Handbook Of Research On Consumer Behavior Change And Data Analytics In The Socio Digital Era

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Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
ISBN 13 : 1668441705
Total Pages : 484 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-06-24 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Consumer Behavior Change and Data Analytics in the Socio-digital Era

Author : Pantea Keikhosrokiani
Publisher :
ISBN 13 : 9781668441695
Total Pages : pages
Book Rating : 4.4/5 (416 download)

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Book Synopsis Consumer Behavior Change and Data Analytics in the Socio-digital Era by : Pantea Keikhosrokiani

Download or read book Consumer Behavior Change and Data Analytics in the Socio-digital Era written by Pantea Keikhosrokiani and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on concepts, theories, and analytical techniques to track consumer behavior change for the sake of better decision making among businesses, covering various techniques such as opinion mining, behavioral and social media analytics using machine learning, deep learning, ensemble learning, and emotional intelligence"--

Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
ISBN 13 : 1668470314
Total Pages : 428 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2023-04-05 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.

Handbook of Research on Artificial Intelligence Applications in Literary Works and Social Media

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
ISBN 13 : 1668462443
Total Pages : 395 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Artificial Intelligence Applications in Literary Works and Social Media by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Artificial Intelligence Applications in Literary Works and Social Media written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-12-30 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence has been utilized in a diverse range of industries as more people and businesses discover its many uses and applications. A current field of study that requires more attention, as there is much opportunity for improvement, is the use of artificial intelligence within literary works and social media analysis. The Handbook of Research on Artificial Intelligence Applications in Literary Works and Social Media presents contemporary developments in the adoption of artificial intelligence in textual analysis of literary works and social media and introduces current approaches, techniques, and practices in data science that are implemented to scrap and analyze text data. This book initiates a new multidisciplinary field that is the combination of artificial intelligence, data science, social science, literature, and social media study. Covering key topics such as opinion mining, sentiment analysis, and machine learning, this reference work is ideal for computer scientists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Handbook of Research on Social and Organizational Dynamics in the Digital Era

Author : Idemudia, Efosa C.
Publisher : IGI Global
ISBN 13 : 1522589341
Total Pages : 667 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Social and Organizational Dynamics in the Digital Era by : Idemudia, Efosa C.

Download or read book Handbook of Research on Social and Organizational Dynamics in the Digital Era written by Idemudia, Efosa C. and published by IGI Global. This book was released on 2019-08-30 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology in the world today impacts every aspect of society and has infiltrated every industry, affecting communication, management, security, etc. With the emergence of such technologies as IoT, big data, cloud computing, AI, and virtual reality, organizations have had to adjust the way they conduct business to account for changing consumer behaviors and increasing data protection awareness. The Handbook of Research on Social and Organizational Dynamics in the Digital Era provides relevant theoretical frameworks and the latest empirical research findings on all aspects of social issues impacted by information technology in organizations and inter-organizational structures and presents the conceptualization of specific social issues and their associated constructs. Featuring coverage on a broad range of topics such as business management, knowledge management, and consumer behavior, this publication seeks to advance the practice and understanding of technology and the impacts of technology on social behaviors and norms in the workplace and society. It is intended for business professionals, executives, IT practitioners, policymakers, students, and researchers.

Advances in Intelligent Computing Techniques and Applications

Author : Faisal Saeed
Publisher : Springer Nature
ISBN 13 : 3031597079
Total Pages : 332 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Advances in Intelligent Computing Techniques and Applications by : Faisal Saeed

Download or read book Advances in Intelligent Computing Techniques and Applications written by Faisal Saeed and published by Springer Nature. This book was released on with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Data-Driven Business Intelligence Systems for Socio-Technical Organizations

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
ISBN 13 :
Total Pages : 514 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Data-Driven Business Intelligence Systems for Socio-Technical Organizations by : Keikhosrokiani, Pantea

Download or read book Data-Driven Business Intelligence Systems for Socio-Technical Organizations written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2024-04-09 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convergence of modern technology and social dynamics have shaped the very fabric of today’s organizations, making the role of Business Intelligence (BI) profoundly significant. Data-Driven Business Intelligence Systems for Socio-Technical Organizations delves into the heart of this transformative realm, offering an academic exploration of the tools, strategies, and methodologies that propel enterprises toward data-driven decision-making excellence. Socio-technical organizations, with their intricate interplay between human and technological components, require a unique approach to BI. This book embarks on a comprehensive journey, revealing how BI tools empower these entities to decipher the complexities of their data landscape. From user behavior to social interactions, technological systems to environmental factors, this work sheds light on the multifaceted sources of information that inform organizational strategies. Decision-makers within socio-technical organizations leverage BI insights to discern patterns, spot trends, and uncover correlations that influence operations and the intricate social dynamics within their entities. Research covering real-time monitoring and predictive analytics equips these organizations to respond swiftly to demands and anticipate future trends, harnessing the full potential of data. The book delves into their design, development, and architectural nuances, illuminating these concepts through case studies. This book is ideal for business executives, entrepreneurs, data analysts, marketers, government officials, educators, and researchers.

