. This book fills an important gap in the literature and gathers contributions from an interdisciplinary and international team of authors, whose fields of expertise include human geography, management, intersections of sustainability and leisure, behavioral psychology and tourism.
Author : Tony Blackshaw
Publisher : Routledge
ISBN 13 : 1136495592
Total Pages : 633 pages
Book Rating : 4.1/5 (364 download)
Download or read book Routledge Handbook of Leisure Studies written by Tony Blackshaw and published by Routledge. This book was released on 2013-07-18 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: This landmark publication brings together some of the most perceptive commentators of the present moment to explore core ideas and cutting edge developments in the field of Leisure Studies. It offers important new insights into the dynamics of the transformation of leisure in contemporary societies, tracing the emergent issues at stake in the discipline and examining Leisure Studies’ fundamental connections with cognate disciplines such as Sociology, Cultural Studies, History, Sport Studies and Tourism. This book contains original work from key scholars across the globe, including those working outside the Leisure Studies mainstream. It showcases the state of the art of contemporary Leisure Studies, covering key topics and key thinkers from the psychology of leisure to leisure policy, from Bourdieu to Baudrillard, and suggests that leisure in the 21st century should be understood as centring on a new ‘Big Seven’ (holidays, drink, drugs, sex, gambling, TV and shopping). No other book has gone as far in redefining the identity of the discipline of Leisure Studies, or in suggesting how the substantive ideas of Leisure Studies need to be rethought. The Routledge Handbook of Leisure Studies should therefore be the intellectual guide of first choice for all scholars, academics, researchers and students working in this subject area.
Author : Dogan Gursoy
Publisher : Routledge
ISBN 13 : 1351588273
Total Pages : 710 pages
Book Rating : 4.3/5 (515 download)
Download or read book The Routledge Handbook of Destination Marketing written by Dogan Gursoy and published by Routledge. This book was released on 2018-04-27 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Author : Leigh Robinson
Publisher : Routledge
ISBN 13 : 1136660860
Total Pages : 710 pages
Book Rating : 4.1/5 (366 download)
Download or read book Routledge Handbook of Sport Management written by Leigh Robinson and published by Routledge. This book was released on 2013-03-01 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.
Author : Marin A. Marinov
Publisher : Edward Elgar Publishing
ISBN 13 : 1784713171
Total Pages : 328 pages
Book Rating : 4.7/5 (847 download)
Download or read book Research Handbook of Marketing in Emerging Economies written by Marin A. Marinov and published by Edward Elgar Publishing. This book was released on 2017-04-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issues from a universal as well as regional and country-specific perspective, shedding light on general topics such as data collection procedure equivalence and marketing accountability, and also exploring various contexts like Central & Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing and retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.
Author : Maya Ivanova
Publisher : Routledge
ISBN 13 : 1317618432
Total Pages : 721 pages
Book Rating : 4.3/5 (176 download)
Download or read book The Routledge Handbook of Hotel Chain Management written by Maya Ivanova and published by Routledge. This book was released on 2016-05-05 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, approximately 80 percent of hotels currently being constructed around the world are chain affiliated and, in 2014, the five largest brands held over a one million rooms. The high economic importance of the hotel chains and their global presence justifies the academic research in the field however, despite this, there is no uniform coverage in the current body of literature. This Handbook aids in filling the gap by exploring and critically evaluates the debates, issues and controversies of all aspects of hotel chains from their nature, fundamentals of existence and operation, expansion, strategic and operational aspects of their activities and geographical presence. It brings together leading specialists from range of disciplinary backgrounds and regions to provide state-of-the-art theoretical reflection and empirical research on current issues and future debates. Each of the five inter-related section explores and evaluates issues that are of extreme importance to hotel chain management, focusing on theoretical issues, the expansion of hotel chains, strategic and operational issues, the view point of the individual affiliated hotel and finally the current and future debates in the theory and practice of hotel chain management arising from globalisation, demographic trends, sustainability, and new technology development. It provides an invaluable resource for all those with an interest in hotel management, hospitality, tourism and business encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, Business and Events Management.
Author :
Publisher :
ISBN 13 : 9781577830511
Total Pages : 588 pages
Book Rating : 4.8/5 (35 download)
Download or read book The 2005 Travel and Leisure Market Research Handbook written by and published by . This book was released on 2005 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
