Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

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Publisher : Springer Nature
ISBN 13 : 3658351500
Total Pages : 257 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels by : Katja Wagner

Download or read book Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels written by Katja Wagner and published by Springer Nature. This book was released on 2021-08-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.

Drivers and Barriers for Online Consumer Behavior

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Author :
Publisher : Shashwat Publication
ISBN 13 : 9393557292
Total Pages : 95 pages
Book Rating : 4.3/5 (935 download)

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Book Synopsis Drivers and Barriers for Online Consumer Behavior by : Dr. Anita Maheshwari

Download or read book Drivers and Barriers for Online Consumer Behavior written by Dr. Anita Maheshwari and published by Shashwat Publication. This book was released on 2023-02-12 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patterns from bricks and mortar to online shopping. Though consumers have started welcoming and adopting this new phenomenon but still the move is not in its full swing. Consumers are somewhat reluctant to use it as they are facing various kinds of obstacles. Since consumers are central point of any business to achieve success, it is imperative to analyze and understand consumers behavior and attitudes to make them satisfied. The book makes an attempt to assess the web-based shopping behavior of consumers in India. Specifically it presents a clear picture of concerns and issues that exist in the adoption of online shopping. The main objective of this study is to explore major factors which consumers consider while making online purchases and to expose the factors which create hindrance to online shopping. The present work is a modified version of author's research work for which she has been awarded a Doctorate degree by Department of Business Administration, University of Kota.

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

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Publisher :
ISBN 13 : 9783658351519
Total Pages : 0 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels by : Katja Wagner

Download or read book Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels written by Katja Wagner and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers' attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments. About the author Katja Wagner works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. Her research focuses on consumer behavior with new technologies and digital channels. .

Buying on the Web? Isn't that dangerous? - Consumer Behaviour on Internet Shopping: Consumer Profiles, Decision Processes, Drivers and Barriers in the Virtual Environment -

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3638159779
Total Pages : 60 pages
Book Rating : 4.6/5 (381 download)

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Book Synopsis Buying on the Web? Isn't that dangerous? - Consumer Behaviour on Internet Shopping: Consumer Profiles, Decision Processes, Drivers and Barriers in the Virtual Environment - by : Daniel Springer

Download or read book Buying on the Web? Isn't that dangerous? - Consumer Behaviour on Internet Shopping: Consumer Profiles, Decision Processes, Drivers and Barriers in the Virtual Environment - written by Daniel Springer and published by GRIN Verlag. This book was released on 2002-12-19 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), Stellenbosch Universitiy (Department of Industrial Psychology), 72 entries in the bibliography, language: English, abstract: This paper attempts to gain a better understanding of consumer behavior on Internet purchases. To address this objective a secondary literature survey was conducted. In the first part, the paper focuses on characteristics of Internet consumers through briefly exploring online demographics and activities, and then through classifying several shopper types. Second, the established five stages model of the consumer decision process is examined in the online shopping context. Third, potential drivers of Internet shopping are derived, focusing on benefits of online shopping, Web loyalty and Web site design quality. The fourth part deals with acceptance barriers to Internet shopping, in particular with general barriers, security issues and privacy concerns. Implications for online marketers are derived after each part of the paper. Finally, several conclusions, a summary of implications and further notes are presented at the end.

Online Consumer Behavior

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Author :
Publisher : Routledge
ISBN 13 : 1848729693
Total Pages : 402 pages
Book Rating : 4.8/5 (487 download)

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Book Synopsis Online Consumer Behavior by : Angeline Close

Download or read book Online Consumer Behavior written by Angeline Close and published by Routledge. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Transitions to Alternative Vehicles and Fuels

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Publisher : National Academies Press
ISBN 13 : 0309268524
Total Pages : 395 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Transitions to Alternative Vehicles and Fuels by : National Research Council

Download or read book Transitions to Alternative Vehicles and Fuels written by National Research Council and published by National Academies Press. This book was released on 2013-04-14 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a century, almost all light-duty vehicles (LDVs) have been powered by internal combustion engines operating on petroleum fuels. Energy security concerns about petroleum imports and the effect of greenhouse gas (GHG) emissions on global climate are driving interest in alternatives. Transitions to Alternative Vehicles and Fuels assesses the potential for reducing petroleum consumption and GHG emissions by 80 percent across the U.S. LDV fleet by 2050, relative to 2005. This report examines the current capability and estimated future performance and costs for each vehicle type and non-petroleum-based fuel technology as options that could significantly contribute to these goals. By analyzing scenarios that combine various fuel and vehicle pathways, the report also identifies barriers to implementation of these technologies and suggests policies to achieve the desired reductions. Several scenarios are promising, but strong, and effective policies such as research and development, subsidies, energy taxes, or regulations will be necessary to overcome barriers, such as cost and consumer choice.

Advances in Electronic Marketing

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Author :
Publisher : IGI Global
ISBN 13 : 9781591403227
Total Pages : 340 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Advances in Electronic Marketing by : Irvine Clarke

Download or read book Advances in Electronic Marketing written by Irvine Clarke and published by IGI Global. This book was released on 2005-01-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.

Online Consumer Psychology

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Publisher : Psychology Press
ISBN 13 : 1135608105
Total Pages : 685 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.