HR Analytics in an Era of Rapid Automation

Author : Yadav, Radha
Publisher : IGI Global
ISBN 13 : 1668489449
Total Pages : 375 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis HR Analytics in an Era of Rapid Automation by : Yadav, Radha

Download or read book HR Analytics in an Era of Rapid Automation written by Yadav, Radha and published by IGI Global. This book was released on 2023-08-01 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Resources (HR) departments often have significant data sets related to employees and positions within their organizations, but optimizing use of this data can present challenges. As the business world rapidly transforms due to technological advancements, experts within the HR domain must learn to effectively use data to improve workforce performance and assist with strategic decisions. A comprehensive understanding of HR analytics and its multiple levels, ranging from descriptive to perspective, can emphasize how the data can support, track, and monitor employee performance, culture, turnover rate, and absenteeism. HR Analytics in an Era of Rapid Automation is a valuable guide for academics, researchers, and practitioners interested in the latest developments in HR analytics. It covers relevant theories and conceptual models based on quantitative and qualitative findings and emphasizes the importance of utilizing HR analytics for sustainable decision making. With a focus on recruitment analytics, talent acquisition, employee performance analytics, and more, this book provides practical solutions to the challenges facing HR professionals in the rapidly changing business world. By highlighting the value of people and HR analytics for business success, this book offers several solutions for the analysis of challenges facing HR professionals today.

Proceedings of the 3rd International Conference on Education, Language and Art (ICELA 2023)

Author : Shoutong Zhu
Publisher : Springer Nature
ISBN 13 : 2384762141
Total Pages : 795 pages
Book Rating : 4.3/5 (847 download)

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Book Synopsis Proceedings of the 3rd International Conference on Education, Language and Art (ICELA 2023) by : Shoutong Zhu

Download or read book Proceedings of the 3rd International Conference on Education, Language and Art (ICELA 2023) written by Shoutong Zhu and published by Springer Nature. This book was released on 2024 with total page 795 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This is an open access book. About Education: In a narrow sense refers to specially organized school education; in a broader sense, it refers to the social and practical activities that affect the physical and mental development of people. The significance of education is to make people understand the responsibility and righteousness of human society as a person. Only when a person understands his responsibilities and obligations can he become a useful person. The premise is that only those who fulfill their responsibilities and obligations can become a useful person. This is the purpose of education. About Language: Language is a product of a certain society, a phenomenon unique to society, there is no such thing as language outside of society, there is no society, there is no language, the development of language by social constraints, language with the emergence of society, with the development of society and development, with the death of society and death. Language is the bridge and link between members of society, is the tool for mutual communication and expression of ideas, society can not be separated from language, without language, society will collapse and cease to exist. About Art: The value of art, human core, people's aesthetic attitude determines the value of art. Art is a spiritual product, closely related to our life, it can make enrich our spiritual life. The value of art is not only limited to life, it has great value in society, history and business. As an appreciator, we perceive the beauty of art works through images, sounds, experiences, observations, imaginations, and emotions in multiple dimensions, so as to obtain spiritual and emotional pleasure

Digital Health and Wireless Solutions

Author : Mariella Särestöniemi
Publisher : Springer Nature
ISBN 13 : 3031590910
Total Pages : 564 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Digital Health and Wireless Solutions by : Mariella Särestöniemi

Download or read book Digital Health and Wireless Solutions written by Mariella Särestöniemi and published by Springer Nature. This book was released on with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Implementing Automation Initiatives in Companies to Create Better-Connected Experiences

Author : Remondes, Jorge
Publisher : IGI Global
ISBN 13 : 1668455404
Total Pages : 324 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Implementing Automation Initiatives in Companies to Create Better-Connected Experiences by : Remondes, Jorge

Download or read book Implementing Automation Initiatives in Companies to Create Better-Connected Experiences written by Remondes, Jorge and published by IGI Global. This book was released on 2022-06-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is spreading throughout every industry all over the world. Acquiring new technologies to use within business practices increases productivity and strengthens the connection between businesses and their consumers. The digital transformation process and automation promotion must be intensified and explored globally so that economies can grow and develop, providing a better quality of life for their populations. Implementing Automation Initiatives in Companies to Create Better-Connected Experiences explores the most current and decisive topics for business and academia. It evaluates the ways in which automation and connectivity help the decision-making process of companies and the learning process for students and researchers. Covering topics such as consumer behavior, omnichannel retailing, and metaverse applications in business, this premier reference source is an excellent resource for business executives and managers, IT managers, marketers, agencies, government officials, students and faculty of higher education, researchers, and academia.

