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The Efficacy Of Online Purchases In Influencing Buying Habits
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Book Synopsis The Efficacy of Online Purchases in Influencing Buying Habits by : C. Smart
Download or read book The Efficacy of Online Purchases in Influencing Buying Habits written by C. Smart and published by . This book was released on 2019-05-24 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2015 in the subject Sociology - Consumption and Advertising, grade: 69, B, Nnamdi Azikiwe University Awka, course: Mass Communication, language: English, abstract: The world right now obviously cannot do without the internet. With the internet almost a part of human life, even the business life as it concerns buying and selling via the Internet, it is therefore necessary to investigate the efficacy of the products bought online without having physical feel of it as it encourages further decision to want to continue buying.
Author :Emerald Group Publishing Limited Publisher :Emerald Group Publishing ISBN 13 :1785608703 Total Pages :196 pages Book Rating :4.7/5 (856 download)
Book Synopsis A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment by : Emerald Group Publishing Limited
Download or read book A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-11-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment
Book Synopsis Online Impulse Buying and Cognitive Dissonance by : Giovanni Mattia
Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt
Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Book Synopsis Drivers and Barriers for Online Consumer Behavior by : Dr. Anita Maheshwari
Download or read book Drivers and Barriers for Online Consumer Behavior written by Dr. Anita Maheshwari and published by Shashwat Publication. This book was released on 2023-02-12 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patterns from bricks and mortar to online shopping. Though consumers have started welcoming and adopting this new phenomenon but still the move is not in its full swing. Consumers are somewhat reluctant to use it as they are facing various kinds of obstacles. Since consumers are central point of any business to achieve success, it is imperative to analyze and understand consumers behavior and attitudes to make them satisfied. The book makes an attempt to assess the web-based shopping behavior of consumers in India. Specifically it presents a clear picture of concerns and issues that exist in the adoption of online shopping. The main objective of this study is to explore major factors which consumers consider while making online purchases and to expose the factors which create hindrance to online shopping. The present work is a modified version of author's research work for which she has been awarded a Doctorate degree by Department of Business Administration, University of Kota.
Book Synopsis Digital Influence on Consumer Habits by : Nripendra Singh
Download or read book Digital Influence on Consumer Habits written by Nripendra Singh and published by Emerald Group Publishing. This book was released on 2024-04-23 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.
Book Synopsis Comparison-Shopping Services and Agent Designs by : Wan, Yun
Download or read book Comparison-Shopping Services and Agent Designs written by Wan, Yun and published by IGI Global. This book was released on 2009-04-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book investigates the effects of the evolution of comparison-shopping techniques and processes with the ready availability of online resources over the past few years"--Provided by publisher.
Book Synopsis Modeling Consumer Adoption of the Internet as a Shopping Medium: An Integrated Perspective by : Chuanlan Liu
Download or read book Modeling Consumer Adoption of the Internet as a Shopping Medium: An Integrated Perspective written by Chuanlan Liu and published by Cambria Press. This book was released on 2004 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Clickology written by Graham Jones and published by Nicholas Brealey. This book was released on 2013-12-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're only a click away from online success. The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click. Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges, in this informative book internet psychologist Graham Jones reveals: * Why most online shopping carts are abandoned before a purchase is ever made and how to stop this happening in your store * Why having a centrally positioned search box aids navigation and increases sales * Why offering free shipping online pays off * Why it makes sense to be sociable He also reveals the why of consumer behaviour online, how it differs from offline behavior, and how you can use this understanding to create a store that connects with and engages your customers on both a practical and a psychological level a store that demonstrates true clickology. Using an accessible five-step CLICK system for turning clicks into dollars, the book shows how to learn from the experience of both on- and offline, and apply lessons to both. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Click.ology shows you how to thrive.
