Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Leisure Business Market Research Handbook 2019 2020 full books in PDF, epub, and Kindle. Read online Leisure Business Market Research Handbook 2019 2020 ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832737
Total Pages : 409 pages
Book Rating : 4.8/5 (327 download)
Download or read book Leisure Business Market Research Handbook 2019-2020 written by Richard Kendall Miller and published by . This book was released on 2018 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832751
Total Pages : 648 pages
Book Rating : 4.8/5 (327 download)
Download or read book Travel & Tourism Market Research Handbook 2019-2020 written by Richard Kendall Miller and published by . This book was released on 2018 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard K. Miller
Publisher :
ISBN 13 : 9781577832744
Total Pages : pages
Book Rating : 4.8/5 (327 download)
Download or read book RETAIL BUSINESS MARKET RESEARCH HANDBOOK 2019-2020 written by Richard K. Miller and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gabriel Cepeda Carrión
Publisher : Taylor & Francis
ISBN 13 : 1000907392
Total Pages : 361 pages
Book Rating : 4.0/5 (9 download)
Download or read book Sport Management in the Ibero-American World written by Gabriel Cepeda Carrión and published by Taylor & Francis. This book was released on 2023-07-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations. The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behavior in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data, and examples of best practice in innovation. This is fascinating reading for any student, researcher, or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies.
Author : Gursoy, Dogan
Publisher : Edward Elgar Publishing
ISBN 13 : 1800371411
Total Pages : 528 pages
Book Rating : 4.8/5 (3 download)
Download or read book Handbook on Tourism and Social Media written by Gursoy, Dogan and published by Edward Elgar Publishing. This book was released on 2022-02-11 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.
Author : Susan Horner
Publisher : Routledge
ISBN 13 : 1136387862
Total Pages : 424 pages
Book Rating : 4.1/5 (363 download)
Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Author : Ronald A. Nykiel
Publisher : Psychology Press
ISBN 13 : 0789034263
Total Pages : 383 pages
Book Rating : 4.7/5 (89 download)
Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Psychology Press. This book was released on 2007 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.
Author : Anupama S. Kotur
Publisher : Emerald Group Publishing
ISBN 13 : 1839829028
Total Pages : 395 pages
Book Rating : 4.8/5 (398 download)
Download or read book The Emerald Handbook of Luxury Management for Hospitality and Tourism written by Anupama S. Kotur and published by Emerald Group Publishing. This book was released on 2022-01-25 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of Luxury Management for Hospitality and Tourism brings together global philosophies, principles and practices in luxury tourism management, exploring the changing paradigms of the upcoming post-pandemic global luxury travel market.
Author : David J. Shonk
Publisher : Human Kinetics
ISBN 13 : 1492594237
Total Pages : 346 pages
Book Rating : 4.4/5 (925 download)
Download or read book Sales and Revenue Generation in Sport Business written by David J. Shonk and published by Human Kinetics. This book was released on 2021-10-21 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation in Sport Business With HKPropel Access provides a comprehensive overview of the many ways in which sport organizations generate revenues, and it teaches students the practical concepts they will need for success. Going beyond theoretical concepts of sales and sales management, the authors present an applied approach to revenue generation in sport: the PRO method of sales (PROspect, PRObe, PROvide, PROpose, PROtect). Students will learn how this proven five-step process for generating revenue is applicable across all avenues in sport business, including ticket sales, broadcasting and media revenue, sponsorships, corporate giving and foundation revenue, fundraising and development, grant writing, concessions, merchandising, and social media. The text covers how this sales strategy can be applied across the broad industry of sport—from professional sport and intercollegiate and interscholastic athletics to amateur sport and organizations in recreational settings—equipping students for meaningful careers with longer-lasting success within any segment of the sport industry they enter. Throughout the text, themed sidebars provide examples of industry best practices and successful sales strategies. Case studies in each chapter, plus discussion questions, enhance the learning experience. Plus, related online learning activities delivered through HKPropel offer practical interactive scenarios that will better prepare students to enter the sport industry. Organized by function of revenue generation, each section offers a video, an interactive scenario activity that can be assigned by instructors, and sales script templates that may be downloaded and edited for a specific application. Sales and Revenue Generation in Sport Business is designed to give students the practical knowledge they need to understand the sales process and how to successfully apply the PRO method of sales. Armed with this foundational knowledge, they will be better prepared to begin and succeed in a career in sport business. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Author : Saurabh Kumar Dixit
Publisher : Taylor & Francis
ISBN 13 : 1000642321
Total Pages : 1097 pages
Book Rating : 4.0/5 (6 download)
Download or read book Routledge Handbook of Wine Tourism written by Saurabh Kumar Dixit and published by Taylor & Francis. This book was released on 2022-11-25 with total page 1097 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism. Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories. Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.