Strategic Brand Management in Higher Education

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Publisher : Routledge
ISBN 13 : 0429639430
Total Pages : 276 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Strategic Brand Management in Higher Education by : Bang Nguyen

Download or read book Strategic Brand Management in Higher Education written by Bang Nguyen and published by Routledge. This book was released on 2019-02-13 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher education continues to grow, increased competition places more pressure on institutions to market their programs. Technological, social, and economic changes have necessitated a customer-oriented marketing system and a focus on developing the university brand. This book is unique in providing a composite overview of strategy, planning, and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions. Expert contributors from research and practice provide relevant and varying perspectives allowing readers to access information on international trends, theory, and practices about branding in higher education. Readers are exposed to the critical elements of strategic brand management, gain insights into the planning process of higher education branding, and gain a solid understanding of the emerging research area of branding concepts in higher education. Advanced students, and researchers will find this book a unique resource and it will also be of interest to brand practitioners in both education and public sector markets.

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

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Author :
Publisher : IGI Global
ISBN 13 : 1668441705
Total Pages : 484 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-06-24 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Digital Transformation and Global Society

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Publisher : Springer
ISBN 13 : 3030028437
Total Pages : 545 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Digital Transformation and Global Society by : Daniel A. Alexandrov

Download or read book Digital Transformation and Global Society written by Daniel A. Alexandrov and published by Springer. This book was released on 2018-11-09 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two volume set (CCIS 858 and CCIS 859) constitutes the refereed proceedings of the Third International Conference on Digital Transformation and Global Society, DTGS 2018, held in St. Petersburg, Russia, in May/June 2018. The 75 revised full papers and the one short paper presented in the two volumes were carefully reviewed and selected from 222 submissions. The papers are organized in topical sections on e-polity: smart governance and e-participation, politics and activism in the cyberspace, law and regulation; e-city: smart cities and urban planning; e-economy: IT and new markets; e-society: social informatics, digital divides; e-communication: discussions and perceptions on the social media; e-humanities: arts and culture; International Workshop on Internet Psychology; International Workshop on Computational Linguistics.

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

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Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources

Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success

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Publisher : Springer Nature
ISBN 13 : 3031080939
Total Pages : 1026 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success by : Bahaaeddin Alareeni

Download or read book Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2022-07-29 with total page 1026 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the International Conference on Business and Technology (ICBT2021) organized by EuroMid Academy of Business & Technology (EMABT), held in Istanbul, between 06–07 November 2021. In response to the call for papers for ICBT2021, 485 papers were submitted for presentation and ‎inclusion in the proceedings of the conference. After a careful blind refereeing process, 292 papers ‎were selected for inclusion in the conference proceedings from forty countries. Each of these ‎chapters was evaluated through an editorial board, and each chapter was passed through a double-blind peer-review process.‎ The book highlights a range of topics in the fields of technology, ‎entrepreneurship, business administration, ‎accounting, and economics that can contribute to business ‎development in countries, such as ‎learning machines, artificial intelligence, big data, ‎deep ‎‎learning, game-based learning, management ‎information system, ‎accounting information ‎system, knowledge management, entrepreneurship, and ‎social enterprise, corporate social responsibility and sustainability, business policy and strategic ‎management, international management and organizations, organizational behavior and HRM, ‎operations management and logistics research, controversial issues in management and organizations, ‎turnaround, corporate entrepreneurship, innovation, legal issues, business ethics, and firm ‎gerial accounting and firm financial affairs, non-traditional research, and creative ‎methodologies. These proceedings are reflecting quality research contributing theoretical and practical implications, for those who are wise to apply the technology within any business sector. It is our hope that the contribution of this book proceedings will be of the academic level which even decision-makers in the various economic and executive-level will get to appreciate.

Proceedings of IAC 2018 in Vienna

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Publisher : Czech Institute of Academic Education
ISBN 13 : 8088203066
Total Pages : 529 pages
Book Rating : 4.0/5 (882 download)

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Book Synopsis Proceedings of IAC 2018 in Vienna by : Group of Authors

Download or read book Proceedings of IAC 2018 in Vienna written by Group of Authors and published by Czech Institute of Academic Education. This book was released on 2018-07-02 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conferences: Teaching, Learning and E-learning (IAC-TLEl 2018) and Management, Economics and Marketing (IAC-MEM 2018) and Engineering, Transport, IT and Artificial Intelligence (IAC-ETITAI 2018)

The Role of Digital Technologies in Shaping the Post-Pandemic World

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Publisher : Springer Nature
ISBN 13 : 3031153421
Total Pages : 504 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis The Role of Digital Technologies in Shaping the Post-Pandemic World by : Savvas Papagiannidis

Download or read book The Role of Digital Technologies in Shaping the Post-Pandemic World written by Savvas Papagiannidis and published by Springer Nature. This book was released on 2022-09-06 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 21st IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2022, which took place Newcastle-upon-Tyne, UK, in September 2022. The 37 papers presented in this volume were carefully reviewed and selected from 72 submissions. They were organized in topical sections as follows: Artificial intelligence; Data and Analytics; Careers and ICT; Digital Innovation and Transformation; Electronic Services; Health and Wellbeing; Pandemic; Privacy, Trust and Security.

Advances in Electronic Marketing

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Publisher : IGI Global
ISBN 13 : 1591403235
Total Pages : 318 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Advances in Electronic Marketing by :

Download or read book Advances in Electronic Marketing written by and published by IGI Global. This book was released on 2005-01-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.

Handbook of Consumer Behavior, Tourism, and the Internet

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Author :
Publisher : Routledge
ISBN 13 : 1136429190
Total Pages : 336 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Handbook of Consumer Behavior, Tourism, and the Internet by : Juline E. Mills

Download or read book Handbook of Consumer Behavior, Tourism, and the Internet written by Juline E. Mills and published by Routledge. This book was released on 2013-07-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behavior—consumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.