Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Strategic Marketing Management In Asia
Download Strategic Marketing Management In Asia full books in PDF, epub, and Kindle. Read online Strategic Marketing Management In Asia ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Strategic Marketing Management in Asia by : Syed Saad Andaleeb
Download or read book Strategic Marketing Management in Asia written by Syed Saad Andaleeb and published by Emerald Group Publishing. This book was released on 2016-12-22 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Book Synopsis Cases in Marketing Management and Strategy by : John A. Quelch
Download or read book Cases in Marketing Management and Strategy written by John A. Quelch and published by . This book was released on 1996 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.
Book Synopsis Marketing Management in Asia. by : Stanley Paliwoda
Download or read book Marketing Management in Asia. written by Stanley Paliwoda and published by Routledge. This book was released on 2013-01-04 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
Book Synopsis Strategic Marketing Management by : Luiz Moutinho
Download or read book Strategic Marketing Management written by Luiz Moutinho and published by . This book was released on 2013 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Wise written by Sunny T. H. Goh and published by . This book was released on 2003 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Asian Brand Strategy (Revised and Updated) by : M. Roll
Download or read book Asian Brand Strategy (Revised and Updated) written by M. Roll and published by Springer. This book was released on 2016-02-11 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Book Synopsis Strategic Marketing Management by : S. Soundaian
Download or read book Strategic Marketing Management written by S. Soundaian and published by MJP Publisher. This book was released on 2019-06-05 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies
Download or read book Asian Brand Strategy written by M. Roll and published by Springer. This book was released on 2005-10-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Book Synopsis International Business in the New Asia-Pacific by : Terry Wu
Download or read book International Business in the New Asia-Pacific written by Terry Wu and published by Springer Nature. This book was released on 2022-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business environment since the new century, and addresses emerging opportunities and threats in the Asia-Pacific region. This book offers new insights for international business in areas such as trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources. The enclosed comprehensive and diverse analyses of the international business landscape in the New Asia are invaluable to scholars, managers, politicians, and policy makers alike. This book is engaging and informative. It presents a collection of diverse and cutting-edge topics that offer new insights into International Business activities in the Asia-Pacific region, raising questions for debate and opening pathways for future research. A must-read book for International Business scholars.— Hussain G. Rammal, University of Technology Sydney, Australia This book offers a comprehensive introduction to the general business environment in Asia. It highlights the complexities and dynamics of doing business in Asia and provides insightful understandings of emerging issues in the region. The chapter-by-chapter analyses of the region depict the rich thematic contexts in which key issues and challenges facing corporate executives as well scholars in international business. I believe that this book is valuable for students of international business, global business environment and regional studies. —Hongxin Zhao, Saint Louis University, USA
Book Synopsis Strategic Marketing Cases for 21st Century Asia by : John Quelch
Download or read book Strategic Marketing Cases for 21st Century Asia written by John Quelch and published by . This book was released on 2000-01-01 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Towards the end of the 20th century, Asia experienced one of its most tumultuous economic and social periods. During the crisis, long-established businesses folded, and foreign investors divested - making life even more challenging and difficult for marketers in the region. As regional economies recover, businesses are restructuring and refocusing themselves, and are adopting a more market-oriented perspective in attempting to regain their competitiveness. This book of marketing cases incorporates these developments and much more. Studies from Harvard, INSEAD, and other universities deal with real contemporary marketing management and strategy problems. They follow the Harvard case writing style, giving them the rigour, depth, and reach for comprehensive, in-depth analyses. The cases also provide useful materials for marketing practitioners and students as they give added insights into company operations and market responses.
Book Synopsis How Asia Advertises by : Jim Aitchison
Download or read book How Asia Advertises written by Jim Aitchison and published by . This book was released on 2002-06-06 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Asian marketing becomes more sophisticated, so too does Asian advertising. This book unravels the 100 most outstanding advertising campaigns from Asia, Australia and New Zealand to reveal the creative process and forces behind each campaign, to help readers better understand what advertising is all about in Asia. It looks into what makes each campaign tick by giving a complete rundown of its objectives, strategy, creative synergy and results
Book Synopsis The Routledge Companion to Strategic Marketing by : Bodo B. Schlegelmilch
Download or read book The Routledge Companion to Strategic Marketing written by Bodo B. Schlegelmilch and published by Routledge. This book was released on 2020-11-24 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Book Synopsis Marketing Management by : Philip Kotler
Download or read book Marketing Management written by Philip Kotler and published by . This book was released on 2009 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today’s fast-changing marketing environment. Marketing Management is typically taught through case studies, and is application-oriented. It is therefore important to showcase companies and brands that have been successful in their marketing strategies. An effort has been made to ensure that familiar Asian and international brands/companies are featured. This enables students relate to the analyses of these case studies and vignettes.