Author : Joseph S. Chen
Publisher : Emerald Group Publishing
ISBN 13 : 1839823844
Total Pages : 226 pages
Book Rating : 4.8/5 (398 download)
Download or read book Advances in Hospitality and Leisure written by Joseph S. Chen and published by Emerald Group Publishing. This book was released on 2020-11-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sixteenth annual volume of Advances in Hospitality and Leisure includes full papers and research notes. Articles involve a quantitative or qualitative approach along with conceptual models.
Author : Norm O'Reilly
Publisher : Human Kinetics
ISBN 13 : 1718200951
Total Pages : 402 pages
Book Rating : 4.7/5 (182 download)
Download or read book Canadian Sport Marketing written by Norm O'Reilly and published by Human Kinetics. This book was released on 2022-05-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors. Canadian Sport Marketing, Third Edition With HKPropel Access, brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing students with a toolbox of useful tactics, frameworks, models, and knowledge to support a promising career or future learning in sport marketing. It covers essential topics, including the Canadian sport system and Canadian consumer behavior, market research, branding, pricing, sponsorship, ambush marketing, traditional media, social media, and digital marketing. Additionally, a sample marketing plan provides instructors an invaluable opportunity for assigned experiential learning and gives students a practical tool for use in early career work. The only text focusing on Canadian sport marketing, this edition has been extensively updated to foster applied learning in sport marketing concepts and theories, supported by expert perspectives from the Canadian sport industry. Over 40 sport industry executives and experts contribute to the In the Know sidebars, Executive Perspective, and case studies, which draw from the most successful Canadian sport brands, events, and organizations to provide real-life application of the material. Authors Norm O’Reilly and Benoit Séguin welcome Gashaw Abeza and Michael Naraine, forming an author team with comprehensive professional experience in the Canadian sport sector. With reflections on, and references to, a variety of Canadian and provincial sport entities, this third edition offers the following: Learning objectives provide students a road map to navigate the content while maximizing retention. In the Know sidebars direct student attention to the consideration of real-world situations and sport business analysis. Executive Perspective sidebars, written by individuals who work within the industry, bring sport marketing concepts to life by using examples from Canadian sport businesses. Case studies in HKPropel allow enhanced practical application and use real Canadian examples with questions to ensure critical analysis and understanding. Test Your Knowledge questions help students assess their learning. Answers are provided in the instructor guide. A glossary helps students identify and learn key vocabulary within the text. A sample marketing plan provides an opportunity to review a completed marketing plan, and students can also use it as a template for creating their own plan. Also new to Canadian Sport Marketing, Third Edition, are case studies and quizzes delivered through HKPropel. These are designed to increase student engagement and help students more deeply examine their comprehension of the material. Strengthen and prepare students for future success in the sport industry with Canadian Sport Marketing, Third Edition With HKPropel Access. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Author : Paul M. Pedersen
Publisher : Edward Elgar Publishing
ISBN 13 : 1802207570
Total Pages : 463 pages
Book Rating : 4.8/5 (22 download)
Download or read book Research Handbook on Sport and COVID-19 written by Paul M. Pedersen and published by Edward Elgar Publishing. This book was released on 2022-11-11 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely Research Handbook examines sport-related research and analysis pertaining to how the sport industry has been impacted by the Covid-19 pandemic. Taking stock of the changes over the course of the pandemic, it also provides key insights into how the sport industry and its stakeholders might move forward in post-pandemic times.
Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000933237
Total Pages : 717 pages
Book Rating : 4.0/5 (9 download)
Download or read book Routledge Handbook of Trends and Issues in Global Tourism Supply and Demand written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-09-25 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides a comprehensive overview of trends and issues in the global supply and demand on tourism. With contributions from 70 authors, this Handbook showcases a diverse range of perspectives with insights from around the globe. It reviews the interactions among trends and issues, and it emphasises the importance of tracking and interpreting these on a global scale. The book is organized into three parts, with Part I focusing on supply-side trends including transport, attractions, culture, heritage tourism, technology, policies, and destination management. Part II critically reviews the external factor trends, including the impact of terrorism, multi-crisis destinations, Generation Z’s important contributions to the sector, the regulation of sharing economy platforms and nature tourism in future. Part III focuses on market-led trends such as bleisure, glamping, VFR travel, transformational tourism and new trends in wellness tourism following the post-COVID era. The book also provides predictions for the upcoming decades. This Handbook will be a vital tool for researchers, students, and practitioners in the tourism and hospitality sector to further develop their knowledge and expertise in the field. It examines business and policy implications, offering guidance for developing sustainable competitive advantage.
Author : Akel, Gökhan
Publisher : IGI Global
ISBN 13 : 1668443821
Total Pages : 596 pages
Book Rating : 4.6/5 (684 download)
Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
Author : Harry A. Solberg
Publisher : Edward Elgar Publishing
ISBN 13 : 1800885652
Total Pages : 875 pages
Book Rating : 4.8/5 (8 download)
Download or read book Research Handbook on Major Sporting Events written by Harry A. Solberg and published by Edward Elgar Publishing. This book was released on 2024-01-18 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the organisation and administration of such events, including the bidding process, planning, management, sponsorship issues, and marketing.
Author : Duane V. Knudson
Publisher : Human Kinetics
ISBN 13 : 1718202741
Total Pages : 482 pages
Book Rating : 4.7/5 (182 download)
Download or read book Introduction to Kinesiology written by Duane V. Knudson and published by Human Kinetics. This book was released on 2021-10-20 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Kinesiology: Studying Physical Activity, Sixth Edition With HKPropel Access, offers students a comprehensive overview of the field of kinesiology and explores the subdisciplinary fields of study, common career paths, and emerging ideas that are part of this dynamic and expanding discipline. This engaging, full-color introductory text stimulates curiosity about the vast field of kinesiology and generates awareness of the long-standing and current issues that kinesiology professionals seek to understand and solve. Introduction to Kinesiology, Sixth Edition, features a three-section structure that has always been a strength of this leading introductory textbook. Part I examines the diversity of physical activity and kinesiology and summarizes the importance of knowledge gained through physical activity experiences. Part II delves into the seven major subdisciplines of kinesiology, with an overview of major historical events, research methods, professional work and application, and ideas for career advancement in each. Part III elaborates on professionalism and then examines five main areas for career opportunities. With hundreds of updated references, the sixth edition includes the latest research and data available as well as an increased emphasis on sensitivity and inclusion. New editor Timothy A. Brusseau, a national youth physical activity expert who has served on the board of directors for the American Kinesiology Association, contributes his expertise and insight to the text. Additional updates to the sixth edition include the following: Related online learning tools delivered through HKPropel offer interactive opportunities to engage with and better understand the content. Updates to data, research, and graphics incorporate the most recent discoveries. New Research and Evidence-Based Practice in Kinesiology sidebars highlight influential contemporary studies and discuss how they can be applied in professional settings as an evidence-based practice. New Subdisciplinary Highlight sidebars feature trending topics in the subdisciplines of kinesiology. New Hot Career Opportunity sidebars discuss emerging career paths for kinesiology and exercise science majors. The online learning activities include audio, video, drag-and-drop activities, and scenario-based exercises to fully immerse students into the various aspects of kinesiology. Students will learn how to read and evaluate research and will develop the ability to think critically in order to confront specific challenges. Most of the activities can be assigned, and progress tracked, directly through HKPropel. Chapter quizzes (assessments), which are automatically graded, may also be assigned to test comprehension of critical concepts. Ample learning aids within the text—such as chapter objectives, summaries, key points, and review questions—will also aid in knowledge retention. Opening scenarios at the beginning of each chapter feature a specific athlete, activity, or issue in kinesiology that serves to illustrate the main points. Introduction to Kinesiology provides essential information for students embarking on their study of kinesiology, and this updated sixth edition prepares them for future courses and further study. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