Book Synopsis Time Factor Influences Consumer Behavior by : Johnny Ch Lok
Download or read book Time Factor Influences Consumer Behavior written by Johnny Ch Lok and published by . This book was released on 2019-11-20 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consequently, promoting online shopping is as a time-saver is likely to be effective for these experiencing situational time pressure. Those with situational pressure would almost certainly welcome anything that would reduce their activity level and the demands on their time. In fact, there is really no adult learning method for store shopping because it is something everyone learns to do from early childhood. But for many adult consumers, they feel have interest to learn how to use internet and web to shopping. Some adult will feel interest and it is value to learn how to use internet channel to anticipate the complexity of shopping online. For example, Super Walmart cheap frocery store that carries many thousands of products and brands to let online shoppers won't feel confused when viewing its online merchant's home page with only a few menu items and links from its website. So, Super Walmart website can let online shoppers to feel difficult that they can save much time to enter any merchants' home page . They only need to view the Super Walmart's website, then they can find any preference cheap grocercies to compare and evaluate which one(s) is (are) value to buy. So, Super Walmart's website can let global cheap grocery online shoppers feel it can help them to save time to find any merchant's products from internet conveniently. Consequently, online shopping will be one popular time saving consumption channel to reduce time pressure to some consumers nowadays. Secondly, I shall explain that what determines purchase decisions for airline tickets when the traveller fees time stress. When a travelling planner has no enough time to prepare whose travelling journey, whether the time stress will influence he/she feels decision difficulties and frustration, when it will cause he/she needs to gather significant amounts of information to lead to make to choose which airline ticket is the most right choice? How and number of airline options and time pressure influence the airline ticket buyer's purchase decision?
Download or read book Action Control written by Julius Kuhl and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It is not thought as such that can move anything, but thought which is for the sake of something and is practical." This discerning insight, which dates back more than 2000years to Aristotle, seems to have been ignored by most psycholo gists. For more than 40years theories of human action have assumed that cogni tion and action are merely two sides of the same coin. Approaches as different as S-O-R behaviorism,social learning theory, consistency theories,and expectancy value theories of motivation and decision making have one thing in common: they all assume that "thought (or any other type of cognition) can move any thing," that there is a direct path from cognition to behavior. In recent years, we have become more and more aware of the complexities in volved in the relationship between cognition and behavior. People do not always do what they intend to do. Aside from several nonpsychological factors capable of reducing cognition-behavior consistency, there seems to be a set of complex psychological mechanisms which intervene between action-related cognitions, such as beliefs, expectancies, values, and intentions,and the enactment of the be havior suggested by those cognitions. In our recent research we have focused on volitional mechanismus which presumably enhance cognition-behavior consistency by supporting the main tenance of activated intentions and prevent them from being pushed aside by competing action tendencies.
Book Synopsis A Study of Factors Affecting Consumer's Online Shopping Behavior and Their Impact on Behavioral Intention by : Anurag Pandey
Download or read book A Study of Factors Affecting Consumer's Online Shopping Behavior and Their Impact on Behavioral Intention written by Anurag Pandey and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose - To find out the factors affecting consumers' online shopping behavior and their impact on Behavioral Intention.Design/methodology/approach - A Cross-sectional descriptive study using snowball sampling for selecting the samples from online shopping users of 11 districts of Central U.P. The schedule and Web-based structured questionnaire have been used for collecting the data. The factor analysis is performed for identifying the factors, the multiple regression analysis is used for creating a regression line.Findings - The study results recommend that consumers' online shopping behavior is being affected by several factors like social influence, self-efficacy, perceived credibility, performance expectancy, effort expectancy, website design, social media, and delivery of goods.Research limitations/implications - The study results can be generalized to the online shopping users of the selected districts of central U.P. only. In future studies, more statistical techniques might be applied for improving the conclusiveness of the findings reported in the study.Practical Implications - The researcher can use the findings of the study in future studies. The findings can be implemented by online retailers in decision-making while making their marketing program.Originality/value - The paper is based on original work, the questionnaire has been found reliable after checking the Cronbach's Alpha value. The KMO values support the adequacy of sample size and were found significant for applying Exploratory Factor Analysis.