Applying Metalytics to Measure Customer Experience in the Metaverse

Author : Bathla, Devesh
Publisher : IGI Global
ISBN 13 : 1668461358
Total Pages : 255 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Applying Metalytics to Measure Customer Experience in the Metaverse by : Bathla, Devesh

Download or read book Applying Metalytics to Measure Customer Experience in the Metaverse written by Bathla, Devesh and published by IGI Global. This book was released on 2022-06-24 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: In many ways, the appearance of the metaverse is an unparalleled progression. A number of new technologies have come together to enable its vision. Augmented reality (AR) and virtual reality (VR) headsets have become cheaper and more powerful improving the user experience. Blockchain has enabled digital currencies and NFTs. The new methods to transact and own digital goods are allowing creators to monetize their activities through tokens. In addition to monetization, and as a means to exchange value, token-holders can also participate in the platforms governance (e.g., vote on decisions). This democratic ownership economy coupled with the possibility of interoperability could unlock immense economic opportunities whereby digital goods and services are no longer captive to a singular gaming platform or brand. As the world steps into the metaverse, it is imperative to spark conversations with all objects and those interacting within the next dimension. Applying Metalytics to Measure Customer Experience in the Metaverse introduces metalytics, a new perspective on analytics for the new dimension of spatial and immersive Web 3.0. It presents the new conversations in the elements of a new digital age converging at a large scale. Covering topics such as big data analytics, financial services, and network analysis, this premier reference source is an essential resource for business leaders and executives, IT managers, entrepreneurs, financial specialists, consultants, statisticians, marketers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Family Businesses in Tourism and Hospitality

Author : Marco Valeri
Publisher : Springer Nature
ISBN 13 : 3031280539
Total Pages : 277 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Family Businesses in Tourism and Hospitality by : Marco Valeri

Download or read book Family Businesses in Tourism and Hospitality written by Marco Valeri and published by Springer Nature. This book was released on 2023-06-21 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive collection of new insights into traditional paradigms, approaches, and methods, as well as more recent developments in issues related to family businesses in tourism and hospitality. The aim of the chapters is to verify whether, in the tourism industry, the “family business model” is an important development opportunity and, in particular, if it is an innovation driver, for this industry development. In this context, the authors contribute chapters from a diverse set of countries to investigate personal and family needs and preferences alongside the relationship between family business model, growth and profit maximization, and the development of tourism businesses through innovation drivers. SME competency, the impact of COVID-19 on performance and marketing, and policy improvements are also discussed in this volume.

Online Research

Author : Tristram Hooley
Publisher : Bloomsbury Publishing
ISBN 13 : 1350319104
Total Pages : 193 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Online Research by : Tristram Hooley

Download or read book Online Research written by Tristram Hooley and published by Bloomsbury Publishing. This book was released on 2024-04-18 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published Open Access under a Creative Commons license as What is Online Research?, this title is now also available as part of the Bloomsbury Research Methods series. This book provides a concise and accessible introduction to online research, covering ethics, surveys, focus groups, ethnographies, experiments and the gathering and analysis of naturally occurring digital/big data. It also asks how researchers should use the digital environment to communicate their research and looks forward to the future of the field, asking what the next ten years hold. Online research is rarely well served by the direct translation of onsite methods onto the internet. Rather, researchers need to reflect, adapt and redesign research as they change the mode through which they conduct their research. Featuring an updated glossary, two new chapters and comprehensive updates throughout, this new edition provides new and experienced researchers with the foundation they need to conduct online research projects.

Applications of Neuromarketing in the Metaverse

Author : Gupta, Monika
Publisher : IGI Global
ISBN 13 : 1668481529
Total Pages : 365 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Applications of Neuromarketing in the Metaverse by : Gupta, Monika

Download or read book Applications of Neuromarketing in the Metaverse written by Gupta, Monika and published by IGI Global. This book was released on 2023-05-22 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.

Proceedings of the 2023 8th International Conference on Modern Management and Education Technology (MMET 2023)

Author : Hafizoah Kassim
Publisher : Springer Nature
ISBN 13 : 2384761463
Total Pages : 623 pages
Book Rating : 4.3/5 (847 download)

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Book Synopsis Proceedings of the 2023 8th International Conference on Modern Management and Education Technology (MMET 2023) by : Hafizoah Kassim

Download or read book Proceedings of the 2023 8th International Conference on Modern Management and Education Technology (MMET 2023) written by Hafizoah Kassim and published by Springer Nature. This book was released on 2023-12-29 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. As a leading role in the global megatrend of scientific innovation, China has been creating a more and more open environment for scientific innovation, increasing the depth and breadth of academic cooperation, and building a community of innovation that benefits all. Such endeavors are making new contributions to the globalization and creating a community of shared future. To adapt to this changing world and China's fast development in the new era, 2023 8th International Conference on Modern Management and Education Technology (MMET 2023) to be held in September 22–24, 2023. This conference takes "bringing together global wisdom in scientific innovation to promote high-quality development" as the theme and focuses on cutting-edge research fields including Modern Management and Education Technology. MMET 2023 encourages the exchange of information at the forefront of research in different fields, connects the most advanced academic resources in China and the world, transforms research results into industrial solutions, and brings together talent, technology and capital to drive development. The conference sincerely invites experts, scholars, business people and other relevant personnel from universities, scientific research institutions at home and abroad to attend and exchange!

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Author : Dadwal, Sumesh Singh
Publisher : IGI Global
ISBN 13 : 1799801330
Total Pages : 532 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by : Dadwal, Sumesh Singh

Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.