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Clickology
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Download or read book Clickology written by Graham Jones and published by Nicholas Brealey. This book was released on 2013-12-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're only a click away from online success. The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click. Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges, in this informative book internet psychologist Graham Jones reveals: * Why most online shopping carts are abandoned before a purchase is ever made and how to stop this happening in your store * Why having a centrally positioned search box aids navigation and increases sales * Why offering free shipping online pays off * Why it makes sense to be sociable He also reveals the why of consumer behaviour online, how it differs from offline behavior, and how you can use this understanding to create a store that connects with and engages your customers on both a practical and a psychological level a store that demonstrates true clickology. Using an accessible five-step CLICK system for turning clicks into dollars, the book shows how to learn from the experience of both on- and offline, and apply lessons to both. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Click.ology shows you how to thrive.
Download or read book Clickology written by Graham Jones and published by Hachette UK. This book was released on 2013-12-09 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential toolkit for businesses chasing success in an increasingly fickle yet wildly profitable e-marketplace.
Book Synopsis Annual review of psychology. 25.1974 by : Mark R. Rosenzweig
Download or read book Annual review of psychology. 25.1974 written by Mark R. Rosenzweig and published by Popular Prakashan. This book was released on 1974 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Global Positioning System and ArcGIS by : Michael Kennedy
Download or read book The Global Positioning System and ArcGIS written by Michael Kennedy and published by CRC Press. This book was released on 2009-07-07 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of the bestselling second edition of The Global Positioning System and GIS, the use of GPS as an input for GIS has evolved from a supporting analysis tool to become an essential part of real-time management tools in wide-ranging fields. Continued technological advances and decreased costs have altered the GPS vendor lands
Book Synopsis The Articulate Mammal by : Jean Aitchison
Download or read book The Articulate Mammal written by Jean Aitchison and published by Routledge. This book was released on 2006-09-07 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Teaching Science and Investigating Environmental Issues with Geospatial Technology by : James MaKinster
Download or read book Teaching Science and Investigating Environmental Issues with Geospatial Technology written by James MaKinster and published by Springer Science & Business Media. This book was released on 2013-11-05 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emerging field of using geospatial technology to teach science and environmental education presents an excellent opportunity to discover the ways in which educators use research-grounded pedagogical commitments in combination with their practical experiences to design and implement effective teacher professional development projects. Often missing from the literature are in-depth, explicit discussions of why and how educators choose to provide certain experiences and resources for the teachers with whom they work, and the resulting outcomes. The first half of this book will enable science and environmental educators to share the nature and structure of large scale professional development projects while discussing the theoretical commitments that undergird their work. Many chapters will include temporal aspects that present the ways in which projects change over time in response to evaluative research and practical experience. In the second half of the book, faculty and others whose focus is on national and international scales will share the ways in which they are working to meet the growing needs of teachers across the globe to incorporate geospatial technology into their science teaching. These efforts reflect the ongoing conversations in science education, geography, and the geospatial industry in ways that embody the opportunities and challenges inherent to this field. This edited book will serve to define the field of teacher professional development for teaching science using geospatial technology. As such, it will identify short term and long term objectives for science, environmental, and geography educators involved in these efforts. As a result, this book will provide a framework for future projects and research in this exciting and growing field.
Book Synopsis Essential Cognitive Psychology by : Alan J. Parkin
Download or read book Essential Cognitive Psychology written by Alan J. Parkin and published by Psychology Press. This book was released on 2014-03-05 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook provides a clear, fundamental grounding in cognitive psychology for beginning undergraduates. Essential Cognitive Psychology fills the void between low level introductory texts and more advanced books on the topic. This book provides the reader with highly accessible overviews of all core topics in the field. These are designed to be a strong basis for developing further interest in cognitive psychology but, at the same time, provide a self-contained account suitable for all students in psychology whose training requires degree-level competence in the subject. Beginning with a chapter on the origins of cognitive psychology, which facilitates an understanding of the topic as a whole, the book goes on to cover visual perception, attention, memory, knowledge, imagery, language, and reasoning and problem solving. Each chapter in Essential Cognitive Psychology also contains a list of key terms highlighted in the text and a series of revision questions which address key issues in the chapter. There are also suggestions for further reading. Written by an internationally recognised scientist and established book author, Essential Cognitive Psychology will be welcomed by teachers and students who require a thorough grounding in the topic without the specialization of more advanced textbooks.
Download or read book Constimocrazy written by Nsah Mala and published by African Books Collective. This book was released on 2024-01-12 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lyrical pessimism of Nsah Mala's poetry presents a world characterized by violence, inhumanity and destruction, a world that is sadly too familiar. While many of the poems address contemporary issues in the poet's native Cameroon, much of the human-inflicted damage they describe is not limited to 'Cam-Kingdom'. Although much of the content is negative, many of the poems contain questions. These questions express the cynical voice of this politically committed poet, but behind them lies the distant possibility of a better version of the world in which values of love, peace and unity reign: 'Don't we know,' the poet asks, 'that violence is out of fashion?' - Professor Nicki Hitchcott, University of St Andrews, UK
Book Synopsis The Authority Guide to Publishing Your Business Book by : Sue Richardson
Download or read book The Authority Guide to Publishing Your Business Book written by Sue Richardson and published by SRA Books. This book was released on 2016-10-17 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publishing expert, Sue Richardson, shows you how to use your expertise, knowledge and experience to become a published authority in your field and gain the visibility you and your business needs. This Authority Guide will help you to create a plan that ensures you write and publish the right book for your business.
Book Synopsis Authors of the Storm by : Gary Alan Fine
Download or read book Authors of the Storm written by Gary Alan Fine and published by ReadHowYouWant.com. This book was released on 2010-10-21 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it is used as an icebreaker in conversation or as the subject of serious inquiry, the weather is one of the few subjects that everyone talks about. And though we recognize the faces that bring us the weather on television, how government meteorologists and forecasters go about their jobs is rarely scrutinized. Given recent weather-re...
Book Synopsis Official Gazette of the United States Patent and Trademark Office by :
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2000 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Annual Review of Psychology by : Calvin Perry Stone
Download or read book Annual Review of Psychology written by Calvin Perry Stone and published by . This book was released on 1974 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publishes original critical reviews of the significant literature and current developments in psychology.
Book Synopsis Oral Education Today and Tomorrow by : Ann M. Mulholland
Download or read book Oral Education Today and Tomorrow written by Ann M. Mulholland and published by . This book was released on 1981 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Smart Persuasion written by Philippe AIMÉ and published by Convertize. This book was released on 2019-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Book Synopsis The Articulate Mammal by : Jean Aitchison
Download or read book The Articulate Mammal written by Jean Aitchison and published by Routledge. This book was released on 1989-01-01 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Financial Modeling by : Simon Benninga
Download or read book Financial Modeling written by Simon Benninga and published by MIT Press. This book was released on 2000 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too often, finance courses stop short of making a connection between textbook finance and the problems of real-world business. "Financial Modeling" bridges this gap between theory and practice by providing a nuts-and-bolts guide to solving common financial problems with spreadsheets. The CD-ROM contains Excel* worksheets and solutions to end-of-chapter exercises. 634 illustrations.
Download or read book Esquire written by and published by . This book was released on 1946 with total page 1280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