Book Synopsis Aging and Cognitive Processes by : Fergus Craik
Download or read book Aging and Cognitive Processes written by Fergus Craik and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a variety of reasons, there has been an explosion of interest in research on aging over the past few years. The reasons include an awareness that a large and growing proportion of our popUlation is over 65 and that research findings can contribute to their health, satisfaction, and efficiency as members of society; the fact that funding agencies have endorsed the need for more research effort in the area by setting up special programs; and also the fact that researchers themselves are turning more to practical problems as many theoretical issues (in experimen tal psychology at least) seem to remain as intractable as ever. Thus, at present there is widespread interest in aging, but there is also a lack of knowledge as to what has already been accomplished in the area, what the theoretical issues are, and what factors contribute to the methodological and practical difficulties. The time is propitious for meetings of experts in various aspects of the aging process, both to discuss among themselves latest advances in the field and also to inte grate known information for researchers and practitioners. In the summer of 1980 we organized such a meeting as the 10th annual psychology symposium to be held at the Erindale Campus of the University of Toronto. The topic chosen was Aging and Cognitive Processes, and the edited contributions to the symposium form the chapters of the present book.
Book Synopsis Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities by : Al-A'ali, Ebtihaj Ahmed
Download or read book Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities written by Al-A'ali, Ebtihaj Ahmed and published by IGI Global. This book was released on 2019-08-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for direct communication has evolved how companies cooperate with their patrons and examines how essential ethics is related to these communications. Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of the fundamental issues related to ethical consumerism and applications within business, science, engineering, and technology and examines the impact Arab and global cultures have on consumerism. Featuring coverage on a broad range of topics such as business ethics, data management, and global business, this book is ideally designed for managers, executives, advertisers, marketers, sales directors, practitioners, researchers, academicians, and students.
Book Synopsis Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by : Keikhosrokiani, Pantea
Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-06-24 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Book Synopsis How to Persuade Consumers to Make Purchase Decision by : Johnny Ch LOK
Download or read book How to Persuade Consumers to Make Purchase Decision written by Johnny Ch LOK and published by . This book was released on 2019-04-22 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Firstly, I shall explain that what effects of product popularity and time pressure on online shopping behaviors are . Electronic ecommerce is popular to any countries, in special, US, UK, China large areas countries, because when one customer feels need to spend one hour even more time to catch any transportation tool to arrive the shop to buy the kind of product. Then, due to far distance reason, he/she will choose to apply internet to buy the kind of product . If the seller has website to let the consumers to choose online shopping. However, it seems that online shopping behavior can reduce the consumer individual time pressure, when he/she feels need to catch any kinds of transportation tool to arrive the shop to buy the product. Moreover, when the consumer can turn on home computer to enter its website to choose the styles of the kind of products, which one is the most situable to choose. He/she can spend time to search the different styles kinds of product information to compare and evaluate which brand of product will b whose purchase choice easily at home. Hence, in psychological view, he/she can feel that spending time to search information from internet behavior which is more valuable and it can bring more economic benefit to make final purchase decision more than the behavior of spending long time to catch any transportation tools to visit the shop. Moreover, it is possible to bring failure risk that he/she wastes time to catch any transportation tools to visit the shop if he/she can not find any one of suitable product(s) to choose to buy. Hence, it seems the online shopping can influence the consumer reduced time pressure and wastes time to do any shopping decision.This is online shopping's attractive strengths to the consumers when they need to spend long time to catch any kinds of transportation tools to visit the shop or when the consumer feels hurry to do other important matters, he/she can not allow himself/herself to spend long time to do his/her visiting the shop behavior. Moreover, another online shopping's advantage is that product popularity can be perceived by examining the information presended on websites. For example, research on onlin reviews confirms the review quantity presented with products become positively influences to consumers' purchase intention and it can persuade the online visitor can make decision to buy the product when he/she has enter the seller's online website to find the most suitable product to choose to buy more easily. Hence, it seems that it is more easy to persuade the online visitor to make final purchase decision more than visiting the shop , when the online visitor can attempt to do the click mouse behavior to enter the seller's online shop, such as website. Then, he/she will be influenced to view the seller's different kinds of colourful and attractive product pictures from the seller's wesite. Consequently, it has much opportunity to persuade the consumer to do the final purchase decision. if the seller's website is attractive to persuade him/her to visit its website to find any new products more than five times, even tem times or every weak several times , even day one time frequently visiting behavior from internet channel. Hence, due to internet is convenient tool to let consumers to find any product informatons from the seller's website at home or public library , computer, or mobile phone. Consumers must find any product informations any time in any places easily. So, online shopping can reduce any consumers' time pressure to visit any shops to expect to achieve final consumption decision aim in possible.
Download or read book Gen BuY written by Kit Yarrow and published by Jossey-Bass. This book was released on 2009-09-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