Book Synopsis Principles of Marketing Asian Perspective by : Philip Kotler
Download or read book Principles of Marketing Asian Perspective written by Philip Kotler and published by . This book was released on 2016-07-07 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Marketing Management by : David A. Aaker
Download or read book Strategic Marketing Management written by David A. Aaker and published by Wiley. This book was released on 2005-05-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Australasian adaptation of Aaker\'s popular Strategic Market Management text retains the conciseness of the original, while bringing an abundance of local examples to enhance the text\'s relevance to undergraduate students from Australia, New Zealand, and the Asia Pacific. Marketing planning and analysis is at the forefront, along with Aaker\'s traditional strong focus on strategic planning to achieve a competitive marketing strategy. Increased student pedagogy will make the adaptation more student friendly and appropriate for undergraduate classroom use. Features: New chapters on Marketing Information and Marketing Strategy Clear focus on marketing planning and strategic planning, the distinctions between these as well as their interdependent nature. Competitive industry positioning highlighted as a precursor to strategy (eg what are appropriate strategies for market leaders, as opposed to challengers?) Focus on all aspects of the marketing mix as they apply to strategy Coverage of market analysis tools such as forecasting and research methods Emphasis on strategy evaluation and the marketing "audit" End of Book Case Studies Increased student pedagogy with each chapter featuring: Learning outcomes, "Real world" scene setters, Boxed features (mini cases, checklists) Chapter summary End of chapter questions (including both short answer and essays) Applied learning activities
Book Synopsis New Asian Emperors by : George T. Haley
Download or read book New Asian Emperors written by George T. Haley and published by John Wiley & Sons. This book was released on 2012-11-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Southeast Asia has a population of more than half a billion, yet its economy is dominated by about 40 families, most of Overseas Chinese descent. Their conglomerates span sectors as diverse as real estate, telecommunications, hotels, industrial goods, computers and sugar plantations. New Asian Emperors shows how and why Overseas Chinese companies continue to dominate the region and have extended their reach in East Asia, despite the Asian financial and SARS crises of the past decade. The authors base their conclusions on in-depth structured interviews spanning a decade with the often elusive Overseas Chinese CEOs including Li Ka-shing, Stan Shih, Victor Fung, Stephen Riady and Sukanto Tanoto, as well as on the strategic information that their companies use. The analysis of the New Asian Emperors’ present-day management techniques and practices draws on the history, culture and philosophical perspectives of the Overseas Chinese in Southeast Asia. In the midst of today’s global economic crisis, this book also takes a fresh look at the role and management practices of the Overseas Chinese as they continue to create some of Asia’s wealthiest and most successful companies. New Asian Emperors explains: The sources and characteristics of Overseas Chinese management Whether Overseas Chinese management practices will spread in the same way that Japanese management did in the 1970s Whether Western management technologies have found themselves outmaneuvered in Asia’s post-crisis arena The Overseas Chinese managers’ strategies for the informational black hole of Southeast Asia and what Western managers can learn from them The New Asian Emperors’ unique strategic perspectives and management styles revealed through exclusive, in-depth interviews The implications for successfully co-operating and competing with the Overseas Chinese of Southeast Asia New Asian Emperors offers key insights into the Overseas Chinese and the important role that cultural roots play in their dominance of Southeast Asian business.
Book Synopsis Big M, Little M Marketing by : David Ketchum
Download or read book Big M, Little M Marketing written by David Ketchum and published by . This book was released on 2003-10-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the right mix of Big M and little m Marketing, any company or brand can transcend such entrenched interests as existing distribution networks, family relationships, and government bureaucracy."--BOOK JACKET.
